automobile sector best ppt .ppt

8/14/2019 AUTOMOBILE SECTOR best ppt .ppt

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DEPARTMENT OF MANAGEMENTDEPARTMENT OF MANAGEMENT

STUDIESSTUDIES

B.S. Abdur RahmanUniversityVandalur, Chennai-600 048.


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AUTOMOBILE SECTORAUTOMOBILE SECTOR


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Presented By:Presented By:

Maruthu pandi.,B.com.Maruthu pandi.,B.com.

Shaik AbdulShaik AbdulRahman.,B.ERahman.,B.EMohamedMohamedMubarak.A.,B.TechMubarak.A.,B.Tech

FaroseFaroseKhan.S.,B.Sc(mat)Khan.S.,B.Sc(mat)Mohammed AzarudeenMohammed AzarudeenBalaBalakumar.P.,B.Com(CA)kumar.P.,B.Com(CA)


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The design of the Cugnot Steam TrolleyThe design of the Cugnot Steam Trolley(1769)(1769)

History of the automobile begins as early as 1769, withthe creation of steam-powered automobiles capableof human transport In 1806.

The first cars powered by internal combustionengines running on fuel gas appeared, which led to the

introduction in 1885 of the ubiquitous modern gasolineor petrol-fueled internal combustion engine.

AutomobileHisto

ry in brief


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INDIA : An IntroductionINDIA : An Introduction

Population : 1,168,590,000 307,324,000

States : 28 50

(+ 7 Union Territories) (+14

dependent reaps)

Geographical Area : 3.3 mn sq km 9.6 mn sqkms

GDP : 2.966 Trillion 13.84Trillion

IndiaUSA


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Why IndiaWhy India

The economy of India is emerging.The economy of India is emerging.The following table show theThe following table show theranking of India in the past fourranking of India in the past four

years.years.


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AUTOMOBILE

2 WHEELER 3 WHEELERPASSENGER

VEHICLECOMMERCIAL

VEHICLE

MOTORCYCLE SCOOTERS SCOOTERETTES MOPEDS

I.C.V. M.C.V. H.C.V.


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AUTOMOBILE SECTORAUTOMOBILE SECTORThe automotive sector is one of the

key segments of the economyhaving extensive forward andbackward linkages with other keysegments of the economy.It contributes about 4 per cent in

India's Gross Domestic Product

(GDP) and 5 per cent in India'sindustrial production.This sector has generated about 4.5

lakh of direct employment and

about one crore of indirect


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India holds huge potential in theautomobile sector including theautomobile component sectorowing to its technological, costand manpower advantage.

India has a well developed,globally competitive AutoAncillary Industry and establishedautomobile testing and R&Dcenters.India enjoys natural advantage

and is among the lowest cost

producers of steel in the world.


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1994 Rover Company 1994 Mercedes-Benz 1994 General Motors India - Opel brand launch 1995 Ford Motor Company 1995 Honda Siel Cars India 1995 REVA Electric Car Company 1995 Daewoo Motors 1996 Hyundai Motor Company

