This response from the audience allows us to figure out what specified time is suitable for our target. This indicates that majority people listen to the radio either early in the morning or in the evening. This helps as it will make sure we gain listeners instead of losing them.

The key information we can deduce from this question is that the majority audience tend to listen to more … radio stations such as BBC radio1, Capital FM and Kiss. The main interest of people who listen to these radio stations differ from general news to music and entertainment. This will enable us to generalize our specific genre for our radio.

From this information we collected, we learnt that a huge 90.9% of our audience usually listen to the radio for music based topics and 31.8% listen to the radio for general news. The least popular topics were competitions and politics. This will help us to to figure out what topics we should specialize in.

Majority of the people listen to the radio 1-5 times a day. Our survey shows that the gender we should focus on is females at 86.4% showing that they would be more engaged into our radio stations. We will have the ability to specify our target market clearly.

By finding out the average age of our potential listeners we find out that 16-19 is our main audience to provide for. This helps us to generalize the certain age group for our station.