AUTHORHANDBOOK

2016

SheWritesPress1563SolanoAve#546Berkeley,CA94707(510)705-1881

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TABLEOFCONTENTSCOMPANYOVERVIEW 4

EDITORIAL 6

Signedcontract 6

DeliveryofrequestedmaterialstoSWP 6

AnnouncementofyourbookonSheWrites.com 6

Deliveryofmanuscriptfromtheauthor 8

Coverdesign 10

Copyediting(forTrack2authorsonly) 11

Proofreading(forTrack1and2authors) 13

Interiordesign(aka“pages”) 14

Backcoverdesign 16

ARCfilessenttoLSI 17

Finalbookfilessenttoprinter 17

Whattraditionaldistributionmeansforyourbook 18Understandingreturns 19

Warehousingandexcessinventory 20

Booksavailableforsale 20

Ordering101 21

Creatingarelationshipwithyourlocalbookstore 23

Hostinganawesomebooklaunchevent 23

OTHERAUTHORRESPONSIBILITIES 24

Tipsheets 24

Finalproofreadingandsign-off 25

Endorsements(aka“blurbs”) 26

Authorphoto 26

Permissions 27

SAMPLEPERMISSIONREQUESTLETTER 28

Technology 29

Audiobookcreation(optional) 30

Reachingouttofriendsforsupport 30

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DISTRIBUTION&FINANCES 35

Thedistributionrelationship 35

Understandingthefinances 38

Paymentschedule 39

MARKETING&PUBLICITY 40

Marketingstrategy 40

Componentsofamarketingplan 41

Presellingyourbook 41

BuzzYourBookwebinarseries 42

SWPcatalog 43

Galleys/ARCs 43

Publicityguidelines 44

Whereyourbookmightbesold 47

Basicsocialmediastrategy 49

Trackingsales 49

Discountingyoure-book 52

AuthorCentralonAmazon 52

Contestsandawards 53

Whattodoifyouseeyourbookonlineavailableasafreedownload 54

RESOURCES 55

FREQUENTLYASKEDQUESTIONS 60

STYLEGUIDE 68

GLOSSARYOFPUBLISHINGTERMS 76

PROOFREADINGCHECKLIST 80

SAMPLECORRECTIONS—FIRST-PAGESSTAGE 81

BOOKLAUNCHCHECKLISTFROMWRITER.LY 83

SAMPLEPUBLICITYMATERIALS 84

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COMPANYOVERVIEW

SheWritesPress(SWP)wasfoundedbyBrookeWarnerandKamyWicoffinJune2012forthe

purposeofprovidinganalternativepublishingoptiontowomenwriters.SheWritesPressisfor

authorswhowantthefreedom,control,andfinancialrewardsofinvestingintheirownbooks

upfront,withoutsacrificingthecredibilityandstatusthatcomewithpublishingunderahighly

selectiveimprint.

SWPisuniqueintheworldofpublishingforthreedistinctreasons:itsvettingprocess,thefact

thatthepresshastraditionaldistributionthroughIngramPublisherServices,andits

missionandbuilt-incommunityofwomenwritersandreadersatSheWrites.com—asocial

networkingsitefoundedbyKamyin2009—aswellasthefactthatitoffersamuch-needed

alternativeinarapidlychangingpublishinglandscape.Unlikeself-publishingplatforms,which

publishwhatevercomesthroughregardlessofquality,SWPworkswithourauthorstoensure

thattheirbookswillbewellreceivedinthemarketplace.Unliketraditionalpublishinghouses,

whichbuythemajoritystakeinyourbookbutoftendon’tdeliverwhenitcomestoproviding

theeditorialandmarketinghelpyouneed,SWPgivesauthorsatraditionalhouseexperience,

completewithtraditionaldistributionandanexperiencededitorialandproductionteam,while

allowingyoutoretainfullownershipofyourprojectandearnings.

InOctober2014,SWPbecamepartoftheSparkPointStudio,LLC,family.ThismovegivesSWP

theaddedadvantageofhavinganin-housepublicitysolutionforitsauthors.FoundedbyCrystal

Patriarchein2004,SparkPointStudiodoesPR,marketing,socialmedia,branding,content,and

publishing.AsCEOoftheparentcompanySparkPointStudio,Crystaloverseestheoperationsof

boththepressandBookSparks,whichofferspublicityoptionsforinterestedSWPauthors.

SWPisnowmulti-citybased.BrookelivesinBerkeley,KamyinBrooklyn,andtheBookSparks

teaminTempe,Arizona.LaurenWiseisafull-timeSheWritesPressprojectmanagerworkingin

theTempeoffice,andCaitLevin,SWP’sotherprojectmanager,livesandworkdsinNewYork.

Ourprimarymissionistoprovideourauthorswithahelpinghandintheprocessofpublishing

andtoensurethateachauthorpublishesabookshe’llbeproudofforyearstocome.Weare

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community-basedanddrivenbythebeliefthatwomendon’tletwomenwritealone.Thiswas

somethingDeborahSiegel,cofounderofSheWrites.com,oncesaid,andit’sbeenadrivingforce

behindbothSheWrites.comandSheWritesPress.

Onbehalfofourentirestaff,towhomyou’llbeintroducedinthesepages,wewelcomeyouto

SheWritesPress.Onceyoureceivethishandbook,youwillbeconsideredaninterestedauthor

andyouwillbeinvitedtomonthlyauthorcallshostedbyBrookeWarnertofurtherelucidatethe

publishingprocessforyouandtohelpyoustayontrackandondeadline.WorkingwithShe

WritesPressismorethanjustapublishingexperience;it’sateamandacommunity.Ifyouare

notalreadyamemberofSheWrites.com,pleasegothereandbecomeamembersoyoucan

makethemostofyourexperienceasaSWPauthor.Welookforwardtohelpingyoubringyour

bookbabyintotheworld.

Manyauthorsaskforinformationaboutthepresstosharewithfriendsoronsocialmediaor

yourwebsite.Here’sourrecommendedlanguage:

SheWritesPressisanindependentpublishingcompanyfoundedtoservemembersofSheWrites.com,thelargestglobalcommunityofwomenwritersonline,andwomenwriterseverywhere.SheWritesPressisbothmission-drivenandcommunity-orientedaimingtoservewriterswhowishtomaintaingreaterownershipandcontroloftheirprojectswhilestillgettingthehighestqualityeditorialhelppossiblefortheirwork.In2014,SheWrites.comandSheWritesPressbecamepartofSparkPointStudio,LLC,creatingapowerfulcombinationthatnootherhybridpublisherbringstothetable,includingastrongeditorialvision;traditionaldistribution;twoaward-winninghybridimprints(SheWritesPressandSparkPress)andanin-housemarketingandpublicityteamthroughitspublicitydivision,BookSparks,whichhasbecomealeaderintraditionalandinnovativebookPR,marketing,contentstrategy,branding,platformbuildingandsocialmediaforauthorsandpublishers.In2016,theSheWritesPressimprintsignedits200thauthor.TheSparkPointStudiofamilyisafemale-runcompanywithastrongvision,passion,andworkethic.

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EDITORIAL

Whiletheexactscheduleforeachbookisunique,allbooksfollowthesamegeneralprocess.If

youarereceivingtheseguidelines,youhavebeenplacedoneitherTrack1orTrack2bySWP’s

assessmentteam,oryou’reconsideringpublishingwithus.Ifyou’reTrack1,yourbookhasbeen

deemedreadytobeproofreadbyaSheWritesPressproofreader.IfyouareTrack2,youare

enteringintoanarrangementtohaveyourbookcopyeditedbyaSheWritesPresscopyeditor.

Followingistheorderinwhichyoucanexpectyourbooktobedeveloped:

Signedcontract

Deliveryofwelcomematerials

AnnouncementofyourbookonSheWrites.com(timingonthisvaries)

Deliveryofmanuscriptfromauthor

Coverdesignbegins

Copyediting(forTrack2authorsonly)

Proofreading

Interiordesignsamples

Finalcorrectionstointerior

Finalcorrectionstobackcover(includingARCedition)

ARCfilessenttoLSI(ourprintingpartner)

FinalapprovalbySWPofPDFfilefromprinter

FinalbookfilesenttoLSIforprinting

FinalapprovalbySWPofPDFfilefromprinterorprooffromLSI

Booksavailableforsale

Signedcontract

Pleasereadyourcontractcarefully.YouwillbenegotiatingyourcontractwithpublisherBrooke

Warner.Shewillansweranyandallquestionsdirectly,andyoucanreachherat

brooke@shewritespress.com.Makesureyouunderstandyourresponsibilitieswithregardto

permissions,ourproductionprocess,andthewaytraditionaldistributionworks.

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Onceyourcontractissigned,eitheryoucansnail-mailittoSheWritesPress|1563SolanoAve.,

#546|Berkeley,CA94707,oryoucanscanthesignaturepagetoBrooke’sattentionat

brooke@shewritespress.com.Wehaveseveralpaymentoptionsthatwillbenegotiatedatthe

pointofsigningthecontract.Noworkwillbeginuntilwehavethefirstpaymentagreeduponin

yourcontract.

DeliveryofrequestedmaterialstoSWP

AssoonasSWPhasreceivedyourcontractandfirstpayment,youwillreceiveacovermemoto

filloutfromSWPprojectmanagerCaitLevin.CaitandBrooketag-teamoneveryproject,soyou

canrestassuredthattogethertheywillbeshepherdingyouthroughtheproductionprocess,

keepingyouapprisedofallyourdeadlines,andgenerallykeepingyourbookontrack.Caitwill

alsobeaskingyouforanauthorphoto,aone-paragraphbiography,anda200-worddescription

ofyourbook.Thesooneryoucangetthesematerialsbacktous,thebetter.Weareeagertoget

yourcoverdesignunderway,andweusethephoto,bio,anddescriptiontoannounceyour

bookonSheWrites.com.ThedescriptionyousenduswillbethebasisforyourTipSheet

information,whichistheinformationthatwilleventuallylandonAmazon.ReadmoreaboutTip

Sheetsonpage25.

AnnouncementofyourbookonSheWrites.com

ThetimingofwhenyourbookwillbeannouncedonSheWrites.comvaries.CaitLevinwill

schedulethetimingwithyou.Ifyouhaveexpectationsaroundwhenyou’dlikethisinformation

tobereleased,pleaseletherknow.IfyouarenotalreadyamemberofSheWrites.com,please

filloutaprofileandbecomeone!Ifyouareamember,youwillbeinvitedtojointheSWP

AuthorgrouponSheWrites.com.Thiscommunityofyourfellowauthorssharesideasand

supportsoneanother,soit’savaluablegrouptojoin,andwe’dlovetoseeyouthere.Wealso

haveanactiveSWPsecretFacebookgroup.Ifyouarenotautomaticallyadded,pleaseemail

BrookeorCaittoaddyou.

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Deliveryofmanuscriptfromauthor

Theentiremanuscript—includingallfront-andback-of-the-bookmaterials—shouldalsobe

submittedbytheauthortoBrookeandCaitbyanagreed-upondate,orassoonasthecontract

issignedandthefirstpaymentmade.Thisdateisthe“deliveryofmanuscriptdate.”This

includes,butisnotlimitedto,anyofthefollowing:

TitlePage

Dedication

Epigraph/Frontispiece

TableofContents

Foreword

Chapters

Afterword/Epilogue

Credits

Endnotes/Sources

Acknowledgments

AuthorBio

Ifyouintendtohaveimagesinyourbook,pleasedonotincludetheminthemanuscriptatthis

point.Itwillmakeyourfiletoobigtosend.Wepreferyouuseplaceholdersforyourimagesat

thisstage,notatedbythenameofthejpegortiff.Youwillinsertintothebodyofyourtexta

placeholderthatlookslikethis:

[[insertwater.jpeghere]]

Youwillthensendusthecorrespondingwater.jpegonadiskviasnailmailoruploadittoa

serverlikeDropbox.comforustoaccessit.Pleasesee“Submittingimages,”below.

Whenyousubmityourmanuscript,pleasetakenoteofthefollowing:

ü PleasesubmityourentiremanuscriptinasingleWordfile.

ü Wepreferthatallchaptersandtextfollowinghardlinebreaksstartwiththetextflush

leftandthatyouindentallsubsequentparagraphs.

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ü Wepreferthatyouincludenospecialformattinginthetextbeyonditalics,boldface,

andsmallcaps,asitwillgetlostintheprocessoftransmittinge-files.Ifthereisany

formattinginthetextthatrequiresspecialcare(e.g.,dialogue,specialfonts),please

conveythisinanemailwhenyousubmitthemanuscript.

ü Pleasedonotembedyourendnotes,sinceourdesignprogramsdonotreadembedded

text.Seepage45formoredetailsonhowtohandlefootnotes/endnotes.

ü Ifyouhaveanyspecialformattinginthecontentofyourwork(e.g.,youcoinnew

phrases,wantethnicnamestreatedinaparticularway,orhaveapreferenceforthe

constructionofcompoundterms),sendalistofsuchtermswhenyousubmityour

manuscript.

Submittingimages

MostSWPbooksdonotincludeartorphotographsandaresubjecttoa$5perimagefee

beyondthebaseproductioncost,whichwillbebilledwiththefinalinstallmentofthepublishing

package.Ifyouhaveestablishedwithyourprojectmanagerthatyourbookwillincludethem,

imagesforreproductioninbooksmaybesubmittedashigh-resolutionimagesvia

HIGHTAIL.COM,DROPBOX.COM,WETRANSFER.COM,orasnail-mailedCD.Pleasedonotemail

themdirectly,astheymaycrashouremailaccounts.Pleasedonotembedtheminthebodyof

yourmanuscript,becausethatwillmakeyourWordfiletoobigtoemail.Photoscanbeprovided

aseitherTIFForJPEGfilesandneedtobeatleast300dpitobeprintquality.

Whendecidinguponaselectionofimagestoaccompanyyourmanuscript,considerthequality

ofeachimageandhowwellitwillreproduceinprint.Allartwillbeprintedinblackandwhite,

unlessotherwisespecifiedatthepointofcontractnegotiation.Alow-qualityorincorrectlysized

submissionwillreproducepoorlyinthefinalbookandmayproveunsuitableforuse.

Pleasealsobemindfulofthecostofattainingpermissiontoreprintanyimages,acostthatwill

bebornebytheauthor.

Wordcount

Wespecifythatmanuscriptsshouldbenolongerthan120,000words.Pleasekeepinmindthata

longbookisadifficultbooktosell—inpartbecauseofreaders’patienceandtoleranceforlong

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books,butalsobecauseofthepricepoint.MostSWPbookswillbe5.5x8.5inchesandwillcostin

therangeof$16.95–$19.95.Priceisgenerallydeterminedbypagecountandbyhowtheretail

priceofotherbooksinyourcategorycompares.Wewilladviseyouonthesedetails,andanything

fallingoutsideofthiswillalsobesomethingtodiscusswithyourprojectmanagerbeforeyourbook

goestolayout.Beyondthereader’scostisyourcostofproduction.Thelongerthebook,themore

youpayforproduction,soifyouhaveaverylongbook,wemightsuggestthatyouhaveabigger

trimsize(6x9inches)andahigherpricepoint(upto$18.95forfictionormemoir).

Asimplewaytocheckyourwordcountistousethe“wordcount”functioninMicrosoftWord.You

dowanttoincludefrontandbackmatter(allelementsofthebookthatfallbeforeorafteryour

primarychapters)inthefinalcount.

Coverdesign

Assoonaswereceiveyourcovermemo,thedesignprocesswillbegin.Thisentailsadetailedand

thoughtfulprocessthroughoutwhichwekeepyoureditorialcontentandthemarketingdirection

foryourbookinmind.Oncewehavesettledonacoverconcept,youwillseewhatarecalled

“covercomps”foryourbook.Thesearegenerallythreetofourconceptsthatvaryintermsofhow

completetheymightbe.Weshowyoutheseconceptsforthepurposeofestablishingadirection

youfeelgoodabout,buttheymightsometimesbemorecompletedesigns.

Whenyoureceiveyourcomps,wearelookingforfeedbackthatwillhelpuswithournextstep,

whichisrefiningandpolishing.Ifyoudonotlikeacover,wewanttoknow,ofcourse,butwe

aremoreinterestedinspecificanddirectivefeedbackaboutwhatmightbeworkinginorderto

helpusmoreforward,ratherthanfeedbackaboutwhat’snotworking.

Wewilldouptotworoundsofroughcoversanduptotworoundsofpolishedcoversinour

effortstogettherightcoverforyou.Ifaftertworoundsofroughcoversnodirectionfeelslike

therightdirection,SWPreservestherighttohaveaconversationwithyouaboutwhat’snot

workingandwhatwillneedtohappeninordertogettoagoodplacewiththecoverdesign.We

cannotaskourdesignerstodomanyvariationsbeyondthecompsandpolisheswe’ve

establishedhere,sowewillallworktogethertoensureasmoothprocess,understandingthat

thecoverdesignprocessissometimessmoothsailingandsometimesalittlebumpy.Ifa

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designerexecutesthevisionyou’veconveyedinyourcovermemoandyouarestillnothappy

withthedesign,youwillbebilledakillfeeintheamountof$250beforewestartover.

Thebackcoverwillbedesignedseparatelyfromthefrontcover,onceyourbookhasbeen

designedandwehaveafinalpagecount.Weaskthatyoustarttothinkaboutyourbackcover

copyassoonasyousendyourmanuscripttoSWPtobeproofread.Thesoonerwecangetyour

back-covercopy,thebetter.Pleasealsosee“Endorsements,”below.

Yourbackcoverandspinewillbedesignedatthesametimeandsenttoyouforyourapproval.

ThentheentiredesignwillbefinalizedandreadytogototheprinterortobeuploadedtoLSIif

youarechoosingprint-on-demandasyourprintoption.

Pleasenote:SheWritesPressallocatesupto$500forastockimage.Forimagesthatexceed

$500,Brookewillbeintouchaboutthecostandwhethertheauthorfeelstheartworkisworth

anadditionalexpenditure.Forthemostpart,weworkhardtolimitwhatwearelookingforto

$500orless,butsomecoverswilllendthemselvestomoreexpensiveartorphotography.In

recentseasons,wehavebeenconsciousofgettingbetterimagestocompetewithour

traditionalcounterparts,butwearemindfulofcostatthesametime.Ifyoufeelyouwantto

haveahigherimagebudgetthanwhatweallocate,pleaseemailBrooketodiscussthis,asitwill

giveyourdesignermorepossibilitiestoplaywith.Wealsowelcomeyourideasforimages,and

yourprovidingimagesyouown,whichwewillalwaystakeintoconsideration.

Copyediting(forTrack2authorsonly)

OurcopyeditorsadheretoTheChicagoManualofStyle.Wealsoprovidespecificnotesforeach

copyeditoraboutthebookshewillbecopyediting,includingcommentaryontheauthor’stone

andstyleandspecificareasofthenarrativewe’dlikethecopyeditortopayspecialattentionto.

Onaverage,acopyeditorspendstwotothreeweekseditingamanuscript.Thecopyeditorwho

worksonyourprojectwilleditthemanuscriptforspelling,grammar,punctuation,andlogic.As

sheedits,yourcopyeditormaymakealistofspecificquestionsthatshehasforyou,whichwill

beeitherprovidedinaquerydocumentorembeddedinthemanuscriptusingembedded

comments.

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Whenthecopyeditorisfinished,themanuscriptwillbereturnedtoyou.Atthispoint,youwill

reviewthesuggestededits,answerthecopyeditor’squeries,andmakenotesofanyadditional

changesyou’dlikemade.Ifyouchooseto,youcanacceptallthechangesyourselfandanswer

alloftheeditor’squeriesinthebodyofthemanuscript.However,ifyoubelieveyouarelikelyto

introducenewerrors,orifyouwouldratherhirethecopyeditortodothequeryintegrationon

yourbehalf,werecommendit!

Ifyouchoosetoacceptthechangesonyourown,pleasedosoandthensimplysubmitthefinal

manuscripttoSWPpertheinstructionsabove(“Deliveryofmanuscript”).

Ifyouchoosetohaveyoureditoracceptyourchangesonyourbehalf(alsoincludedinthisstep

wouldbetheeditingofanyaddedmaterial,postcopyedit),thenthoseadditionalhourswillbe

billedseparately,orontopof,thecopyedit(atthecopyeditingrate).Pleaseadheretothe

followingstepsifyouwouldlikeyoureditortoacceptthechangesonyourbehalf:

Makingchanges

TheeditswillshowupwhenyouturnonyourTrackChangestoolinMicrosoftWord.Ifyouwant

toaddorremovemanuscripttextonyourown,youmaydoso,butweneedadetailedsummary

fromyou,beforeyoumoveforwardtopublishwithSheWritesPress,ofhowmuchyouagreed

withthecopyeditorandacceptedherchanges,andhowmuchnewcontenttheremightbe.

OnceyoumoveforwardwithSheWritesPress,yourbookwillproofread,butthisismeanttobe

aneditorialspotcheck,notalineedit.Forthisreason,weurgeyoutocontinuetoworkwith

yourcopyeditoruntilyouhaveamanuscriptyoufeelhasbeeneditedallthewaythrough,

includinganynewadditionsthatmayhavearisenasaresultofthecopyeditor’smarks.

Oncetheintegrationiscomplete,youwillbesentafinalready-for-pressmanuscriptthatwillbe

namedwiththefileextension“_Final.docx.”

Anthologyeditors

Ifyouaretheeditorofananthology,youmaybegivenqueriesthatonlythecontributorscan

answer.Ifthat’sthecase,youshouldaskforresolutionfromyourwritersandincludetheir

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answersinthequerydocument.Youmaysharetheeditedpieceswithyourcontributorsand

allowthemtorespondtotheedits,butthisisacourtesyonlyandit’snotexpected.Asthe

editoroftheanthology,youareentitledtomakeallcontent-relateddecisionsyourself.We

recommendthatyouexplainthisprocessandyourroletoyourcontributorsearlyontoavoid

misunderstandingorproblemslaterintheeditingprocess.

Whetherornotyouchoosetoforwardtheread-onlypiecestocontributors,weadvisethatyou

setadeadlineforthemtoresolveandreturntheirqueriestoyou.

Proofreading(forTrack1and2authors)

TheproofreadingprocesshappensforTrack2authorsafteryourSWPeditorhascopyeditedand

approvedyourmanuscript.ForTrack1authors,proofreadingstartsassoonasyourfinal

manuscripthasbeensubmittedtoSWP.

Theproofreadingprocessisaword-for-wordread.TheproofreadwillbedoneinMicrosoft

WordusingtheTrackChangesfunction.Pleasenotethatifwediscover,aswemoveintoyour

proofread,thatourassessmentwasinaccurate(ifyouqualifiedasaTrack1author)andinfact

thebookisinneedofaheavieredit,wereservetherighttocontactyoutoaskyoutohavethe

bookcopyedited.Whilethisdoesnothappenveryoften,ithashappened.Wehavestrict

editorialstandards,andwedoourbestwhenassessingthemanuscripts,buteveryonceina

whileamanuscriptmayseemtobeinbettershapethanitis.Forusthisisapartnership,andwe

allwantthemanuscripttobeinthebestshapepossible,andinthepast,whenconfrontedwith

thisscenario,authorshavebeengratefulforthefeedback.

Whentheproofreaderisfinished,themanuscriptwillbereturnedtoyouwithanyqueriesyou

mightneedtoaddressembeddedinthemanuscript.Atthispoint,youwillreviewthesuggested

changesandtreattheWorddocumentasaread-onlyfile.Ifyouneedtoansweraquestionfrom

theproofreader,youcandosobyembeddingyourowncomment(seebelow)withTrack

Changeson.Ifyouhavequestionsorconcernsabouthowtodothis,contactCaitLevinformore

detailedinstructions.

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Makingchanges

Ifyouneedtoaddanywordsormakeeditstowhattheproofreaderhaschanged,youmaydo

soaslongastheTrackChangesfunctionison.Pleasedonotacceptorrejectanychangesusing

theACCEPT/REJECTfeatureinWord.Insteadweaskthatyouleaveanyeditsyouagreewithas

theyare.Yousimplyeditoverthedocumentandmakenotesinthebodyofthetextitselffor

theeditor,preferablyinbracketssothatthey’reeasilysearchable.Forinstance:

JaniewenttotheparkonMelroseAvenuewearingapinkshirt.[[pleasereinstatetheword

pink]]

Intheinstanceabove,theeditorhasdeletedthewordpink.You,theauthor,decidingthatit

mattersthattheshirtwaspink,areaskingtheeditortoreinstateit,ratherthanrejectingthe

editusingtheTrackChangesWordfunction.

ForatutorialonhowtouseTrackChanges,pleasesee:http://youtu.be/q0_mtjurxEs.

