autism and social media final

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Autism and Social Media - Developing New Connections Avinash Patil, Social Media and Communities Manager, The National Autistic Society

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Page 1: Autism and Social Media final

Autism and Social Media - Developing New Connections

Avinash Patil, Social Media and Communities Manager, The National Autistic Society

Page 2: Autism and Social Media final

What is Social Media?

“Social Media is the democratisation by which anyone can become a consumer or publisher of content through online channels. It enables people to share information and engage in a global real-time conversation.” (Avinash Patil)

“Social Media is not about what each one of us does or says, but about what we do and say together, worldwide, to communicate in all directions at any time, by any possible (digital) means.” (Michelle Chmielewski – Synthesio)

“Social Media is digital content and interaction that is created by and between people.” (Sam Decker – Mass Relevance)

Page 3: Autism and Social Media final

Different flavours…

Large Social Networks – Facebook, Linkedin

Public Microblogging and Blogging Platforms – Twitter, Tumblr, Wordpress

Video Sharing and Discussion Platforms – YouTube, Vimeo, DailyMotion

Photosharing sites – Instagram, Flikr

Direct Messaging – Skype, Whatsapp, Snapchat, Line, Kakaotalk

Forums – NAS Community Forum, Network Autism , Aspievillage,Wrongplanet

Page 4: Autism and Social Media final

Staggering Numbers!

Facebook

1.4 billion active users – 50% every day 71% of adult internet users 20 million people “Like” pages every day

Twitter

320 million active users worldwide 500 million tweets every day

Page 5: Autism and Social Media final

A world of social connections

• Map of Facebook connections around the world in 2010 – Imagine what it is now!

Page 6: Autism and Social Media final

Why do autistic people use Social Media?

Challenges with social communication• Face-to-face communication• Eye contact and body language• Sustaining conversation• General difficulties making and maintaining friendships

Social Media provides new options which address these challenges

Page 7: Autism and Social Media final

Why do autistic people use Social media?

Social Communication

Social Interaction Social Imagination

Addressing the Triad of Impairments

Sensory Challenges

Text based and visual communication• More direct and literal

Clearer understanding of context and rules• NAS Community rules

More time to process and respond

Often less overwhelming than physical social situations• No need to interpret body language or

facial expression

Always on

Page 8: Autism and Social Media final

Why do autistic people use Social Media?

64.00%

22.10%

5.20%3.90% 3.90%

Social Engagement and Common ConnectionEntertainmentNo specific reasonBusiness and WorkKeeping in touch with friends and relatives

Most autistic people use Social Media for Social Engagement and Common Connection

Find friends or romantic partners

Option that did not exist before

Source: Jemma Byrne, Autism and Social Media: An exploration of the use of computer mediated communications by individuals on the autism spectrum, University of Glasgow, Scottish Autism

Page 9: Autism and Social Media final

Democratisation and Social Change

Social Media has been used successful for rapid Social change• Voice to the Voiceless – People are part of the collective conversation• Arab Spring 2011-2012 utilised it effectively to challenge and oust

oppressive regimes

Access was less defined by Sociological factors like class but rather technical ability and an internet connection

Technology for capturing and sharing moments cheap and accessible to a mass-market

Page 10: Autism and Social Media final

Democratisation and Social Change

• Spikes occur before and during important events including straight after a supposed internet black out

Page 11: Autism and Social Media final

Democratisation and Social Change

If the Arab Spring countries can achieve this level of action and social change imagine what the autism community can achieve?

Page 12: Autism and Social Media final

Creative Self-Expression and Identity Freedom

Exploring of different identities and personasCould help with Social Imagination and put themselves in others’

shoes

Share only what they want to share when they want

Share experiences and advice

Freedom to be creative and share passions with others• Art• Blogging• Music

Page 13: Autism and Social Media final

Creative Self-Expression and Identity Freedom

Aspie World is a UK Vlogger on the autism spectrum• Quirky and fun

look• Practical advice • Experience• 5,490 subscribers

Page 14: Autism and Social Media final

Advocacy and Awareness

Public discussions and blogs increase awareness in the public

In 2014 ‘What is autism’ was the 6th most search term in ‘What is’ category on Google

Page 15: Autism and Social Media final

Connectedness, Emotions and Empathy

Social Media offers new opportunities for a feeling of connectedness

Social interactions such as likes and Emoji provide discreet ways of conveying affinity and a wide range of emotions

‘Likes’ can also be used as icebreakers in conversations

Page 16: Autism and Social Media final

More control within interactions

Posts and response can be well thought out and edited

Logical sequential progression of conversation vs unpredictable face-to-face communication

Understanding social consequences• If something went wrong possible to go back and learn• Viewing how others interact from a safe distance

Maintaining relationships and compartmentalising• E.g. Using lists on Facebook• Greater understanding of contextual communication

Page 17: Autism and Social Media final

Like minds and special interests

Leverage special interests to reach other like minded people

Easily searchable niche communities• E.g. Photography, Technology, Gardening

Instant connection and commonality through shared special interests

Reach other autistic people with similar experiences• Less isolation

Page 18: Autism and Social Media final

Large Existing Autism Communities

Wrong Planet - 80,000+ registered users• Set up 2004• Tips and practical advice driven by autistic people

NAS Community – 13,276 registered users• Set up 2010• Peer-to-Peer support• Sign-posting to relevant information on NAS website• Anonymous – leads to freedom to discuss difficult topics

Page 19: Autism and Social Media final

Opportunities to provide advice and support

Autistic people can share experience and tips

Increasingly young people’s first stop for support is online channels when talking about self-harm • Source: YoungMinds and the Cello group study

Possible to identify and provide support to vulnerable people on Social Media

NAS Social Media • Support touchpoint for our community

Professionals have greater visibility of the challenges of autistic people• Be where you’re needed and provide support

Page 20: Autism and Social Media final

Good examples of sharing experience and knowledge

Page 21: Autism and Social Media final

Risks

Deception

Autistic people could be more susceptible However, people on our community are extra sensitive to this

• More on guard for it

Cyberbullying and Trolling

Like in face-to-face interactions Autistic people could experience negative behaviours for being different Potentially as isolating as face-to-face Loss of control of shared information and further comments made by others However, it may be easier to disconnect and find other opportunities No immediate physical threat

Page 22: Autism and Social Media final

No substitute for face-to-face

Social Media provides direct communication on their own terms

Social Media use should be used in conjunction with face-to-face interactions

Icebreaker which leads to a real world opportunities

Professionals should explore more opportunities of how their support can leverage Social Media with what they already do face-to-face.

Page 23: Autism and Social Media final

No substitute for face-to-face

• Meetup.com is a Social Network that facilitates real world meeting of people with likeminded interests

• Autistic people are already using sites like to bridging online and face-to-face communication

Page 24: Autism and Social Media final

Questions?

What are your experiences of Social Media?

Given what you have seen how do you think Social Media could be used to help you in your field?

Page 25: Autism and Social Media final

Last word from Katie Walters, Slam Poet on the autism spectrum

Page 26: Autism and Social Media final

Connect with us

Follow us: @autism

Like us on Facebook: www.facebook.com/NationalAutisticSociety

Connect with me on Linkedin: https://www.linkedin.com/in/avinashpatil01

Or go old school and email me at [email protected]