australian broadcasting summit 2011
DESCRIPTION
PresentationTRANSCRIPT
![Page 1: Australian broadcasting summit 2011](https://reader034.vdocuments.mx/reader034/viewer/2022042623/5487089db4af9f870d8b52ea/html5/thumbnails/1.jpg)
Apps for BroadcastersAgency Perspective
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How
important
is portable,
mobile
branding to
today’s
advertisers
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Very.
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Mobile devices take over
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iOS39%
Symbian29%
Microsoft12%
BlackBerry6%
Android6%
Other8%
2010
iOS42%
Symbian20%
Microsoft8%
BlackBerry6%
Android18%
Other6%
2011
Source: Telsyte Smartphone Study 2010
Smart phones becoming the norm
2010
Estimated 6.2 million handsets
(31% of installed base of 20M)
2011
Estimated 10.4 million handsets
(52% of installed base of 20M)
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Simultaneous Consumption
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Rise of Social TV
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Rise of Digitally Social TV
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Advertisers speak with money
TV Print Online Radio OOH Cinema
Sp
en
d
2009 2010 2011E
Source: PHD Estimates and Ceasa historical Note: *Excluding Directories
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What can
we learn
from
publishing’s
success in
applications
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A lot.
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Always in Beta
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Measurement
Logout
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Internet was built for engagement
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Pass the Contagious Test
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Where
do
advertisers
want to
go from
here
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Get the basics
right.
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Audiences, Data & Tracking
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Go further.
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Adding layers of measurement
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Adding layers of measurement
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Extending program engagement
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Extending program engagement
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Innovation and Talkability
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Innovation and Talkability