austerlitz memorial napoleon.nov2011 nofpl
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The Napoleonic Epic:
Victim of an inferior strategy?
A case study contrasting Heroic
vs Fair Leadership
Ludo Van der Heyden
Mubadala Chaired Professor in Corporate Governance and Strategy
Abu Dhabi, Fontainebleau and Singapore
Austerlitz Memorial Lecture
Fontainebleau, November 30th 2011
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AusterlitzDec 2nd, 18052
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Outline of our discussion
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1. A quick review in 25 paintings
2. Austerlitz Dec 2nd, 1805: What, How, Why &Outcomes
3. Bonapartes leadership as general
4. Napoleons leadership as CEO & Chairman
5. Bonaparte, the innovator of modern militarystrategy
6. Key hypothesis for discussion
7. Conclusion: heroc vs fair leadership
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Sept 7th 1793-Dec 19th 1793First noteworthy accomplishement: contributing to driving the English out
of Toulon with an astute artillery maneuver
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1517 November 1796The Battle at the Arcole Bridge
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1798-1801The Egyptian Campaign
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Nov 10th 1799The Coup: Brumaire
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November 10th 1799The premier consul
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June 14th 1800Taking the Reserve Army over the Alps to the victory at Marengo
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May 18th1804The Coronation of the Emperor Napoleon I in Notre Dame by Pius VII
Painting by Jacques-Louis DAVID (1748-1825)10
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The battle of Austerlitz - Dec 2nd 1805A daring plan & greatest day ever of Frenchs Army Napoleon elected Emperor/CEO of the Year 1805
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Iena - October, 13th 1806Napoleon defeats the rear guard of the Prussian Army at Iena, but the hero
of the day is Davout, who receives the title Duke of Auerstadt
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1806Davout routing the Prussian Army
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1807The battle of Eylau
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Friedland - June 14th 1807Forcing the Russians to sign the Piece of Tilsitt
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1808 - 1809Invading Spain to force the Portugese to stop trading with the Brits
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1809Near disaster at Aspern Essling (followed by victory at Wagram)
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April 2nd 1810Marriage with Marie Louise
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1812Napoleons invasion of Russia: Punishing the Russians for trading with the Brits
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INVASION ROUTE
RETREAT ROUTETEMPERATURES
KOVNO VILNA
SMORGONI
BERESINA
ORSHA
VITEBSK
SMOLENSK
VIASMA
BORODINO
MOSCOW
GZATSK
MALOYAROSLAVETS
-30C
-20C
-10C
0C
Original map by Edward TufteDigital Rendering by Emin Saglamer
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1812: inconclusive victory at Borodina (Moskowa)
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1813: Disastrous withdrawal from Leipzig... after indecisive victories at Bautzen, Dresden and Ltzen
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1814: Campaign in FranceStill a great general against much superior numbers
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April 20 1814Napoleon's Adieu to the Imperial Guard in Fontainebleau following
Marmonts surrender in front of Paris
Painting by Antoine Alphonse Montfort23
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May 4th 1814: King of ElbaIle dElbe
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March 20th 1815Return of Ile dElbe
Painting by K. Steuben25
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June 18th 1815Waterloo Battle
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1815-1821 : Prisoner of the Allies on Saint Helne
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May 5 1821Napoleons death : Poisoned by his entourage (?)
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Outline of our discussion
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1. A quick review in 25 paintings
2. Austerlitz Dec 2nd, 1805: What, How, Why &Outcomes
3. Bonapartes leadership as general
4. Napoleons leadership as CEO & Chairman
5. Bonaparte, the innovator of modern militarystrategy
6. Key hypothesis for discussion
7. Conclusion: heroc vs fair leadership
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What happened at Austerlitz?
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How?The keys of the battle
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Psychology:
N. gives impression to Allies that French are afraid
Gives up Pratzen Plateau
Weak right wing
Russians move on French right
Camp fires to suggest retreat
Clear others to hold until noon
Combined French side attack at noon on marchingRussian columns
Russians panick, fled through the marshes, French breakice...
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Why Austerlitz?
