Audience Research

Eddie Gough

Gender

From this information we can see that more men have completed the survey than women. This means that our information will have a slight bias from the male point of view. This may effect our overall results but the chances are limited. As the difference is only by four people.

AgeFrom this we can see that the majority of those who did this questionnaire are under the age of 17. A third are 18-24 and the rest are above the age of 35. This shows that the majority of people that listen to this genre of music are below the age of 17. This shows that the audience for our music video should be below the age of 17 and that’s who we should aim the video a mostly. The age will also reflect on our results and how we make the video. Yet we must also make it appeal to the other ages as they also enjoy this genre of music.

Nationality

In this survey we only seem to have gotten results from the white British population. This may limit our results as we do not have a large diversity in the nationality of people who like this genre. This could also show that the main audience for this genre of music is white British but that is unlikely as our sample group itself was limited and would likely get different results with a wider sample size.

Access To MusicFrom this we can see that music is accessed in many different ways. With new technology available there are many ways to access music videos anywhere. Many view music videos on their computer or laptop which shows that the main way to access music is in a single non moving environment. This is further proved by the amount of respondents who said that they view music videos by television. This shows that the audience enjoy watching music videos in a static position. Yet a lot also enjoy watching music videos on their mobile so they must also enjoy watching them when they are out and about as well. This could be because they prefer to view music videos on devices that are comfortable and suitable for the location, hence tablet and ipods have a low number of uses in this case.

Frequency of Watching Music Videos

When it comes to viewing videos it seems like there is a wide spread of how often they view these videos. While many seem to watch videos only once a month this may be due to how often new music is released and the amount of time they spend listening to music. Less seem to view these fortnightly probably because of lack of new videos being released in this time frame along with their interests in music. Mostly they seem to watch music videos everyday or at least 2-4 times a week. This means that we must make our video interesting enough to be viewed multiple times without boring the viewers.

What Appeals To YouIn this question we found out what the sample group finds appealing in this genres music videos. Most of the results mentioned about how the music plays a major factor of how they view the video. It seems that even if the video is amazing, if the music isn’t very good then they wont watch it. It also must be interesting to the viewer and make them want to watch it. This is obviously a major factor in why they view videos as it must be interesting or they will not watch it multiple times. Others have mentioned that they enjoy live performances from the band as they go for the band and the music and not the videos always. This shows that they really want to see the band not just watch the video. Others have mentioned that they like things that they’ve never seen in videos before. This means we should show new things to this genre that are different and interesting. Others also mentioned using a narrative to make the video have more content than just the band playing music the whole time.

Live Performance PreferencesFrom this we can see that a live performance from the band is important as over half of the people asked said they prefer a staged live performance. This means that we should use a live performance in our music video as it appeals to the audience of this genre. These results show that the audience enjoy watching the band in the videos play the music. This shows that the viewers are used to watching the bands play as it interests them and makes the video more entertaining.

Opinions on Narrative in Music Videos

From the results of this question we can see that many enjoy having a narrative as it makes the video more interesting and enthralling. Yet some have said that they don’t enjoy narratives as it makes the videos too confusing for a simple music video. This shows that if we use a narrative in our videos that they cant be too complicated. This means that we must not try and put too much story into our video but still have live performances to spread the content about.

Narrative Associated with this Genre

The narrative that most of them suggest are about dark stories in the bands life, but some just want to be entertained by the video. Most said that the narrative should be based around the lyrics of the song. They also mentioned that the narrative should portray the location around the band while playing the music. Some have mentioned that the narrative should have more rebellion than other music videos have been doing lately. But the standard answer is about darkness and death.

Actors Used in Music VideosWhen we asked whether they would prefer male or female actors in the video we got a good response. Most wanted to have both male and female actors in the video. This means that we will use both for our videos so that it appeals to the larger audience. Although many want to see more females in the video. This may be due to the lack of females in this genre of music or that more males filled out this questionnaire than females. So we should involve women in the acting for the video so we can please the most amount of people. Although some still want males in the video so they will still be involved in the video.