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SEO AUDIT REPORT - http://adaviation.in/

“Investing in search engine optimisation is one of the best practices for a

business. About 93% of online engagements start from a search engine. Having

your business rank high on Google and other search engines is one of the best

advertising modes."

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Mobile: +9163977696438

Email: info@iwaydigital.com

Website: http://adaviation.in/

Hi,

Thank you for allowing us to submit this audit report.

Our SEO strategy team was excited to evaluate your website.

We have highlighted some specific areas for improvement.

We hope you will find this report interesting and insightful.

Please feel free to contact me if you have any questions. We look forward

to helping you grow your online business!

Sincerely,

The Team @ADaviation

“Behavioural data is essential for online ad

targeting. It helps businesses to understand

their clients and create more personal ads.

Most businesses do not use behavioural

data. As a result, they are unable to reach a

more specific segment of their customers.”

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BUYER PERSONA OF ADaviation.in

Business Niche: - Digital Marketing Agency

[Seed keyword – Digital marketing, Internet marketing, Online

marketing].

Services:- SEO, Link building, Web design and development, Custom

website design, Social media marketing, pay per click, Facebook Ads,

Content writing, ORM, E-commerce marketing, E-mail Marketing.

Features:-

• Brand awareness

• Generate traffic

• In-depth competitor analysis

• Real-time traffic insights

• Global business expansion

• Effective and efficient targeting

• Enhance reach

• Real time campaign tracking system

• Improve conversion rate

• Cost effective tactics for online market

• Reach your audience on social media

• More qualified buyer through SEO

• Make your business more competitive

• Affordable marketing strategy

• Reduce logistic requirements

• Witness great revenue in the foreseeable future

• Facilitates interaction with targeted audience

• Build Brand Reputation

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Audience Research:-

i. Aware Audience (Here, we will target unaware audience and

make them aware)

- Targeting is based on consumer behaviour.

Platforms: Social media, Display Ads, YouTube Display

Ads, Shopping Display Ads.

Demography: Age Group – 24 to 45 Years

Location – Kanpur

Income – 10 to 15 Lakhs Annually

Background:

Class Type – Business class, Influencers, NGOs.

Religion – All

Type – Both Rural and Urban

Goal:

• Want more and more traffic on their Platforms.

• Want to Increase sale on their platforms (Affiliate

sales for influencers).

• Want to expand reach of their product and

services.

• Want their own virtual identity (websites or e-

commerce store).

• Wants to run ads at cheap prices.

Challenges with Solutions:

• Unaware from the insights of the service they are

paying for (While making deal, try to elaborate

hard facts about what they are asking for and how

it works).

• Not trust worthy (Show your reviews and

testimonials).

• Delay in results (Explain them road map of their

required service).

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• Expensive to hire (Charge in parts or stage by stage

while explaining that service importance and

positive impact on their business).

Recommendation :

• We like to recommend you social media platform

for your business because of two main reasons 1st

one ,here targeting is based on consumer

behaviour and 2nd one, it will help you to connect

with your customers, increase awareness about

your brand and boost your leads and sales.

ii. Interested Audience (Here, we will target aware audience and

make them interested)

- Targeting is Keyword oriented.

Platforms: Search engine, search engine Ads, YouTube

search Ads, Application search Ads.

Demography: Age Group – 24 to 45 Years

Location – Kanpur

Income – 10 to 15 Lakhs Annually

Background:

Class Type – Business class, Entrepreneur, New-start-ups,

Influencers, NGOs, Educational institutes.

Religion – All

Type – Both Rural and Urban

Goal:

• Optimization of Website and Social media

platforms.

• For running effective and efficient online

campaign.

• More Lead generation through Social media.

• Wants to avail Online Reputation Management

service to improve their positive brand image.

• Facilitate Interaction with targeted audience in

more user friendly way.

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• In-depth Competitive Analysis for being ahead

from your competitors and improve the area where

they are lacking behind.

Challenges with Solutions:

• Leads are minimal even after huge traffic base

(may be product or service is not up to the mark or

lead generation mechanism needs an upgrade).

• ORM is myth (tell them about tools you will be

using to monitor all the platforms at once).

• Online advertisements is expensive and not cost

effective (Tell them how precisely you will target

their interested audience and its impact on their

sales OR show them your testimonials).

• Sales does not improve even after SEO (may be

their service is expensive and their competitor is

offering it at lower price).

• With traffic bounce rate is also increasing (May be

their site is not user friendly or content is not

engaging).

