Strong

Zachry Associates has always been a unique marketing group, centered on meeting its clients’ needs.

While concentrating on these goals, the team at ZA combines the services and knowledge of a large agency with the personal attention only a smaller agency can provide. And we’ve done that for clients across the U.S. for more than 40 years.

E X P E R I E N C E

Strategic

Zachry Associates began in 1970 as a fundraising consulting fi rm with a concentration in direct mail. Through the years the company has adapted to meet its clients’ needs with services as diverse as radio and fi lm production and a complete printing company. The result has been a very focused, results-oriented company able to meet any marketing needs a client may present by using Zachry’s in-house staff and an extensive network of outside vendors for a seamless team effort.

We also have two related companies. Caswell, Zachry, Grizzard in Dallas provides planned giving and integrated fundraising for not-for-profi t organizations across the nation, and Zachry Publications produces custom monthly magazines and plans trade shows for companies across the Southwest.

Zachry Associates enjoys a unique relationship with each of its clients. We consider ourselves an integral partner of our clients’ businesses, and we strive to fulfi ll whatever marketing needs a variety of clients present.

Smart

AVIATION PORTFOLIO

Zachry Associates is pleased to work with various aviation-related companies. Our work for these companies has included a range of services from customer research to complete branding efforts.

AVIALL - BoX Ad cAMpAIGN

communicating a complicated fulfi llment

process can be a diffi cult task to cover in a

trade publication advertisement. So when

Aviall asked Zachry Associates to design a

new campaign, our solution was to refl ect

the customers’ responses when they received

Aviall’s distinctive white box.

AVIATION PORTFOLIO

Zachry Associates has four primary divisions of service: marketing/advertising, research, institutional fundraising, and creative services.

AVIATION PORTFOLIO

AVIALL - wArehoUSe ToUr VIdeoAVIALL - wArehoUSe ToUr VIdeo

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum mollis erat sit amet urna pretium sit amet volutpat neque blandit. Donec sed sollicitudin tortor. Integer interdum ante sit amet felis faucibus nec sagittis risus ultricies.

AVIALL - IpAd App

This design for an ipad application

for Aviall refl ects the images of its

“who we Are” brochure, but it also

allows for interactivity as a key part

of the experience.

Our Creative Services division has technical capabilities in interactive media design and development, ranging from simple banner ads to interactive trade show kiosks.

AVIALL - IdeLIVer INTerNAL MArKeTING proGrAM

AVIATION PORTFOLIO

ideliver is an important part of

Aviall’s branding efforts, designed

specifi cally for the company’s

internal audience.

Direct marketing has been our business for 40 years. Zachry Associates’ accountability in marketing has generated outstanding results for a broad range of clients.

AVIALL - AVIALL.coM LAUNch AdS

Through ideliver seminars and

materials, Aviall team members

learn the brand pillars that form

the company.

AVIALL - AVIALL.coM LAUNch AdS

AVIALL - TrAde Show GrAphIcS

AVIATION PORTFOLIO

Aviall’s branding is important in trade show

exhibits in the U.S., europe, the Middle east

and Asia.

Our creative team works on exhibits for trade shows ranging from simple to complex, used in airshows from Singapore to Paris.

Using the Aviall marketing materials consistently

in its trade shows reinforces the Aviall brand.

AVIALL - who we Are STorY BooK

explaining “who we are” often can

be ignored, but it is a very important

marketing effort. This print piece

explains the many functions and

areas of expertise of Aviall.

AVIATION PORTFOLIO

The Zachry team gets to know our clients’ businesses and industries so that we become part of each client’s marketing group.

AVIALL - AVIALL.coM LAUNch AdS

AVIATION PORTFOLIO

An interesting headline – whether words or numbers – can be an

attention-getter, such as in these trade publication advertisements

for Aviall.

AVIALL - FAcTS MAGAZINe AdS

Zachry Associates’ marketing/advertising division is full service with strengths in strategy development and creative execution.

AVIALL - cheMIcAL MANAGeMeNT SoLUTIoNS NewSLeTTer

Branding and design consistency are important through all of Aviall’s

departmental marketing communications.

AVIATION PORTFOLIO

For many of our clients, Zachry Associates plans and executes public relations efforts to meet a full range of needs, including news releases, fact sheets, press conferences, events and media kits.

