RECAP OF AUDIENCE

For Annika’s entire media presence.

FOR: UNDER 25’S.

• Annika is very active on social media which interacts with the young audience (her following)

• Annika’s website uses simple language and is easy to navigate, again this is appealing and inclusive of all age groups

• A simple narrative to the music video, which is relatable in that of being ‘lost’ trying to find love, which a younger audience may be able to sympathize with.

FOR: SOMEONE WHO LIKES LISTENING TO CURRENT POP MUSIC

• This is achieve by her music being of the easy to listen to pop genre

• Her outfit fits inline with the conventions of existing pop artists, however slightly understated to again expand her potential following.

TYPICAL LISTENER (TARGET AUDIENCE)

• Lauren;• -13 years old• -Listens to modern chart music• -Loves young Pop Stars• -Interest in singing, aspires to be like the latest stars

TYPICAL AUDIENCE MEMBER EXAMPLE 2

• Nathan;• -41 years old• -Works in the car industry• -Hobbies include playing jazz on saxophone in his space time• -Listen to jazz music for instrumental solo inspirations• -Enjoys listening to modern pop to relax

DIVERSE AUDIENCE

• Annika’s potentially diverse following is created by her genre of music as it incorporated elements of jazz in a big band style.

• The trumpet on the website and present in the video also attracts a older audience as well as a young following as these older audience may listen to jazz and may be able to empathies with playing an instrument such as the trumpet.