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AUDIENCE ENGAGEMENT REPORT 2 ND HALF — 2019 AUDIENCE OVERVIEW DIGITAL ENGAGEMENT & INSIGHTS MAGAZINE PUBLISHER STATEMENT

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Page 1: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019 › wp-content › ... · • Introducing ISO 45001—And What it Means for You • Trends and Strategies Driving Manufacturing Success

AUDIENCE ENGAGEMENT REPORT2ND HALF — 2019

AUDIENCE OVERVIEW

DIGITAL ENGAGEMENT & INSIGHTS

MAGAZINE PUBLISHER STATEMENT

Page 2: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019 › wp-content › ... · • Introducing ISO 45001—And What it Means for You • Trends and Strategies Driving Manufacturing Success

IndustryWeek Audience Engagement Report 2nd Half — 2019IndustryWeek covers a $2 trillion manufacturing industry undergoing a technological transformation, even as it attracts a new breed of employees and copes with global competition. A growing manufacturing audience trusts IndustryWeek to keep them abreast of leading edge ideas and news on technology, operations, leadership, supply chain and workforce management.

Primary/Fabricated Metal Manufacturing

Machinery Manufacturing

Automotive/Aerospace Manufacturing

Chemical/Pharmaceutical/Medical Equipment Manufacturing

Electrical Equipment, Appliance & Component Mfg

Computer & Electronic Product Manufacturing

752,585Average Monthly Reach

LARGEST REACH OF C-SUITE AND OPERATIONS Corporate & Executive Management 32.27%

Engineering, R&D and Technical Management 18.96%

Operations, Production & Plant Management 17.28%

Distribution, Warehousing & Logistics Management 2.38%

TOP INDUSTRIES SERVED

11.71%

7.91%

7.17%

6.50%

5.86%

4.94%

COMPANIES THAT ENGAGE

31.9% of the IW audience are in “high-tech industries”

The Audience Engagement Report provides an integrated view of the IndustryWeek community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.

SALES VOLUME

42% have annual sales over $100 million

24% have annual sales over $1 billion

28.98% 54.56% 16.46% PRINT BOTH DIGITAL

PRINT/DIGITAL OVERLAP

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IndustryWeek — Digital Engagement & Insights 2nd Half — 2019

676 New Monthly Site Registrations in the Second Half

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

272,044Average Monthly Visits378,715

Average Unique Monthly Visitors 868,032

Average Monthly Page Views

6,865Facebook

16,001LinkedIn

46,450Twitter

81% Desktop Visitors Average Monthly

19%Mobile Visitors Average Monthly

SUBSCRIBE TO MAGAZINE

72,884IndustryWeek Magazine

Subscribers

*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019

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IndustryWeek — eNewsletter Engagement & Insights 2nd Half — 2019

231,670eNewsletter Reach

26.53%Avg Total Open Rate

5.74%Avg Total CTR

CONTINUOUS IMPROVEMENT

Monthly Average24,346

Avg Total Open Rate 27.20%

DAILY HEADLINES MORNING

Monthly Average52,010

Avg Total Open Rate 30.80%

DAILY HEADLINES AFTERNOON

Monthly Average45,002

Avg Total Open Rate 30.30%

LEADERSHIP INSIGHTS

Monthly Average12,925

Avg Total Open Rate 26.40%

MANUFACTURING TECHNOLOGY

Monthly Average28,938

Avg Total Open Rate 24.10%

SUPPLY CHAIN INSIGHTS

Monthly Average16,152

Avg Total Open Rate 25.00%

WEEKLY HOTLIST

Monthly Average18,959

Avg Total Open Rate 24.30%

WORKFORCE WATCH

Monthly Average7,330

Avg Total Open Rate 27.50%

QUICK MANUFACTURING NEWS

Monthly Average26,008

Avg Total Open Rate 23.20%

*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019

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IndustryWeek — What’s Trending in 20192nd Half — 2019

TOP TOPICS

TOP VIEWED ARTICLES• Boeing: Once an Admired Company, Now Just Poorly Led• Your Lean Six Sigma Belt Program Is the Problem• Top 25 Supply Chains of 2019• We REALLY Need to Stop Talking About Lean• Can an Apprenticeship Network Fill US Skills Gap?• The Forgotten Lessons of W. Edwards Deming• Data Scientists Are in Short Supply, But Does Manufacturing

Really Need Them?• Baby Boomers vs. Millennials: Merging Cultures• Gold Rush or Fool’s Gold? 10 Digital Transformation Myths• Manufacturing KPIs: How Do Yours Compare?