PleasenotethatafteryoureturnyourmanuscripttoCait,followingyourreviewofthechanges,

wedonotacceptmorechangesviaemail.Youwillhaveanotheropportunitytoreviewyour

pagesandtomakefinalcorrectionsonceyoureceiveyourdesignedpages.Thatsaid,please

spendtimewithyourmanuscripttoensurethatwhatyouaresendingtoCaitisthebestand

mostcompleteversionofthemanuscriptyoucansend.

Interiordesign(aka“pages”)

YouwillreceiveaPDFfileofyourcompletelylaid-outbookwithintwoweeksofsubmittingyour

proofreadchanges.Thisfileiscalled“firstpages,”meaningit’sthefirstroundoflaid-out,

designedpages.(Subsequentversionswillbecalled“secondpages,”“thirdpages,”etc.)Atthis

point,youarelookingatsomethingthatwillverymuchresembleyourprintedbook!It’scritical

thatyouprintoutthesepagesandspendsometimewiththem.Atthisstage,youarelooking

foranyerrorsthatmighthavebeenmissedduringthecopyeditingorproofreadingstage.As

muchaswestriveforexcellence,oureditorsarenotperfect,andeveryyearthousandsofbooks

gototheprinterwitherrors.Wewillhavedoneeverythinginourpowertopreventthis,butthe

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finalbuckdoesfalltoyou,theauthor.Weputthefinalresponsibilityforthedesignedbookto

theauthor,soweaskthatyoureadthisfilewordforword.

Pleasealsocheckasyougoforanyformattingissuesthatmighthavehappenedduringthe

layoutprocess.Flaganyproblemswithwordsbeingtoocloseortoospreadapart.Please

consulttheproofreadingchecklistattheendofthisAuthorHandbookandchecktomakesure

everythinglooksgood.Youwillbeapprovingyourpageshere,andanyandallvisualelements,

suchasartorphotographs,ifyou’reincludingthem.Onourend,wewillbegoingthroughthe

pagesforaspotcheckonformattingaswell,ensuringthatalltheelementsofyourbookarein

place.Wewillnot,however,bedoinganotherreadofthemanuscriptatthispoint.

Pleasenotethatbooksaredesignedtobejustified,andthereforewordsareoftenbrokenwith

hyphensattheendoflines.Thisiscommon,andweaskthatyoucorrectonlythosethatare

considered“badbreaks,”meaningtheydon’tlookrighttotheeyeoryoucannotlivewiththem.

Youwillnotetheminyourchanges(see“Makingchanges”below).

Anotherimportantnoteaboutdesignformattingisthatbooksoftenhaveblankpages;ifyour

chapterendsonarightpage,thenextleftwilloftenbeblank.Pagenumbersaregenerallyleft

offofchaptertitlepages.Wewantyoutobethoroughlyreviewingyourchanges,butask

questionsifyouhavethem.Pleasedonotintroducenewerrorsbecauseyouthinkyou

understandbookdesign.

Also,onceyousubmityourcorrectionstofirstpages,thosearetheonlychangesthatwillbe

implementedintosecondpages.Youdonotneedtorereadyoursecondpageswordforword.

Youneedonlytospot-checkthemtomakesurethecorrectionsyouaskedtobeimplementedin

firstpageshaveindeedbeenimplementedcorrectlyandthatthedesignerdidnotintroduceany

newerrors.

Makingchanges

WeaskthatyoucreateaWorddocumentcalled“1stpageschanges.docx”tosendbacktoyour

projectmanageruponreviewingyourfirstpages.Thiswillspecifytheexactchangesthatyou

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wanttoseeimplementedinyourmanuscript.Forafullsampleofwhatthisshouldlooklike,

pleasesee“SampleCorrections—FirstPagesStage”onpage80.

Thisisashortexampleofwhatyourchangesshouldlooklikeinyourchangesdocument:

Pg73–Graph1afterthelinebreak:ChangeasifonautopilottoabsentmindedlyToread:hewalkedabsentmindedly,andsohewasstartled

Pg83–Graph1,line1:

ChangeMünchentoMunichToread:traintoMunich

Pg85–Graph1afterthelinebreak,line2:

ChangeNanjingtoBubblingWellToread:AngveeredoffBubblingWellRoad.

Pg89–Graph1,line3:

ChangedelitosmalleateryToread:customersswarmedasmalleatery

Pleasenotethatnosubstantivechangesmaybemadeatthispoint.Anysubstantivechanges

thathappenafterthebookhasbeenlaidoutwillbechargedatarateof$50/hour.Thiswill

applynottoerrorsbuttoanyaestheticchangesthatareintroducedpostdesign.

Wemakeeveryefforttohaveasfewroundsofpostlayoutpagesaspossible,butit’slikelythat

yourbookwillgointosecondandthirdpages,possiblymore.Eachtimeyoureceiveanew

revisionfromus,weaskthatyoufollowthissameprocess,alwayssubmittingaWorddocument

specifyingyourchangesexactly,notingthepagenumber,graphnumber,andlinenumber.We

appreciateyourspecificity!

Backcoverdesign

Asmentionedabove,yourcoverdesignwillbefinalizedassoonaswehaveyourfinalpage

countandback-covercopy(includingendorsements).WewillsendyouaPDFfileofwhat’s

calledthe“covermechanical,”orfullcover,whichisafullflattenedcover—righttoleft—back

cover,spine,frontcover.Anychangesyouwantmadetothecontentwillbesubmittedinan

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emailtoyourprojectmanager.Weaskforaturnaroundonthisstageofnomorethanafew

days.

ARCfilessenttoLSI

WewillbecreatingARCs(advancereadingcopies)foreverybookthathasapublicityplan

attachedtoit.Ifyoudonothaveapublicistordonotintendtohireapublicist,pleaselet

Brookeknowearlyintheprocesssothatwecantalkthroughyouroptionsanddecidewhether

ARCsarenecessaryforyourbook.YourARCswilllookexactlylikeyourbook,exceptthatthe

coverwillfeatureabandthatsays“AdvanceReadingCopy,”anditwillhavepublicitycontact

informationonitforreviewers.AnARCfilewillbeuploadedtoLSIapproximatelyfourmonths

priortopublicationsothatyouhaveARCstouseduringthethree-monthprepublicitywindow,

whichisthethreemonthspriortoyourpublicationdate.BrookewillemailyouwhenyourARCs

areavailabletobeordered,andwewillcollaboratewithyourpublicistabouthowmanyshe

wants.Mostauthorsorderbetween30and100ARCs,dependingonhowaggressivetheir

publicitycampaignis.YouwillbechargedforthefullcostofyourARCs(plusshipping)assoonas

theorderisplaced.

Finalbookfilessenttoprinter

Thefinalfiles(minustheARCelements)willbesenteithertoLightningSourceortoanoffset

printeronetotwomonthspriortoyourshipdate,dependingonwhomyou’reprintingwith.

(LightningSourceneedsonlyaboutfourweeks’leadtime,whereastheoffsetprintersneedsix

toeightweeks.)Brookewillbeintouchwithyouaboutyouroptionsasyougetcloserto

publication.Thisdecisionisusuallymadeaboutthreemonthspriortopublication,andit’sbased

onacombinationofyourpublicityplan,yourexpectationsforselling,andyourpreorder

numbers.LightningSourceoffersusgooddiscountswhenweprintaroundthe500number,but

onceyouhit1,000+books,theeconomyofscaleofaprintrunmakesmuchmoresense.

Regardlessofwhatmethodyouchoose(PODorprintrun),youwillpayforthiscostupfront,and

Brookewillprovideyouwithabidforthework.It’simportanttounderstandtherisksassociated

withprintingingeneral.TheplussideofgoingwithLightningSourceatalowerprintrunof500

isthatyoucanquicklyandeasilyreplenishyourstock.Youwillbeatalowerriskofhaving

excessinventory(acostchargedbacktotheauthorafteroneyearoffreestoragewithIngram).

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Theplussideofgoingwithanoffsetprinterissimplyeconomics.Youwillgenerallysaveawhole

dollarperunitonceyouhitaprintrunof1,000books.Althoughwemonitorinventoryclosely,

thefirstthreetosixmonthsofyourcampaignisadifficulttimeformanaginginventorybecause

wearerequiredtofulfillallordersthatcomein.Yetthebookindustryisareturns-based

industry,andsomeaccountsmighttakeabigorder,onlytoreturnitlater.Thisisariskinherent

inthisindustry,andyoumaybeinasituationwhereyouareprintingtofulfilldemand,onlyto

haveinventorycomebacklater,whichwehavetoabsorb.Pleaseknowthatwedoourbestto

managethissituationandtoguideyoutothebestofourabilities.OnceyousignwithSWP,

Brookewillbeinconversationwithyouaboutthisissuesothatyou’reclearonwhatthebest

choiceisforyou.Wewantyoutomakesoundbusinessdecisionsandnottogetstuckwitha

bunchofexcessinventory,andyettosomedegreethenumberofreturnsagivenbookmight

haveisbeyondourcontrol.Soyouwanttomakemeasureddecisionswiththebestinformation

availabletoyou—andwewillhelpyouonthisfront.

Whattraditionaldistributionmeansforyourbook

Whileour2013movetobedistributedbyIngramPublisherServiceswasexcitingforSheWrites

Pressanditsauthors,italsoputmoreofaburdenonustoanteupourpublicityandmarketing

efforts.ItalsomeansthatwemustmeetIngram’seffortstosellourtitlesbyatleastagreeingto

printasmanyofthepreordersastheyobtainforagivenbookinthefirstprinting(whether

throughLSIorthroughanoffsetrun).Whatthismeansisthatyoumustprintatleastasmany

booksasIngramgetsordersfor.Ifyoudecidethatthisisnotplausibleforyoueconomically,

thereisanoptiontobeinIngram’sdatabaseandcatalogsbutnottobe“presold,”whichmeans

thatyouwillgetthefullbenefitsofbeingaSheWritesPressauthor,butyourbookwillnotbe

soldintothemarketplacebyIngram’ssalesforce.Ifyouarenotgoingtohireapublicist,we

reservetherightnottopitchyourbooktotheIngramsalesforce.Inotherwords,ifyouwantto

takeadvantageofwhatIngramisoffering,youneedamarketingplaninplacesothatallofyour

preorderedbooksaren’tsubjecttoahighreturnrate.(See“Returns,”below.)

Tofurtherclarifythisprocess,Ingramhasasalesforcethatsellsourbooksintomajoraccounts.

Theyurgethebuyersofthoseaccountstotakeacertainorder.Thisistechnicallya“soft”order

becausetheaccountscanandwillreturnbooksthatdonotsell.Hereiswherepublishingisa

gamble.Youwantthosebookstogooutintothemarketplace,butifyouhavenopublicityor

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marketingcampaign,thebookswillnotstick.Theywillcomeback,andSheWritesPress(andby

extensionyou,theauthor)hastoabsorbthosereturnsatthecostof50centsperreturn.The

goodnewsisthatthosebooksgobackintostock.Thebadnewsisthatreturnsareanindustry

inevitability,andyouwillabsorbthecostofthereturnsoutofyourauthorearnings.

Theupsideofourdistributionisthatyourbookwillbewidelyavailable.Youreffortstherefore

mustbefocusedoncreatingdemandforyourbookbygettingreviewsandexposureforit.This

iswhythevalueofpublicitycannotbeunderestimated,andwhywerecommendthatyouhave

aplansetinplaceforthethreemonthsfollowingyourbook’srelease.Werecommendthatyou

startinterviewingpubliciststhemomentyoudecidethatyoumightpublishwithSWP.

Brookewillsendeachauthorindividuallyherpreorderspriortomakingafinalprintingdecision.

Inpractice,ascenariomightlooklikethis:Advanceordersforyourbookmaybe500.Youwillbe

askedtoprint500copiesofyourbooktocoverthoseorders.Beyondthat,youmaywantto

orderadditionalbookstohaveonhand,andalso(again)fortheeconomicsofit.Onceyourbook

goestoPOD,youwillbepayingasteeperproductioncostforyourbook.Aone-offorderismore

expensivetomanufacturethananorderof500ormore.Theseareconsiderationswewantto

holdaswedecidehowmanybookstoprintandhowmanytowarehouse.Yourbookswillbe

warehousedforoneyearatnocharge,butafteroneyear,unlessyourbookissellingataregular

rate,youwilleitherpayforwarehousing(10centsperbook/permonth)orhavetheoptionto

haveyourbookssenttoyouatthecostofshipping,asyouwillalreadytechnically“own”the

books,sinceyouwillhaveprepaidtheproductionandprintingcosts.Athird—andtheleast

desirable—optionistohavequantitydestroyedattherateof5centsperunit.

Understandingreturns

Asmentionedabove,thebookpublishingisareturns-basedindustry.Ifyouwanttohaveyour

booksinbookstores,youmustagreethatyourbookcanbereturnedtoIngramatnocosttothe

retailer.Ingramprocessesreturnsforusattherateof50centspercopy.Thisisachargethatis

passedbacktotheauthorandcomesoutofyourauthorearnings.Thereturnedcopiesgoback

intoinventoryunlessthebooksaredamaged,inwhichcasetheyareconsidered“hurts.”We

havenowaytoallocatehurtstoindividualauthors,soanyhurtinventoryshouldbeconsidered

awrite-off.Ifyouhaveahighnumberofhurts,wecantalktoIngramaboutthepossibilityof

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pullingthemfromthehurtinventory,butthisissubjecttoacharge.Yourhurtswillbelistedasa

lineitemonyourquarterlyearningsstatement.

Warehousingandexcessinventory

Afteroneyear,Ingramwillcharge,onamonthlybasis,afeeforexcessinventory.Thisfeeis

calculatedonlyforthosetitlesthathavebeenactiveforgreaterthan12months.Excess

inventoryiscalculatedonaper-titlebasisandisinventorythatisinexcessoftheprevious12

months’netsalesoftheindividualtitle.Thefeetocarrythisinventoryis10centsperunitper

month.Brookewillsendyouinformationaboutyourexcess-inventoryoptionsifandwhenyou

haveexcessinventoryoneyearfollowingyourpublicationdate,andwillgiveyoutheoptionto:

(1)payforexcessinventory;(2)haveexcessinventoryshippedtoyou;or(3)destroyexcess

inventory.

Booksavailableforsale

Itusuallytakesanywherefromtwotothreeweeks,fromthepointwhentheyarereceivedin

thewarehouse,forthebooksbeingprintedattheprintertobecomeofficiallyavailableforsale

online.ThebooksmustbemadeavailableinthesystemsatLSIandIngraminorderforAmazon

andotheronlineretailerstobeabletofulfilltheorders.Donotpanicifyourbookisnotshowing

uprightawayineveryvenue.WewillensurethatyourbookwillbemadeavailableonAmazon

andBN.com(Barnes&Noble)inbothprintande-formats.Youwillalsofindyourbookat

multipleonlineretailers,including:

AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!SonyCheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)

21

Theavailabilityofyourbooksacrosstheseoutletswillvaryinthattheywon’tallhappenonthe

sameday.PleasenotethatAmazonisnotoriousforreleasingbooksearly,soit’sverylikelythat

anycustomerwhopreorderedyourbookonAmazonwillgetitearly—sometimesafulltwoto

threeweekspriortoyourpublicationdate.

Ordering101

Directorderingofyourownbook

Atthebottomofyourcontract,youwillseeasectioncalledDirectFulfillmentFees.Thisdetails

thecosttoyoutoorderyourownbookdirectlyfromIngram.

Ifyouareorderingbooksforyourself,youpayonlybasecosts.Ifyougotaprintrunandown

yourbooks,youpayonlyshippingandhandling.IfyouareprintingwithLSI,youpaythecostof

production(forasingleorder),whichisbasedonLSI’sformulaof99centsasabase,plus

$0.0165perpageforsmallformatbooks(including5.5x8.5and6x9)and$1.43asabase,plus

$0.0220perpageforlargeformatbooks(including7.5x9.25).

Placeyourordersdirectlybyemailingorders@shewritespress.comandattachingtheExcelsheet

called“ordertemplate.xlsx.”IfyoudonothavethisExcelsheet,pleaseemailBrookeorCait.We

willacceptonlyordersoftenormorecopies,unlesstheyarebooksforcontributorsto

anthologies,inwhichcasethereisnominimumorder.

Anybooksthatqualifyassalestocustomerswillbesubjecttothedistributionfee,sounlessyou

aredoingyourownfulfillment(meaningtakingordersthroughyourwebsiteandpackingup

bookordersandtakingthemtothepostofficeyourself),weencourageyoutohaveyour

customersorderyourbookthroughmajoronlineretailersoryourlocalbookstore.Ifyouchoose

togetintothebusinessoffulfillmenttocutoutthemiddleman,instructionsforhowtohandle

salesonyourownwebsitearecoveredbelowin“Presellingyourbook.”

SWPwillinvoiceyouforyourdirectorderswithinaweektothreeweeksofplacingyourorder,

andweaskthatyouprocesspaymentimmediately.Youwillreceiveanauto-responsethatyour

orderhasbeenreceived.Generally,orderswillshipthenextbusinessday.

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PreordersfromabookstoreorotheroutletwithanIngramaccount

Asauthors,youdonothaveanycontroloveryourpreorders,nordoyouhavetoworryabout

them.FulfillmentofthoseordersishandledbyIngram.Brookewillbeintouchwithyouasyou

getclosertoyourpublicationdatewithalistofyourpreorderssothatyoucanseewhat

accountsareorderingyourbook.

OrdersfromaretailoutletthatmightnothaveanIngramaccount,orthatdoeshavean

accountwithIngramandsaysitcannotplaceanorderforyourbook

IfyourunintoanissuewithastorethatdoesnothaveanIngramaccount,youcanaskthemto

setoneup.Theycancall(866)770-3022.Somebookstoresmaybereluctanttodoso,andifyou

encounterextremeresistance,thenyoucanjustdoconsignment.Typicallyconsignment

arrangementsare60/40—60percenttotheauthorand40percenttothebookstore.We

stronglydiscouragedoingconsignmentunlessabsolutelynecessary,however,asIngramdoes

haveanexclusivearrangementtodistributeourbookstotradeaccounts(bookstores,retailers,

etc.).IfyouencounterabookstorethatdoeshaveanIngramaccountandtheysaytheycannot

placeanorderforyourbookthroughIngram,contactBrookerightawaysoshecanputthe

regionalrepintouchwiththebookstoreownertostraightenoutanyproblemorissue.

Whatdeterminesapreorderversusaregularorder

Theactualpubdatedeterminesthe“pre”partofpreorders.Theseareadvanceordersthat

comeinbeforeyourbookistechnicallyforsale.Allordersafterpublicationarejustconsidered

regularorders.Allorders,however,are“actual”orders,andallaresubjecttoreturns.Postpub

orderswillcomethroughIngram’ssystemjustlikepreorders.

OrderingforathirdpartydirectlythroughSheWritesPress

YoucanorderbooksforathirdpartydirectlythroughSheWritesPressonlyifthethirdpartyis

nota“tradeaccount,”meaningthatitisnotabookstoreoraretailoutlet.Youmightsell

directlytoacorporation,ahospital,themilitary,oranonprofitorganization.Youcanarrange

thesesalesdirectlywiththebuyer,andwehaveadirectorderformforthesekindsofsales.We

recommendnegotiatingadiscountforthesekindsofsales,mandatingnofewerthantensales

andadiscountof50percent.Theseorderscutoutthemiddleman(Ingram)andallowyouan

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opportunitytomakeaprettygoodrateofreturnonyourbooks.Ifyousellabookat50percent

offitscoverprice($8.47),SWPwillcutyouyourcheckdirectlyfor60percentoftheproceeds.

Theaccountinthesecasesshouldcoverthecostofshipping.Brookecanhelparrangethe

orderingprocessdirectlywiththeaccount,oryoucanplacetheorderonbehalfoftheaccount.

BeintouchwithBrookedirectlyifyouhaveanopportunitytoexecuteadirectbulksale.Please

notethatwewillnotfulfillanydirectsaleslowerthantenunits.

Creatingarelationshipwithyourlocalbookstore

Youwanttoletyourfavoritelocalbookstoreknowthatyouareasoon-to-be-publishedauthor

aboutamonthortwopriortoyourpubdate.Ifyouwanttohaveaneventatthisbookstore,

andespeciallyifyoucandrawinalotofpeople,thisisanincentivetothemtocarryyourbook.

TheseorderswillbeplaceddirectlythroughIngram.Youcantellthemyourpublisheris

distributedbyIngram,andifthere’sanyconfusion,youcanclarifythatit’straditional

distributionthroughIngramPublishingServices.Mostmajorbookstoreshaveanaccountwith

them;ifyourbookstoredoesnot,theycancallSheWritesPress’stoll-freecustomerservice

numberat(866)770-3022.

Onceyou’veestablishedthisrelationship,encourageyourlocalfriendsandfamilytobuyfrom

thisbookstoretogenerategoodwill.

Hostinganawesomebooklaunchevent

Pleasenotethatalthoughyouhaveanactualpublicationday,youshouldbemorefocusedon

yourpublicationmonth,andyoudonotwanttohaveyourlaunchpartytooclosetoyour

publicationday(i.e.,thedayof).Retailersarelargelyunconsciousofabook’sactualpublication

day,andyourwindowofpublicityisafullthreemonthsfromthepointofpublication.Wemake

anoteofthisbecauseit’seasytogethookedintoaparticulardateasbeingimportant,orthe

dayuponwhichsomethingbigissupposedtohappen,butthepublishingindustrydoesn’twork

thiswayandyouhavemoretimeandspacearoundyourpublicationdatethanjustonesingle

day.Youcanevenhaveyourbooklaunchpartyasmanyassixweekspostpublication.Readthis

excellentpostbySWPauthorJessicaVealitzek,authorofTheRoomsAreFilled,onlaunchparty

tips:http://www.shewrites.com/blog/view/1897895/swp-behind-the-book-launch-party-tips.

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OTHERAUTHORRESPONSIBILITIESTipsheets

Aboutsixtoeightmonthspriortoyourpublicationdate,Brookewillhostacallthatwillbe

dedicatedtoaconversationabouttipsheets.Thisisacompilationofinformationaboutyour

book,includingdescription,authorbio,saleshook,publicityupdates,andmore.Ifyouaregoing

bigonyourpublicitycampaign,youwillwanttoseekoutapublicistaroundthistimetohelpyou

getahandleonthescopeofyourcampaign.Thesoonerwehaveasenseofthis,thebetter.The

tipsheetasksforkeywords.Oursystemallowsforsevenkeywordsforyourbook,andwe

encourageyoutostartthinkingaboutwhatthesemightbe.Pleaseseethefollowingtwoarticles

fordirection:

https://kdp.amazon.com/help?topicId=A2EZES9JAJ6H02

https://kindlepreneur.com/how-to-choose-kindle-keywords

BestpracticesforkeywordsfromIngramPublisherServices(ourdistributor):

•Whatarethingsinthebookthatmatter?People,places,etc.

•Whatkeywords,topicsandphrasesdopeopleusetotalkaboutthosethings?

•LookatkeywordtagsoncomptitlesinGoodreads/Amazon/LibraryThing(ie,plottwistvs.

suspense)

•Oneadvancedtooltouseishttp://soovle.com.Youcantypeinakeywordanditshows

promptsfromGoogle,Wikipedia,ping,yahoo,Amazon,YouTube,etc.

oDownload“BestPracticesforKeywordsinMetadata”:https://www.bisg.org/best-practices-

keywords-metadata

Youwillbegettingalotmoreinformationabouttipsheetswhenthedeadlinedrawscloser,but

it’sgoodtostarttohoneyourdescriptionearly,andtolockdownyourdatapointssooner

ratherthanlater.Youdon’twanttobescramblingatthelastminute,thoughwealwaysgiveyou

morethanamonthtocompleteyourtipsheets.Wealsoeditandweighinonthemonceyou

submitthemandbeforepostingyourdatatoIngram.It’simportanttonotethatthedatayou

giveuswillbeusedforyourAmazondescriptionandbeyond,sospendtimewiththisandmake

sureit’sexactlywhatyouwant!

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Finalproofreadingandsign-off

Astheauthor,youareresponsibleforthefinalsign-offonyourfinalpages.Manyauthorshave

askedusifit’sokaytosharetheirARCswithreaderswhoareproofreaderstocatchanyfinal

errors.Weareopentothis.However,youmustbecareful.Whatyourreaderswillbeoffering

youisnot“proofreading,”inthesensethatthiscananddoesgetstylisticandwewillnotaccept

stylisticchanges.However,youcanaskyourreaderstoreadfortyposspecifically,asyouhave

anopportunityafteryourbookisinARCstomakefinalpagesbeforepublication.Soifyou

decideyouwantafinalread-throughfromfriendsfortyposonly,weencouragethis.Weask

thatallchangesbesubmittedasspecifiedintheproofreadingsectiononpage13.