1997Toyota Kirloskar Motors 1997 Fiat Motors (Re-Entry) 1998 San Motors 1998 Mitsubishi Motors 2001 koda Auto 2003 General Motors India - Chevrolet brandlaunch 2005 BMW 2007 Audi 2009 Land Rover andJaguar
http://en.wikipedia.org/wiki/Rover_Company%20/%20Rover%20Companyhttp://en.wikipedia.org/wiki/Mercedes-Benz%20/%20Mercedes-Benzhttp://en.wikipedia.org/wiki/General_Motors_India%20/%20General%20Motors%20Indiahttp://en.wikipedia.org/wiki/Opel%20/%20Opelhttp://en.wikipedia.org/wiki/Ford_Motor_Company%20/%20Ford%20Motor%20Companyhttp://en.wikipedia.org/wiki/Honda_Siel_Cars_India%20/%20Honda%20Siel%20Cars%20Indiahttp://en.wikipedia.org/wiki/REVA_Electric_Car_Company%20/%20REVA%20Electric%20Car%20Companyhttp://en.wikipedia.org/wiki/Daewoo_Motors%20/%20Daewoo%20Motorshttp://en.wikipedia.org/wiki/Hyundai_Motor_Company%20/%20Hyundai%20Motor%20Companyhttp://en.wikipedia.org/wiki/Toyota_Kirloskar%20/%20Toyota%20Kirloskarhttp://en.wikipedia.org/wiki/Fiat%20/%20Fiathttp://en.wikipedia.org/wiki/Mitsubishi_Motors%20/%20Mitsubishi%20Motorshttp://en.wikipedia.org/wiki/%C5%A0koda_Auto%20/%20?koda%20Autohttp://en.wikipedia.org/wiki/General_Motors_India%20/%20General%20Motors%20Indiahttp://en.wikipedia.org/wiki/Chevrolet%20/%20Chevrolethttp://en.wikipedia.org/wiki/BMW%20/%20BMWhttp://en.wikipedia.org/wiki/Audi%20/%20Audihttp://en.wikipedia.org/wiki/Land_Rover%20/%20Land%20Roverhttp://en.wikipedia.org/wiki/Jaguar_Cars%20/%20Jaguar%20Carshttp://en.wikipedia.org/wiki/Jaguar_Cars%20/%20Jaguar%20Carshttp://en.wikipedia.org/wiki/Land_Rover%20/%20Land%20Roverhttp://en.wikipedia.org/wiki/Audi%20/%20Audihttp://en.wikipedia.org/wiki/BMW%20/%20BMWhttp://en.wikipedia.org/wiki/Chevrolet%20/%20Chevrolethttp://en.wikipedia.org/wiki/General_Motors_India%20/%20General%20Motors%20Indiahttp://en.wikipedia.org/wiki/%C5%A0koda_Auto%20/%20?koda%20Autohttp://en.wikipedia.org/wiki/%C5%A0koda_Auto%20/%20?koda%20Autohttp://en.wikipedia.org/wiki/Mitsubishi_Motors%20/%20Mitsubishi%20Motorshttp://en.wikipedia.org/wiki/Fiat%20/%20Fiathttp://en.wikipedia.org/wiki/Toyota_Kirloskar%20/%20Toyota%20Kirloskarhttp://en.wikipedia.org/wiki/Toyota_Kirloskar%20/%20Toyota%20Kirloskarhttp://en.wikipedia.org/wiki/Hyundai_Motor_Company%20/%20Hyundai%20Motor%20Companyhttp://en.wikipedia.org/wiki/Daewoo_Motors%20/%20Daewoo%20Motorshttp://en.wikipedia.org/wiki/REVA_Electric_Car_Company%20/%20REVA%20Electric%20Car%20Companyhttp://en.wikipedia.org/wiki/Honda_Siel_Cars_India%20/%20Honda%20Siel%20Cars%20Indiahttp://en.wikipedia.org/wiki/Honda_Siel_Cars_India%20/%20Honda%20Siel%20Cars%20Indiahttp://en.wikipedia.org/wiki/Honda_Siel_Cars_India%20/%20Honda%20Siel%20Cars%20Indiahttp://en.wikipedia.org/wiki/Ford_Motor_Company%20/%20Ford%20Motor%20Companyhttp://en.wikipedia.org/wiki/Opel%20/%20Opelhttp://en.wikipedia.org/wiki/General_Motors_India%20/%20General%20Motors%20Indiahttp://en.wikipedia.org/wiki/Mercedes-Benz%20/%20Mercedes-Benzhttp://en.wikipedia.org/wiki/Rover_Company%20/%20Rover%20Company


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The automobile industryThe automobile industryin Indiain India9th largest automobile industry .2nd largest two-wheeler market,11th largest Passenger Cars

producers.4th largest in Heavy Trucks.2nd largest tractor manufacturer.

annual production of over 2.3million units.The monthly sales of passenger

cars in India exceed 100,000units.


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Auto sector this yearAuto sector this year

Despite economic slowdown that hasaffected the automobile industry,production and exports of the sectorwent up last fiscal, said the Economic

Survey 2008-09, and underlined thatthe industry employs over one crorepeople.

While the overall automobile production

went up by 3 per cent to reach 1.11-crore, exports increased by over 23 percent to over 15-lakh. The domesticturnover of the sector stood at Rs. 2.19-lakh crore, while exports totalled at Rs.31,782 crore, taking the total size of the


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Government support:Government support:The Industrial Policy of 1991 de-licensed

the Automobile Industry in India, butpassenger car was de-licensed in 1993.