TOP WEBINARS YEAR-TO-DATE• The Critical Thinking Process and Tools that Support Root Cause

Analysis (RCA)• How IIoT Enables Real-Time Visibility & Actionable Insights in

Manufacturing• Introducing ISO 45001—And What it Means for You• Trends and Strategies Driving Manufacturing Success in 2019• Data Visualization: How You Can Take Analytics to the Next Level• Accelerate Business Outcomes with IT and OT Convergence• Multi-Plant Benchmarking: The Future of Improved Performance

with IIoT

WEBINAR - ENGAGEMENT

89%% Attendees are

manager and above

350+Estimated registrants from typical webinar

Digital Transformation Strategy

GM Strike: Short-Term and Long-Term Impacts

Lessons in Effective Leadership

Boeing’s Leadership Crisis

Bridging the Manufacturing

Generation Gap

45,890Total Webinar

Registrants YTD

43%Median Attendee Conversion Rate

Insight: A 35 to 45 percent conversion rate is typically considered to be good.

ATTENDEE CONVERSIONRATE BENCHMARK

Source: ON24 WEBINAR BENCHMARKS REPORT - 2019

Training Continuing Education

44.79%

30.79%

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IndustryWeek — Traffic by Region2019

H2 Monthly Average

65.5%North America

21.1%Rest of the World

13.4%Europe

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IndustryWeek — Sworn Publisher’s Statement2019

QUALIFIED CIRCULATION BY ISSUE in the last 6 months

2019 issues Print Digital Paid Total Qualified

July/Aug 41,000 34,247 503 75,750

Sept/Oct 40,251 30,650 511 71,412

Nov/Dec 41,169 29,813 508 71,490

IW Average 40,807 31,570 507 72,884

Total Qualified Non-Paid

Print

Total Qualified Non-Paid

Digital

Total Qualified Non-Paid

Total Paid Total Subscribers

6 month Average 40,807 31,570 72,377 507 72,884

U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION

1. Publication Title: IndustryWeek2. Publication Number: 520-8803. Filing Date: 10/1/194.5. Number of Issues Published Annually: 66. Annual Subscription Price: Free to Qualified7.

8.

9.

10.

11.

12.

13.

15. Extent and Nature of Circulation52,674 42,228

0 0

0 0c. 46,860 37,123d.

0 0

e. 5,211 4,397

f. 52,071 41,520

g. 407 402

h. 52,478 41,922

i. 89.99% 89.41%

16 Electronic Copy Circulation

a. Requested and Paid Electronic Copies - -

b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 46,860 37,123

c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 52,071 41,520

(Line 16a)

d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 89.99% 89.41%

(16b diveded by 16c x 100)

X I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:

17.

Oct-19

Date

9/16/19

PS Form 3526-R, July 2014

Publication Title: IndustryWeek

United States Postal ServiceStatement of Ownership, Management, and Circulation (Requester Publications Only)

Issue of Frequency: Jan/ Feb, March, Apr/May Jun/Jul, Sep/Oct, Nov/Dec

Complete Mailing Address of Known Office of Publication (Not Printer): Informa Business Media, Inc., 9800 Metcalf Ave., Overland Park, Johnson County, KS 66212-2216

Contact Person: Desiree TorresTelephone: 646-374-3928

Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Informa Media, Inc.,605 Third Ave, New York, NY 10158Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Jacquie Niemiec, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114; Editor: Karen Field, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114; Managing Editor: Travis Hessman, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114

Owner - Full name and complete mailing address: Informa Media, Inc., 605 Third Ave, New York, NY 10158; Informa Operating Holdings, Inc. (owns 100% of the stock of Informa Media, Inc.), 605 Third Ave, New York, NY 10158

Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: NoneTax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A

Nonrequested Distribution (By Mail and Outside the Mail)

Average No. Copies Each Issue During

Preceding 12 MonthsNo. Copies of Single Issue Published

Nearest to Filing Date14. Issue Date for Circulation Data: June/July 2019

a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)

(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

46,682 36,923

(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®

178 200

(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))

Total Distribution (Sum of 15c and 15e)

(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

4,832

(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)

379

4,337

(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)

0 0

60

Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))

18

Desiree Torres

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Copies not Distributed

Total (Sum of 15f and g)

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:

issue of this publication.

#Information Classification: General

We hereby make oath and say that all data set forth in this statement are true.