Endorsements(aka“blurbs”)

Youareresponsibleforsolicitingandacquiringendorsements,orblurbs—thequotesyou’ll

generallyfindonthebackcoverofabook.Thepurposeoftheseblurbsistomakeyourbook

moreattractivetopotentialreadersbyquotingindividualswithauthorityorotherpopular

authorsorcelebritieswhohavereadyourmanuscriptandwouldhighlyrecommendit.Blurbs

arealsoanexcellentwaytoprovidecreativedescriptionsofyourbookthatcomplementthe

back-covercopy.

Wesuggestyoustartthinkingaboutwhomyouaregoingtosolicitblurbsfromasearlyas

possible.Ifyouareonatighttimeline,it’sgenerallygoingtobetoolatetoapproachapotential

endorseronceyouhaveyourfinaldesignedbook.Instead,wesuggestyousolicitblurbsduring

thedesignprocess.Mostendorsersthesedaysdonotrequirethefullmanuscriptinorderto

blurbabook,sokeepthisinmind.Wewillprovideyouwithasamplelettertosendtopotential

blurbersuponrequestthatyoucantailortomeetyourneeds.It’stypicaltoofferadigital

versionofthemanuscripttoapotentialendorser.YoucansenditasaWordfileoraPDFfile.

Thisshouldbeasfinalaspossible,butit’sokaytosenditoutbeforethebookisproofread.You

canalsoalwaysaskifthepersonyou’resolicitingwouldpreferadigitalorahard-copyversionof

themanuscript.Iftheypreferhardcopy,wesuggestgettingthemanuscriptprintedandbound

atKinko’s(orasimilarprintingcenter),withthefrontcover.Blurbersgenerallyexpecttohave

fourtosixweekstoreadandcreateablurb,sokeepthistimelineinmind.

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Weaskthatyousendblurbsalongasearlyasyoucan.Ifpossible,pleasesendyourback-cover

contenttoBrookeallinonefile—withback-covercontentandblurbsalltogether.Ifwedonot

receiveyourback-covercopy,wewillpromptitforyouwhenit’sdue,butwedosuggestthat

youstartthinkingaboutendorsersnow!

Authorphoto

Wewantyourphotoassoonaspossibleforthepurposeofannouncingyourbookon

SheWrites.com,butifyouchoosetohaveanewauthorphototaken,wesuggestyoudoso.The

finalauthorphototobeprintedinthebookisduenolaterthanthepointatwhichyourbook

goestolayout,soaroundthetimeyou’reapprovingyourinteriordesignsamples.Ifandwhen

yougetanewphotograph,alwaysprovideuswiththecorrectcredit(thenameofthe

photographer,evenifit’safriendorfamilymemberwhotookthephoto).

Somebookscallforamoreformal,traditionalauthorpose,whileothersmaybenefitfroma

morecasual,personalizedlook.Hereareafewgeneralguidelines:

• Youshouldappearcomfortableandfriendlyinyourphoto.Don’tletthephotographer

poseyouinamannerthatmakesyoufeeluncomfortable.Aposedphotoislikelytolook

awkwardandunnatural.

• Yourclothingshouldmakeyouappearfriendlyandprofessional.Formalattireisnot

necessary,butmakesureyouarewellgroomedandlookingyourbest.Avoidblack-and-

whiteorhighlypatternedclothing,sincethecontrastwilldrawpeople'sattentionaway

fromyourface.Largejewelrycanalsobedistracting.

• Thephotoshouldbetakenwaist-uporchest-up,ratherthanshowingyourwholebody

fromadistance.Readersshouldbeabletoseeyourfaceclearly.

• Inpreparingforthephoto,thinkofotherauthorphotosyouhaveseeninpublished

works,andconsideryourownreactionstothem.Visualizeyourphotoasitwould

appearnotonlyinyourownbook,butalsonexttoamagazineornewspaperarticle

aboutyourbook.

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Permissions

Youareresponsibleforsecuringandpayingforpermissionforanycopyrightedmaterialyou

wishtoincludeinyourbooks.Allpermissionsareduebeforeyourbookgoestolayout.Youwill

needtoattainpermissionforanyuseofanotherowner’screativematerial,includingquotations

fromotherbooks,magazines,ornewspapers,songlyrics,andpoetry.Withoutthenecessary

permissions,wecannotpublishyourbook,orwewillrecommendthatyouremovethecontent

inquestion.Alistofrequiredpermissionsfollows.Shouldyouneedamoredetailedexplanation,

pleaserefertoTheChicagoManualofStyleortalktoBrookeaboutwhatyouwanttoinclude

andwhy.

Whatrequirespermission?Tables,figures,quotations,poetry,lyrics,photographsWhatdoesn’trequirepermission?1.Anythinginthepublicdomain.Thatis,anything:

• publishedintheUnitedStates85yearsfromthepresent,or• publishedinGreatBritainiftheauthorhasbeendeadmorethan50years,or• publishedbytheUSgovernment

2.Anythingthatfallswithinthedoctrineoffairuse.Thatis,abriefquotationthatis:

• clearlyidentifiedasbeingfromanotherwork,notasyourwords,and• nottakenoutofcontextordistortedastotruemeaning,and• accuratelyreproduced,wordforword,and• givenfullcredit

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SAMPLEPERMISSIONREQUESTLETTER

DateDear :Iwouldliketorequestpermissiontoreprintthefollowing:Author(s):Title:Copyrightyear: Journalvolume/date: Selection/pagenumbers: Illustrations/other:ThematerialwillbereprintedinabooktitledTitleofbookhere.MybookwillbepublishedbySheWritesPressinasmallprintrun.Iamresponsibleforpayingallfees,soIwouldappreciateawaiverorreductionoffees.Ifyoudonotholdcopyrightinthismaterial,pleaseletmeknowtowhomIshouldapply.Standardacknowledgmentoftitle,author,andpublisherwillbegiven,orIwillgladlyusethecreditlinethatyousupply.Rightsrequested:worldrightsinalllanguages,foralleditions(includingelectronic/digitaleditions),useinpromotionalmaterials(suchasourcatalog),insubsidiarylicenses(suchastranslationsorbookclubs),andinversionsmadebynonprofitorganizationsforblindorphysicallyhandicappedpersons.Ihaveprovidedthereleasebelowforyourconvenience.Pleasereturnthesignedoriginalrequesttome.Sincerely,Author’sName

***PermissionGrantedby:

_________________________________ ___________________________AuthorizedSignatureName(pleaseprint) Date

Pleaseusethefollowingcreditline:

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Technology

Transferringfiles

PleaseemailasattachmentsallWordandPDFfiles.PleasealwayscheckwithBrookebefore

sendingalargeimagefiletodeterminethebestwaytotransferthosefiles.

Software

OurinternalcomputerplatformisMacintoshOSX,andweexclusivelyuseMicrosoftWord.If

youareusingotherword-processingsoftware,weaskthatyouhavesomesortofsoftwarethat

willbeabletoreadTrackChanges.

TrackChanges

Beforeyoureachthecopyeditingstage,pleasebesureyouarecomfortablewiththeTrack

ChangesfunctioninMicrosoftWord.Thisfunctionwillallowyoutoseeeachspecificchangethe

copyeditorhasmadetoyourmanuscript.Ifyou’reunsurehowTrackChangesworks,please

viewBrooke’sonlinetutorialhere:http://youtu.be/q0_mtjurxEs(orgoto

youtube.com/warnercoachingandvisitthe“HowtoUseTrackChanges”video).

Filenames

Whensubmittingyourmanuscriptand/oranyfilestous,pleasemakesuretonamethemwith

eitheryourlastnameorthetitleofyourbooksomewhereintheextension.Whenyousubmit

filesbacktousthatyou’vereviewed,weaskthatyouincludetheunderscorelastname

conventiondescribedabove(i.e.,“myfile_BW.docx”).Thishelpsuskeeptrackofwhatyou’re

sending.Thankyou!

Specialcharacters,includingaccents

Providealistofallaccentedlettersorspecialcharactersthatyouhavekeyedin.Sometimes

thesearelostoralteredwhenweconvertfilesfromoneprogramtoanother,andanaccurate

keylistallowsustorestorespecialcharacterscorrectly.

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Audiobookcreation(optional)

ManySWPauthorsareinterestedincreatingaudiobooks.Wedonotretaintherightstoyour

audiobooks.However,wecanhelpyoucreateyourcoverfile,andifyouwantto,youcan

choosetouploadyouraudiobooktotheSheWritesPressACXaccount,ratherthancreating

yourownaccount.Youwillstillownyourcontent,butSWPownstherelationshipandpaysyou

yourinvoicesdirectly.

Formoreinformationonhowtocreateanaudiobook,pleaseseeSWPauthor(Fire&Water:A

Novel)BetsyFasbinderGraziani’swebinar“CreatinganAudioBook:AnotherClimbUpAnother

LearningCurve”here:https://vimeo.com/96250272.

Reachingouttofriendsforsupport

CherylRice,authorofWhereHaveIBeenAllMyLife?,hasgenerouslysharedthefollowing

informationforSWPauthorsasatemplateforanyonewhowantstomirrorhereffortswith

theirownbook.Considersendingoutlettersofsupporttofriendsandotherconnectionsinthe

weeksleadinguptothepublicationofyourbook,usinglanguagesimilartoCheryl’s.

SAMPLEFRIENDEMAIL:

DearJane,Hopeyoursummerandyourspiritsareinfullbloom.It’shardtobelieve,butmydreamofpublishingabookiscomingtruethisOctober.It’skindalikeplanningforababyandaweddingatthesametime.Somuchtodoandsolittleclarityabouthowitwillallturnout.Deepbreath...OnethingIamlearningisthatittakesaninsaneamountofeffort,andalotofhelp,togetabookintothehandsoffolkswhowillvalueit.Andthat’swhereyoucomein.I’mreachingouttoclosefriendsandfanslikeyoutosecuremytribeof“bookbuzzers”—folkswhowillsupportmylaunchweekinOctoberbyhelpingtospreadtheword.(Andstaytuned—yourpersonalEvitetothelaunchpartyonOctober7iscomingsoon!)

31

SinceIknowyoumightpreferonewayofcontributingoveranother,Iputtogetheralistofsomekeyactivitiesthatwillhelppropelthelaunch.I’dbesoappreciativeifyoucouldreviewthelistandletmeknowby8/1whichactivityyouwouldbekindenoughtocontribute.Activity(placean“x”ifyoucando)SendanemailtoyourfriendsonOctober7aboutthebook.(Iwillprovidesampletexttocutandpasteintoanemail.)

FollowmeonTwitter@RiceonLife,andsendafewtweetstheweekofOctober6.(Iwillprovidesampletweetstocutandpasteintoanemail.)

SendFacebookpostaboutthebooktheonOctober7.(Iwillprovidesampletexttocutandpasteintoanemail.)

LikeCheryl’sauthorpageonFacebook:https://www.facebook.com/yourvoiceyourvision.

WriteandpostagreatbookreviewonAmazon,B&N,orGoodreadsinOctober.

ConsoleCherylwhenshegetsanot-so-greatbookreview.

RecommendWhereHaveIBeenAllMyLife?tofriendswhoareinbookgroups.

Hostabookgroupbasedonyourownbook.

Other: Thankyousomuchforyourhelpandsupport.Iwillbesendingperiodicupdatesaboutthelaunchjustsoyoucanshareinthefunstuffaswell.Withgratitude,Cheryl

MATERIALTOSENDOUTTOBOOKBUZZFOLKSONEWEEKBEFORELAUNCH

(AdaptedfrommaterialbyauthorMikeRobbins)Goodmorning,(Nameofindividual):Thankyousomuchforyourwillingnesstosupportthelaunchofmybook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness(hyperlink),andtohelpspreadthewordaboutittoyourcommunityoffriendsandclientswhenitofficiallylaunchesonOctober7(justaweek

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fromtoday!).WhileI’mfeelingexcitedandnervousaboutthelaunch,I’mdeeplygratefulforandhumbledbyyoursupport.Iwantedtosendyouthisnotetomakesureyouhadalloftheinformationyouneedforthelaunch.Tomakethingsaseasyaspossible,weputtogetherabookassetspageonmywebsite,includingsamplecopyforasoloemail,newsletterannouncement,andsocialmediaposts—aswellasavarietyofdifferentimages.Here’sthelink:(insertmyassetpage).IhavealsoattachedtwoWorddocumentstothisemailwiththesamesamplecopythatyoucanfindontheassetspage(justincaseyoufinditeasiertoopenupthedocumentandcutandpastefromthere).AndIhaveattachedaJPEGimageofthebookcover.Letmeknowifyouhavequestionsaboutanyofthisorifyouwouldlikeadditional/customizedcopyorresourcesfromme.I’mhappytodowhateverwillmakeiteasiestandmosthelpfulforyou.Theidealdateforyoutoposttoyourblog,sendanemailtoyourlist,and/orpostonsocialmediaaboutthebookisOctober7,thoughanydaybetweenOctober5and10wouldbegreat.Thebooklaunchpageitself,whereyoucandirectpeopletogotopurchasecopiesofthebookandreceivetheirfreebonusgifts,ishttp://yourvoiceyourvision.com/book/.Again,thankyouforyourhelp.Itmeanssomuchtome.

SOLOEMAIL

Subjectline:WhereHaveIBeenAllMyLife?—aninspiringnewbookbyCherylRice

Dear[NAME]/Hieveryone,

I’mexcitedtoletyouknowthatmyfriendCherylRicejustlaunchedhernewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Whatapage-turner.Ilovedthisbook.Youcangetittoday,alongwithsomeamazingbookbonuses.

Cheryl’shumorous,moving,andverycompellingmemoirisanadultcoming-of-agestorythatwillresonatewithallpeoplewhohavestruggledtoovercomethelossofalovedone,makepeacewiththeirpast,andlovethemselvesunconditionally.

Inthepowerfulandpoignantinterweavingchapters,Cheryltellsthestoriesof:

• Theunexpecteddeathofhermother,whoisherbestfriend,andhowshedealswithhergriefinunique,andnotalwayshelpful,ways

• Thedesperate,unrequitedloveshefeelsforhertherapist• Thejourneyintoherpastthatshedslightonherlifelongpeople-pleasinghabit• Thestruggletofindherwayinanewmarriage• Andfinally,andinspiringly,comingtofullyembraceherfreedomandwholeness

33

Inadditiontobeingatop-notchwriter,Cherylisacompellingspeakerandcoachdedicatedtohelpingwomenbecomeleadersintheirownlives.

Idevouredthisbook,andIthinkyouwilltoo!And,whenyouordercopiestodayofWhereHaveIBeenAllMyLife?,you’llalsoreceivefantasticbonusgifts,includingaworkbookbyMarciShimoff,NewYorkTimesbest-sellingauthorofHappyforNoReason,andaninspirationalbookchapterfromprofessionalspeakerandauthorMikeRobbins,fromhisnewbookNothingChangesUntilYouDo.Checkitout:http://mike-robbins.com/book/here.

Sincerely,

Yourname

EMAILNEWSLETTERANNOUNCEMENT

InspiringNewBookWhereHaveIBeenAllMyLife?,byCherylRice

MyfriendCherylRicejustreleasedhernewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Thispowerfulbook,whichyoucangettoday,isfilledwithtender,poignant,andhumorousessaysthatchronicleCheryl’sjourneyfromgriefandaprofoundsenseofunworthinesstolife-affirminggrowthandhealing.Herstoryissocompelling,Icouldn’tputthebookdown.IalsofoundmyselfmovedtotearsandlaughterasIrecognizedmyownstoryinCheryl’s.I’msureanyone,especiallywomen,willrelatetoandbeinspiredbyCheryl’scourageousinnerjourney.

Formoreinformationaboutthisgreatnewbookandthebonusgiftsyou’llreceivewhenyouorderittoday,clickhttp://mike-robbins.com/book/here.

SAMPLEFACEBOOKPOSTS

Connectwithyourfans,followers,andfriendsaboutWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholenessbytagging@yourvoiceyourvisionandusingthehashtag#WhereHaveIBeenAllMyLife.HerearesomesampleFacebookpostsyoucanuse:

CherylRice’snewbookWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholenessiscompelling,deeplypersonal,andlife-affirming.Itjustcameout,andwhenyouordercopiesofittoday,yougetgreatbonusgifts:http://www.yourvoiceyourvision.com/book/.

I’msoexcitedaboutthereleaseofmyfriendCherylRice’snewbookWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Shesharessuchdeepandpersonalinsights—you’llbemovedandinspired.Orderyourstoday:http://www.yourvoiceyourvision.com/book/.

34

CherylRice’snewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness,justlaunchedtoday!Thispowerfulmemoirisforanyoneraisedonadietofpeople-pleasingandfairy-talebelieving.Countmein!Howaboutyou?http://www.yourvoiceyourvision.com/book/

Checkoutthebrand-newbookfromCherylRice,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.It’sapowerful,inspiring,andcourageousbookthatwilltouchyoudeeplyandstaywithyouforalongtime:http://www.yourvoiceyourvision.com/book/.

SAMPLETWEETS

SharethelovewithyourTwitterfollowers!Usethehashtag#WhereHaveIBeenAllMyLifeandtag@RiceOnLife.Feelfreetouseoradaptanyofthesampletweetsbeloworwriteyourown.Youmayalsoincludeoneoftheimagespostedbelow.

You’lllaugh,you’llcry,youmayevenlearnsomethingaboutyourself.Checkout@RiceOnLife’snewbook,#WhereHaveIBeenAllMyLife:http://bit.ly/WHIBAML.@RiceOnLifehaswrittenapowerful,vulnerable,andlife-changingnewbookcalledWhereHaveIBeenAllMyLife?http://bit.ly/WHIBAML#WhereHaveIBeenAllMyLife,@RiceOnLife’sawesomenewbook!Orderitnow&get5bonusgifts!http://bit.ly/WHIBAMLMyfriend@RiceOnLifehaswrittenanengagingandpowerfulbook,#WhereHaveIBeenAllMyLife!Ordercopiesofittoday:http://bit.ly/WHIBAML.Ilovethisnewbookby@RiceOnLife,#WhereHaveIBeenAllMyLife,andIthinkyouwilltoo.Checkitout:http://bit.ly/WHIBAML.Lookingtoloveandacceptyourselfmorefully?Give#WhereHaveIBeenAllMyLifeareadandgetstartedonyourownjourney:http://bit.ly/WHIBAML.SAMPLEBLOGCOPY

Ifyou’dlikeaguestblogpostfromme,anexcerptfromthebook,orabookdiscussionguide,oryou’dliketointerviewme,feelfreetoemailmeatCheryl@yourvoiceyourvision.com,andwecancoordinatethat.I’mgladtodowhateverIcantobestengageyourcommunity!

35

DISTRIBUTION&FINANCES

Thedistributionrelationship

SheWritesPressisdistributedbyIngramPublisherServices(IPS).(SeewhoelseIngram

distributeshere:www.ingramcontent.com/pages/ingram-publisher-services-product.aspx.)

Therearemanybenefitstothismovetotraditionaldistributionforourauthors.Thefirstand

mostimportantisvisibility.WithIngram,SWPhasabuilt-insalesforce.Wehaveawholeteam

ofrepswhogooutintothemarketplacetosellbooks,notjusttothebigaccounts(Amazon,

B&N),butalsotoindependentbookstores,libraries,onlineretailers,andspecialtymarkets.

HavingtraditionaldistributionmakesSWPuniqueintheworldofindiepublishingbecauseself-

publishedauthorsdonothaveaccesstothisbroadernetworkandtoexpandedsalesoutletsand

opportunities.YourbookwillbeavailableinIngram’scatalog,whichishostedbyEdelweiss

(edelweiss.abovethetreeline.com).Thisisoneoftheprimaryonlinedatabasesthatbooksellers

reviewwhenchoosingwhatbookstoorderandcarry.

Traditionaldistributionalsoallowsustopenetratethelibrarymarket—anotherplacethat’s

beendifficultforself-publishedauthorstogetinto.WithIngram,wetakeadvantageofthe

manypartnershipstheyhavewithbookstores,onlineplatforms,andthespecialsalesmarkets

(whichincludesanythingfromairportstobig-boxstores(Costco,Target,etc.)tosupermarkets

toretailerslikeUrbanOutfitters).

NotethatIPSwillbehandlingourprintande-bookdistribution.Theonlineretailerrelationships

include:

AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!Sony

36

CheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)

Whenyoupartnerwithabookstoreorotheroutletforanevent,youwanttoletthemknow

thatyourpublisherisdistributedbyIngraminadvance.It’slikelythattheyalreadyhavea

relationshipwithIngram,butiftheydon’t,forwhateverreason,wecanfast-trackthemtoget

themsetupwithanaccount.IfabookstorewantstoestablishanaccountwithIngram,theycan

callourtoll-freenumberat(866)770-3022.

Wherespecialeventsareconcerned,youmayhavetheoptiontofulfilltheordersyourselfand

forgoIngram,butyouneedtobecareful.Ingramhasanexclusiverelationshipwithcertain

retailers,includingbookstores.Soyoucannotofferaconsignmentarrangementwithyourlocal

bookstore.TheywillneedtoplaceanorderwithIngram.

Herearesomeotherperksofbeingatraditionallydistributedpress/author:

1.BecauseSWPlooksandbehaveslikeatraditionalpress,wenowhavestatusasatraditionalpressandcananddosubmitourbooksforconsiderationtobereviewedbythefollowingmajorreviewoutlets:PW,LibraryJournal,Booklist,Kirkus,andShelfAwareness.2.Wehaveasalesforce.Twiceayear,BrookeWarnerandKamyWicoffgotoNashville,Tennessee,topitchSWPauthors’worktoasalesforceoffiftyorsorepresentativeswhosejobitisto“sellin”bookstothetrade.Gettingthiskindoffacetimewithrepsisinvaluable.3.SWPmanagesyourmetadata.WehaveanONIXfeed,whichmeansthatcorrectionsandupdatestoanyandalldatagoouteverynightacrosseverymajorplatformandallourdirectpartners.WhenyouhaveachangeyouwanttomaketoAmazon,emailBrookeWarnerand/orCaitLevin.4.SWPbooksgetintolibraries!Thisisabigadvantageoftraditionaloverself-publishingandcanmakeadifferenceforyourbook’slegitimacyinwidermarkets.5.SWPputspressreleasesoutonthewiresonbehalfofourauthorsforeachandeverybook.WehaveaccesstoMediaHub,adatabaseof700Kmediasubscribers,sothatwhenwegetamajormediahit,itwillreverberateandbeseen.6.WehaveaccesstoiPage,abusiness-to-businesstoolwherebuyerscanorderdirect.Thissitefeaturesallofourbooksandgetsapproximately30Kvisitorsaday.

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7.OurbooksarefeaturedinEdelweiss,anonlinecatalogreviewedbytheheavyhittersintheindustry—bookbuyers,reviewers,andsomemedia.8.WehaveaccesstoprogramslikeB&N’sDiscoverGreatNewWriters™programandIndieBound’sIndiessentialsprogram,andwewillnominateauthorsfortheseprogramswhereappropriate.Thesameistrueofnationalprizes.Ifyouhaveyoureyessetonsomethingyou’dliketoenterandyouneedyourpublishertosubmitforyou,pleasecontactBrookeWarner.

Pleaseseeafewmediahighlightsherewithregardtoour2013decisiontomoveforwardwith

IPSfordistribution:

SheWritesPressNowDistributedbyIngramPublisherServiceshttp://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/58262-

she-writes-press-now-distributed-by-ingram-publisher-

services.html?utm_source=Publishers+Weekly&utm_campaign=381976b3a9-UA-15906914-

1&utm_medium=email&utm_term=0_0bb2959cbb-381976b3a9-304610921

SheWritesPress:Publishing's“ThirdWay”http://www.shelf-awareness.com/issue.html?issue=2058#m21035

Brooke’spostonSheWrites.com(August2013)aboutwhatshelearnedfromherfirstyearas

publisherofSWPandwhythismovetoIngramissoimportantandexcitingforthepress:

http://www.shewrites.com/profiles/blogs/three-lessons-i-ve-learned-from-my-first-year-as-

publisher-of-she

AndBrooke’spostonSheWrites.com(November2013)aboutwhat“thirdway”publishingis:

http://www.shewrites.com/profiles/blogs/not-self-publishing-but-not-traditional-publishing-

what-is-the-2

Asdetailedabovein“Whattraditionaldistributionmeansforyourbook,”therearesomerisks

inherentintraditionaldistribution.Wearguethatit’swellworthitforwhatyougain,but

investinginpublishingwithSheWritesPressmeansgivingyourbookitsoneandonlybestshot

fromtheget-go.Weinsistthatyoucarefullyconsiderbothyourpublicityandyourmarketing

planandmakeyourselfavailableformediaappearancesandblogginginthethreemonths

followingyourpubdate.Ifyouhavequestionsaboutthis,pleasecontactBrooketosetupacall.