This took the Indian automobile productionfrom 5.3 Million Units in 2001-02 to 10.8

Million Units in 2007-08. The other reasonsattracting global auto manufacturers toIndia are the countrys large middle classpopulation, growing earning power, strong

technological capability and availability oftrained manpower at competitive prices.

These are the major findings of our newreport, Indian Automobile Sector - A

Booming Market.


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Government support:Government support:Con..Con..Now, no license is required for setting up of

any unit for manufacture of Automobilesexcept in some special cases. Further, 100per cent Foreign Direct Investment (FDI) ispermissible.

This liberalization has helped this sector torestructure itself, absorb newertechnologies, and keep pace with theglobal developments realizing its full

potential.Removal of Quantitative Restrictions (QRs)

from April 1, 2001 has allowed the importof vehicle, including passenger car

segment freely subject to certainconditions notified by DGFT


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Government support:Government support: Con..Con..

To protect India from becoming adumping ground for old and used vehiclesproduced abroad, the custom duty on theimport of second hand vehicles including

passenger cars has been raised to 105 percent.The custom duty rate on new Completely

Built Units (CBUs) has also been increasedto a level of 60 per cent to allow Indiancountries to a fully competitiveenvironment.

In the Union Budget 2007-08, import dutyon raw material had been reduced to 57.5

per cent from the earlier 10 per cent.


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The Key PlayersThe Key Players

Commercial

vehicles

TATA Motors, Ashok Leyland, Swaraj Mazda,Mahindra & Mahindra ,Force

motors, Eicher Motors

Passenger

vehicle

TATA Motors, Maruti Udyog, Honda Motors, Toyata, Skoda, Mahindra &

Mahindra, Daimler Chrysler, Hindustan Motors

Two Wheeler Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, Yamaha , Kinetic Motors

Three Wheeler Bajaj Auto, Piaggio India

Two wheeler Passengervehicle


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Production trend:Production trend:Installed capacity of this sector has been

growing at a compound annual rate ofover 16 per cent since 2001-02.Automobile industry grew by 14.83 percent in April 2006-Feburary2007.Cumulative growth of some

important segments in April 2006-December 2007 was Passenger Vehicles: 22.91% Passenger cars: 24.76% Utility Vehicles: 12.69% Multi Purpose Vehicle: 28.38% Commercial Vehicle: 36.12% Medium and heavy Commercial Vehicle:

36.74% Light Commercial Vehicle : 35.25%


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SCOOTERS -SCOOTERS -SCOOTERETTESSCOOTERETTES

MOTORCYCLEMOTORCYCLE

TWO WHEELER


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Indian 2-Wheeler MarketIndian 2-Wheeler Market

Motorcycle 50% 30% 13% 4% 1% 2%


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PassengerPassengercarscars

Multi PurposeVehicle

Passenger Vehicle MarketPassenger Vehicle Market


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Indian Passenger Vehicle MarketIndian Passenger Vehicle Market

Passenger

Cars

52% 17% 19% - 1% 5% 2% 2% 2% 1% -


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Light CommercialLight Commercial

VehicleVehicleHeavy CommercialVehicle

Medium CommercialVehicle

CommerciCommerci

al Vehicleal VehicleMarketMarket


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Utility Vehicles

Three wheelersThree wheelers


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Indian 3-Wheeler MarketIndian 3-Wheeler Market

68% 24% 2% 1% 3% 3%

23% 40% 12% 13% 7% 6%

India is the largest three-wheeler market in theworld

Passenger

Goods

ScootersIndia

60

%

40%

SubSegments


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Three wheelersThree wheelers

India has also been one of the majorexporters of three wheelers. Thousandsof passenger and goods carriage threewheelers running in the variousSoutheast Asian nations are often

manufactured by the severalcompanies based in India.There has been massive growth in the

export of three wheelers during 2006-2007. The exports of three wheelersgrew by 20.35 % than the previousfiscal year. In the year 2005-2006 thetotal number of three wheelersexported was 76881, and it rose to

about 92526 during 2006-2007.