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! English refuse to give up Malta (as agreed in Peaceof Amiens in 1802)
! Invasion of England not posible (Trafalgar 1084)-end of Boulogne camp
! Austria joins the 3rd alliance (England, Sweden,Russia)
! Napoleon decides to strike at Austrians & Russians
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Outcomes
! French lose 9,000 soldiers out of 67,000 (13%)
! Allies lose 27,000 out of 73,000 (37%)
! Alexander: We are babies in the hand of a giant (26thDec 1804)
! Treaty of Pressburg between France and Austria. Austrianwithdraws from the 3rd coalition. A 40 million indemnity
to France is included.
! Russians allowed to go home
! End of the Holy Roman Empire (Franis II) and beginningof Austria Empire (Franis I)
! Creation of Confederation of the Rhine, formed initially
from 16 German states (structure of modern Germany)
! Creation of Kingdom of Bavaria
! Germany, Prussians prepare their 1806 campain...
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Outline of our discussion
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1. A quick review in 25 paintings
2. Austerlitz Dec 2nd, 1805: What, How, Why &Outcomes
3. Bonapartes leadership as general
4. Napoleons leadership as CEO & Chairman
5. Bonaparte, the innovator of modern militarystrategy
6. Key hypothesis for discussion
7. Conclusion: heroc vs fair leadership
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Unmatched military(functional) performance:
! Battle of Lodi
! Battle of the Pyramids
! Battle of Marengo
! Battle of Austerlitz.
! Battle of Iena-Auerstadt
! Battle of Wagram
! Battle of the Moskova
! Battles of Campagne of France,Montargis, Montereau...
! Battle of Waterloo, the first true
disaster in battle after earning morevictories than Hannibal and Alexandercombined!
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Outline of our discussion
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1. A quick review in 25 paintings
2. Austerlitz Dec 2nd, 1805: What, How, Why &Outcomes
3. Bonapartes leadership as general
4. Napoleons leadership as CEO & Chairman
5. Bonaparte, the innovator of modern militarystrategy
6. Key hypothesis for discussion
7. Conclusion: heroc vs fair leadership
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Unmatched national(corporate) performance:
! First (and last) time France is assumingworld domination: Europe, the Frenchway
! Austerlitz only 10 yearsafter the reign ofTerror
! Building of modern French institutions:
lyce, civil & commercial code, civiladministration (prefets), roads, canals,industry...
! France is the model for the liberatedcountries (Italy, Germany, Poland, )
! England near bankruptcy, end of the
Austrian Empire, Prussia collapses, Spainas well
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The Napoleonic Epic: Our Questions
! How could it happen? Where is the magic?
! Why did it end so abruptly? Why so littlesustainability?
! Why did Grouchy not save Napoleon at Waterloo,
when Desaix did just that at Marengo 15 yearsearlier?
! Where lies the CEO & Chairmans contribution andresponsibility?
! Where lies that of his senior execs (generals)?
! Was Napoleon victim of an inferior strategy?
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Outline of our discussion
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1. A quick review in 25 paintings
2. Austerlitz Dec 2nd, 1805: What, How, Why &Outcomes
3. Bonapartes leadership as general
4. Napoleons leadership as CEO & Chairman
5. Bonaparte, the innovator of modern militarystrategy
6. Key hypothesis for discussion
7. Conclusion: heroc vs fair leadership
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Napoleon Bonaparte:a very innovative generals rise to the top
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Army ofthe South
Army ofthe North
InteriorArmy
Head ofthe Army
Justice
Interior ForeignAffairs
1st Consul(CEO/MD)
Emperor(Chairman)
a. 1800
a. 1796
a. 1802
a. 1804
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N: an early convert of todays organizationalleadership concepts
! Speed and flexibility (time-based competition)
! Centralized information and control, decentralizedoperations
! Modular architectures in the Army
!