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Understandingthefinances

Theonlydownsidetotraditionaldistributionistherisk.Whatdistributionoffersauthorsis

tremendousinthatitgetsyourbookoutintoallthechannelswhereyouhopeyourbookwould

be.Youarefunctioningasatraditionallypublishedauthorinthissense,withateamavailableto

getyourbookintoretailoutlets,andwithoutanyresistancefrombuyersaboutyourbookand

itslegitimacy.

Whenyouaretraditionallydistributed,youhaverepspresellingyourbooksintothe

marketplace,whichmeansthatyouhavetopreprintenoughquantitytocoverthepreorders.In

recentseasonswehaveseentheimportanceofprintingbeyondthepreordersaswell,because

thepreordersgetfulfilledimmediately,andthennewinventoryneedstobeavailableforIngram

todrawfromtofulfillneworders.

Thefinancescomeintoplayhereasyouconsideryourpriceperunit.Forprintbooks,your

earningslooklikethis:

• Thenetsalespricewillbe$8.47,or50%of$16.95(standardtradediscount).• Themanufacturingcostwillanywherebetweenabout$2–$4(dependingonPODvs.

print-run).• Fordistribution,maintainingthetraderelationships,warehousing,shipping,and

accountingforbooksales,SWPreceivesa40%feefromthenetsalesprice.So,forbookssoldthroughthetrade,yourNetProfitwillbe:$1.09-$3.09($8.47minus$2-$4.50[manufacturing]minus$3.38[40%of$8.47]).

Youcanseethatthemanufacturingcostisestimatedat$3–$4perbook.However,it’spossible

togreatlyreducethisper-unitcost,evendowntoaslittleas$1–$2,dependingonthequantity

youprintandhowmanypagesyourbookis.It’salsopossible,ifyouhaveaverylongbook,that

yourunitcostwouldexceed$5.00(thoughthisisunlikelyifyougetaprintrun.)Increasingly,we

willbeencouragingauthors,whereappropriate,toconsideranoffsetprintrunduetothebetter

economyofscale.Whereitdoesn'tmakesense,youmaychoosetoprintwithLightningSource,

butorderupwardof500copiestocoverpreordersandordersbeyond.Eachauthor’sscenario

willvary,andBrookewillbeintouchaboutthebestchoiceforyou,givenyourcampaignand

yourpreorders.Wemakethisdecisiontogetherwiththebestinformationathand,

understandingthatthegambleisreturns.

39

Returnsarepartofthisbusiness.Thefrustratingpartaboutreturnsisthatmoreinventorymay

beneededtofulfillordersthatarecominginevenasexistinginventoryisallocatedtoaccounts

thatarejustsittingonit,notnecessarilysellingyourbook.Unfortunately,thisispartoftherisk,

andthetruismappliesherethatyouhavetopaytoplay.Thisiswhywewanttotrytohelpyou

consideryourprintingpricepointsandtomakeameasureddecision.

SWPauthorsbearthecostofreturns,whichis50centsperreturn.Thisisanotherriskinherent

inthisprocess.Youneedtoconsiderthatsomeofyourinventorywillcomeback.Aslongasit’s

notdamaged,itwillgobackintosalableinventory.Ourjobistomonitoryourinventoryandto

printconservativelyenoughthatwedon’tburyyouininventory,buttobeaggressiveenoughto

haveenoughonhandtofulfilldemandasitcomesin.Itmightmakesenseforsomeauthorsto

printonly500copiesoftheirbookandthenswitchtheirbooktobefulfilledondemand.Again,

thesearedecisionsthatwillbemadeabouttwomonthsoutfromyourpublicationdate,and

youwillbegivenafullestimateofallofyourchoicessothatyouknowwhattoexpect,andwhat

you’regettinginto.

***Pleasenotethataseparatehandoutwemakeavailabletooursignedauthorsisacostand

earn-outscenario.Ifyoudonothaveacopyofthis,emailBrooketoaskhertosendittoyou.

PaymentscheduleRoyaltystatementscomeout4timesperyear,electronically—emailedout60daysafterthecloseofeachquarter,asfollows:•endofMayforQ1•endofAugustforQ2•endofNovemberforQ3•endofFebruaryforQ4Wepayoutanyroyaltiesowed2timesperyear—sentout90daysafterthecloseofQ2andQ4,asfollows:•AnymoniesowedforQ1andQ2aresentviacheckbyendofSeptember(90daysaftercloseofQ2)andreflectQ1andQ2,combined•AnymoniesowedforQ3andQ4aresentviacheckbyendofMarch(90daysafterthecloseofQ4)andreflectQ3andQ4,combined

40

MARKETING&PUBLICITYIt’snevertooearlytostartthinkingaboutmarketing.SWP’sdistributionrelationshipwith

Ingramisamazinginthatitwillgetyourbookintothemarketplaceeffectively.However,once

thebooksarethere,marketingandpublicityarethetwoforcesthatwillactuallydrivewhatwe

call“sell-through.”Sell-throughisdifferentthanpreorders,inthatsellingthroughmeansthat

yourbookisactuallybeingsoldthroughtheregister,whereaspreorderscanalwaysbereturned,

especiallythroughthemajoraccounts.Inmanyways,ourrelationshipwithIngrammakes

marketingandpublicityevenmoreimportant.BecauseIngramhasthecapacitytogetyourbook

intolotsofaccounts,andingoodnumbers,youwillwanttohavethepublicitytobackthose

efforts.Ifyouoptnottohaveapublicityplan,wewilltemperoursalesforce’sexpectations

accordingly.

Thefollowingguidelineswillhelpyoustarttothinkabouthowtomarketandsellyourbook—no

matterhowfaroutyourbookisslatedforpublication.

Marketingstrategy

Allmarketingplansbeginwithastrategy,answeringthefollowingquestions:

•Whatisthegoalofpublishingthebook?

•Whoisyouraudience?

•Howwillyoureachthem?

•Howdoesthebooksolvetheirproblem?

•Howdoesthebookfitintoyouroverallpublishingplan?

Abook’smarketingstrategyshouldbebriefandconcise.Ifitisthoughtfullypreparedandclearly

articulated,itcanserveasananchordocumentforallfuturemarketingactivitiesthroughoutthe

lifeofthebook.Onceyourpublicationdatehasbeenestablished,wewillbeaskingyoufor

morespecificinformationaboutyourmarketingplan,soweaskthatyoubegintoarticulate

whatyouthinkyourgoalsareandwhatmightbepossibleforyourbook.Werecommendyou

startthinkingaboutamarketingplan,eitheronyourownorinconjunctionwithapublicist.

41

Componentsofamarketingplan

Thecomponentsofyourmarketingplanwillbefocusedonthefollowing:

PublicityPlans

•Pressreleases

•Wireservicevs.mediadatabase

•Onlinemarketing/socialmediamarketing

•Onlineretailers

•Authormarketing

•Otherlow-costmarketingopportunities

Thepublicitycomponentofyourmarketingplanisprobablytheleastexpensiveandmost

effectiveuseofyourresources.Componentsofapublicityplaninclude:

•Pressreleases,whichcanannounce:

-Abook’spublication

-Anauthor’sspeakingengagementorotherpublicappearance

-Newseventsthatrelatetothebook

•Featurearticlesthatarepublishedinonlineandprintpublicationsthatmentionyourbookor

author

•Bookexcerptsthatarepublishedbeforethebookisavailableforsale

•BookreviewsbasedonARCs(advancereadingcopies)orfinalbooks

•TV/radioappearancesbytheauthororotherspokespersonforthebook

•Authorspeakingengagementsatconventionsorotherevents

•Onlinepublicity

Afteryourbookisout,pleasesendyourprojectmanageranybigmediahitsasyouknowabout

themand/orweeklypublicityupdatesforthefirstseveralmonthsofyourcampaign.

Presellingyourbook

Thebestwaytopresellyourbookistocreateasalespageforyourbookonyourownwebsite.If

youhaveadatabasethatyoumarketto,youcanaskthosepeopletopreorderyourbook.You

42

canalsosolicitpeopleonFacebookandTwitter.It’sfinetopresellyourbook,aslongasyou

knowyouhavealoyalaudience.Somebuyersdonotliketheideaofbuyingsomethingsix

monthsinadvance,whileothersarecompletelyfinewiththis.Knowyouraudienceandbeup

frontaboutwhentheycanexpecttoholdthebookintheirhands.

Pleasenotethatyoucanchoosetopresellyourbookonyourown,oryoucanleavethis

responsibilityuptoonlinevendors,suchasAmazon.Yourbookwillbelistedonretailsitesas

earlyasthreemonthsinadvanceofpublication.Youcandrivetraffictopreorderyourbookif

yousochoose.

Ifyouchoosetopresellonyourownthroughyourwebsite,youmusttakecareofthisthrough

yourownmerchantservicesaccountonyoursite(orusePayPal).Youwillneedtokeeptrackof

theorders(name,mailingaddress,andphonenumbersareusuallyimportantinformationto

gather).Onceyourbookisavailable,youthenorderthequantityofbooksyou’vepresold,using

theordertemplate,andsendthistoorders@shewritespress.com.Wewillplaceyourorders,to

bereceivedatyourhomeoroffice,butnotinquantitiesoffewerthanten.Onceyoureceivethe

books,youwillfulfilltheordersyourself.Werecommendpresellingyourbookonlyifitmakes

senseforyouraudience,andonlyifyouareinterestedindealingwithfulfillment.It’snotfor

everyauthor,anditmaywellmakesenseforyoutoencourageyourbuyerstoallbuyfrom

Amazononthesameday—astrategythat’scalleda“bookbomb,”whichhelpstoincreaseyour

rankingonAmazon.Theonlyreasontotakepresalesisformoreprofits,sothisistrulyan

economicaldecision,andtheballisinyourcourt.

BuzzYourBookwebinarseries

TheBuzzYourBookwebinarseriesisaseven-partwebinarthatwecomptoallnewSheWrites

Pressauthors:http://shewritespress.com/education/buzz-your-book.Thisshouldhappen

automatically.Youwillberegistereduponourreceiptofyourcontract.Ifyoudonotreceivean

emailgivingyouaccesstothisseries,pleaseemailusandletusknow.Wehighlyrecommend

youwatchthiswebinarandgainfromMJRose’svastexperience.Roseisasuperstarinthe

publishingindustry.Thiscoursewasoneofhermostpopular,untilshediscontinueditseveral

yearsago.ShehasnowrevampedthecourseandmadeitavailableexclusivelythroughShe

43

WritesPress,we’reexcitedtosay.

PleasenotethatMJRoseoffersadiscounttoanySWPauthorswhowanttoworkwithher.You

canfindMJonlineatwww.authorbuzz.com,oremailherhere:AuthorBuzzCo@gmail.com.

SWPcatalog

SheWritesPressbeganproducingacompletecatalogofallofourbooksinspring2013andhave

issueditbiannuallythereafter.Wewillusethecontentprovidedinyour200-worddescription,

aswellasyourauthorbioandfinalcover,inthiscatalog.Itwillbedistributedtothebook

trade—toretailers,reviews,andbookbuyers.Wecannotguaranteethatitwillimpactyour

book’ssales,butwecanguaranteethatthisservicewillincreasethevisibilityofyourbookina

waythatnootherindependentpublisherisproviding.

Galleys/ARCs

Someofyouwilldecidethatyouwanttohavegalleys(alsoknownasARCs)ofyourbookmade

forpublicitypurposes.ARCs,oradvancereadingcopies,areusedprimarilytoobtainadvanced

publicity.Yousendthemouttoreviewers,whointurnreviewthebook,prepublication,and

createbuzzforit.WearenowrecommendingARCsforallbooks,andwe’veimplementeditin

ourproductionprocessassuch.Therearesomeoutletsthatwillnotreviewabookunlessit’s

prepublication.Someoutletsrequirethatyousendthebookatleastthreemonthspriortothe

publicationdate.Werecommendyouconsultwithapublicistaboutyourbestcourseofaction.

Youcanandwillstillgetreviewspostpublication.However,ifyouwanttomirrorthetraditional

publishingprocess,sendingoutARCsinadvanceofyourpublicationdateisrecommended.

PleasereadmoreabouttheARCprocessaboveunder“ARCsenttoLSI.”ARCswillbeoptional,

butifyoudonotplantosendoutanyreviewcopies,wewillneedtoreviewwhetheritmakes

sensetohaveIngrampresellyourbookstothemajoraccounts.

PleasenotethatwewouldliketohaveallofyourfinalblurbsintimefortheARCcopiesofyour

book,butifyouneedtoaddalast-minuteblurbtoyourfinaljacket,wewillaccommodatethat

change.

44

SAMPLEENDORSEMENT-REQUESTLETTER

DearAUTHOR|ENDORSER,

I’mwritingtoaskifyoumightbewillingtotakealookattheprepublicationversionofmybook,What’sYourBook:AStep-by-StepGuidetoGetYoufromInspirationtoPublishedAuthor,forthcomingonSheWritesPressthisfall.I’magreatadmirerofyourwork,andIthoughtofyoutoendorsemybookbecauseouraudiencesaresimilarandIthinkthemessageofmybookwillresonatewithyou.Mybookisabout[[ADDHIGHLIGHTS/SUMMARYHERE]].Iknowthatendorsingabookisahugefavor,andsoI’dliketodoanythingIcantomakethisprocesseasieronyou.Icanprovideyouwithasamplingofmybestchapters,alongwithasummaryofthebook,or,ifyouprefer,IcansendyoueitherafullPDForaboundcopyofthemanuscript.I’dalsobehappytodrawupsomepreliminarylanguagethatyoucouldthentweaktomakeyourown.I’mtremendouslygratefulforyourconsideration.

Thankyouagain.TheblurbwouldbedueonDATE.I’llfollowupearlynextmonth.Verybest,

YOURNAME

Publicityguidelines

Planahead

Traditionally,publicitycampaignsstartthreetofourmonthspriortoyourbook’srelease.We

recommendgettingonthistimetable,sincemanyreviewersandmediarequirethismuch

advancenotice.Ifyouhavealimitedunderstandingofhowmarketingandpublicityworks,we

recommendhiringapublicist.Workingwithapublicistwillhelpyouestablishatimetablefor

yourbook,andyoucanrelyonthepublicisttomakeconnectionsandfollowuponleads.Start

contactingpublicistsfivetosixmonthspriortoyourpublicationdate.

45

Hiringapublicist

WerecommendthatallSWPauthorsworkwithapublicist.NowthatSheWritesPressispartof

theSparkPointStudio,LLC,family,werecommendworkingwithBookSparks

(www.gobooksparks.com),thoughit’snotarequirement.InadditiontoCrystalPatriarcheand

herteamatBookSparks,wehavealistofrecommendedpublicistswe’rebuildingonanongoing

basis.Youcandiscoverthemhere:

CrystalPatriarcheBookSparkshttp://booksparkspr.comcrystal@sparkpointstudio.comCaitlinHamiltonSummieCaitlinHamiltonMarketing&Publicitycaitlin@caitlinhamiltonmarketing.comwww.caitlinhamiltonmarketing.comMarikaFlattPRbytheBookhttp://prbythebook.commarika@prbythebook.comAnn-MarieNievesGetRedPRwww.areyoured.comam@getredpr.comJuliaDrakejulia@juliadrakepr.comwww.juliadrakepr.comJoanneMcCalljoanne@joannemccall.nethttp://www.joannemccall.netStephanieBarkowww.stephaniebarko.comstephanie@stephaniebarko.com

Publicistswillhavevariouscampaignstrategiesforyou,dependingonyourexpectations.They

willhelpyoudeterminewhenisagoodtimetogetstarted,aswellashowlongyourcampaign

willlast.However,becausenotallofyouwillbeinthepositiontohireapublicist,yourbackup

shouldbeatleasttheMarketing&PublicityBooster.

46

BestpracticesforworkingwithSWPandyourpublicist:

1.IfyouareworkingwithanyofthepublicistsotherthanCrystal,pleasesetupaninitialphone

sessionbetweenyou,yourpublicist,andBrookeWarnertogetonthesamepageaboutgoals,

expectations,andcommunication.

2.Pleasemakesureyouroutsidepublicist(again,everyoneexceptCrystal)isfeedingBrooke

informationonaregularbasis,includingmediahits,reviews,andanyupdatesregardingyour

campaigngoals.

3.Ifyou’reunclearaboutadeadline,orifyou’rereceivingwhatfeelslikecontradictory

information,pleasedon’thesitatetoemailBrooke,ortostartaconversationbetweenyour

publicistandBrooketogetclarity.Publicityisnotascience,anddifferentpublicistshave

differentwaysofdoingthings.Ifyoufeellikeyouneedclarityordirection,justask.

ReadthefollowingblogpostbyJudithNewton,SWPauthorofthememoirTastingHome:

ComingofAgeintheKitchen:“ThreeThingsIWouldHaveDoneDifferentlyinHiringaPublicist:

http://www.shewrites.com/profiles/blogs/three-things-i-would-have-done-differently-in-hiring-

a-publicist.

Pressreleaseandothercollateralmaterials

Thepublicitymaterialsyouneedtoprepareforpublicationinclude:

•pressrelease(includeauthorphotoandauthorbio)

•add-onsheet(Q&Aaboutyourbook,toptips,frequentlyaskedquestions,etc.).Whatyou

includeasyouradd-onisentirelyuptoyou.Itshouldbesomethingofinteresttothemediathat

wouldbelikelytobepickedupas“newsworthy.”Thisgenerallymeanstryingtoconnect

somethingthat’shappeninginthepopularculturetoyourbookinsomeway.

Youwillincludethesematerials,alongwithacopyofyourbook,forallpre-andpostpublication

publicityopportunities.Includeapersonalnoteifyousochoose.Youmostlydon’twanttosend

theseoutunsolicited,becausethereisahighlikelihoodtheywillbeignored—andthatwouldbe

awasteofbooks.Instead,createamediacontactwellbeforeyourpubdate.Thislistmay

includeradiostations,newspapers,magazines,websites,andevenTVshows.Ifyouworkwitha

publicist,shewillcompilethislistonyourbehalf.Butyoualwayswanttoweighinwithyour

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personalconnections,aswellasyourpie-in-the-skylistofmedia.Youwanttomakecontact

withthepeopleonyourpublicitylistandsecurearesponsefromthemthattheyareinterested

inseeingand/orreviewingyourbook,orthatthey’dliketoconsiderhavingyouontheirshow.

Youmayalsodecidetocreatecollateralmaterials,whichincludethingslikebookmarks,

postcards,orflyers.Youareresponsibleforthecreationofallofthesematerials,butwehave

recommendeddesignersyoucanworkwith,aswellassomerecommendedprinters.

Publicityfollow-up

Youoryouroutsidepublicistwillberesponsibleforfollowingupwithmediacontactsonyour

medialist.Ifsamplebooksarerequested,youoryourpublicistsendsthem.Ifaninterviewis

requested(andyouhaveagreedtobeinterviewed),youoryourpublicistwillsetitup.Youwant

tohaveagoodsysteminplaceforfollow-upwiththemedia.Ifyouareeasilyoverwhelmedby

thesekindsofdetails,werecommendcontractingwithapublicist.

Whereyourbookmightbesold

Trade

Tradesalesencompassbooksthataresoldinbookstoresthroughoutthecountry.Theseinclude

large-scalechains,suchasBarnes&Noble;onlinebooksellers,suchasAmazon;and

independentbookstores.Thesearethemostcommonplacesthatyouwillseebooks.However,

yourbookwillnotautomaticallybemadeavailabletobrick-and-mortarstores,eventhoughwe

haveasalesforcewithIngram.Sometimesbookstorespassonbooks,andbecausethereareso

manybookscompetingforthesameshelfspace,thisisincreasinglymorecommonthanitused

tobe.Andevenifyoudogetagoodpreorderfromamajorchainorfromthe“field,”as

independentsarereferredto,youneedtoaccountfortheinevitabilitythatsomeofthosebooks

willbereturned.Ifyouwantyourlocalorhometownbookstoretocarryyourbook,approach

themaboutthispossibilityamonthortwobeforeyourpubdate.See“Creatingarelationship

withyourlocalbookstore”formoreinformationabouthowtogoaboutdoingthisandhow

bookstoresshouldorderyourbook.

Corporate(special)sales

Specialsalesareanysalemadetospecialgroups.Werecommendcompilingalistofpossible

specialsalesopportunitiesyoumighthaveandsendingthemtoyourprojectmanager.This

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couldincludeuniversities,clubs,corporations,tradeshowsandconferences,catalogs,fund-

raisers,andauthorsales.Theincentiveforpursuingspecialsalesisthepossibilityofmaking

high-volumesalesinonepurchase.Ingramwillorganizethesesalesonyourbehalfaslongasthe

companyinquestionhasanaccountwithIngram.TheycanalsosetupanaccountwithIngram

bycallingSWP’stoll-freenumber:(866)770-3022.Ifyouthinkthere’sanobviousfitforyour

bookatagiftorspecialtystore,pleasebroachthistopicwithBrooke.Wecanencourageour

salesrepstoapproachcertainspecialtymarketswherewebelieveitmakessense.

Website

Youcanuseyourwebsitetopromoteyourbookbypostingyourbook’scoverandcatalog

description,andbyprovidinglinkstothemajorretailerscarryingyourbook.Bloggingisalsoan

effectivetoolinpublicizingyourbook.Ifyoudon’talreadyhaveablog,considerstartingone.In

ordertomaximizetheimpactofyourwebsite,establishitspurpose,developastrategyto

implementthatpurpose,andthensticktoit.

Websitesshouldincludeatleastthefollowing:

•Homepage,eitherstaticorablog

•CurrentBook(s)—updatedwithbookcovers,biographicaldata,descriptivecopy,andsamples

oftheworks

•SalesLinks—linktosalessiteslikeAmazon,B&N,**IndieBound,Powell’s,yourlocal

bookstore,etc.

•Blog

•PressRoom—announcements,pressreleases,andmedia

•SocialNetworks—providelinkstoallyoursocialnetworkingsites

•Videos—provideallvideosthatrelatetoyourauthor,title,etc.

•ContactInformation—foryou,yourpublisher,andyourpublicist

Ifyouwanttocreateablog,youshouldpostnewentriesatleasteveryotherweek.Ifthisisnot

possible,wedon’trecommendsettingupanauthorblog.Thereisnocosttosetupablogon

sitessuchasBlogger.com,LiveJournal.comandWordpress.com.Makesuretolinkyoursocial

mediatoyourblog,too.

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**PleasenotethatwehavebeenaskedalwaystolinktoIndieBoundonourownsites.

IndieBoundisacommunity-orientedmovementbegunbytheindependentbooksellermembers

oftheAmericanBooksellersAssociation.Itbringstogetherbooksellers,readers,indieretailers,

andlocalbusinessalliances.ItisimportantthatyouplacealinktoIndieBoundwhereverelse

youplaceretailerlinkswhenpromotingyourtitle.

Someauthorsalsofindgreatsuccesswithblogtours,inwhichauthorsgo“ontour”byvisiting

others’weblogsandprovidinginterviews,briefexcerpts,andreviews.PleaseseeResourcesfor

somerecommendedpeopleyoucanhiretohelpyouputtogetherablogtour.

TrackingSales

Asauthors,it’sagoodideatotracksales,butit’snotaneasythingtodo.Wedotracksales

throughIngramforyou,andyouwillgetareportofyouroverallsaleswithyourroyaltyreports

eachquarter.Wheree-booksareconcerned,it’scurrentlydifficultforustopullsalesreports

fromIngram.Ingramhaspromisedtoinvestinaneasierplatform,whichweareeagerly

anticipating.ThemosteffectivewaytotrackyourownsalesisonAmazonthroughAmazon

Central,thoughcurrentlyyoucanonlytrackprintsalesthere.

Anewtookfortrackinge-booksalesonAmazonishttps://www.novelrank.com.

BasicsocialmediastrategyWerecommendthinkingaboutsocialmediaasaplacetopromoteandsellyourbook.Youdon’t

wanttooversaturateyouraudience,butleadinguptolaunchandonceyourbookisavailable,

youwanttobetalkingaboutyourbookandencouragingyourreaderstobuyit.Usingsocial

mediaiseasyandfree,andifit’snotalreadypartofyourmarketingplan,itshouldbe.