Recommendation :

• We like to recommend you Platforms like Search

Ads, Video search Ads, Shopping search Ads,

Application search Ads because of two main

reason 1st one, here targeting is based on

keywords and 2nd one, it involves

displaying ads in search-engine results the

moment someone searches for specific keywords

so that the ads displayed perfectly match the

query. Paid search ads are incredibly efficient and

can offer benefits for almost any type of business.

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AUDIT REPORT OF ADaviation.in

Website link: http://adaviation.in/

1. Google Page Rank: 0

Why is Google page rank important?

PageRank (PR) is a quality metric invented by Google. The values 0

to 10 determine a page’s importance, reliability and authority on the

web according to Google. Once you get a high PR, people will want to

link to you more often. Earning more popularity on the web will

increase your search engine ranking so that you appear at the top of

the SERPs for your target keywords. In this way PR can indirectly

affect search ranking.

2. Backlinks Counter: 26

Link Backs recognized by major Search Engines

Link Popularity is the measure of your site s popularity determined

by the number and quality of links coming to your website from other

websites. Building link popularity helps improve the PageRank of

your website.

3. Google Indexed Pages: 34

Search Engine Saturation: Number of pages indexed across Major

Search Engines Search Engine Saturation refers to the number of

your website pages that Search Engines have indexed. This helps you

to determine how deep your website has been indexed by Search

Engines. Logically, each page of your website offers competition to

other websites in ranking.

4. Canonicalization Code: Found

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Why is this important? Pages that do not use canonical URLs are

susceptible to duplicate content issues, which can negatively impact

search engine rankings.

5. Title Tag: ADaviation.in

The title tag is the FIRST place the search engine spiders will look

when they come to crawl your site. It will tell them what your web site

is about.

6. Meta tags: MISSING

A meta description tag is supposed to be a brief and concise

summary of your pages content.

7. Robots.txt: Found

Robots.txt file tell search engines which pages they are allowed to

index.

8. XML Sitemap: Found

Need to be Updated an xml sitemap is essentially a road map that

tells search engines where to find your site’s content.

9. Social Presence: We are not able to locate social media pages

Facebook Likes 67

Facebook Shares 0

Facebook Comments 0

Instagram Followers 74

Twitter Followers 67

LinkedIn Page Followers 24

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10. Google Analytics: Found

Google Analytics code is implemented to track the visitors.

11. Mobile Rendering: Yes

12. Speed Test: 11.28 Sec

Google recommended page load time is under two seconds: “Two

seconds is the threshold for ecommerce website acceptability. At

Google, we aim for under a half-second.” Fast matters, especially

when it comes to customer service.

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Domain Information Results

URL http://adaviation.in/

Alexa Rank Error

Google Page Rank -

Backlinks -

Last Google Crawl Date 27-Jun-21

Google Indexed Pages -

Yahoo Indexed Pages -

Live Indexed Pages -

Dmoz Listing Not Found

Dmoz Category Not Found

Host IP 184.168.97.101

Site Hosted in Godaddy.com

Owner Akshay Nigam

Site Age 510 days old

Created 09-02-2020

Expires 09-02-2022

Title ADaviation.in – Over a Million Ideas For Business

Description Not Found

Keywords Hidden

H1, H2, H3 H1, H2 are Found

Google Sitemap Found

Robot Tag Found

Content Present

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RECOMMANDED KEYWORDS For

ADaviation.in

Page Keywords Search Volume

HOME best digital marketing agency 1K-10K

HOME best online marketing firms 10-100

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SEO best seo agency 1K – 10K

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SEO company search engine optimization 100 – 1K

Local seo local seo companies 100 – 1K

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Local seo best local seo company 10 – 100

Link link building in seo 1K – 10K

Link seo link building service 10 – 100

Link backlink agency 10 – 100

Wordpress website wordpress website design company 100 – 1K

Wordpress website wordpress website designing company 100 – 1K

Wordpress website wordpress website development company 100 – 1K

Wordpress development wordpress development agency 100 – 1K

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Custom web custom website design 100 – 1K

Custom web custom web design 100 – 1K

Social media social media in marketing 10K – 100K

Social media social media in marketing strategy 1K – 10K

Social media social media marketing agency 1K – 10K

PPC ppc services 1K – 10K

PPC ppc advertising services 100 – 1K

PPC ppc agency 100 – 1K

Content writing content writing 10K – 100K

Content writing article content writing 100 – 1K

Content writing online content writing 100 – 1K

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RECOMMENDATION

HIGH

Webpage contains URLs that are not SEO friendly!

HIGH

The meta description tag is missing from page. It should include this tag in

order to provide a brief description of your page which can be used by

search engines. Well-written and inviting meta descriptions may also help

click-through rates to your site in search engine results.

