audience profile 3 - coindeskaudience profile coindesk is the leading digital media, events and...

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AUDIENCE PROFILE CoinDesk is the leading digital media, events and information services company for the blockchain and crypto asset technology community. Its mandate is to inform, educate and connect the global community as the authoritative daily news provider dedicated to chronicling the space. 64% 84% Unique Visitors per Month (Average) in 3Q18 1 Users on Mobile 1 Users on Desktop 1 Followers on Twitter 3 Newsletter Subscribers 3 Facebook Fans 3 Users with Household Income over $100K+ 2 Users who are Millennials (18–34) 2 Users Under 50 2 62% Users Without Kids 2 Geographic Location of Users 1 47% North America 53% Rest of world 47% 53% 780K+ 240K+ 75K+ 3.2 million 41% Heavy stock trading last 6 months Value of portfolio: $100,000- $249,999 Value of portfolio: $50,000- $99,999 Perform actions online Very likely to purchase new home in next 6 months Bought first home in last 6 months Very likely to buy an auto in next 6 months Leased a vehicle in last 6 months 175 125 316 242 205 281 166 296 Consumer & Investment Behavior 2 Audience Breakdown 1 Google Analytics October 2018 2 comScore Index December 2017 3 As of October 2018

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Page 1: AUDIENCE PROFILE 3 - CoinDeskAUDIENCE PROFILE CoinDesk is the leading digital media, events and information services company for the blockchain and crypto asset technology community

AUDIENCE PROFILE

CoinDesk is the leading digital media, events and information services company for the blockchain and crypto asset technology community. Its mandate is to inform, educate and connect the global community as the authoritative daily news provider dedicated to chronicling the space.

64%

Heavy stock trading last 6 months

Value of portfolio:

$100,000-$249,999

Value of portfolio: $50,000-$99,999

Perform actions online

Very likely to purchase

new home in next 6 months

Bought first home in

last 6 months

Very likely to buy an auto in next 6 months

Leased a vehicle in

last 6 months

175

125

316

242205

281

166

296

84% Unique Visitors per Month (Average) in 3Q181

Users on Mobile1 Users on Desktop1 Followers on Twitter3 Newsletter Subscribers3 Facebook Fans3

Users with Household Income over $100K+2Users who are Millennials (18–34)2

Users Under 502

62% Users Without Kids2Geographic Location of Users1

47%North America

53%Rest of world

47% 53% 780K+ 240K+ 75K+

3.2 million

comScore Index(100 = Average)

41%

64%

Heavy stock trading last 6 months

Value of portfolio:

$100,000-$249,999

Value of portfolio: $50,000-$99,999

Perform actions online

Very likely to purchase

new home in next 6 months

Bought first home in

last 6 months

Very likely to buy an auto in next 6 months

Leased a vehicle in

last 6 months

175

125

316

242205

281

166

296

84% Unique Visitors per Month (Average) in 3Q181

Users on Mobile1 Users on Desktop1 Followers on Twitter3 Newsletter Subscribers3 Facebook Fans3

Users with Household Income over $100K+2Users who are Millennials (18–34)2

Users Under 502

62% Users Without Kids2Geographic Location of Users1

47%North America

53%Rest of world

47% 53% 780K+ 240K+ 75K+

3.2 million

comScore Index(100 = Average)

41%

Consumer & Investment Behavior2

Audience Breakdown

1 Google Analytics October 2018 2 comScore Index December 2017 3 As of October 2018