A U S S I E

WINE MONTH

WHAT

The “Far From Ordinary” campaign is the largest Australian wine promotion ever held in the USA.

The campaign is a multi-channel program of trade and consumer events, wholesaler activity and

retail tie-ins that drive visibility and sales. Wine Australia has invested over AUD $7m to change

the hearts and minds of trade and consumers and lift export growth.

THE GOAL

Get key wine trade and millennial

consumers in New York, California,

Florida, Illinois and Texas who are

unaware of the diversity and quality of

Australian wine to choose Australian

wine by educating them through

immersive and engaging experiences.

EDUCATION Australian Wine Discovered is a comprehensive education program that provides free information

packs, tools and resources to discover and share Australian wine.

australianwinediscovered.com

NEW YORK

MIAMI

DALLAS

LOS ANGELES

SAN FRANCISCO

CHICAGO

#AUSSIEWINEMONTHTo find out how to get involved, please contact your Negociants USA Regional Sales Manager.

Support for distribution incentives, education, in store tastings etc.

WHOLESALER PROGRAMS©

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#AUSSIEWINEMONTHTo find out how to get involved, please contact your Negociants USA Regional Sales Manager.

Reaching 500 retail stores and 350,000 online consumers

PROGRAMS WITH:

KEY ACCOUNT ACTIVITY

Wine.com—National

ABC Wines and Spirits—Florida

Vino Volo—National

Total Wine & More—National

Binny’s Beverage Depot—Illinois

Bottle King—New Jersey

Sigel’s—Dallas, Texas

Wally’s—Santa Monica, California

Wine House—Los Angeles, California

Draeger’s Grocery—Northern California

Harris Teeter—Virginia

FAR FROM ORDINARY NYC Consumer Activation September 17, 18, 19

Bringing the sites, sounds and tastes of Australia to the US

Ticketed event, targeting 400 consumers (ages 21 – 34) each night

AUSTRALIAN WOMEN IN WINE AWARDS New YorkSeptember 17

Recognizing excellence through innovation, winemaking, viticulture and more

Justine Henschke, Virginia Willcock and Janice McDonald participating

6 CITY ROADSHOW Trade tasting and seminar in key cities: New York, Chicago, Miami, Dallas, Los Angeles, San Francisco

120 winemakers / principals

Targeting 2,500 attendees

AUSTRALIA DECANTED Lake TahoeOctober 6 – 10

16 winemakers (including Jane Ferrari and Stephen Henschke) 100 VIP trade attending from across the country (no repeats from last year)

EVENTS