HIGH

Primary keywords are not appearing in one or more of the meta-tags

above. Primary keywords should appear in your meta-tags to help identify

the topic of your webpage to search engines.

HIGH

Website loading time is around 11.28 seconds and is over the average

loading speed which is 5 seconds.

HIGH

The size of webpage's HTML is 45.7 Kb, and is greater than the average

size of 33 Kb. This can lead to slower loading times, lost visitors, and

decreased revenue. Good steps to reduce HTML size include: using HTML

compression, CSS layouts, external style sheets, and moving javascript to

external files.

MEDIUM

Webpage is using "img" tags with empty or missing "alt" attribute.

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MEDIUM

Website is not using cache headers for your JavaScript resources. Setting

cache headers can help speed up the serving of your webpages for users

that regularly visit your site.

MEDIUM

Website is not using cache headers for your images. Setting cache headers

can help speed up the serving of webpages for users that regularly visit site

and see the same images.

MEDIUM

Website is not using https, a secure communication protocol. Even for sites

that do not collect sensitive customer information, search engines suggest

that switching to https is an increasingly good idea and may help improve

rankings.

LOW

We've found 1 email addresses in your page code. We advise you to

protect email links in a way that hides them from the spam harvesters.

LOW

Webpage doesn't take the advantages of HTML Microdata specifications in

order to markup structured data. View Google's guide for getting started

with microdata.

LOW

Webpage is using inline CSS styles!

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Services and Budget Of ADaviation.in

SEO Budget

Why needed?

The increased visibility which results from a properly well thought-out SEO

optimization campaign boosts your website's ability to be found by

searchers seeking your services. This increase in targeted traffic to your

site greatly increases the likelihood of sales.

Services:-

Site wide Factors

• Preparing a detailed SEO Strategy • Basic Keyword Research and identification • Competitors analysis and report preparation

• Site change implementation • XML Sitemap

On-Page Optimization

• Optimizing Title Tags & Meta Tags • Optimization Site Directory and structure, Navigation • Anchor Tag Optimization

• Existing Content Optimization • Creation of new Optimized pages

• Image Optimization

Off-Page Optimization

• Link Building

• Directory Submission

• Article Submission • Product Directory Submission • Social Book Marking Services • Press Release

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SEO Packages Startup Growth Premium

Keywords Plan 10 20 40

Price Per Month INR 10000 INR 18000 INR 32000

Keywords Top 10 Guarantee* 5 10 20

Initial Review & Analysis In-Depth Site Analysis ✓ ✓ ✓

Duplicate Content Check ✓ ✓ ✓

Competition Analysis ✓ ✓ ✓

Keyword Analysis ✓ ✓ ✓

Broken Links Check ✓ ✓ ✓

Google Penalty Check ✓ ✓ ✓

Initial Rank Report ✓ ✓ ✓

On Page Optimization

Canonicalization ✓ ✓ ✓

Website Page Load Optimization

— ✓ ✓

Header Tags Optimization ✓ ✓ ✓

Html Code Cleanup & Optimization

— — ✓

Internal Link Structuring & Optimization

✓ ✓ ✓

Image & Hyperlink Optimization

— ✓ ✓

Robots.Txt Creation/Analysis ✓ ✓ ✓

Xml Sitemap ✓ ✓ ✓

Google Webmaster Tools Set Up (if not set up)

✓ ✓ ✓

Google Analytics Set Up (if not setup)

✓ ✓ ✓

Title& Meta Tags Optimization Upto 5 Pages Upto 10 Pages Upto 20 Pages

Page Speed Optimization Analysis

✓ ✓ ✓

Site Map Creation ✓ ✓ ✓

Optimization of robots.txt & GoogleBot crawls

— — ✓

Proper URL structure analysis — ✓ ✓

Google Analytics setup with conversion tracking

✓ ✓ ✓

Local Search Optimization

Google My Business Setup & Verification

✓ ✓ ✓

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Customer Reviews/Ratings — 1 2

Local Directory Submissions/Citations

2 5 7

Content Marketing (per month)