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3 wheelers3 wheelers


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GDP, FOREIGN TRADEGDP, FOREIGN TRADE

AND FDIAND FDI


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*As on Dec2008


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*Estimated


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*Estimated


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PRODUCTION, SALESPRODUCTION, SALES

AND EXPORTAND EXPORT


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Contribution in exports:Contribution in exports:


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Contribution in exports:Contribution in exports:


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Future ofFuture ofINDIAN AUTOINDIAN AUTO

INDUSTRYINDUSTRY

F t t f I diF t t f I di


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Nissan Motors plans to export 250,000 vehiclesmanufactured in its India plant by 2011.

General Motors announced its plans to export about50,000 cars manufactured in India by 2011. By 2010,India is expected to witness over Rs 30,000 crore ofinvestment.

Maruti Udyog has set up the second car with aninvestment of Rs 6,500 crore.

Hyundai will bring in more than Rs 3,800 crore to

India.Tata Motors will be investing Rs 2,000 crore in its

small car project.General Motors will be investing Rs 100 crore and Ford

about Rs 350 crore.

Future prospect of IndianFuture prospect of IndianAutomotive SectorAutomotive Sector
http://en.wikipedia.org/wiki/General_Motors%20/%20General%20Motorshttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/hyundai-motor.htmlhttp://www.surfindia.com/automobile/tata-motors-ltd.htmlhttp://www.surfindia.com/automobile/general-motors.htmlhttp://www.surfindia.com/automobile/general-motors.htmlhttp://www.surfindia.com/automobile/tata-motors-ltd.htmlhttp://www.surfindia.com/automobile/hyundai-motor.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://www.surfindia.com/automobile/maruti-udyog-ltd.htmlhttp://en.wikipedia.org/wiki/General_Motors%20/%20General%20Motors


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Future prospect of IndianFuture prospect of IndianAutomotive SectorAutomotive Sector 22

Future prospect of Indian Automotive Sectoris looking bright.Passenger car production in India is

projected to cross three million units in2014-15.

Sales of passenger cars during 2008-09 to2015-16 are expected to grow at a CAGR ofaround 10%.

Export of passenger cars is anticipated torise more than the domestic sales during

2008-09 to2015-16.Motorcycle sales will perform positively infuture, exceeding 10 Million units by 2012-13.

Value of auto component exports is likely to

attain a double digit figure in 2012-13. Turnover of the Indian auto com onent

TechnologicalTechnological


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TechnologicalTechnologicalEnvironmentEnvironmentWith the entry of global companies into the

Indian market, advanced technologies ,bothin product and production processes havedeveloped.

With the development or evolution ofalternate fuels, hybrid cars have made entry

into the market.Few global companies have setup their R&Dcentres in India.

Major global players like audi, BMW,Hyundaietc have setup their manufacturing units in

India.Government initiatives regarding tax rebates

has led to global players setting up theirR&D centres in India.

Govt. initiatives in establishing NATRIPnetwork across the country will further lead


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Problems withProblems with

AutomobileAutomobileSectorSector

Impact of Global Recession onImpact of Global Recession on


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Impact of Global Recession onImpact of Global Recession onIndian Car IndustryIndian Car Industry

India is one of the few countries where car

sales have been increasing in the course ofthe worldwide economic downturn.Passenger car sales rose 31% to 115,067

units in July from 87,901 units a year ago.The effect of inflation has taken the rise in

the price rate of the cars by 3-4% which inturn suffices the need to meet the rise inprice of the raw materials to build a car.

The effect of inflation has affected not onlythe production and sales of Indian cars butalso has significantly affected the cardealer, officials and car financers. Researchand observations have led to theconclusion that in the year 2008, the carmarket and the car industry is expected to

witness 8-9% fall

Some other Problems withSome other Problems with AutomobileAutomobile


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Some other Problems withSome other Problems withAutomobileAutomobileSectorSector

Effect of Rising Fuel Prices on CarSalesThe cars today are run on petrol,

diesel and gas. The price hike ofall the three has led to a seriousproblem. The hike in petrol went

by 5% whereas the price of dieselwent up by 3%. The rise in theprice of the fuel has depreciatedthe sales of cars by 8%.