Scenario planning
! Importance of information and communication
! Managing by walking (and sleeping) around
! Managing purpose, visibility, and credibility
! Managing by incentives:
! Values, rewards (promotion, Lgion dHonneur), stockoptions (after a successful campaign), status(ultimately, aristrocracy (the N. family)
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Military innovation: a paradigm shift
Corps dArme units: Flexible (re-)configurations
! Small semi-autonomous units
! Flexibly deployed
! Easily recombined as function of need
Use of speed: Surprise the enemy, create uncertainty, make him hesitate,render his actions predictable, concentrate our resources to destroy him
! Use of light and fast units
! Centrally controlled, with superb view of currentengagements and with lightning decision-making at center
! Shared understanding of the grand plan at top, andthroughout, facilitates fast execution at bottom
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Illustrating Bonapartes Military innovation:
Fighting between the lines: initial position
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Left
Reserve Front
Right
150 km
B.
A.
150 km
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1/2 Frontsupports
right
Illustrating Bonapartes Military innovation:
Fighting between the lines: action
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Leftcorps
Reservecorps
Frontcorps
Right isatacked
150 km
B.
AustrianArmy
150km
Option 2:Left supports Right
Option 1:Left defends Box
Reserve rushesto support right 1/2 Front
forbidsentry orexit fromthe Box
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P.s. Military innovation: a paradigm shift
! Leadership unity
! Strategic sensitivity
! Flexible resource allocation
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Defined by Doz & Kosonen (2008) as STRATEGIC AGILITY
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P.s. B & his team at the top:formed only in his career
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! The first Italian Campaign
!Convincing a desperate team of the new way tofight
! Three months of heavy training and discussion
! Collective learning of the new military strategy
!They try it out and it works
! The moulding of the team at the top
! The individuals (Berthier, Lannes, Murat, )! The ways of working together
! The team culture
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Outline of our discussion
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1. A quick review in 25 paintings
2. Austerlitz Dec 2nd, 1805: What, How, Why &Outcomes
3. Bonapartes leadership as general
4. Napoleons leadership as CEO & Chairman
5. Bonaparte, the innovator of modern militarystrategy
6. Key hypothesis for discussion
7. Conclusion: heroc vs fair leadership
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The rise and fallof Napoleon and of the
French Empire: the external view
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Scorecard in history textbooks (Russia or France)
Lodi Marengo Austerlitz Russia Waterloo
External(Markets)
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FPL score
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The rise and fallof Napoleon and of theFrench Empire: the Fair Process Leadership
(FPL) argument
Lodi Marengo Austerlitz Russia Waterloo
Explanation behind FPLanalysis:Fair Process +Delay due to Organizational inertia
Internal(Mgt)
External(Markets)
External score
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The rise and fallof Napoleon and of theFrench Empire: The FPL Conclusion
Explanationbehind FPL analysis:Breakdown of FPL as theroot cause
Lodi Marengo Austerlitz Russia Waterloo
POWER
Internal(Mgt)
Internal(Mgt)
External(Markets)
TOTAL(int & ext)
ORGANIZATIONALINERTIA/ROUTINE
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Outline of our discussion
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1. A quick review in 25 paintings
2. Austerlitz Dec 2nd, 1805: What, How, Why &Outcomes
3. Bonapartes leadership as general
4. Napoleons leadership as CEO & Chairman
5. Bonaparte, the innovator of modern militarystrategy
6. Key hypothesis for discussion
7. Conclusion: heroc vs fair leadership
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Main Lessons
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" LEADERSHIP IS FAIR PROCESS (PROCESS DISCIPLINE &FAIRNESS BEHAVIOUR)
" A SIGN OF DECREASING LEADERSHIP EFFECTIVENESS:REDUCED ENGAGEMENT, INCREASING RIGIDITY
" GOOD LEADERS NEED TO REGULARLY BE BOUGHT IN BYTHEIR TEAM & NEED TO BE OPEN & ENCOURAGE THIS
" SECOND FUNDAMENTAL FAILURE: LIMITED OR NO SELFEVALUATION & LEARNING
" LEADERSHIP DEVELOPMENT REQUIRES : CHALLENGE& LETTING GO OF ONES TALENTS
" FPL CAN BECOME A TEAM COMPETENCE & AN
ORGANIZATIONAL COMPETENCE (IF DRIVEN FROM THE TOP)
" FPL IS A LEADERSHIP MODEL FOR ALL LEVELS OF THE FIRM
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