Blog Writing 1 2 4

Article Writing 1 2 3

Press Release Writing — 1 in 6 Months 2 in 6 Months

Guest Blog Posting — — 1

Premium PR Distribution — — ✓

Infographic Creation — — 1 in 6 Months

PPT Video Creation — 1 2

PDF Creation — 1 1

PPT Creation — — 1

Classified Writing 1 2 4

Off Page Optimization

Article Submission 5 10 15

Blog Submission 1 2 4

Press Release Submission — 5 in respective Month

5 in respective Month

PPT Video Submission — 5 10

PPT Submission — — 5

Infographic Distribution — — 5 in respective Month Article Promotion 5 10 15

Blog Promotion 3 6 12

Press Release Promotion — — 5 in respective Month

Infographic Promotion — — 5 in respective Month

PPT Promotion — — 5

Classified Submissions 5 10 20

Review Submissions — — 1

PPT Video Promotion — 5 10

PDF / Doc Submission — 5 5

Profile listing 5 7 10

Blog Commenting — — 5

Social Media Optimization (per month)

Social Bookmarking 10 15 20

Google Plus Business Page Setup (One Time Activity if not

existed)

✓

✓

✓

Facebook & Twitter Account Setup (One Time Activity)

— — ✓

Facebook Wall Updates — — ✓

Twitter Updates — — ✓

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This Package is for 10 Keywords – XXX$

1. Time Frame to achieve Page one ranks:

• Low Competition keywords: 2-4 Months

• Medium Competition keywords: 3-5 Months

• High Competition keywords: 4-8 Months

2. Objective: Main focus is to generate more leads and relevant traffic

from Google SERP and all social communities (Facebook, LinkedIn,

directories, and more) with SMO activities mentioned above. Bring

traffic from Organic Google search by brings maximum keywords in

page 1 rank. Increasing ROI from the website with help of SEO, SMO

& SEM strategy.

3. No extra fees for On-page optimization.

• No Contract and Locking Period.

• On-page , SEO and SMO Progress report every 15days.

Social media Ads Budget

With more than 1.4 billion daily active users, Facebook is a go-to

advertising channel for any business. That’s why many companies want to

know how much Facebook advertising costs, so they can build a

reasonable budget.

Facebook Timeline Design (One Time Activity)

— — ✓

Custom Twitter Background (One Time Activity)

— — ✓

Monthly Reporting

Search Engine Rank Report ✓ ✓ ✓

SEO Reports ✓ ✓ ✓

Google Analytics Report ✓ ✓ ✓

Activitiy Report ✓ ✓ ✓

Monthly Action Plan ✓ ✓ ✓

Support Email, Ticket & Phone Support

Customer Support ✓ ✓ ✓

Email, Chat, Phone ✓ ✓ ✓

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Facebook Advertising Cost

EXPENSE AVERAGE COST

Monthly Ad Spend per month

Monthly Campaign Management No Extra Cost

Minimum Budget per day for impressions per day for

clicks, likes, or viewper s day for

conversions

Facebook Page Management Packages/Activities Budget Standard Premium

Facebook Fan Page Creation

✓

✓

✓

Facebook Wall Page Design ✓ ✓ ✓

Profile Content Writing ✓ ✓ ✓

Average Daily Postings 1 2 3

Average Daily Shares 1 2 3

Keyword Based Content for Postings

✓

✓

✓

Facebook Photo Album ✓ ✓ ✓

Facebook Video Uploads — — ✓

Facebook Quiz / Polls ( Third Party Application)

—

—

✓

Monitor Activity ✓ 2x Per Day Real Time

Deleting of unwanted spam ✓ ✓ ✓

Research and like relevant pages

✓

✓

✓

Facebook Ad management (spent extra)

—

✓

✓

Fortnightly Reporting ✓ ✓ ✓

Price Per Month Starting at $

19

Instagram Advertising Cost

EXPENSE AVERAGE COST

Monthly Ad Spend to $per month

Monthly Campaign Management No Extra Cost

Minimum Budget $per day for impressions $ per day

for clicks, likes, or views $ per s day

for conversions

Instagram Promotion Packages/Activities Budget Standard Premium Profile Optimization ✓ ✓ ✓

Instagram Image Sharing 15 20 30

Targeted Instagram followers ✓ ✓ ✓

#hashtag Trend Research ✘ ✓ ✓

Comment & Like Management [ Engagement Strategy]

✓ ✓ ✓

Image Tagging to friends/followers [ Increase Reach]

✓ ✓ ✓

Instagram Analytics Monitoring ✓ ✓ ✓

Price Per Month Starting at $

20

Twitter Advertising Costs

EXPENSE AVERAGE COST

Monthly Ad Spend $ to $ per month

Monthly Campaign Management No Extra Cost

Minimum Budget No Minimum

“IWayDigital Marketing provides design,

development, content and analytical solutions in the

digital communication industry. We are committed

to ideate, analyse, optimize and execute branding

concepts that garner attention and motivate action.”

REGARDS

Akshay Nigam (Account Manager-SEO)

ADaviation.in