Facebook

http://www.facebook.com/pages/create.php

ThemosteffectivesocialnetworkforauthorsisFacebook.ItisimportanttocreateaFacebook

FanPageandtouseelementsofyourbookdesigntobrandthatpage.Werecommendthatyou

useyourname,ratherthanthebooktitle,foryourfanpage.Postingfrequentstatusupdates

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willstarttobuildyourfanbaseandagroupofpeoplewhowillbefuturereaders.

FacebookAdvertising/FanPageAdvertising

http://www.facebook.com/advertising

AlthoughitmayfeelfrustratingtohavetopayforadvertisingonFacebook,werecommenditto

boostyourfollowing.Facebookadvertisingcanbenarrowlytargetedtospecificusersof

Facebook.Youcancreateanadthathasyourbookcoverandcertainkeywordstodrivepeople

toyoursite.Thisisaneffectiveandfastwaytobuildafollowing.

Twitter

AfterFacebook,Twitteristhenext-most-effectivesocialnetworkingsite.Youcanlinkyour

FacebookfanpagetoyourTwitteraccount,andwerecommendthatyoudoso.Onceyouhave

yourFacebookURLandyourTwitterhandle,wewantyoutoincludethoseassetsinyour

marketingplan.Twitterisagreatwaytoannouncereleasedatesandpress-releaseinformation,

anditalsocreatesanonlinecommunityforyourreaders.Also,buyersaretrackingTwitter

traffictodeterminethebuzzonbooks.AswithFacebook,postingfrequenttweetsthatinclude

thefullbooktitleandappropriate(shortened)links.Usebitly.comtoshortenyourlinks.Atweet

islimitedto140characters.

fReado

http://bookbuzzr.freado.com

fReadoisaservicethatallowspublishersandauthorstopostwidgetswithpreviewsoftheir

workonblogsitesandsocialnetworkingsites.Awidgetcanbedevelopedforyourbookand

postedeasilyonyoursocialnetworkingsiteslistedbelowsothecustomercaneasilyreviewthe

contentsofthetitle.

BookSocialNetworkingSites

Thereareavarietyofsocialnetworksthataredevotedprimarilytobooklovers.Someofthese

sitesinclude:

•Goodreads(www.Goodreads.com)

•LibraryThing(www.LibraryThing.com)

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•Shelfari(www.shelfari.com)

Thesesitesallowyoutosearchfortitles,havetitlesinyourownpersonallibrary,andreview

andsharetitleswithothers.

SheWrites.com

WhenyousignwithSWP,youwillgetaninvitationtojointheSWPauthorgroupon

SheWrites.com.Acceptthisinviteandparticipate.YourfellowauthorsonSheWriteshavebeen

whereyouarenow,andtheirinsightandbodyofknowledgeisavailableforyou.Allyouhaveto

doisposeaquestion.Wealsorecommendyousharepublicityinfoandaskpeopletopromote

yourgiveaways.Werecommenddoinggiveawaysinthefirsttwotothreemonthsfollowing

publication,andSheWrites.comisavailableasonepossibleoutlettodoagiveawaypromotion.

Ifyouareinterestedindoingagiveaway,contactKrissaLagosatkrissa@shewritespress.com.

Op-ed

Ifthesubjectofyourbookistiedtocurrentaffairsinanyway,youcanwriteandsubmitop-ed

columnstonewspapers.Op-edsareanincrediblyeffectivemeansofreachingalargenumberof

people.Theygiveyoutheopportunitytoexpoundonatimelyissueandpresentacompelling

argument.Atimely,well-written,andprovocativepiececanestablishyouasanexpertona

particulartopicandgainnationalmediarecognitionforyouandyourbook.Again,thisappliesas

muchtofictionasitdoesnonfiction.Ifyouhaveanissue-basednovel,whetherit’sabout

mentaldisease,teaching,orsomeothertopic,youcanestablishyourselfasanexpertevenif

you’reanovelist.

Weknowalltheinformationpresentedinthishandbookmightfeelabitoverwhelming,but

SWPisheretosupportyouasyouprepareyourbookandbringitoutintotheworld.Don’t

hesitatetoemailuswithquestions,andtakeyourtimeandaccessthedifferentpiecesofthe

handbookasyouneedthem,andreferbackoften.Werecommendprintingthisoutandputting

itinathree-ringbinder.

ConsidertakinganOp-EdProjectworkshopifandwhentheycometoyourarea.Readmore

abouttheOp-EdProjectandtheiramazingmissionhere:http://www.theopedproject.org.

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Moreaboutplatform

Ifyouwouldlikemoreinformationaboutplatformandyoudon’talreadyhaveBrooke’sbook

What’sYourBook?youcanemailherforafreePDFcopyof“Chapter4:TheAlmightyAuthor

Platform.”Therearelotsofeasyideasandstrategiesforauthorstotakeadvantageof,andwe

wanttosupportyoutobethinkingaboutandgrowingyourplatformfromtheget-go.

Discountingyoure-bookManyauthorsaredecidingtodiscounttheire-books,evenassoonasthefirstquarterinwhich

theirbookcomesout.Werecommendwaitinguntilthesecondquarter,atleastthreemonths

afteryourbookhashitshelves,butincreasinglyauthorsareseeingthebenefitsofsalesand

visibility,particularlythroughBookBubcampaigns.Ifyouareinterestedinlearningmoreabout

BookBubandhowitworks,readBarbaraStark-Nemon’spostonSheWirites.comcalledSeven

BookBubBasicsIfYou’reDoingItYourself:http://www.shewrites.com/profiles/blogs/seven-

bookbub-basics-if-you-re-doing-it-yourself

AuthorCentralonAmazonOnceyourbookispublished,goonlineandcreateyourAuthorCentralpage.Youdothathere

(https://authorcentral.amazon.com/gp/landing)bycreatinganaccountandthengoinginand

“claiming”yourbook.Youcanalsouploadphotosandvideosandstartconversationthreads

here.Werecommendbeingasactiveasyoucanbe.However—andthisisimportant—pleasedo

notalteranyofthefollowingtabsonyourAuthorCentralprofile:EditorialReviews,Book

Details,andBookExtras(seeimage).Ifyoudo,youwilloverrideourdatabases,effectively

lockingusoutfrombeingabletomakechangesonyourbehalf.Youcanupdateyourbio,but,

again,pleasedonottouchyourdescriptionorreviewsonthebackendinsideAuthorCentral.

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Also,pleasenotethatcustomersoutsideoftheUSwillnotseeyourprofilewhentheyloginto

theirlocalAmazon.Therefore,besuretoaddyourprofiletotheAuthorCentralpagesinthe

countriesinwhichyouwanttosell.

UK:https://authorcentral.amazon.co.uk

Germany:https://authorcentral.amazon.de

France:https://authorcentral.amazon.fr

ContestsandAwards

All awards are not created equal. Here are the awards we recommend:

Foreword Indies: Recognizing the best independently published books.

Sarton Women’s Book Awards: The Sarton Women's Book Awards honors the best in women's

memoirs and contemporary and historical fiction.

IPPYs: Conducted annually, the Independent Publisher Book Awards honor the year's best

independently published titles from around the world.

The IBPA Benjamin Franklin Award: Administered by the Independent Book Publishers

Association (IBPA) with help from over 150 book publishing professionals.

Nautilus: Recognizes and celebrates books that promote spiritual growth, conscious living &

green values, high-level wellness, and positive social change.

Next Generation Indie Book Awards: The largest not-for-profit awards program for independent

publishers.

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International Excellence: Body, Mind, Spirit: Any book dealing with alternative medicine.

International Book Awards: Honoring excellence in independent and mainstream publishing.

National Indie Excellence: The Indie Excellence Winners & Finalists recognize the books that

demonstrate an indefinable synergy of elements that makes for overall excellence.

Reader’s Favorite: Readers' Favorite is owned and operated by authors for authors with a wide

range of awards categories.

Living Now Book Awards: Designed to bring increased recognition to the year's very best

lifestyle books and their creators.

Does SWP or BookSparks automatically enter authors into awards?

No, as a publisher we do not enter your books into awards. We do, however, proactively send out

email reminders with the deadlines and information to all of the SWP authors for the top indie

book awards. If you are a new author and wish to be added to the email distribution for awards,

please email Brooke.

Do these awards matter? Do awards have any impact?

Every year, as we begin to win awards, the question comes up if these awards are legitimate and

do they really mean anything. The short answer is, yes, this is incredible recognition for both our

authors and our press. Although She Writes Press is sweeping many awards programs, no, these

awards are not a given or easy to win. These awards programs get thousands of submissions

and our She Writes Press books are consistently catching the eye of the judges. Often, a single

judge only reviews a handful of titles, so they have no idea that SWP authors are consistently

winning in other categories, too. There is much debate about the merit of book awards. However,

they can be a very useful sales tool. The life of a book is surprisingly short. After three months,

your book is backlisted. Winning an award and promoting that award can breathe fresh air into

your sales. Author Kate Raphael did a great post on Medium about this very topic.

Whattodoifyouseeyourbookonlineavailableasafreedownload

Ifyouseethatyourbookisavailableonlineasafreedownload,thereisnotmuchrecourseotherthantoemailGoogleat:removals@google.com.InformthemoftheoffendinglinkandletthemknowthatyouaretheauthorofthebookandthatthelinkisinviolationoftheDigitalMillenniumCopyrightAct.Googlehasbeenresponsivetotheserequestsinthepast.

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RESOURCESMarketingandpublicitybooks

OnlineMarketingforBusyAuthors:AStep-by-StepGuide,byFauziaBurke,Berrett-KoehlerPublishers,2016 WordofMouthMarketing:HowSmartCompaniesGetPeopleTalking,byAndySernovitz,PressBoxPublishing,2015RiseoftheMachines:HumanAuthorsinaDigitalWorld,byKristenLamb,2013.What’sYourBook?AStep-by-StepGuidetoGetYoufromInspiredtoPublishedAuthor,byBrookeWarner,SheWritesPress,2012.Platform:GetNoticedinaNoisyWorld,byMichaelHyatt,ThomasNelson,2012.TheZenofSocialMediaMarketing:AnEasierWaytoBuildCredibility,GenerateBuzz,andIncreaseRevenue,byShamaKabaniandChrisBrogan,BenBellaBooks,2012.SocialMediaforDummies,byShivSinghandStephanieDiamond,ForDummies,2012.Pinfluence:TheCompleteGuidetoMarketingYourBusinesswithPinterest,byBethHayden,Wiley,2012.SmashwordsBookMarketingGuide:HowtoMarketanyBookforFree,byMarkCoker,Smashwords,2011.LikeableSocialMedia:HowtoDelightYourCustomers,CreateanIrresistibleBrand,andBeGenerallyAmazingonFacebook,byDaveKerpen,McGraw-Hill,2011.GuerrillaMarketingforWriters:100No-Cost,Low-CostWeaponsforSellingYourWork,byJayConradLevinson,RickFrishman,MichaelLarsen,MorganJamesPublishing,2010.***Doyouhaveabookyouwanttosuggestbeaddedtothislist?PleaseemailBrooke.Thanks!

Reviewopportunitiesandauthorresourcewebsites

SigningwithIngramfordistributionmeansthatthemajorreviewoutletsnowrecognizeusasatraditionalpress.Whatthismeansforyouasanauthoristhatyoucanpursuetraditionalandindependentreviewsandusewhicheverstatusthatsuitsparticularoutlet.WearenolongerlimitedtosubmittingtoPWSelectorKirkus’sself-publishingprogram,forinstance.Goodnews!Youdon’thavetopayforreviews.Buttherearesomereviewsitesbelowthataregearedtowardindieauthors,sointhesecasesyouwanttoidentifyyourselfasanindependentauthor.Whenapproachingareviewoutlet,allyouneedtodoisidentifyyourselfasaSWPauthor.Forthemostpart,theseoutletsarenotgoingtoaskquestionsaboutwhattypeofpressweare.Theremaybesomeoutletsthatbaryourparticipation,forvariousreasons.Forinstance,

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Newpages(newpages.com)willnotreviewauthor-subsidizedbooksatall.Wearetryingtobeinconversationwiththeseoutletsandweappreciateyourbringingthesesitestoourattentionsothatwecancontinuetotrytomakeinroadswiththem.Wearelistingbelowsomeofthebetterreviewsites,butyoucanalsofindacomprehensivelisthere:www.theindieview.com/indie-reviewers.www.goodreads.comNowownedbyAmazon,Goodreadsboastsover20millionmembers.digitalbooktoday.com/about-usBasedontheirsite,itsoundsasifthereviewstheyofferareAmazonreviewsforauthorswhosupporttheirsite.Theirfavoritegenresareromance,thriller,medical,mystery,chicklit,sports,nonfiction,fiction,andmore.www.selfpublishingreview.com/submissions/book-review-guidelinesThefeeforareviewhereis$75.Readtheirguidelinescarefully.www.bookreporter.comGreatauthorinterviews,aswellasfeatured“authorspotlights”bygenre.Alsowritebookreviews,hostcontests,maintainablog,andfeaturebooksina“ComingSoon”section,wheretheyputbooksthathavecaughttheirattentionpre–publicationdate.www.bookspot.comOrganizedresourcesforreaders,includinglinkstobest-sellerlists,websitestocompareprices,andpopularbookstores.Alsocontainssomeauthorresources,withlinkstoothersitesthatmaybehelpful,aswellaslinkstopopularpublishinghouses.bookbloggerdirectory.wordpress.comBasicallyadirectoryofblogsaboutbooks,dividedintoveryspecificgenres.Theymaintaintheirownblog,mostlyinterviewswithbloggers.www.blueinkreview.comClaimtogive“serious”reviewsofself-publishedtitles,witharosterofreviewerswhohavetraditional-mediaexperience.www.bragmedallion.comBRAGstandsforBookReadersAppreciationGroup.BRAG’sreadersarepassionateaboutallbooks,buttheyfocusexclusivelyontheworkofself-publishedauthorsofprintanddigitalbooks.Theyselectthosebooksthattheybelievedeservetobeconsidered,andthosethatpassmusterareawardedwithaBRAGMedallionandfeaturedonBRAG’swebsite.www.aldaily.comFeaturesarticlesfrommagazines,newspapers,blogs,andanyothersourcefoundonline.Theyalsolinktobookreviews,essays,andopinioncolumns.www.bookslut.com/blogThissitemaintainsaseriesofcolumnseachfocusingonbookreviewsfordifferentgenres.They

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featuretheirownbookreviewsandhavedoneafewauthorinterviews.www.theindieview.comWritetheirownauthorinterviewsandreviews,withratingsoutoffivestars.Authorsearningthreestarsormorehavetheopportunitytobelistedontheir“IndieAuthors”page,withlinkstotheirblogsandbooks.www.januarymagazine.comOnlinemagazinefocusingonallthingsbook-related.Theywrite(brief)reviewsandalsoconductauthorinterviews,aswellassharebooknews.www.bookwire.com/index.htmlListsofpublishedbooksorganizedbygenreanddatepublished,withlinkstopurchaseonAmazon.Theyalsohaveanauthorindexwithallpublishedworkslisted.fyreflybooks.wordpress.com/about/review-policyBookreviewsallwrittenbythesameperson,includingrecommendationsandlinkstootherreviewsofthesamebook.www.writeradvice.comPostscreativepieces,authorinterviews,andadvice.Recentlystarteddoingcontests.Alsooffersmanuscriptconsultation.www.writersweekly.comFreelancewritinge-zinefeaturingadvicearticlesandpaidwritingopportunities.Publishessomeoftheirownbooksforwriters.writers-bbs.comAdiscussionboardbrokenintodifferentareasofwriting.www.writerswrite.comPostsnewsaboutwriting,books,andtheindustry.Manyofthelinkstakeyoutotheirsistersite,Readersread.com,whichdoesgiveaways,reviews,andauthorinterviews.www.writingclasses.comWebsiteforGothamWriter’sWorkshop;listingsforworkshopsinNYCandonline.www.writers.comOffersonlinewritingclasses,freewritinggroups,informativearticles.www.writing-world.comFeaturesinformativearticlesforwriters,brokendownintogenre,typeofpublishing,andtypeofwriting.Willfeaturebooksontheirlistforafee.www.bookninja.comAnonlineliterarymagazineruninCanada,featuringliterarynewsandauthorinterviews.www.popmatters.com

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Writesbookreviews,features,andcolumnsforreaders.www.complete-review.comComprehensivebookreviewsofbothnewlypublishedandoldermaterial.myshelf.comColumnsforreaders,bookreviews;featuresa“topten.”www.midwestbookreview.comIncludeslinkstoaseriesofspecializedbook-reviewingwebsites(children’s,forlibrarians,smallpress,etc.),aswellasarticlesforwriters.rebeccasreads.comBookreviewsandvideos,withfeaturedreadsandsweepstakes.Opportunitytosubmitbooksforreview.www.armchairinterviews.comAuthorinterviewsandbookreviews.www.fresheyesnow.comColumnsaboutreading;notmanyreviews.www.thewriterslife.blogspot.comFeaturesauthorinterviewsandinformativearticlesforwriters.bly.com/blogWebsiteforBobBly,acopyeditor,whereheblogsaboutwriting.www.beatrice.com/wordpressDoespodcastsandwritteninterviewswithauthors.marksarvas.blogs.comBookreviews,withlistsofrecommendedreads.maudnewton.com/blogEditorandwriterinBrooklynwhodoesmagazineandbookreviews.www.edrants.comFeaturesbookandfilmreviews,aswellaslinkstoauthorinterviews.somanybooksblog.comRatherbriefbookreviewsandblogpostsaboutbookswrittenbyalibrarianinMinneapolis.www.erikadreifus.comWriterinNYCwhoblogsaboutwritingandpostsresourcesforwriters.www.librarian.netAlibrarianbloggingmostlyaboutlibrariesandtechnologyusedinlibraries.

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www.librarystuff.netDedicatedtoprofessionaldevelopmentforlibrarians.www.publiclibraries.comPostingnewsabouttheindustryrelevanttolibraries.www.ala.org/plaInformationforpubliclibraries,news,blogposts,andgrants.www.writermag.comResourceforwritersincludingarticles,contests,andauthorinterviews.www.writersdigest.comResourceforwriters,authorinterviews,advicecolumns,contests,etc.www.pw.org/magazinePrintandonlinemagazineaboutallthingsbooksandwriting,withwriterresources.https://www.awpwriter.orgResourcesforwriterswithprograms,contests,andjoblistings.www.freelancewriting.comResources,tutorials,andcontestsforfreelancewriters.www.nationalwriters.com/page/page/1963103.htmContestsandgroupsforwriters.www.writer.orgResourcesforwriters,workshops,classes,etc.www.writtenmag.com/page/written30in90Ratesbooksonascaleof1–5.www.glimmertrain.com/writersask.htmlMagazinebywriters,forwriters,aboutwriting.https://www.creativenonfiction.orgFeaturesnonfictionbookswithlinkstoAmazon;publishesamagazinewitharticlesaboutnonfictionwriting.www.writingforums.com/forum.phpUKbased;discussionboardsaboutwriting.

FREQUENTLYASKEDQUESTIONS

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Manyofthesequestionsandtheiranswerscanbeeasilyreferredbacktoonlineat

http://shewritespress.com/how-it-works/faqs.

Whoismyprimarypointofcontact?

Yourprimarypointofcontactisyourprojectmanager:

BrookeWarner,Publisher:brooke@shewritespress.com

CaitLevin,AuthorLiaisonandProjectManager:cait@shewritespress.com

Whataremypaperchoices,andhowdoIknowwhat’sbestformybook?

Wehavetwopaperchoices—60-poundwhiteoffsetor55-poundhi-bulknatural(cream).These

arebothexcellentpaperchoices.Wetypicallyrecommendwhiteforhow-tobooksandnatural

formemoirsandnovels.Youalsogettochoosebetweenamatteandaglossycoverfinish.We

typicallychoosemattefornovelsandmemoirs,andglossyforhow-tobooks.

IfIseeerrorsinmybookafterit’sbeenpublished,whatdoIdo?

Pleasesendyourprojectmanageralistofcorrectionsyouwanttohavemadeinanextprinting

ofyourbook.Provideallofthecorrectionsinasinglefile.Pleasedonotsenditpiecemeal.We

askthatthisbeprovidedinthesameformatasthecorrectionsmadetoyourproofread.Again,

thereisasampleinthebackofthehandbook.

WhatifIhavecorrectionsoradditionstoamanuscriptthatisinproduction?

Pleasenotethatextensivechangesthathappenoncethebookhasalreadygonetolayoutwill

bechargedat$50/hour.Wetakeresponsibilityforsmallerrorsyoumightfind,butnotfor

substantivechanges.It’snottoolatetomakethesechanges,butweaskyoutopleasetryto

avoidchangingthepaginationofthemanuscript,andtomakethechangesatalatestageonlyif

they’reabsolutelynecessary.

IfIseeanerroronAmazon,howcanIgetitchanged?

SimplyemailCaitLevinatcait@shewritespress.com,andshewillmakesurethatthechanges

takeeffect.Ittypicallytakesuptooneweekforthefeedtorefresh.

HowdoIpurchasecopiesofmyownbook?

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YouorderyourbooksdirectlyfromSheWritesPressatorders@shewritespress.com.

CanyougivemeanexampleofwhatIcanexpecttoearnonabookpricedat$16.95?

Howmuchyoumakefroma$16.95bookwilldependonwhereandhowitissold.

Ifyouaresellingphysicalbooksdirectlyfromyourwebsiteoratliveevents:

• Thenetsalespricewillbe$16.95,oralittlelessifyoudiscountit.• Themanufacturingcostwillbe$2–$4(dependingonPODvs.print-run).• Ifyouhand-sellthebooksfromamongyourowninitialinventory,orshipthemyourself,those

areyouronlycosts.IfyouneedtoreplenishyourownstockfromIPS’swarehouse,youneedtotakethosecostsintoconsideration.

• So,ifyousellyourbookdirectly,yournetprofitwillbe$12.95–$13.95($16.95minus$2-$4).• Werecommendthatyoupassalongthecostofshippingandhandlingtoyourconsumer.SendingviamediamailthroughouttheUnitedStatesis$2.58,andthecostofmailersistypicallyabout$1–$1.50permailer,soyoucangenerallychargebackbetween$4–$5forshippingandhandling.IfyouaresellingphysicalbooksdirectlythroughAmazon,Barnes&Noble,orotherretailers(theBookTrade):

• Thenetsalespricewillbe$8.47,or50%of$16.95(standardtradediscount).• Themanufacturingcostwillbeabout$2–$4.• Fordistribution,maintainingthetraderelationships,warehousing,shipping,andaccounting

forbooksales,SWPreceivesa40%feefromthenetsalesprice.•So,forbookssoldthroughthetrade,yourNetProfitwillbe:$1.09-$3.09($8.47minus$2-$4[manufacturing]minus$3.38[40%of$8.47]).Fore-booksales:•E-booksarecurrentlysoldatthepricesetbySWPwithauthorapproval.•Formanagingrelationshipsandfiles,distributiontothetradepartners,andhandlingallcustomerserviceandaccounting,SWPreceivesafeeof20%ofthenetsalesprice.•Therearetwowaysinwhiche-bookearningsarecalculated,dependingonwherethee-booksaresold.Thepricingforthesetwomodelsisbrokendownhere.NoteIngram’sfeesandcommissions,whichare5.6%ofretailcostfortheagencymodeland7.5%ofnetforthewholesalemodel.E-BOOKAgencyModel(e.g.,Apple)

SheWritesPress

TraditionalPublisher

Listprice $9.99 $9.99

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Retailer $3.00 $3.00

Fees/commissions $0.56 $0.76

Publisher $1.40 $4.74

Author $5.03 $1.49

E-BOOKWholesaleModel(e.g.,Amazon,B&N)

SheWritesPress

TraditionalPublisher

Listprice $9.99 $9.99

Retailer $5.24 $3.00

Fees/commissions $0.36 $0.76

Publisher $0.95 $4.74

Author $3.44 $1.49

HowdoesanSWPauthordeterminewhethershe’sacandidatefororderingaprintrun,versusmakingherbookavailableasPOD?

TheoptiontoorderashortprintrunisauniqueserviceSWPoffersintheworldofhybridpublishing.Wetalkthroughthechoicesandhelpourauthorsdecidewhetherornotitmakessensetodoashortprintrun.Asageneralruleofthumb,authorswhobelievetheycansellover500booksinoneyeararegoodcandidatesforprinting,versusPOD.Pleasenotethattheauthorfrontsthecostoftheirprintruns.

Howmuchofeachbooksale(i.e.,what%)doSWPauthorsreceive?Doesthatdifferbyprintrun,POD,ande-bookeditions?Andwhywouldaself-publishedauthorneedorwantSWPtomanageheraccounts?

