automobile industry - car - industry analysis

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AUTOMOBILE INDUSTRY - CAR

AUTOMOBILE INDUSTRY - CARINDUSTRY ANALYSISSUBMITTED BY:ASWEEL MMBA SECTION ADMSPONDICHERRY UNIVERSITY

INTRODUCTIONThe automobile industry is one of the key drivers that boosts the economic growth of the country. Since the de-licensing of the sector in 1991 and the subsequent opening up of 100 percent FDI through automatic route, Indian automobile sector has come a long way. Today, almost every global auto major has set up facilities in the country.India has one of the biggest automobile markets in the world and it is also one of the leading ones in terms of growth. The commercial and passenger car industry in India is one of the top ten of its kind on a global scale.

AUTOMOBILE INDUSTRY - CARIndia has one of the biggest automobile markets in the world.The Indian automotive market is one of the most competitive markets with low costs, which make it an attractive assembly base for foreign automotive manufacturers.India is the second fastest growing automobile market in the world after china.Cars is the major segment in the Indian automotive industry with a growth rate of more than 19% annually.The Indian car industry is witnessing a shift in demand going from two wheelers to cars due to rising availability of low cost cars and the car being a symbol of high prestige. IT is expected that by 2030, the Indian car market will be the third largest car market across the globe.

AUTOMOBILE INDUSTRY - CARThe liberalization policies followed by the Indian government had been inviting foreign investors and manufacturers to participate in the car market in India.The car market in India is crowded with all varieties of car models like the small cars, mid-size cars, luxury cars, super luxury cars, and sports utility vehicles.Initially the most popular car model dominating the car market in India was the ambassador, which however today gave way to numerous new models like Maruti, Fiat, Hyundai, BMW, and many others.It also looks to take the industry output to 145 billion us dollars by 2016, which is expected to account for at least 10% of the GDP by then. This can also generate extra job opportunities for 25 million people.The department of heavy industry of the ministry of heavy industries and public enterprises is responsible for promotion of the national auto industrys development and growth.

KEY PLAYERS

MARKET SHAREMANUFATURERMARKET SHARE (%)MARUTI SUZUKI47.02HYUNDAI18.02MAHINDRA8.08HONDA5.90TOYOTA5.75TATA4.78FORD2.34RENAULT1.87VOLKSWAGEN1.67CHEVERLOT1.60

BODY STYLE DISTRIBUTION

SALES (MANUFACTURER ORIGIN)

TOP POPULAR CARSMARUTI SUZUKI ALTOMARUTI SUZUKI SWIFTMARUTI SUZUKI DZIRE MARUTI SUZUKI WAGONRHYUNDAI ELITE i20HYUNDAI i10 GRAND

Mahindra boleroHonda cityMaruti Suzuki omniHYUNDAI eonTOYOTA INNOVAMAHINDRA SCORPIO

SWOT ANALYSISSTRENGTHSInvestment by foreign car manufacturersLow cost and cheap labourRise in the income levelIncrease in export levelsIncrease in demand for carsLarge pool of engineersWEAKNESSLow labour productivityProduction cost are higher than some other Asian countriesLow quality compared to other automotive countriesLow investment in R&D areaLocal demand is still towards low cost vehicle

SWOT ANALYSISOPPORTUNITIESGrowing populationRising living standardsIncrease in income levelRising rural demandBetter car technology is demandedWomen drivers have increasedInfrastructure developmentTHREADSLess skilled labourLack of technologies for Indian companiesIncrease in the import tariff and technology costLack of infrastructure facilitiesImport of cars from foreign countries

CONCLUSIONIndian market is full of tremendous opportunities. The density of cars currently in India is 13 per 1000, whereas in US, Germany and France it is 641, 532 and 499 respectively. According to reports fromIHS automotive, sales of cars and light CVs are believed to reach 6-7 million by 2020, up from a predicted 3.7 million this year. Based on these numbers, it can be predicted that by 2016, India is most likely overtake Germany, japan and brazil to become the worlds 3rd largest automotive market.By focusing more on areas like driver safety, fuel efficiency, vehicular emissions, cost optimization and other innovations, the India auto industry is capable of scaling to greater heights.