Avoid the Spam Filter

Download Avoid the Spam Filter

Post on 26-Jan-2017

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<ul><li><p>OVERVIEW</p><p>Not all spam filters are the same, but most spam filters work by a points system.</p><p>If an element of your email is spammy it gets assigned a point.</p><p>Depending on the system, once you reach x number of points, your email will be sent to the SPAM folder.</p><p>The Essential Online Marketing Tool Made for Main Street snapretail.com</p><p>http://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilter</p></li><li><p>TIP #1</p><p>Avoid overuse of spammy phrases</p><p>Certain phrases in the body or subject line of your email could assign your email a spam point. </p><p>Using a few of these phrases is fine, but avoid having too many. </p><p>Try to avoid overuse of:</p><p>The Essential Online Marketing Tool Made for Main Street snapretail.com</p><p>http://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilter</p></li><li><p>TIP #2</p><p>Dont use all capital letters or excessive punctuation in subject lines</p><p>Not only is this perceived as digital screaming, but it will get your email sent to the SPAM folder. </p><p>Try New Spring Fashion Accessories Under $50 instead of SPRING FASHION SALE!!!! </p><p>The Essential Online Marketing Tool Made for Main Street snapretail.com</p><p>http://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilter</p></li><li><p>TIP #3</p><p>Use an even amount of text &amp; imagesSingle image format will send your email straight to SPAM. </p><p>Why? Many email clients block images by default, the format is not mobile-friendly, and image-only emails have slower loading times. </p><p>The Essential Online Marketing Tool Made for Main Street snapretail.com</p><p>http://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilter</p></li><li><p>OVERVIEW</p><p>Learn more about your sender reputation</p><p>As you start to send out marketing emails, email service providers will also use sender reputation to determine whether to put your email in the inbox or the spam folder.</p><p>NOTE: This reputation could be the reputation of your email marketing provider (if sending from their domain) or the reputation attributed to your own domain.</p><p>The Essential Online Marketing Tool Made for Main Street snapretail.com</p><p>http://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilter</p></li><li><p>MORE RESOURCES</p><p>What affects my sender reputation?</p><p>GOOD INFLUENCES: High open rates, few spam complaints and unsubscribes, and a low bounce rate will make it more likely that your future emails reach the inbox rather than the spam folder. </p><p>BAD INFLUENCES: Sending too many emails with high spam points. You will reduce your credibility and your future emails will have an increased chance of being flagged as spam.</p><p>The Essential Online Marketing Tool Made for Main Street snapretail.com</p><p>http://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilter</p></li><li><p>Email marketing with SnapRetail combines ready-to-send messaging, professionally designed templates, scannable coupons, personalization and </p><p>automation into emails that get attention and get opened.</p><p>SCHEDULE A TOUR</p><p>SnapRetail: The Essential Online Marketing Tool Made for Main Street</p><p>http://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilterhttp://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilterhttp://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilterhttp://www.snapretail.com/getstarted/?utm_source=Content&amp;utm_medium=SlideShare&amp;utm_campaign=SPAMfilter</p></li></ul>