SWPtakesadistribution,management,andwarehousingfeeof40%ofnetsalesonallprintbookssoldand20%onalle-bookssold.Thereisalsoasmallfeeaddedontoe-books(7.5%ofnetsalesforallaccountsexceptApple,and5.6%ofretailforApple).Seethefurtherbreakdownofthisbelow.Weprovidequarterlystatementstoallofourauthors.Wealsomakesurethattheaccountsarecurrent.Weliaisonwithallmajoraccounts.WebelievethatauthorswillbenefitfromhavingSWPmanagingtheirPODande-bookaccountsbecause,asanyauthorbravingtheworldofself-publishingaloneknows,therearealotofsmalldetailstofigureoutandstayontopof.Oneofthemostcomplicatedismetadata.Inourexperience,thebigself-publishingcompaniesdon’tgiveauthorsmuchhandholding.Westrivetofunctionlikeatraditionalpressinthissense.Ourauthorscancontactuswithproblems,andwewillkeeptheiraccountsrunningsmoothly.

DoesSWPpayoutroyalties?

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Technically,wedonotpayroyalties,becauseourhybridmodelisapartnershipanddifferentfromthetraditionalunderstandingofpublishing,andthereforepayingroyalties.SWPpaysauthorstheirearnings,andthoseearningsarepaidwithinsixtydaysofthecloseofthequartersthatfallonMarch31,June30,September30,andDecember31.

Self-publishingisaprettyeasyandinexpensiveendeavorwhenyoulookatdoingeverythingyourself.WhatbenefitdoesanauthorgetfrompublishingonSWP?

Itisrelativelyeasytoself-publish.Youdon’thavetospendmuchmoneyatall.Thatsaid,mostauthorsdon’tknowhowtopublish,what’sinvolved,andwhatthey’remissing.It’stheoldadage“Youdon’tknowwhatyoudon’tknow.”Mostself-publishedbooksfailbecausetheyareeditoriallyandaestheticallybelowpar.WeensurethateverybookpublishedontheSWPlabelisuptoacertainindustrystandard,andnobookputoutonourimprintwillsufferthefeedbackofbeingpoorlypublished.BrookeWarnerhasmadeauthoreducationanintegralpartoftheexperienceatSheWritesPress.Sheholdsamonthlycallforauthorsinwhichshedetailsallthestepsofthepublishingprocessandexplainstoauthorswhattheyneedtobeconsideringastheymoveforwardtowardpublication.Also,self-publishingisalonelyendeavor,andmanyself-publishedauthorsdon’thavethecommunityorexistingplatformtheyneedtobeabletosellbooks.Althoughwecan’tbuildauthors’platformsforthem,wedofeelwearegivingthemalegupbyfeaturingtheirbooksonSheWritesandonoursocialmediasites.Authorsalsotakeadvantageofthecollectiveexperienceofthoseauthorswho’vecomebeforethem,manyofwhomareactiveontheSWPSecretgrouponFacebook,aswellasonSheWrites.com.Wegiveauthorsthebenefitofpublishingonabrandthatalreadyhasasolidreputationintheindustry,andtheaddedbenefitoftraditionaldistribution.

WhatdoesSWPofferbywayofmarketingandpublicity?DoesSWPrecommendhiringanoutsidepublicist?

SheWritesPressisnowpartoftheSparkPointStudiofamily,whichmeansthatwehaveanin-housepublicitysolutionforauthorsthroughBookSparks—andwecouldn’tbemorethrilled.WorkingwithBookSparksforyourpublicityisnotrequired,butweencourageallofourauthorstohaveaconversationwithourCEO,CrystalPatriarche,togetasenseofwhatkindofpublicitysolutionswemightbeabletoprovide.Ifauthorswanttogetotherbidsand/ortointerviewotherpublicists,weprovidealistofpublicistswerecommendinourauthorhandbook,whichauthorsreceiveuponsigningwithSheWritesPress.Attheendoftheday,westronglyrecommendthatourauthorsworkwithanoutsidepublicist,whetherthatbewithBookSparksoranotherfirm,asourexperiencehasshownusthatbookswithoutapublicityplantendnottogoveryfar,andourgoalforourauthorsisthattheywillearnouttheirexpensesand—icingonthecake—turnaprofit.Shortofamiracleorastreakofgoodtimingandgoodluck,theonlywaytosellbooksistohaveasolidpublicitycampaign.

HowdoesSWPhandlewarehousinganddistribution,andwhatisthecosttoSWPauthors?

SWPisdistributedbyIPS,andallbookswillbenefitfromtheirinternalsalesprocess.TheywillalsobelistedinIngram’sonlinecatalogthroughEdelweiss.Wewillwarehousebooksin

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Tennesseeatnoadditionalcosttotheauthorforuptooneyear.Afteroneyear,booksmaybecomesubjecttostoragefees.Brookewillnotifyauthorsattheone-yearmarkabouthowmuchinventoryisinthewarehouse,andatthatpointwediscussoptionswiththeauthorsonanindividualbasis.

HowdoesSWPhandlefulfillment?

SWPdoesnotofferfulfillmentservicesondirectsalesfromauthors’websites.TheonlyoptionfordirectfulfillmentfromSWPistoplaceordersofa10ormore.Ifyousochoose,youcanfulfillyourownsingleordersdirectlyfromyoursite,makingsuretofactorinthecostofshippingandhandling(werecommendaflatfeeof$5foryourmailerandthemediamailoptionviaUSPS).

CanSWPauthorsgettheirbooksintobookstores?

Yes,anybookstoreinterestedincarryingyourbookcanorderdirectlythroughIngram,thewholesalerandaffiliatecompanyofourdistributor,IPS.Wewillfulfillbookstoreorderswhetheryou’veoptedtomakeyourbookavailablethroughaprintrunorthroughPOD.

HowdoesSWP’scoverdesignprocesswork?

WhenanauthordecidestopublishwithSheWrites,hercoverismanagedand/ordesignedbyourcreativedirector,JulieMetz.Authorsareaskedtofilloutacovermemotogiveusdirection,andfromtheretheyaregivenatleastthreecover“comps”toreview.Thesewillbeconceptual,notcompletelypolished.Theauthorthenweighsinonthedirectionandconsultswithherprojectmanageraboutwhat’sworkingandnotworking.Inanidealscenario,oneofthethreedirectionswillbeontrackandthedesignerwillpolishthatcoverwithfeedbackfromtheauthor.Ifallthreeconceptsareoff-track,SWPwillofferonemoreadditionalround.Wewillworkwithourauthorstocreatethebestpossiblecoverfortheirbook,butwewillalsorequestfromourauthorsthatthisbeacollaborativeprocess.Wetakeourcoversveryseriouslyandstrivetoproducecoverswecanallbeproudof.

WhatarethestandardformattingoptionsforSWPauthors?

SWPhas,todate,publishedonlypaperback(perfect-bound)books.Ifanauthorwantsahardcover(case-bound),shemustconsidertheprintcosts,andwewouldliketohaveaconversationwithyouabouttheprosandconsofthisoption.Ourstandardtrimsizesare5.5x8.5inchesand6x9inches.Wehavethecapacitytoprintmechanicalandsaddle-stitchedbooks,andwellasnontraditionaltrimsizes.However,ifyou’reoptingforPOD,youmustchooseoptionsthatarestandardforLSI(ourPODprinter).

WhatifSWPauthorswantspecialdesignelementsintheirbooks?

Thefollowingadditionalservicesareàlacarte,andtheirinclusioninanygivenbookisatanygivenauthor’ssolediscretion:

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WhydoesSWPrequireproofreading?WhatifIhavemyownproofreader?

ForSWP,proofreadingisanonnegotiablestep,andhavingourownstableofproofreaderssignoffonafinalmanuscriptispartofourqualitycontrol.However,wedotheproofreadingbeforethebookhasbeenlaidoutintodesignedpages.Therefore,weurgeyoutoreviewyourfinallaid-outpagesverycarefully,andperhapseventohireanoutsideproofreadertodoafinalpass.Wehaveathoroughchecklistofthingstowatchoutforwhenyoureceiveyourfirstdesignedpages,butit’snevergoingtohurttoenlistmorehelpandgetanotherfinalsetofeyesonyourfinalproduct.

DoesSWPofferARCs(advancereadercopies)?

Yes,ARCsareastandardpartofourprocessandbuiltintoourproductionprocess.HavingARCsgoeshandinhandwithhavingapublicityplan.SomebookswillnotneedARCs,butmostbooksdo.Ifyou’reworkingwithapublicist,wewillencourageyoutogetARCsmade.Weprintthesethroughourprintingpartner,LightningSource,andthecostrangesfromabout$3to$5perARC.

WillSWPauthorsreceiveadiscountforordersoftheirownbook?

Service Description Charge

AdditionalImagesUseofmorethan10author-suppliedimagesintheinteriorofthebook

$3perimage

TablesUsesoftables,charts,orothergraphicsthatrequiresizingorothermanipulation

$20pertable

ImageEnhancement&Manipulation

Anyworkdoneonanimagetoimproveitsappearanceandpresentation,beyondtheresizingincludedinthebasefee

$20perimage

FootnotesorEndnotes

Insertionoreditingofcitationsorreferences $1.00peritem

Index Insertionoreditingofcitationsorreferences $30/hour

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SWPauthorswhogetaprintrunwillowntheirownbookoutright.YoumayorderyourbooksatanypointdirectlyfromSheWritesPressandpayonlytheshippingcostforthosecopies.ForauthorswhooptforPOD,youmaypurchaseyourbooksforyourownuseorresale(excludingtradesales)atthemanufacturingcost,plusshippingandhandling.

WhatcanSWPauthorsanticipateforprintingcostswithLSI?

ThecostofprintingfallstoSWPauthorsandisontopofthecostoftheShePublishespackage.Wehavelong-standingrelationshipswithourprinters.Asaresult,ourpricesarelower,duetoeconomyofscale,thanwhatmostauthorswillfindiftheygooutandsolicitaprintingbidontheirown.Werecommendaprintrunofatleast500copiestomakeitworthyourwhileandtokeepthecostsmanageable,andwewilltalkthroughsalesexpectationswithyoutohelpyoudeterminewhetherashortprintrunmakessenseforyou,orwhetheryourbookshouldbeacandidateforPODonly.

DoesthecostoftheShePublishespackagepriceincludeconversionanduploading?Wherewillthefilesbeavailableforpurchase?

Yes.Wewillconvertyourfilesandmakethemavailabletothefollowingonlineretailers:

AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!SonyCheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)

DoesSWPoffere-book-onlypublishingsolutions?

Wedohavetheseoptionsavailableandwilldiscussthemonanindividualbasiswithinterestedauthors.ContactBrookedirectly.

DoesSWPhandleinternationalsales?

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IngramdistributesSWPbooksthroughtheirinternationaldistributionoutletsinEnglandand

Australia,unlesswespecifyotherwise.Pleaseletusknowatthepointofnegotiationifyoudo

notwantyourbookreleasedforinternationalsales.Amazonsellsacrosstheworld,andSWPwill

makeavailabletheUSeditionforinternationalpurchase.Whilebooksaremadeavailablein

thesemarkets,wedonothaveanactivesalesteaminanyterritorybeyondtheUnitedStates

andCanada.Thisdoesnotgiveustherighttoselltranslationrights,whicharerightsourauthors

retain.

Note:PleasecontactBrookedirectlyifyouhaveaquestionyoubelieveshouldbepartofthe

FAQ.Thankyou!

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STYLEGUIDE

TheauthorityongrammarandstyleisTheChicagoManualofStyle(CMS),nowinits16th

edition.Wedonotexpectthatyousubmitamanuscriptthatcompletelyadherestoeveryrule

statedinChicago,butifandwhenyouhavequestions,youshouldrefertoChicagoforyour

answers.

Thefollowingareafewofthemostbasicstylepreferenceswehave:

ThespellingauthorityisMerriam-Webster’sCollegiateDictionary,11thedition.Whenawordis

listedwithtwoormorespellingsinM-W,usethefirstspelling.Thisisalsoagreattoolfor

distinguishinghyphenatedwords.

PUNCTUATION

Commas

Usetheserialcomma,whichmeansthatinaseriesofthreeormoreitems,acommacomes

before“and”and“or,”separatingthelastandnext-to-lastitems(e.g.,Weusedred,green,and

whitestockings).

EllipsisPoints

• Usethreepointstoindicateanomission.Insertonespacebeforeandafter...eachpoint.

• Usefourpointswhentheomissionfollowsacompletesentence.Thefirstpointisaperiod

andfollowsrightafterthelastwordbeforetheellipses,withnospace....Theremainingthree

pointshaveonespacebeforeandaftereachpoint.

• Indialogue,usethreeellipsispointstoindicatefalteringspeechduetoconfusion,insecurity,

distress,oruncertainty(e.g.,I...I...thatis,we...yes,wehavemadeanawfulblunder!).

Apostrophes

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• Thepossessivecaseofsingularnounsisformedbytheadditionofanapostropheandan“s,”

thepossessiveofpluralnouns(exceptforafewirregularplurals)bytheadditionofan

apostropheonly.Examples:thehorse’smouth,thepuppies’tails,thechildren’sdesks.

• Theaboverulealsoappliestopropernames:Burns’spoems,Marx’stheories,Jefferson

Davies’shome,Dickens’snovels,theJoneses’reputation,theRosses’andWilliamses’lands,She

WritesPress’scatalog.

• Donotuseapostropheindates:1990s,not1990’s.However,whenabbreviatingthedates,

useaninvertedapostrophebefore:’50s.

Dashes

• Usetheendash,whichisbiggerthanahyphenandsmallerthananemdash,inranges:

numbers(suchashoursanddollaramounts,e.g.,1999–2001,ages4–15),days,years,andso

on.OnaMac,theendashisformedbypressingtheoptionkeyandthehyphenkey

simultaneously.

• Theendashisalsousedtohyphenatecompoundmodifiers(e.g.,NewYork–basedcompany;

post–CivilWarperiod).

• Theendashisalsousedtoconnectwords,especiallylocationsandtravelroutes,and

signifies“to”incertainconstructions(e.g.,HetooktheFlorence–Rometrain;UnitedStates–

Mexicoborder).Anemdashshouldbetypedasaformattedemdash(shift+option+hyphen

onMac)withnospacessurroundingit.

Hyphens

• Avoidhyphenatedprefixesandsuffixeswhenpossible(e.g.,nonviolent,multilingual,

prepay).

• Forcompoundwords(i.e.,cost-effective,settlementhouse,henhouse),refertothe

followingsources(inthisorder)todeterminewhetherthecompoundshouldbeoneword,two

words,orahyphenatedword:1)stylesheetforthebookyouareediting;2)Merriam-Webster;

3)CMS.Whenacompoundadjectiveimmediatelyprecedesanoun,itisusuallyhyphenated

(e.g.,seventeen-year-olddog,five-milehike).

• Pleasedonothyphenatecommoncompoundnouns(thosefoundinM-Worincommon

usage)usedasadjectivesbeforeanoun(e.g.,hotdogvendor,nothot-dogvendor;highschool

teacher,nothigh-schoolteacher;realestateagent,notreal-estateagent).

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• Donothyphenatecompoundtermsusedtocategorizepeople,suchasAfricanAmerican,

evenifusedasanadjective,suchasAsianAmericanwoman.Leavetheseopen.

Colons

Whenacolonisusedwithinasentence,thefirstwordfollowingthecolonislowercasedunless

itisapropername.Whenacolonintroducestwoormoresentences,whenitintroducesa

speechindialogueoranextract,orwhenitintroducesadirectquestion,thefirstwordfollowing

itiscapitalized.

Accents

DonotuseaccentsforwordscommoninEnglishusage(consultM-W),suchasregime,elite,

naive.Butuseinwordslikecafé,cliché,tête-à-tête.Ifyouareunsurewhetherawordshouldbe

accentedornot,consultM-W.Itisimportanttobeconsistentandtomarkallaccentsclearly.

Authors:Ifyourmanuscriptusesmanywordswithaccentsandyouareunabletotypethemin

withyourwordprocessingprogram,pleasecontactussothatwemayworkoutthebestwayto

signifyaccentsthroughouttheproofingandtypesettingstages.

Spacingininitials

Aspaceseparatesinitials(e.g.,C.S.Lewis,notC.S.Lewis).

CAPITALIZATION

Geographical

• Tosummarize:West,East,North,South,andtheirderivatives(denotingeitherEuropeanor

Asiannationsandculturescollectively,orregionsintheUnitedStates)arecapitalized(e.g.,

meetotherWesternersattheHyatt;oneaspectofmostEasternreligions;Manypeoplemoved

toCaliforniafromtheSouth).

• Otherregions:WestCoast,theMidwest,continentalEurope,thePacificNorthwest,

(American)Southwest,mid-Atlantic,theSoutheast,NewEngland,theMiddleEast,theDeep

South,southernAfrica.Forsmallerregionswithinadestination,establishastylepreference

withyoureditor,thenmaintainit(e.g.,SouthernCalifornia,WestTexas,theNorthwest

Passage).

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• Inaddition,capitalizeandhyphenateallNorth/South/West/Eastcompoundmodifiersthat

includetheword“Central,”e.g.,South-CentralandEast-Central.

Titlesandterms

• QueenElizabeth,PresidentKennedy,butthepresident,thegovernor.

• Theword“white,”whenreferringtorace,islowercase.Theword“black,”whenreferringto

race,isgenerallyalsolowercase,thoughauthor’spreferencemaybefollowed;consultwith

youreditorwhenindoubt.

Periodsofhistory

IronAge,theMiddleAges,RoaringTwenties,theRenaissance,butthenineteenthcentury,the

sixties.

Politicalterms

Useinitialcapsforradical,liberal,socialist,andcommunistonlywhenreferringtoaspecific

politicalpartyorgrouping.Uselowercasefortheleftoftheparty,left-wingpolitics,the

women’smovement.

Fooditems

Lowercasegenericmenuitems,butcapitalizepropernames(perM-W),e.g.,chickenteriyaki,

eggsBenedict,beefWellington,frenchfries).Capitalizeuniquelynamedhousespecialtiesand

cocktails(e.g.,Norma’sKillerChili,theBigFrankie,ScreamingOrgasm).Namesofwinesand

cheesesarelowercased,eveniftheyarenamedafterregions,(e.g.,zinfandel,burgundy,

roquefort,swiss).

Trademarkedterms

VisittheInternationalTrademarkAssociation’swebsitetoverifythecorrectspellingofmany

trademarkeditems:www.inta.org/tmcklst1.htm.Ifanitemisnotlisted,thestaffwilloftenreply

toinquiries.

ABBREVIATIONS

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• Periodsaregenerallyomittedinabbreviationsofnamesandterms,particularlythosethat

arepropernounsandareabbreviatedinallcaps(e.g.,UnitedNations=UN;UnitedStatesship

Arizona=USSArizona)

• Abbreviationsthatarelowercasegenerallyretaintheperiod(e.g.,alsoknownas=a.k.a.).

ExceptionsarenotedinCMSandincludemeasurements,suchasmph.

• Alwaysspelloutnumbersatthebeginningofanewsentence.

• Generallyspelloutwholenumbersonethroughninety-nine(e.g.,shewasfourteenyears

old)andanynumbersfollowedby“hundred,”“thousand,”“million,”etc.(e.g.,Icountedthree

hundredsheep).Forallothernumbers,figuresareused(e.g.,therewere235different

entrancestothecastle).

• Specialnote:Whenapiece(suchasahow-tobookwithalotofstatisticsorotherfigures)

containsalotofnumbers,usenumerals,ratherthanspellingthemout.Inaddition,ifyouuse

numeralsforoneofthenumbersinagivencategory,usenumeralsforallforthesakeof

consistency.

ORDINALS

Whenexpressingordinals,spelloutnumbersaccordingtotheruleabove.Exceptionsare

numberedstreets,floors(incontactinformation,otherwisespelledout),centuries,and

dynasties(unlesstheybeginasentence).

Fractions

Ingeneral,spelloutfractions.However,ifamanuscriptcontainsalotoffractions,usedecimals

(e.g.,wewalkedthree-fourthsoftheway;thestatisticsshowthatwewatch4.2hoursof

televisionadayandread1.7hoursforenjoymentperweek).

Percentages

Alwaysusenumeralsforpercentages,andusetheword“percent,”not“%”(e.g.,15percent).

Usenumeralsalsoforsizes(size7),buses(bus51),flights(flight583),andotherinstances

wherethenumberactsalmostasapropername.

Phonenumbers

Inphonenumbers,useparenthesis:(510)705-1881.

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Datesandtimes

Timesofdayineven,half,andquarterhoursarespelledoutintext(e.g.,threeforty-fiveinthe

afternoon).Thenumberisalwaysspelledoutwheno’clockisused(e.g.,eighto’clock).Use

numeralswhentheexactmomentoftimeistobeemphasized.Numeralsareusedwitha.m.

andp.m.,followedbyacolonandtwozeroes,withasinglespacebetweenthefinalzeroand

a.m.orp.m.(e.g.,4:00p.m.).Neveruse“morning,”“evening,”or“o’clock”witha.m.orp.m.

(e.g.,10:40inthemorning,or10:40a.m.).

Money

Ingeneral,usenumeralsandthedollarsignforallamountsofmoney.Whenindoubt,check

withyoureditor.

Numberedlists

See“Lists,”below.

FORMATTING

Manuscriptfiles

Essays,chapters,andothermanuscriptfilesshouldbeflushleft.Essaytitlesshouldappearflush

leftatthetopofpage.Authornameshouldappeardirectlybelow,alsoflushleft.

Asingletabshouldindicateallindents.Electronicfilesmustshowthishardtab;ahanging

indent,atypicalformattingdefaultinWord,isnotpermissible.Pleaseremovethehanging

indentfeatureandusetabsforindents.Consultwithyoureditorifyouareunsurehowtodo

this.

Sectionbreaks

Sectionbreaksaredenotedbytwolinespaceswithtextflushleft.Pleasedonotinsertdingbats,

asterisks,orplaceholders.Donotusesingleortriplelinespaces.

Signs

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Allwordsonsigns,posters,banners,etc.shouldbesetintitlecasewithsmallcaps(e.g.,thesign

readDONOTTOUCH,butshecouldn’tresist).

Sounds

Allsoundsshouldbeinitalics(e.g.,thunk,thunk,thunk)andcaseappropriate.Soundsneednot

besetinitalicsandallcaps;italicsaresufficient.

Lists

Ifamanuscriptcontainslists,whetherbulleted,numbered,lettered,orotherwisehighlighted,

bemindfulofconsistencyandpurpose.Foremost,listsshouldbesyntacticallyalike—allnoun

forms,phrases,fullsentences,etc.Numberedandletteredliststypicallyimplytheorderin

whichthingsshouldbedone,chronology,orimportance.Bulletedlistsusuallyhighlightitems

thathaveequalmeritanddon’tneedtobefollowedinorder.

Foremphasis

Useitalics(notboldfaceorcapitalization)foremphasis.

Footnotes/endnotes

Footnotesandendnotesshouldbemarkedasanumeralinbrackets([1],[2],etc.)inrunning

text;donotsuperscriptthenumberorapplyotherformatting.Thecitation/noteshouldbe

includedinaseparate“notes”document;thecitationshouldnotbeformattedaspartofthe

footer.The“notes”documentshouldincludeallcitations/notesinsequentialorderbychapter;

eachchapter’snotesshouldstartfrom[1].

Useofitalics

• Useitalicsfortitlesofbooks,magazines,movies,journals,paintings,drawings,statues,and

otherworksofart.

• Useitalicsfornamesofships,spacecraft,plays,andtelevisionseries.Useromanwith

quotationsfortitlesofarticles,unpublishedworks(e.g.,dissertations),stories,chapters,radio

programs,songs,andshorterpoems.Useitalicsthroughoutthemanuscriptforwordsor

phrasesofforeignoriginthatarenotfoundinM-W.

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• However,alwaysconsultthebook’swordlist:insomecases,anagreementmayhavebeen

madenottoitalicizecertainforeignwords.(ContrarytoCMS,pleaseuseitalicsthroughout,not

justatfirstmentionofword/s.)Donotuseitalicswithforeignpropernames.Thisincludes

nicknames(wecalledherLaBruja);termsofaddress,includingkinshipnames(Abuelakissed

meonthecheek);andholidays(wemakealtarsforDíadelosMuertos).

Punctuationfollowinganitalicizedwordshouldalsobeitalicized.Typicallyitalicsareappliedto

internaldialogue,voices,orthoughts;inthesecases,quotationmarksarenotused.Checkwith

youreditorifyouareunsureaboutwhethertouseitalics.

