1. PRESENTATION ONAutomotive: Gaining The Required EdgeGROUP MEMBER:Depa ShresthaKrishna ChalisePawan KawanRitu JoshiShishir GiriTil Bahadur Bhandari

2. Automotive sector designs develops, manufactures ,marketsand sells motor vehicles. It contributes about 4% in Indias Gross Domestic Product and5% in Indias Industrial product. Key drivers for increasing adoption of the technology inautomotive sector are 2 Cs: Customer and Competition. IT can be used in various sector of Automotive i.e. from datacollection to after sales service. Many organization in India like Mahindra & Mahindra, TataMotors, Ashok Leyland have been gaining the required edgein the automotive sectors 3. Challenges Faced By Automotive Manufacturers Customer Relationship Management. Core Competency Management. Software Management. Quality Management. Supplier and Dealer Management 4. Best practices followed by Auto ManufacturersCustomer1. Data collection form individual customer2. Mass marketing3. Customer satisfaction through value added product.4. Frequent feedback from customers5. After sales service 5. Competitors1. Use of technology in marketing2. Market leader3. Innovation, new product4. Capture data from end to end transaction 6. How they are adopting the best Practices ?Considering the 2Cs, Indian manufacturing are adoptingfollowing: Use of technology in logistics Spare parts management Real time web based system Product designing Supply chain management Dealer management system 7. Technological solution Provide integration of mobile communications andentertainment devices Use of latest technology in manufacturing likesimulation Better supply chain management Company database management , managing thecustomers, suppliers , dealers and employees Enhance customer relations through tailored CRMsolutions Web based marketing and cross selling Strategies:ProductDifferentiation, Innovation, Alliances 8. Benefits ofusing IT Reducing time tomarket Increasing efficiency Accuracy of service Reducing costs Competitiveadvantage Market leader Customer retention 9. Conclusions 2Cs : customer and competitors are mostimportant sector to be consider for the successof any organization Technology can be used in every step ofautomotive manufacturer Logistic Product design Customer relation management Stock management Inventory management Marketing 10. Technology brings: Increased efficiency Increased productivity and profitability Reduction in cost Competitive advantage, market leader 11. THANK YOU