Lisa is a 17 year old girl from the North East, this is her Facebook page. Her ‘liked’ pages give an indication of what type of person she is and what her interests are. Straight away it is clear that she likes music artists such; as Jessie J, Chris Brown, JLS and Beyonce these artists are mainly classed into the R&B genre. You can also tell fashion is part of her life as she has like a fashion retailer page and a make-up brand page. This is the type of person we would aim our music video at someone who will be interested in the music of the artist and also maybe what she is wearing and how she looks in the video.

This is her profile; this shows a cover photo of Rita Ora who is a new artist in the R&B genre, having a photo of her as a cover photo suggests that Lisa sees her as a role model or idol. This may mean she follows her music closely and buys her music. Or it could mean she sees her as a style model as the photo used has a very professional, airbrush finish to it. Her profile picture is with all of her friends this gives an insight into the type of person she is, this indicates that she is a social person who likes

to spend time with her friends. This picture gives the impression that it was at a party; this may be a regular thing in her life, meaning music is a big part of her daily life.

Here is a video she has posted from Youtube on her profile it’s from a Nicki Minaj concert and her tag of ‘AMAZING!!!!’ suggests that this is a artist she likes and follows. This proves that music is a big part of her life as she shares her concert videos to all of her friends. This creates has a viral effect and can make an artist even more popular.

Linking to another Social Network Lisa is signed up to this is her Twitter account. You can see that she has ‘followed’ fairly similar artists to what she liked on Facebook. However she has shown some other interests on this account. She has followed ‘BBC Radio 1’, ‘Kiss FM’ both these stations are known for playing R&B music. She has also liked the ‘X Factor’ page suggesting she likes other music genres to R&B.

This is Lisa’s profile on Twitter; in her description it sums up how she sees herself and what interests her. This is exactly the type of person we would aim our video at, she loves music and going to concerts. This gives an even clearer view that music is a part of her life. In one of her tweets she mentions the MOBO awards, which is only for R&B music. This is another indication that Lisa is a big fan of R&B as she is aware of the ceremony and also she can’t decide who she wants to win the awards. This shows she likes a range of R&B artists.

Finally I asked Lisa to send me her Spotify playlist of the artists she is listening too now and this shows that she mainly listens to artists that are included in the genre of music we are basing our

music video around. This means that Lisa will be likely to listen to the music, watch the video and like the content included. She may also share the video with her friends on Twitter and Facebook.