AVIALL - cheMIcAL MANAGeMeNT SoLUTIoNS NewSLeTTer

AVIATION PORTFOLIO

AVIALL - INForMATIoN SerVIceS hALLwAY

AVIALL - GoVerNMeNT SerVIceS eNVIroNMeNTAL GrAphIcS

AVIATION PORTFOLIO

AVIALL - wArehoUSe reFrIGerATor wrAp

AVIALL - wAYSTATIoN KIoSKS

AVIATION PORTFOLIO

AVIALL - proMoTIoNALS

Vendor

promotions

are a vital

communication

effort from Aviall

to its customers.

Zachry Associates’ research division plans and executes research utilizing a variety of methodologies. These include quantitative survey research via phone, mail, Web or face-to-face interviews and qualitative research via focus groups and in-depth interviews.

research helps companies

make important decisions with

confi dence. Zachry specializes

in two types of research: market

development/analysis and

customer satisfaction.

eXAMpLeS oF AVIATIoN-reLATed reSeAch

AVIATION PORTFOLIO

AVIALL - wArehoUSe SheLVING eNd cAp deSIGNS

These end caps are central to the start of a

visitor’s tour of the Aviall warehouse. The

colorful “Aviall people” banners begin the

brand messaging immediately.

FEBRUARY11

AVAILABLE FROM AVIALL!Unitron’s all-electric, emissions-free UFC product line furthers its commitment to providing non-polluting, high-quality, reliable ground support equipment.

• All electric• High effi ciency• Energy conservation by Sleep

mode operation

• Very high input power factor - near unity

• Low input current distortion - less than 5%

Built to order; Part numbers are created based on your order specifi cations. For more information, or to build and order your Unitron All Electric Ground Power Unit, call your Aviall rep at 1-800-AVIALL-1.

B E T T E R F O R T H E E N V I R O N M E N T !

• All Electric = better for the environment!

• 400 Hz AC and 28 VDC outputs

• Wide input voltage window, nominal 380 – 480VAC (-15% - +10%)

• With input transformer, 208-240VAC (-15% - +10%) or 575 VAC (-15% - +10%)

• Smaller and Lighter for easy (one-man) operation

• Hangar and Ramp use. True indoor and outdoor design. IP24/NEMA3R with optional IP54 or IP55

• <5% Input Current Distortion, Typical 2%

• CE and UL Compliant/Certifi ed

• Front panel Output voltage adjust +/-15% (previously 10%)

• 15% Automatic Line Drop Compensation (allowing 50% longer output cable)

• Selectable Multi-language Display (English, Spanish, German, French, Italian)

• Communication: RS-232, RS-485, USB and ETHERNET interface

• 4 alternative Operator Display: 1. Digital 2.Touch screen 3. Analog/Digital or 4. Analog

• Universal Aircraft Safety disconnect. (any voltage, frequency)

• Cockpit remote on/off control

• Elapsed Time Meter – only measuring the time the unit is turned on.

• Advanced Communication & Diagnostics features – AID & CARE

• ”8000 events” log / advanced self diagnostics

• USB port for communication and memory stick software up-grade

• 3 years Parts and Labor Warranty

New GenerationAll Electric Ground Power Units

New Generation units are based on the same technology as our standard Ground Power Units, but with multiple Enhancements, such as:

UFC-45M UDC-28M-620 UFC-90M

ENVIRONMENTAL FEATURES:

UNITroN - TrAdeShow MATerIALS

AVIALL - pIper coNNecTIoN QUArTerLY NewSLeTTer

AVIATION PORTFOLIO

promoting Aviall’s partners is important. Zachry Associates

produces and mails this quarterly newsletter that highlights piper

news to over 16,000 recipients each quarter. oeMs with relevant

products advertise in each issue.

Working adjacent to people in direct mail fundraising and market research causes our advertising and design staff to be very results oriented.

pIper: TAKe FLIGhT - QUArTerLY NewSLeTTer

Zachry Associates also produces and mails “Take Flight,”

a quarterly publication highlights piper news goes to fl ight

schools across the country.

AVIATION PORTFOLIO

JeppeSeN - coLATerAL MATerIALS For Jepp dIrecT

Zachry Associates created a

complete branding program for

Jeppeson’s new company online

store, Jeppdirect.

SpIrIT AeroSYSTeMS - ANNUAL reporT

Spirit Aerosystems depended on

Zachry Associates to create and print

its annual report after another group

could not fi nish the task. The project

was completed in 30 days.

Zachry Associates understands the importance of creating powerful and unique brands to help a company or product stand out in a crowded marketplace. We have created distinctive brands for a wide variety of companies in various industries, including aviation, health care, retail, higher education, fi nance and municipal government.

500 Chestnut Street

Suite 2000

Abilene, Texas 79602

P 325.677.1342

F 325.672.2001

www.zachryinc.com