Translations

Ifthemeaningofaforeigntermorphrasecanbeinferredfromcontext,thatispreferableto

directlytranslatingit.However,iftranslationisnecessary,includetheforeigntermfirst,

followedbythedirecttranslationwithpunctuationinparentheses.Whentranslationisneeded

withindialogue,thedirecttranslationshouldfollowthequotationandalsobesetin

parentheses.

Webaddresses

Omithttp://ifawebaddressisfollowedbywww.However,forURLSwithnowwwprefix,

http://shouldbeused.RemoveallhyperlinkstoURLs.

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GLOSSARYOFPUBLISHINGTERMS

B

backlist—titlesthatremaininprintaftertheiroriginalpublishingseason.Seealsofrontlist.

backmatter—materialsfollowingthemaintextofabook,includingtheindex,suggested

readinglist,glossary,andotherresources.Seealsofrontmatter.

C

callout—specialboxedtext,usuallynomorethan400words,usedasadesignelementwithina

book.Callouts(sometimescalledspecialtopicsorsidebars)addbackgroundinformationand

colortothemainchaptertextandshouldfocusonsubjectsrelevanttothattext.

compressionsoftware—programs,includingStuffItandZipIt,whichcompresslargefiles,

graphics,andentirefoldersofdataintoaformatthatiseasytoemail.Thistypeofsoftwareis

availableforfreeattheAladdinwebsite(www.aladdinsys.com).

covermech—yourfullcoverfile(generallyaPDFfile)thatincludesyourcompletelydesigned

backcover,spine,andfrontcover.

D

distributor—acompanythatcontractswithpublisherstowarehouseandselltheirbooksto

retailandwholesaleaccounts.SeealsoPublishersGroupWest.

dpi—anacronymfor“dotsperinch.”Thedpinumberrepresentstheresolutionofaparticular

image.Forexample,a300dpiimagehasahigherresolutionthana72dpiimageand,froma

technicalpointofview,isconsideredahigher-qualityimage.Theloweraphotograph's

resolution,thegreaterthechancethataprintingdevicewillpickuptheminorcolorvariations

77

attheedgeofeachdot.

F

fairuse—anexceptiontoauthors’copyrightsthatpermitscopyingfromaprotectedworkfor

certainpurposes,includingcriticism,newsreporting,teaching,andresearch,solongasthe

valueofthecopyrightedwordisnotdiminished.

flushright/left—toaligntextoragraphicelementwiththefarrightorfarleftmargin,withno

indentation.

frontlist—thenewtitlesoreditionspublishedinanygivenseason.Seealsobacklist.

frontmatter—materialsprecedingthemaintextofthebook,includingthecopyrightpage,

dedication,epigraph,andtableofcontents.Seealsobackmatter.

J

JPEG—theformatmostcommonlyusedforWebgraphics.UnliketheGIFformat,which

supportsonly256colors,JPEGsupportsmillionsofcolorsandallowsforgraphiccompression.

JPEGiswidelyusedforwebgraphicsthatcontainamultitudeofcolorsandgradations,suchas

photos.JPEGgraphicscanbeopenedinbothMacintoshandWindowsplatforms.JPEGimages

arecreatedforoptimumcomputerscreendisplayandconsequentlyarenotappropriatefor

print.SeealsoTIFF.

M

marketing—themethodsusedtopromoteabooktoconsumers,media,andretailers.This

includespublicity,advertising,tradeshows,andmaterialssuchascatalogs,websites,posters,

fliers,authorbiographies,mediakits,andbookstoredisplays.Seealsopublicity.

mediaoutlet—aspecifictypeofmediacoverage,suchasnewspapersandmagazines,TVshows,

orradioprograms.Thistermalsocanrefertoaspecificpublicationorprogram,suchastheNew

YorkTimesorTheOprahWinfreyShow.

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metadata—referstodataaboutdata,andwherebookpublishingisconcerned,thisisallthe

informationyouandyourpublishermustcompilethatgoesoutonthedatafeedsthatupdate

onlineretailersandgivesthemaccurateinformationaboutyourbook,rangingfrompriceto

ISBNtotrimsizeandmore.

P

pagesignatures—theunitofpagesusedtocreatetheplatesfromwhichbooksareprinted.

Signaturescanconsistof8to48pages.

PDF—anacronymfor“portabledocumentformat.”APDFisanelectronicsnapshotofa

document.PDFsmaintainthelayoutandgraphicelementsoftheoriginaldocumentbutlack

pagereflowflexibility.Theyareusefulforelectronictransferofpageproofsandanygraphics-

heavydocument,suchasmapsorforms.

premiumsales—sellingacustomizededitionofabooktoabusiness.Forexample,sellinga

guidebookwithaspecializedcovertoacompanyhostingaconventiontopassouttothe

attendees.

publicdomain—anyworkthatisnotprotectedbycopyrightissaidtobeinthepublicdomain,

includingworksforwhichthecopyrighthasexpired.Suchworksbelongtothepublicasawhole,

andanyoneisfreetousethemwithoutseekingpermission.

publicity—promotingbookstothemedia,includingtelevisionandradioprogramming,websites,

newspapers,andmagazines.Italsoincludesanytypeofauthorintervieworeventfeatured

eitherinthemediaorinanothertypeofconsumervenue,suchasabookstore,panel,or

festival.Seealsomarketing.

publishingprogram—theprojectedscheduleoftitlesthatapublishinghouseplanstoproduce

overthenextseveralyears.

R

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read-onlyfile—thisisanyfile,whetherit’slockedornot,thatweasknotbealteredforthe

purposesofkeepingthefilepristineandnotintroducingnewerrors.

reprint—printingmorecopiesofacurrenttitletomeetdemand.Toproduceareprint,the

printerwhooriginallyprintedthebookusesthestoredfilmordigitalfilesfromthemostrecent

editiontocreatenewprintingplates.

returns—booksreturnedtothepublisherordistributorbytheaccountthatboughtthem

originally.Accordingtostandardbook-industrypractice,booksmaybereturnedatanytimefor

anyreason—asystemthatgaverisetopublisherAlfredC.Knopf’sfamoussaying“gonetoday,

heretomorrow.”

S

specialmarkets—sometimesreferredtoasspecialsales,specialmarketsincludessalesto

nonbookstoreretailersandwholesalers,suchasoutdoorretailers,petstores,andmuseums.

T

TIFF—themostwidelysupportedgraphicfileformat.Itisusedprimarilyforscannedimages

(mostlyphotographs)andisthebestgraphicfileformat(besidesEPS)foruseindesktop

publishingapplications.GraphicssavedinTIFFformatcanbeopenedinbothMacintoshand

Windowsplatforms.SeealsoJPEG.

trademark—atrademarkprotectsnames,titles,andshortphrases.Underbothfederalandstate

laws,manufacturers,merchants,orgroupscanobtainprotectionforaword,phrase,logo,or

symboltodistinguishtheirproductorservicefromothers.

trimsize—thephysicalsizeofabookpage,measuredininches.

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PROOFREADINGCHECKLIST BeforereturningyourprojecttoSheWritesPress,pleaseusethefollowingchecklisttoconfirmthatthemanuscripthasbeenproperlypreparedforsubmission.Ifyouhavequestionsabouthowtoperformanyofthesefunctions,pleasecontactBrookeWarneratbrooke@shewritespress.com.[]Haveyouputallofyourcontent-relatedqueriesinaseparateWorddocument?[]HaveyouconfirmedthatallpagenumbersintheTOCarecorrect?[]Haveyoucheckedalltextflowfromrectotoverso,andversotorecto?[]Ifthisisananthology,haveyoucross-checkedallcontributornamesintheTOCagainstthechapterbylinesandthecontributorbiosforconsistencyinspellingandusage?[]Haveyoucomparedallchaptertitlesandsubtitleswiththechapterpagesandrunningheadstoconfirmthattheyareconsistent?[]Iftherearemultiplecallouts,haveyoucomparedthemwitheachothertoconfirmthatallstyles/formats/designelementsareconsistent?[]Haveyoucut“http://”fromanyURLthatbeginswith“www”?[]Haveyouinserted“http://”foranyURLthatdoesnotbeginwith“www”?[]Ifthereareendnotes,haveyouconfirmedthatallendnotesappearinconsecutiveorderandthatnonotesaremissing,eitherinthebodytextorintheNotessectioninthebackmatter?[]Ifthereareendnotes,haveyouqueriedanymissinginformation?[]Haveyouflaggedandaddressedqueriesand/orTKs?•THANKYOU•

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SAMPLECORRECTIONS—FIRST-PAGESSTAGEPage7,graph2,line2:Change:That’swhyIliketomeetmymarksfacetofacebeforeImakemyfirstapproach.To:That’swhyIliketomeetmymarksface-to-facebeforeImakemyfirstapproach.Page17,graph4,line4:

Change(addseriescomma):MasseveryotherSundayatHolyName,andtheoccasionaldoctor,dentistorhairappointment,thedayafterTo:MasseveryotherSundayatHolyName,andtheoccasionaldoctor,dentist,orhairappointment,thedayafterLastgraph,lastline:Change(removecomma):Sheignoredthewoman,whocamped.To:Sheignoredthewomanwhocamped.Page20,graph2,line2:Change:Shewasitchingfortheconfrontationwithheryoungman.To:Shewasitchingfromtheconfrontationwithheryoungman.Graph5,line9:Change(addseriescomma):Withdeliberate,slowdignity,shebentdown,pickedupthebuttandplaceditinthetrayTo:

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Withdeliberate,slowdignity,shebentdown,pickedupthebutt,andplaceditinthetrayGraph2,line17:Badbreakontheword“babysitter”Changeto:baby-sitterPage27,graph2,lines4and6:Change:doctor’sofficesTo:doctors’officesPage32,graph5,line2:Change(addcommas):“Workallnightonadrinka’rum,”shesang,sweetandclearandstartlingtothepeoplearoundher,whoasagroupsteppedback,clearingthepath.To:“Workallnightonadrinka’rum,”shesang,sweetandclearandstartlingtothepeoplearoundher,who,asagroup,steppedback,clearingthepath.

Book launch checklist As soon as you have the idea for you book, start doing these things: Build your author platform ❏ Create an author website ❏ Start a blog ❏ Build your social media ❏ Start an opt-in email list

Build connections ❏ Join writing groups ❏ Attend writing conferences ❏ Join professional organizations

Research ❏ Competitive research in genre ❏ Look for agents, editors ❏ Identify contests / awards ❏ Notice what other authors are doing.

Four months before launch: Create a marketing plan. Include: ❏ Target market ❏ Media channels ❏ Platform building ❏ Special offers / promos ❏ Events ❏ Metrics and goals

Three months before launch: ❏ Invite beta readers ❏ Order a Kirkus review ❏ Become active on Goodreads ❏ Plan party / launch event ❏ Blogger outreach ❏ Submit to contests ❏ Set up book signings ❏ Set up blog tour ❏ Set up a Google alert for your name and your

book title Two months before launch: ❏ Cover design input ❏ Ask for influencer endorsements ❏ Brainstorm media possibilities ❏ Polish BCC (back cover copy) and book pitch ❏ Post a teaser on your website ❏ Make sure you website has up to date info

One month before launch: ❏ Write press release ❏ Reach out to media contacts ❏ Join Google+ groups ❏ Join Facebook groups ❏ Announcements ❏ Post a teaser on Wattpad ❏ Double post blogs on Goodreads ❏ Guest post on other blogs ❏ Create a media kit

One Week before launch: ❏ Send reminder to Beta Readers ❏ Social Karma – Comment and share ❏ Upload media kit ❏ Create draft of announcement email ❏ Post beta reader reviews to website ❏ Create Amazon Associate account

Day of launch (Tuesday): Holy posting, Batman! ❏ Update Website ❏ Post on all social accounts ❏ Post in all groups ❏ Post on Pinterest ❏ Post on K Boards ❏ Message Beta Readers ❏ Message friends and family with pre-written posts ❏ Send announcement email to list ❏ Update Author Central ❏ Update Goodreads ❏ Update Shelfari

Week of launch: ❏ Book launch event ❏ Reminder to Beta ❏ Social postings

Month of launch ❏ Post a steady flow of content and promos (3 to 1) ❏ Blog tour ❏ Interviews ❏ Guest posts on blogs ❏ Send a reminder email with event and launch info ❏ ASK friends and family for reviews ❏ Promos

o Libboo o Goodreads Giveaway o Bookbub o Free KDP days o Rafflecopter

And keep on going! Copyright Writer.ly 2013

Press  Kit    

Bringing  In  Finn  An  Extraordinary  Surrogacy  Story  

by  Sara  Connell  ISBN:  978-­‐1-­‐58005-­‐410-­‐2  •  $24.00  •  September  2012  

                                                                               

   

 

 Advanced  Praise  for  Bringing  in  Finn:  An  Extraordinary  Surrogacy  Story  

 “Sara  Connell  burns  through  abstract  questions  about  the  ethics  and  limits  of  medicalized  fertility  and  gets  to  the  heart  of  things.  The  result  is  a  powerful  testament  to  the  depth  and  complexity  of  mother  love.  “—Ariel  Gore,  founding  editor  of  Hip  Mama  and  the  author  

of  Bluebird    

“Sara  Connell’s  journey  to  motherhood  is  a  modern  miracle.  Her  lyrical  book  chronicles  an  adventure  that  leads  us  into  uncharted  territory.  Connell  reaches  deep  into  her  heart  to  write  about  the  desire  for  children,  the  sacred  trust  of  marriage,  the  enduring  bonds  

between  mothers  and  daughters,  and  the  sustaining  power  of  hope.  I  couldn’t  put  it  down.”  —Dominique  Browning,  Senior  Director,  Moms  Clean  Air  Task  Force  

 “Be  prepared  to  be  blown  away.  Bringing  in  Finn  is  about  a  family  so  determined  to  bring  a  baby  into  the  world  that  they  push  every  convention  possible  and  succeed  in  making  a  

miracle.”—Michelle  Lowe,  playwright,  author  of  Inana,  winner  of  the  2010  Francesca  Primus  Prize  

 “Bringing  in  Finn  is  a  must-­‐read  for  anyone  who  is  in  any  stage  of  yearning—for  a  child,  for  a  

mother,  for  a  family,  for  faith.  This  is  a  story  for  anyone  with  an  unfulfilled  longing  or  desire.”—Christie  Tate,  author  of  Outlaw  Mama  

 “…this  is  an  amazing  journey,  beautifully  shared.  It  calls  us  to  celebrate  what  matters  most,  

persevere  in  times  of  despair,  and  know  the  Truth  that  Love  always  prevails.”  —Marian  Baker,  author  of  Wake  Up  Inspired  

 Confirmed  Publicity  for  Bringing  in  Finn:  An  Extraordinary  Surrogacy  Story  

 • Good  Morning  America:  Confirmed  taping/airing  9/4  • Nightline:  Confirmed  airing  9/4  • The  View:  Confirmed  taping/airing  9/5  • ABC  Satellite  Radio  Tour:  Confirmed  taping/airing  on  9/5  • ELLE  Magazine  review  and  won  the  Reader’s  Choice  Award  for  September,  

Nominated  for  Book  of  the  Year  Award  in  December.  • Good  Housekeeping  feature  profile  in  October  issue  • Parenting  Magazine  Confirmed  author-­‐written  feature  in  October  issue.  • ABC.com  excerpt  of  Prologue  online  in  conjunction  with  appearances.  • Readers  Digest  recommended  reading  feature  online  • Kirkus  Reviews:  Reviewed.  • Literary  Mama  review  confirmed  

 Media  Interest:    

• NBC  TODAY  Show  appearance  • Dr.  Oz  Show  appearance  • CBS  This  Morning  appearance  • TIME  Magazine  coverage  potential  • The  New  York  Times  Motherlode  blog  coverage  potential  • USA  Today  Interest  

FOR  IMMEDIATE  RELEASE  September  4th,  2012  

Media  Inquiries,  Interview  and  Excerpt  Requests  Contact:  Eva  Zimmerman  /  Publicist  Eva.Zimmerman@perseusbooks,com  

510.809.3834      

It  Takes  a  Village  to  Have  a  Family          Bringing  in  Finn:  The  Remarkable  Story  of  One  Modern  Family,  an  Extraordinary  Gift,  and  the  Miracles  of  Reproductive  Medicine      In  February  2011,  61-­‐year-­‐old  Kristine  Casey  delivered  the  greatest  gift  of  all  to  her  daughter,  Sara  Connell:  Sara’s  son,  Finnean.  At  that  moment,  Kristine—the  gestational  carrier  of  Sara  and  her  husband  Bill’s  child—became  the  oldest  woman  ever  to  give  birth  in  Chicago.      While  Finnean’s  birth  made  local  headlines,  Connell’s  memoir,  Bringing  in  Finn:  An  Extraordinary  Surrogacy  Story  (Seal  Press  /  September  2012  /  $24.00),  will  inspire  the  nation.  Bringing  in  Finn  tells  this  modern  family’s  remarkable—and  until  now,  untold—surrogacy  story:  a  journey  of  one  husband  and  wife  who  wanted  nothing  more  than  to  have  a  baby,  and  of  a  mother  who  would  do  anything  for  her  daughter.      After  trying  to  conceive  naturally  without  success,  Sara  and  Bill  dedicated  years  to  a  variety  of  fertility  treatments—but  after  Sara  lost  a  third  pregnancy,  following  the  devastating  loss  of  twins  at  twenty-­‐two  weeks,  they  started  to  give  up  their  hope  of  bringing  a  baby  to  term.  When  Kristine  offered  to  be  their  surrogate,  they  were  shocked;  but  Kristine  was  clear  that  helping  Sara  become  a  mother  felt  like  a  calling,  something  she  felt  inspired  to  do.  After  serious  consideration,  dozens  of  medical  exams,  and  some  deep  soul-­‐searching,  Sara,  Bill,  and  Kristine  embarked  upon  the  miraculous  undertaking  that  ended  in  Finnean’s  birth.        Bringing  in  Finn  is  the  incredible  story  of  one  woman’s  hard-­‐fought,  and  often  painful,  journey  to  motherhood.  In  this  achingly  honest  memoir,  Connell  recounts  the  tragedy  and  heartbreak  of  losing  pregnancies;  the  process  of  opening  her  heart  and  mind  to  the  idea  of  her  sixty-­‐one-­‐year-­‐old  mother  carrying  her  child  for  her;  and  the  profound  bond  that  blossomed  between  mother  and  daughter  as  a  result  of  their  unique  experience  together.      Moving,  inspiring,  and  ultimately  triumphant,  Bringing  in  Finn  is  an  extraordinary  tale  of  despair,  hope,  forgiveness,  and  redemption—and  the  discovery  that  when  it  comes  to  unconditional  love,  there  are  no  limits  to  what  can  be  achieved.  

 *   *   *  

   

 Bringing  in  Finn:  An  Extraordinary  Surrogacy  Story  

 Prologue:    

“We  can’t  save  them.    I’m  sorry.”      

The  words  sucked  the  air  from  the  room.  I  lay  there,  powerless  on  the  

hospital  bed,  the  words  swinging  like  a  wrecking  ball,  hurtling  toward  me  and  

hitting  with  full  impact,  crushing  my  heart.      

Everything  in  the  room  was  an  assault:  the  lights  too  bright  and  fluorescent,  

the  whirring  of  the  medical  equipment  too  loud,  the  furniture  dated  and  worn.    I  

turned  my  head  to  the  wall,  unable  to  bear  the  pain-­‐stricken  faces  of  my  husband,  

obstetrician,  sister,  and  now  my  mother,  who  had  jumped  on  a  plane  after  the  

panicked  phone  call  from  Bill  five  hours  earlier.        

Another  doctor  entered  the  room  to  inform  me  that  they’d  be  taking  me  in  

for  the  procedure  that  night.    “You’ll  be  out  for  the  duration,”  he  said.    

What  he  didn’t  say  was  that  when  I  woke  up,  our  twins,  the  baby  boys  we’d  wanted  

so  deeply,  the  babies  we’d  waited  years  for  and  invested  so  much  of  ourselves  in  

order  to  have,  would  be  gone.      

  Before  we  left  the  hospital,  a  therapist  from  the  perinatal  loss  department  

presented  us  with  two  death  certificates  and  asked  us  if  we  wanted  the  bodies  for  a  

burial.    “There’s  not  rush  to  decide,”  she  said  gently.  “We  can  keep  them  here  for  up  

to  a  month,  and  it’s  probably  something  you  want  to  talk  over  after  you’ve  been  

home  for  a  little  while.”      

As  Bill  helped  me  into  the  wheelchair  I  was  required  to  leave  the  hospital  in,  I  heard  

the  OB  on  call  talking  to  the  nurses  outside  our  door.  “Take  them  out  the  back—in  

the  service  elevator,”  he  said.    “I  don’t  want  them  going  out  through  the  reception  

area  with  all  the  new  moms  and  babies.”    

***  

A  month  later  I  flew  to  my  parents’  house  in  Virginia,  to  the  house  I  grew  up  in,  for  

the  wedding  of  a  family  friend.  I  was  tired  from  the  weeks  of  grieving  and  yearned  

for  the  comfort  of  the  rolling  hills  and  the  woods  near  my  family  home.    Once  I  

arrived,  I  questioned  my  decision.      The  wedding  was  swarming  with  friends’  and  

acquaintances’  new  babies  and  children.      My  stomach  was  still  round  from  the  

pregnancy.  People  naturally  asked.      

Later  that  night  I  stood  in  the  hallway  of  my  parents’  house  sobbing.      

I’d  noticed  my  heart  fluttering  since  losing  the  twins,  and  sometimes  I  found  it  

difficult  to  breathe.    It  did  not  seem  unrealistic  to  me  that  a  person  could  die  from  

this  kind  of  pain.    The  raw  cries  sent  my  father  to  the  basement.      But  my  mother,  

who  previously  would  have  joined  him,  came  to  meet  me  in  the  hall.  She  encircled  

me  with  her  arms  and  held  me,  squeezing  me  tighter  and  tighter  like  she  was  trying  

to  suck  the  pain  out  of  me  as  one  does  for  snakebite.    I  heaved  and  wept.      

When  I’d  exhausted  myself,  she  held  me  a  foot  or  so  from  her  body  and  lifted  

my  chin  so  I  was  forced  to  meet  her  eyes.    “You  will  know  great  joy  again.”  I  cried  

harder.    I  shook  my  head  no.  “Yes,”  she  said,  her  words  light,  as  if  laughter  had  

spilled  into  them.  “You  will,”  she  repeated.    “There  is  going  to  be  joy  at  the  other  end  

of  this  pain.”  

Neither  of  us  could  have  known  the  essential  role  she  would  play  in  the  joy  

that  was  to  come.  For  that  night,  her  words  were  enough.    I  had  to  allow  her  to  know  

for  me  what  I  could  not  yet  fathom.  That  there  was  hope.    That  good  was  coming.    

That  our  dreams  would  be  fulfilled.    

               

About  the  Author:      

 Sara  Connell  is  an  author,  speaker,  and  life  coach  with  a  private  practice  in  Chicago.  A  frequent  media  contributor,  Sara  has  appeared  on  Oprah,  NPR,  WGN,  and  FOX  News  Chicago,  and  will  soon  appear  on  Good  Morning  America,  Nightline,  and  The  View.  Sara's  writing  has  been  featured  in:  ELLE,  Good  Housekeeping,  Parenting,  Psychobabble,  Evolving  Your  Spirit,  and  Mindful  Metropolis.  Her  first  book,  Bringing  in  Finn:  An  Extraordinary  Surrogacy  Story,  was  nominated  for  ELLE  magazine's  2012  Book  of  the  Year  award.      

Visit  Sara  at  saraconnell.com,  and  on  Facebook.  

     

     About  Seal  Press    Seal  Press  was  founded  in  1976  to  provide  a  forum  for  women  writers  and  feminist  issues.  Since  then,  Seal  has  published  groundbreaking  books  that  represent  the  diverse  voices  and  interests  of  women—their  lives,  literature,  and  concerns.  Seal's  authors  are  radical  and  original  thinkers,  professionals  with  a  distinct  point  of  view,  gutsy  explorers,  truth-­‐tellers,  and  writers  who  engender  laughter,  tears,  and  rage.  Seal  Press  publishes  books  with  the  goal  of  informing  women’s  lives.  Based  in  Berkeley,  Calif.,  Seal  is  a  member  of  the  Perseus  Books  Group.  You  can  visit  us  at  www.sealpress.com.      

