Audience Research Audience Research Jonny GolderJonny Golder

Audience TheoryAudience Theory

Audience: Is a person or group of people who exsperince something (sight/hear)

Key concepts: The groups or individuals targeted by the producers as the intended consumers of media text. Owning to the wide availability of media texts, the actual viewers, readers or listeners may not be those originally targeted

Audience studies are usually structured in terms of gender, age, social and cultural background, and are concerned with the circumstances in which media texts, are consumed and the nature and consequences of consumption

Audience: Is a person or group of people who exsperince something (sight/hear)

Key concepts: The groups or individuals targeted by the producers as the intended consumers of media text. Owning to the wide availability of media texts, the actual viewers, readers or listeners may not be those originally targeted

Audience studies are usually structured in terms of gender, age, social and cultural background, and are concerned with the circumstances in which media texts, are consumed and the nature and consequences of consumption

Audience TheoryAudience Theory

All Media texts are made from an audience

It is important to note who the target audience are

Understanding the audience and their needs help us to understand the text itself and the creation of it (The difference with older and younger generation and internet on mobile phones)

All Media texts are made from an audience

It is important to note who the target audience are

Understanding the audience and their needs help us to understand the text itself and the creation of it (The difference with older and younger generation and internet on mobile phones)

Types of Audience Types of Audience

PASSIVE & ACTIVEPASSIVE & ACTIVE

Passive AudiencePassive Audience

A passive audience will just take it and not ask any questions about the media they are receiving

Two models and theory’s that are linked with a passive audience is The Hypodemic Syinge Model, where the idea is that the media injects ideas into the minds of a passive audince. And there is the The Two-Step Flow Theory, where the theory is suggesting that the audience is more active than The Hypodemic Syinge Model.

A passive audience will just take it and not ask any questions about the media they are receiving

Two models and theory’s that are linked with a passive audience is The Hypodemic Syinge Model, where the idea is that the media injects ideas into the minds of a passive audince. And there is the The Two-Step Flow Theory, where the theory is suggesting that the audience is more active than The Hypodemic Syinge Model.

Active AudienceActive Audience

Uses and Gratifications theory

This theory assumes an active audience and it does two things; 1. It provides a use to the audience, i.e it gives them something they need 2. It gratifies the audience, or gives them some sort of pleasure

Focuses on ‘what people do with the media’ rather than what the media does to people

Uses and Gratifications theory

This theory assumes an active audience and it does two things; 1. It provides a use to the audience, i.e it gives them something they need 2. It gratifies the audience, or gives them some sort of pleasure

Focuses on ‘what people do with the media’ rather than what the media does to people

MethodsMethods

PRIMARY & SECONDARYPRIMARY & SECONDARY

Primary ResearchPrimary Research

Is creating research yourself. This could be by carrying out interviews and getting people to respond to questionnaires. It can involve both qualitative and quantitative research

Is creating research yourself. This could be by carrying out interviews and getting people to respond to questionnaires. It can involve both qualitative and quantitative research

Secondary ResearchSecondary Research

Involves looking at existing material. It allows you to look at recourses that have already been created. It can also involve both

qualative and quantitative research

Involves looking at existing material. It allows you to look at recourses that have already been created. It can also involve both

qualative and quantitative research