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Steps taken by governmentSteps taken by governmentto overcome recessionto overcome recession

Vehicle makers cut pricesfollowing a government reductionin value-added tax last

December, part of a stimuluspackage to help the sector, andthe central bank has made a

series of rate cuts to spur theeconomy.

Steps taken bySteps taken by AA leadingleading


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Steps taken bySteps taken by AA leadingleadingcompany to overcomecompany to overcome

rescissionrescissionTATA Motors is shedding up to3,000 temporary jobs at its Punefactory, weeks after its decision

to cut production and dismiss asimilar number of temporaryworkers at its Jamshedpur plant.

The latest cuts could take theoverall layoffs to around 6,000workers.


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THE MAJOR PLAYERS OFTHE MAJOR PLAYERS OF

AUTOMOBILE SECTORAUTOMOBILE SECTOR

TATATATA


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TATATATA

Current Share Price Rs.508.20.

Nano the world's cheapest car. Car giant Ford has sold its luxury UK-based car brands Jaguar andLand Rover to Indian company Tata.

Tata, India's biggest vehicle maker, is paying $2.3bn for theBritish brands after months of negotiations over price and supplyrelationships.

Commercial VehiclesThe companys sales of commercial vehicles in August 2009 inthe domestic market were 29,762 nos., a 28% growth comparedto 23,231 vehicles sold in August last year.

LCV sales were 18,644 nos., a growth of 42% over August lastyear. M&HCV sales stood at 11,118 nos., a growth of 10% overAugust last year. This is the second consecutive month of growthfor M&HCV.

Cumulative sales of commercial vehicles in the domestic marketfor the fiscal were 130,226 nos., a growth of 11% over last year.Cumulative LCV sales were 81,824 nos., a growth of 34% overlast year, while M&HCV sales stood at 48,402 nos., lower by 14%over last year.

Exports

The companys sales from exports at 2,684 vehicles in August2009 were lower by 44% compared to 4,772 vehicles in August

T tT t PP


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TataTata PassengerPassengerVehiclesVehicles

Passenger VehiclesThe passenger vehicles business reported a total saleand distribution offtake of 20,146 nos. (17,364 Tata +2,782 Fiat) in the domestic market in August 2009, a26% increase compared to 15,948 nos. (15,597 Tata +351 Fiat) in August last year.

Sales of Tata cars, at 14,755 nos., grew by 21% overAugust 2008. The sales of the Tata Nano were 2,501 nos.

The Indica range sales were 9,598 nos., a growth of 24%over August last year.

Jaguar Land Rover sales continue to get an encouragingresponse. The Land Rover range will be augmented bythe addition of the Freelander 2, which will be launched

in September. Cumulative sales and distribution offtake of passenger

vehicles in the domestic market for the fiscal were90,718 nos. (80,392 Tata + 10,326 Fiat), against 83,507nos. (81,343 Tata + 2,164 Fiat) last year, a growth of 9%.Cumulative sales of the Nano were 4,976 nos.

Cumulative sales of the Indica range at 47,010 nos.,reported a growth of 15%.


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Maruti SuzukiMaruti Suzuki

Current Share Price Rs.1,546.40

Maruti Suzuki India Limited, Indias car market leader, solda total of 84,808 vehicles in August 2009, growing 41.6percent in the month. This includes exports of 14,847 units,the highest ever monthly export in the companys history.

The company had sold a total of 59,908 vehicles in August2008.

Maruti Suzukis volume in the domestic A2 segment grewby 39.3 per cent. In the A3 segment the sales volume grewby 44.1 cent during the month as compared to sales inAugust 2008.

During the month the company crossed the milestone of

50,000 cumulative exports in this fiscal. A star is MarutiSuzukis flagship export model. A star, which wasintroduced internationally in January 2009, has been leadingthe export numbers since introduction. The major marketsfor this model in Europe include Germany, UK, France andNetherlands.

In the last week of August 2009, the company introduced

the Estilo with a bolder new look and the latest, 1-litre, BS-IV compliant, K-series engine.

A h k L l dA h k L l d


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Ashok LeylandAshok Leyland Current Share Price Rs.39.65.

Against the backdrop during 2008-09, the Company registeredsales of 47,118 medium and heavy commercial vehicles,37.5% less than in the previous year. This includes 16,049M&HCV buses and 31,069 M&HCV trucks respectively, 8.7%and 46.3% less than in the previous year.