   

 

Bringing  in  Finn:  An  Extraordinary  Surrogacy  Story  By  Sara  Connell  

Seal  Press  �  September  2012  �  336  �  $24.00  �  Trade  Cloth  ISBN  13:  978-­‐1-­‐58005-­‐410-­‐2  

eBook  ISBN:  978-­‐1-­‐58005-­‐465-­‐2    

Press  Kit    

What’s  Your  Book?    A  Step-­‐by-­‐Step  Guide  to  Get  You  From  Inspiration  to  Published  

Author  by  Brooke  Warner  

October  2012  �  $12.95  �  ISBN:  978-­‐1-­‐93831-­‐400-­‐1    

 Advanced  Praise  for  What’s  Your  Book?    

 “Everyone  needs  a  guide  like  Brooke  in  the  rapidly  changing  publishing  landscape.  She’s  someone  you  can  trust  to  help  you  navigate  the  confusing  and  complicated  waters  of  

traditional  publishing  versus  self-­‐publishing.  Whether  you  want  to  build  an  online  presence,  shop  a  manuscript,  or  better  understand  your  publishing  options—it’s  all  here!”  —  M.J.  Rose,  international  bestseller  and  founder  of  AuthorBuzz.com  

 “What’s  Your  Book?  offers  a  full  overview  of  today's  dynamic  publishing  process  for  writers  at  any  stage  of  their  careers.  Brooke’s  strong  background  in  traditional  as  well  as  self-­‐

publishing  helps  her  provide  a  wide  range  of  useful  information  about  guiding  a  book  from  idea  to  book  tour.”  

—Ted  Weinstein,  Ted  Weinstein  Literary  Management    

“I  believe  Brooke's  coaching  insights  and  publishing  expertise  help  aspiring  writers  become  successful  published  authors.  If  you  want  to  learn  ways  to  thrive  in  the  new  world  of  

publishing,  read  this  book  and  follow  Brooke's  suggestions.    She  is  the  Real  Deal.”  

—Sara  Connell,  life  coach  and  author  of    Bringing  in  Finn:  An  Extraordinary  Surrogacy  Story  

   About  the  Author    Brooke  Warner  is  the  founder  and  president  of  Warner  Coaching  Inc.,  where  she  specializes  in  helping  writers  get  published.  She  is  also  the  publisher  of  She  Writes  Press.  In  her  thirteen  years  in  the  publishing  industry,  including  seven-­‐plus  years  as  an  acquiring  editor  at  Seal  Press,  Brooke  shepherded  over  500  books  through  the  publication  process.  Her  expertise  is  in  traditional  and  new  publishing,  and  she  is  an  equal  advocate  for  publishing  with  a  traditional  house  and  self-­‐publishing.  Brooke’s  website,  www.warnercoaching.com,  is  the  recipient  of  an  award  from  the  Association  of  Independent  Authors  for  Best  Website  for  Independent  Authors.  She  sits  on  the  board  of  the  National  Association  of  Memoir  and  She  Writes.  What's  Your  Book?  is  her  first  book  and  she’s  proud  to  be  publishing  on  She  Writes  Press.  Warner  lives  in  Berkeley,  California,  and  works  remotely  with  clients  nationally  and  internationally.  

Find  Brooke  online:  www.warnercoaching.com  www.shewritespress.com    www.facebook.com/warnercoaching    twitter.com/brooke_warner  www.pinterest.com/warnercoaching      Author  photo  ©  Jen  Molander  Photography      

 FOR  IMMEDIATE  RELEASE  

October  2012  Media  Inquiries,  Interview  and  Excerpt  Requests  

Contact:  Eva  Zimmerman  Publicist  

evalmzimmerman@gmail.com      

Ready  to  write  or  finish  your  book  and  get  published?  What’s  Your  Book?  will  show  you  how  

   Do  you  dream  about  writing  a  book  but  second-­‐guess  yourself?  Are  you  trying  to  finish  a  manuscript  but  can’t  because  you’re  stuck  with  writers  block?  Have  you  finished  a  manuscript,  shopped  it  around  with  no  bites,  and  given  up?      No  matter  where  you  are  in  the  process,  What’s  Your  Book:  A  Step-­‐by-­‐Step  Guide  to  Get  You  from  Inspiration  to  Published  Author  (She  Writes  Press  /  October  2012  /  $12.95),  by  Brooke  Warner,  the  consummate  author  advocate  and  ally,  will  point  you  in  the  right  direction.      Whether  it’s  trying  to  figure  out  what  their  book  is  going  to  be,  why  they’re  not  writing,  what  publishing  option  is  best,  or  how  to  fully  own  the  identity  of  author,  What’s  Your  Book?  gives  writers  the  tools  they  need  to  refine  their  ideas,  rein  in  their  inner  critics,  and  figure  out  their  unique  publishing  strategy.      From  assisting  authors  as  they  decide  what  they  ultimately  want  from  publishing  to  examining  the  five  most  common  hurdles  writers  face—while  providing  strategies  to  move  through  the  difficult  places—Warner  helps  authors  help  themselves.  With  invaluable  advice  regarding  how  and  why  to  build  an  author  platform  to  developing  a  unique  publishing  plan,  What’s  Your  Book?  provides  the  best-­‐kept  secrets  learned  from  Warner’s  years  of  experience  in  book  publishing  and  author  coaching.  This  book  will  give  any  aspiring  author  the  tools  they  need  to  get  from  an  idea—or  wherever  they  are  in  the  writing  process—to  becoming  a  published  author.    If  you’re  ready  to  write  or  finish  your  book  and  get  published,  What’s  Your  Book?  will  show  you  how.      

*   *   *            

5  Tips  for  Turning  Your  Inspiration  into  a  Book-­‐in-­‐Progress  By  Brooke  Warner,  author  of  What’s  Your  Book?  

 1.  Schedule  your  writing  time.  Yep,  put  it  on  the  calendar.  It’s  time  to  go  from  wishing  your  book  into  being  to  making  it  happen.  Make  realistic  commitments  to  yourself  about  this  time.  Even  if  you  can  only  find  two-­‐  or  three-­‐hour  windows  once  or  twice  a  week,  that’s  something.  You  can  get  more  rigorous  once  you  get  into  a  regular  writing  schedule  that  works  for  you.    2.  Honor  and  prioritize  your  writing  time.  Really  committing  to  your  writing  requires  more  of  you  than  just  scheduling  your  writing  time,  as  important  as  that  step  is.  This  next  step  is  about  finding  ways  to  support  others  to  support  you.  Hold  a  family  meeting.  Tell  your  partner,  your  kids—even  your  friends  and  parents—how  much  this  means  to  you  and  why  you’re  going  to  be  spending  time  writing.  Ask  for  support.  There’s  no  one  better  to  help  you  stick  to  your  commitments  than  a  built-­‐in  accountability  team.    3.  Dream  your  book  and  watch  it  manifest  Create  a  book  cover  for  your  unwritten  book.  You  can  do  this  by  cutting  up  magazines  and  collaging,  or  by  creating  something  on  the  computer.  Use  your  working  title  and  make  it  “real”  by  wrapping  it  around,  or  pasting  it  to,  an  actual  book  you  own.  Keep  it  in  your  writing  space  for  inspiration.  This  will  help  you  feel  into  the  energy  of  having  your  book  in  print.    4.  Find  methods  that  propel  you  forward.  As  long  as  you’re  creating  content,  you’re  propelling  yourself  forward,  but  it’s  inevitable  that  you  will  have  days  when  you  don’t  want  to  do  it.  You’re  going  to  need  strategies  to  keep  yourself  motivated  and  here  are  a  few  of  my  faves:  (1)  Create  a  playlist  for  your  book  that  you  listen  to  before  you  write,  or  during  the  day  to  get  motivated.  (2)  Write  at  your  local  coffee  shop  or  library—anywhere  but  home.  A  change  of  scenery  can  do  wonders.  (3)  Buy  and/or  wear  a  piece  of  jewelry  that  evokes  a  feeling  about  your  book.  Wearing  a  piece  of  jewelry  is  a  constant  reminder  of  your  inspiration  and  commitment  to  what  you’re  doing!    5.  Rely  on  internal  validation  and  your  passion  to  write  your  book.  One  of  the  hardest  things  about  writing  is  our  desire  to  be  validated  by  outside  sources.  It  feels  good  to  have  people  tell  us  they  like  our  writing,  but  sometimes  writers  get  antsy,  to  the  point  that  they  begin  to  share  their  work  with  too  many  people.  It’s  important  to  voice  aloud  that  you’re  writing  for  the  sake  of  making  your  commitment  known,  but  it’s  equally  important  to  be  guarded  with  your  writing  while  you’re  creating.  This  doesn’t  mean  you  shouldn't  share  it;  it’s  just  a  reminder  that  the  work  is  sacred  and  sometimes  sharing  too  much  gets  in  the  way.    Brooke  posts  tips  every  hour  on  the  hour  every  Tuesday  on  Facebook  and  Twitter.  Join  her  WriteTip  Tuesdays  if  you  enjoyed  these  tips!    facebook.com/warnercoaching  |  @brooke_warner            

 Introduction.  Why  Do  You  Want  to  Write  a  Book?  Excerpt  from  What’s  Your  Book?  by  Brooke  Warner    Allow  yourself  to  imagine  that  you’re  sitting  there  with  your  published  book  in  your  hands.  How  does  it  feel?  You  are  a  published  author.  What  does  that  title  give  you?  What  does  it  mean  to  you  to  have  completed  and  published  a  book?      If  you  can  allow  yourself  to  really  be  in  this  vision  of  yourself  as  published  author,  it  probably  feels  pretty  damn  good.  Many  people  share  the  goal  of  writing  a  book;  most  writers  are  aspiring  authors,  hoping  to  one  day  write  something  that  helps  or  impacts  people;  that  provides  a  little  extra  income;  that  gives  bragging  rights;  that  allows  for  more  books  to  be  written  and  published  down  the  road;  that  builds  connections,  community,  and  visibility.    Whatever  your  reasons  for  wanting  to  write  a  book,  connect  with  them  right  here,  right  now.  Knowing  why  you  want  to  write  a  book  is  as  important  as  doing  it.  When  I  first  start  working  with  a  new  writing  client,  the  first  question  I  always  ask  is,  Why  do  you  want  to  write  this  book?  Sometimes  people  break  down  and  cry,  telling  me  that  writing  a  book  is  something  they’ve  wanted  to  do  for  as  long  as  they  can  remember.  Others  come  with  the  very  straightforward  goal  of  wanting  to  make  money.  For  most  memoirists,  the  motivation  stems  from  needing  to  give  voice  to  a  personal  story.  The  business  owners  I  work  with  understand  that  a  book  will  bring  them  new  clients,  legitimacy  in  their  field,  and  speaking  gigs.      There  is  no  wrong  answer  to  this  question.  If  you  want  to  write  a  book  to  be  famous,  good  for  you.  If  you  want  to  write  a  book  to  leave  a  legacy  for  your  children,  that’s  as  good  a  reason.  If  you  want  to  write  a  book  because  you  have  an  idea  that  won’t  leave  you  alone,  you’re  in  good  company,  too.  Many  writers  just  like  you  aspire  to  write  a  book  to  fulfill  a  calling:  to  write  the  book  they  feel  they’re  meant  to  write.  One  of  my  very  first  clients  came  to  me  with  an  idea  for  a  novel  she’d  been  toiling  with  for  ten  years.  She  had  the  first  chapter  mapped  out  perfectly  in  her  mind.  She  knew  her  protagonist  well—her  likes,  her  motivations,  her  reactions.  But  she  was  stuck  when  it  came  to  the  details  of  the  protagonist’s  love  interest.  She  couldn’t  get  into  his  mind.  It  was  difficult  for  her  to  give  him  the  attention  he  needed  in  order  to  become  a  full  character  in  her  mind.  And  so  she  got  stuck  in  Chapter  2—for  a  whole  decade.      After  we  had  worked  together  for  nearly  two  years,  she  completed  her  manuscript  and  sold  it  to  an  agent  within  two  weeks.  That  agent  has  since  sold  the  book  to  two  overseas  publishers.  For  this  author,  finishing  this  novel  was  the  culmination  of  a  dream,  and  she’s  now  working  on  her  second  novel.  Before  we  started  working  together,  she  was  a  woman  with  an  idea,  and  today  she  calls  herself  a  published  author.        Publishing  in  the  New  Millennium      I  started  working  in  publishing  in  early  2000,  and  since  that  time  I’ve  witnessed  more  changes  in  the  industry  than  probably  happened  over  the  course  of  the  entire  century  leading  up  to  the  new  millennium.  Anyone  who  follows  anything  that’s  happening  in  book  publishing  knows  what  some  of  these  changes  have  been  about:  the  redefinition  of  books  in  the  digital  age;  the  advent  of  e-­‐books,  followed  by  their  skyrocketing  sales  as  a  result  of  e-­‐readers,  like  the  Kindle,  the  Nook,  and  the  iPad.  This  massive  redefinition  and  overhaul  came  with  growing  pains  for  the  industry.  Like  lots  of  industries  with  deep  roots  and  particular  value  systems,  publishing  was  slow  to  react.  People  who  got  into  the  industry  for  the  love  of  books  had  a  hard  time  wrapping  their  minds  around  how  a  book  could  be  a  book  if  it  wasn’t  printed.  Many  people  believed  that  print  books  were  going  to  meet  their  demise  as  a  result  of  e-­‐publishing.  In  the  early  2000s,  the  majority  of  the  people  I  worked  with  felt  like  the  apocalypse  was  right  around  the  corner.    

 But  guess  what?  The  digital  age  has  not  destroyed  publishing.  It’s  just  reinvented  it.  Now  anyone  can  become  a  published  author  by  self-­‐publishing.  This  has  its  pros  and  cons,  of  course.  There  will  always  be  writers  who  churn  out  crap,  who  write  and  publish  books  without  hiring  an  editor  or  bothering  to  consult  with  designers  who  will  ensure  that  the  final  product  has  all  the  elements  a  book  is  supposed  to  have—things  like  a  copyright  page,  a  table  of  contents,  and  running  heads.  Or  who  will  ensure  that  the  book  looks  aesthetically  beautiful—which  a  book  should!  It  is,  after  all,  a  work  of  art.  But  for  those  students  of  what  makes  a  good  book,  who  want  to  learn  and  are  willing  to  spend  a  little  money  to  have  a  professional-­‐grade  product,  publishing  a  great  book  is  now  possible  without  having  to  deal  with  gatekeepers,  rejection,  and  unbearably  long  production  schedules.      Of  course,  the  gatekeepers  still  hold  valuable  roles.  I  was  one  of  those  gatekeepers  for  thirteen  years,  and  I  took  my  job  very  seriously.  As  an  acquiring  editor  for  two  different  houses  (first  North  Atlantic  Books  and  then  Seal  Press,  both  in  Berkeley,  California),  I  knew  good  writing  when  I  saw  it.  I  had  high  standards  and  understood  what  an  author  and  a  book  needed  to  have  in  order  to  compete  in  the  marketplace.  These  are  the  kinds  of  assessments  editors  make,  even  though  they’re  admittedly  subjective.  Unless  we’re  talking  about  an  established  author  like  Stephen  King  or  Alice  Walker,  or  a  famous  personality  like  Kobe  Bryant  or  Nicole  Richie,  no  one  knows  what’s  going  to  sell.  Predicting  how  well  a  book  is  going  to  do  is  based  solely  on  how  well  other  books  like  it  have  done  in  the  market  and  what  an  author  is  bringing  to  the  table  with  their  own  marketing  and  publicity—their  platform.      One  of  the  bestselling  projects  I  bought  during  my  time  at  Seal  Press  was  a  book  called  The  Nonrunner’s  Marathon  Guide  for  Women.  A  mouthful,  right?  None  of  our  sales  reps  thought  the  book  would  amount  to  much  when  we  first  presented  our  list  of  titles  that  season.  More  than  a  few  of  them  insisted  we  change  the  title.  But  the  book  went  on  to  become  a  consistent  top-­‐of-­‐the-­‐list  seller  for  over  five  years,  which  goes  to  show  that  even  book  industry  professionals  don’t  always  know  what’s  going  to  work.      Chapter  5  goes  into  a  lot  more  detail  about  publishing—your  options,  what  you  need  to  do  to  prepare  to  get  published  while  you’re  still  writing,  and  insider  tips.  I’m  one  of  those  optimistic  people  who  believe  that  anyone  who  tries  hard  enough  and  has  enough  tenacity  can  get  published  on  a  traditional  publisher.  Most  people  simply  don’t  have  the  tolerance  for  the  amount  of  rejection  that  can  be  involved  in  getting  there.  Some  of  you,  undoubtedly,  will  get  an  agent  or  a  publisher  right  out  of  the  gate.  For  others,  especially  those  with  more  niche  projects,  finding  the  right  publisher  is  like  panning  for  gold.  If  you  stick  with  it  long  enough,  it  may  happen,  but  you’re  going  to  be  tempted  to  give  up  more  than  a  few  times.      I  chose  to  self-­‐publish  this  book  for  a  lot  of  reasons.  I’m  using  this  book  specifically  as  a  platform-­‐builder  for  my  business  and  as  a  tool  for  my  clients.  I  wanted  and  needed  to  get  this  book  out  by  a  certain  date,  and  I  wasn’t  interested  in  waiting  around  for  a  publisher’s  timeline.  I  also  wanted  complete  creative  control—something  you  have  to  give  up  when  you  publish  on  a  traditional  press.      In  Chapter  1,  we’ll  be  looking  at  figuring  out  what  kind  of  author  you  are—and  why  it  matters.  I’m  an  entrepreneur,  so  for  someone  like  me,  self-­‐publishing  makes  a  lot  of  sense.  Once  a  manuscript  is  complete,  it  can  be  published  and  printed  by  a  self-­‐publisher  in  a  matter  of  weeks.  If  I  were  pursuing  a  traditional  publishing  route,  I  would  finish  my  manuscript  and  then  write  a  book  proposal.  After  that,  I’d  start  shopping  the  book  around  to  an  agent.  After  weeks  of  trying  to  secure  someone  (and  after  inevitable  rejections),  I’d  land  with  an  agent  who  would  want  to  suggest  changes  to  my  manuscript.  Once  we  were  both  on  the  same  page  and  the  proposal  and  manuscript  were  ready  to  shop,  the  agent  would  begin  shopping  my  book  to  a  publisher.  Even  under  the  best  possible  circumstances,  if  an  editor  picked  up  my  book  in  the  first  round  of  shopping,  it  would  be  at  least  six  months,  but  probably  a  year,  before  my  book  would  be  slated  for  publication.  So  rather  than  reading  this  book  right  now,  you  would  be  reading  it  approximately  a  year  from  now.    

 But  publishing  and  publishing  goals  are  unique  to  the  individual  author,  and  as  a  veteran  of  the  publishing  industry,  I’m  all  for  publishing  on  traditional  presses.  It’s  exciting.  It’s  a  big  deal.  And  you  can  make  serious  money.  Sometimes.  So  have  fun  with  Chapter  1  and  figuring  out  what  kind  of  writer  you  are  and  what  you  want.      And  then  you  can  follow  my  road  map  to  getting  published  in  Chapter  5.  No  matter  what,  you  come  out  a  published  author!      From  Inspiration  to  Published  Author      Chances  are,  you’re  stuck  somewhere.  It  might  have  to  do  with  time  pressures  and  familial  commitments.  You’ve  probably  heard  the  voice  of  one  or  two  of  your  personal  saboteurs  telling  you  all  the  reasons  why  writing  your  book  isn’t  a  good  idea.  No  one  is  going  to  read  it!  It’s  too  much  work!  You’re  not  a  “real”  writer.  You  suck!  If  you’re  familiar  with  any  of  these  messages,  then  you  know  these  saboteurs  can  be  real  bastards.  What’s  holding  you  back  might  be  something  you  don’t  even  understand.  Like  why  you  simply  can’t  bring  yourself  to  write  that  damn  book,  or  why  every  time  you  sit  down  at  your  computer  you’re  overwhelmed  by  fatigue.  But  don’t  worry—you  don’t  have  to  go  to  therapy  to  figure  it  out.  You  are  not  alone!    Although  it  can  be  hard  to  confront  the  reasons  you  get  stuck,  I  tend  to  like  to  shine  a  spotlight  on  those  very  things.  I  tend  to  challenge  the  writers  I  work  with  from  time  to  time  to  get  them  to  see  things  a  little  differently—occasionally  to  think  how  a  publisher  thinks,  occasionally  to  broaden  their  perspective  of  what  they  think  is  possible,  and  occasionally  to  call  them  out  or  call  them  forth  for  the  purpose  of  pointing  out  the  roadblocks  that  are  standing  in  the  way  of  their  getting  done  what  they  say  they  want  to  get  done.  I’m  making  a  point  of  saying  this  here  in  the  introduction  just  in  case  there  comes  a  prickly  point  where  you  see  your  procrastination,  your  excuses,  your  mindset  laid  bare.  There  will  come  a  point  when  you  think,  Oh  my  god,  she’s  talking  about  me.  But  this  only  points  to  just  how  universal  some  of  these  struggles  are.  Writing  is  both  a  luxury  and  a  calling  for  people,  which  means  it  gets  wrapped  up  with  all  kinds  of  personal  baggage—it’s  the  thing  we  don’t  prioritize,  that  can  feel  indulgent,  that  we  don’t  own,  and  it’s  the  thing  we  can’t  not  do,  that  nags  at  us  when  we  ignore  it,  that  fulfills  us  more  than  most  other  pursuits.  So,  yes,  it’s  understandable  that  our  writing  gets  saddled  with  a  lot  of  conflicting  emotions.    In  Chapter  2,  we’re  going  to  examine  the  five  most  common  hurdles  writers  face  while  writing  their  books—or  thinking  about  writing  their  books.  I  bet  one  or  two  will  resonate  with  you.  Plus,  we’re  going  to  take  a  look  at  some  strategies  to  get  you  moving  through  those  stuck  places  and  on  your  way  to  a  complete  book.      Another  issue  we’re  going  to  tackle,  in  Chapter  3,  is  your  mindset.  This  is  both  similar  to  and  different  from  the  hurdles  you  might  be  facing.  Yes,  your  mindset  can  be  a  hurdle,  but  your  mindset  is  actually  bigger  than  a  hurdle.  It’s  your  entire  orientation  to  your  work,  and  some  of  you  are  going  to  need  to  press  the  reset  button.  We’re  going  to  get  you  in  the  writer  mindset  so  you  can  accomplish  what  you  say  you  want  to  accomplish.  We’re  going  to  talk  about  priorities  and  owning  your  writing  and  talking  about  yourself  as  a  writer  and  your  writing  as  your  work.  It’s  going  to  change  the  way  you  think  about  yourself,  and  it  will  change  the  way  you  write  as  a  result.    The  goal  of  this  book  is  to  help  you  help  yourself.  It’s  to  help  you  get  from  idea—or  wherever  you  are  in  the  writing  process—to  published  author.  It’s  also  to  load  you  up  with  information  I’ve  learned  from  my  career  in  book  publishing  and  working  with  authors.  If  you’ve  ever  wanted  to  write  a  book  and  second-­‐guessed  yourself,  keep  reading.  If  you’re  writing  a  book  and  have  a  partial  manuscript,  keep  reading.  If  you  have  a  finished  manuscript  that  you’ve  shopped  and  given  up  on,  keep  reading.  If  you’re  a  seasoned  author  with  another  book  idea  or  book  in  progress,  keep  reading.  No  matter  where  you  are  in  the  

process,  this  book  will  point  you  in  interesting  directions  and  help  you  figure  out  a  few  things  you  don’t  know—whether  that’s  what  your  book  is  going  to  be,  why  you’re  not  writing,  what  publishing  option  is  right  for  you,  or  how  to  fully  own  your  identity  as  an  author.  I’m  looking  forward  to  working  with  you.  Now  let’s  get  a  move  on.      

About  She  Writes  Press  

She  Writes  Press  is  an  independent  publishing  company  founded  to  serve  members  of  She  Writes,  the  largest  global  community  of  women  writers  online,  and  women  writers  everywhere.    We  are  a  curated  press  that’s  both  mission-­‐driven  and  community-­‐oriented,  aiming  to  serve  writers  who  wish  to  maintain  greater  ownership  and  control  of  their  projects  while  still  getting  the  highest  quality  editorial  help  possible  for  their  work.  Every  expert  we  work  with  has  been  hand-­‐picked  by  She  Writes  founder  Kamy  Wicoff  and/or  She  Writes  Press  publisher  Brooke  Warner.  If  you  publish  with  She  Writes  Press,  you  will  work  with  editors  passionate  about  writers  and  writing,  many  of  whom  are  writers  themselves.  

   

         

 

What’s  Your  Book?  A  Step-­‐by-­‐Step  Guide  to  Get  You  from  Inspiration  to  Published  Author  

By  Brooke  Warner  She  Writes  Press  �  October  2012  �  $12.95  �  Trade  Paper  

ISBN  13:  978-­‐1-­‐93831-­‐400-­‐1