avoid the spam filter

OVERVIEW

Not all spam filters are the same, but most spam filters work by a points system.

If an element of your email is “spammy” it gets assigned a point.

Depending on the system, once you reach x number of points, your email will be sent to the SPAM folder.

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TIP #1

Avoid overuse of spammy phrases

●●●●

Certain phrases in the body or subject line of your email could assign your email a spam point.

Using a few of these phrases is fine, but avoid having too many.

Try to avoid overuse of:●●●



TIP #2

Don’t use all capital letters or excessive punctuation in subject lines

Not only is this perceived as digital screaming, but it will get your email sent to the SPAM folder.

Try “New Spring Fashion Accessories Under $50” instead of “SPRING FASHION SALE!!!!”



TIP #3

Use an even amount of text & imagesSingle image format will send your email straight to SPAM.

Why? Many email clients block images by default, the format is not mobile-friendly, and image-only emails have slower loading times.



OVERVIEW

Learn more about your sender reputation

As you start to send out marketing emails, email service providers will also use sender reputation to determine whether to put your email in the inbox or the spam folder.

NOTE: This reputation could be the reputation of your email marketing provider (if sending from their domain) or the reputation attributed to your own domain.



MORE RESOURCES

What affects my sender reputation?

GOOD INFLUENCES: High open rates, few spam complaints and unsubscribes, and a low bounce rate will make it more likely that your future emails reach the inbox rather than the spam folder.

BAD INFLUENCES: Sending too many emails with high spam points. You will reduce your credibility and your future emails will have an increased chance of being flagged as spam.



Email marketing with SnapRetail combines ready-to-send messaging, professionally designed templates, scannable coupons, personalization and

automation into emails that get attention – and get opened.

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