The Company lost 1.8 percentage market share in the Indianmedium and heavy commercial vehicle market during thefinancial year 2008-09, mainly due to loss of sales in the trucksegment.

While the medium and heavy duty buses declined by about8.7%, the Companys market share grew marginally and the

Company retained its number one position in this segment. The Company sold 6,812 vehicles in the overseas markets

during 2008-09. This represents a decrease of approximately6.5% over the previous year. overseas markets to which theCompany exports witnessed a reduction of about 25% overthe previous year.


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Ashok LeylandAshok Leyland

Engines business registered an impressive 82.4%growth during 2008-09. A total of 21,447 engineswere sold by the Company. This includes 12,169engines sold under the LEYPOWER brand ofgenerator sets, representing a seven-fold growthduring the year.

This is part of a business transformation, offeringvalue-added Power Solutions and not justengines. Spare parts sales including KD packs toVehicle Factory, Jabalpur, accounted for Rs. 800crores during 2008-09 against sales of Rs. 791crores during previous year.

The Company produced in all 54,049 vehiclesduring the year. To contain costs and conservecash, the Company worked only about 50% ofthe working days in all its manufacturing unitsduring the second half of the year.


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BABAJJAAJJ

Current Share PriceRs.1,230.90.

In 2006-07, overall two-wheelerssales was 8.47 million, but in2007-08 the sale fell by 4.8% to8.07 million.exports increased by 20.8% to

Rs.20.48 billion.Bajaj Autos market share in

motorcycles fell marginally from


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Hero HondaHero Honda

Current Share PriceRs.1,609.20.

The annual sales of the Companygrew at 0.01 per cent during

2007-08. The sales in 2007-08

was 3,337,142 units, whilecompared to 3,336,756 unitsduring the year 2006-07.


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TVS MOTORSTVS MOTORS

Current Share Price Rs.51.75.The total number of two wheelers sold bythe Company during the year 2007-08 was1.28 million units, registering a fall of 16%over the previous year.

Motorcycles declined steeply by 33%,while mopeds grew by 19%. Scooter salesremained flat. The Companys export salesgrew by 32% to 1.36 lakh numbers from1.03 lakhs in 2006-07.

During the year, the turnover declined toRs. 3310 crores from Rs. 3921 crores. Theprofit before tax (PBT) of Rs. 35 crores forthe year was substantially lower than theprevious years PBT of Rs. 91 crores due to

lower sales and consequent reduction inmar ins.


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SWOT AnalysisSWOT Analysis

StrengthsAutomobile industry is an established and an evergreen industry.

India is the strongest player in the small car segment of the globalautomobile market

Indian companies are the best cost innovators

The automotive industry has long been known for its development and

promulgation of the assembly-line.


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StrengthsStrengths con..con..

Some of the greatest developments in the automotive supply

chain lie in the development of Just-In-Time (JIT) inventory

methods.

Through the use of advanced technologies, assembly line

manufacturing, and JIT inventory management, the automotive

industry has been able to achieve significant gains in

productivity.


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WeaknessWeakness

Indian is lacking in properinfrastructure.

This is slowing the pace ofgrowth of auto industry

Companies are not improvingafter sale services


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OpportunitiesOpportunities

The automotive ecosystem is in the midst of significant change, withincreasing challenges in consumer demands, technologydevelopment, and globalization.

While demand for incumbent technologies will remain strong,alternative power trains could capture more than 20 percent of theglobal market by 2020, depending upon boundary conditions such

as fuel taxation and emissions regulation set by governments as wellas oil price development. storage is in the heart of the next generation of efforts for fuel

economy. More realistic scenario will emerge for technologies using Hydrogen

as automotive fuel. Intelligent use of NCES (Non conventional energy sources) forpowering Public Transport.


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ThreatsThreats

Global Crisis

Companies not focusing on R &D are under great risk

High competition from foreignplayers

Lack of technology for Indian

companies


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ReferenceReference

Ministry of Heavy Industries & PublicEnterprises (Department of HeavyInuustries), Government of India
http://automobileindia.com/


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automobile sector best ppt .ppt

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