Signed: December 2019

John DiPaola, Vice President, Manufacturing

Frank Chloupek, Director, User Marketing

Page 8: AUDIENCE ENGAGEMENT REPORT 2 HALF — 2019 › wp-content › ... · • Introducing ISO 45001—And What it Means for You • Trends and Strategies Driving Manufacturing Success

IndustryWeek — Primary Business & Industry2019

Primary Business & Industry Grand Total

% of total

Corporate & Executive Mgmt. including CEO, COO, CFO, CIO, Executive VP &

GM

Engineering, R&D & Technical Mgmt. including

VPs & Directors of Engineering, R&D and Information

Systems/Technology

Operations, Production & Plant Mgmt.

including VPs & Directors of

Operations, IT, Production &

Plant Managers

Distribution & Warehouse Management

Purchasing & Sourcing

Mmgmt. Including VPs & Directors of

Purchasing and Sourcing

Other Titled &

Non-Titled Mgmt &

Personnel

Oil & Gas Extraction, Mining 1,800 2.52% 755 310 574 56 92 13Food, Beverage, Tobacco Product Mfg. 3,760 5.26% 1,620 367 1,408 159 175 31Textile Mills & Apparel Manufacturing 1,378 1.93% 637 143 429 61 96 12Lumber & Wood Product Manufacturing 1,622 2.27% 859 108 512 39 88 16Furniture & Fixtures Manufacturing 1,182 1.65% 505 144 393 41 93 6Paper Manufacturing 3,683 5.15% 1,730 316 1,376 79 157 25Chemical Product Manufacturing 2,687 3.76% 891 574 972 66 141 43Petroleum & Refining Manufacturing 573 0.80% 196 128 194 15 37 3Plastics & Rubber Manufacturing 2,573 3.60% 1,013 412 932 62 118 36Non-Metallic Mineral Product Manufacturing 1,138 1.59% 485 130 424 33 55 11Primary Metal Manufacturing 4,279 5.99% 1,991 661 1,340 52 174 61Fabricated Metal Manufacturing 7,339 10.27% 3,619 1,054 2,187 67 335 77Machinery Manufacturing 7,165 10.02% 3,294 1,522 1,891 85 287 86Electrical Equipment, Appliance & Component Manufa 5,229 7.31% 2,034 1,369 1,480 92 197 57

Computer & Electronic Product Manufacturing 3,930 5.50% 1,708 1,069 894 72 140 47Transportation Equipment Manufacturing 2,475 3.46% 991 543 722 65 134 20Measuring Instruments Manufacturing 496 0.69% 200 114 135 8 25 14Medical Equipment & Supplies Manufacturing 1,449 2.03% 505 355 468 32 63 26Other Miscellaneous Manufacturing 3,495 4.89% 1,718 464 931 84 188 110Automotive Manufacturing 3,285 4.60% 1,177 880 958 67 157 46Aerospace Manufacturing 2,218 3.10% 570 820 664 27 90 47Pharmaceutical Manufacturing 827 1.16% 279 157 295 39 41 16Other Non-Manufacturing 3,102 4.34% 1,285 322 620 172 153 550No Answer 5,805 8.12%Grand Total 71,490 100.00% 28,062 11,962 19,799 1,473 3,036 1,353Percent 39.25% 16.73% 27.69% 2.06% 4.25% 1.89%

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IndustryWeek — Subscribers by State2019

State Subscribers

Alabama 928

Arizona 788

Arkansas 606

California 5,325

Colorado 881

Connecticut 1,107

D. C. 100

Delaware 141

Florida 2,613

Georgia 2,062

Idaho 311

Illinois 4,427

Indiana 2,347

Iowa 1,144

Kansas 842

Kentucky 1,118

Louisiana 564

Maine 300

Maryland 830

Massachusetts 1,748

Michigan 3,354

Minnesota 2,035

Mississippi 448

Missouri 1,603

Montana 139

Nebraska 567

State Subscribers

Nevada 249

New Hampshire 410

New Jersey 1,959

New Mexico 155

New York 3,435

North Carolina 2,410

North Dakota 183

Ohio 5,164

Oklahoma 755

Oregon 805

Pennsylvania 4,121

Rhode Island 269

South Carolina 1,203

South Dakota 240

Tennessee 1,548

Texas 4,664

Utah 561

Vermont 179

Virginia 1,412

Washington 1,094

West Virginia 325

Wisconsin 3,194

Wyoming 89

Total 48 U.S. Contiguous States

70,752

State Subscribers

Alaska 49

Hawaii 54

Total Alaska & Hawaii 103

Possessions & Other Areas 131

Total U.S. Possessions 131

Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

7,224

3,174

6,588

13,526

15,136

25,098

103

Circulation Outside the U.S.

Total Canada 202

Total Mexico 46

Total Foreign 256

Total International 604

Grand Total 71,490