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AUDIENCE ENGAGEMENT REPORT2ND HALF — 2019
AUDIENCE OVERVIEW
DIGITAL ENGAGEMENT & INSIGHTS
MAGAZINE PUBLISHER STATEMENT
IndustryWeek Audience Engagement Report 2nd Half — 2019IndustryWeek covers a $2 trillion manufacturing industry undergoing a technological transformation, even as it attracts a new breed of employees and copes with global competition. A growing manufacturing audience trusts IndustryWeek to keep them abreast of leading edge ideas and news on technology, operations, leadership, supply chain and workforce management.
Primary/Fabricated Metal Manufacturing
Machinery Manufacturing
Automotive/Aerospace Manufacturing
Chemical/Pharmaceutical/Medical Equipment Manufacturing
Electrical Equipment, Appliance & Component Mfg
Computer & Electronic Product Manufacturing
752,585Average Monthly Reach
LARGEST REACH OF C-SUITE AND OPERATIONS Corporate & Executive Management 32.27%
Engineering, R&D and Technical Management 18.96%
Operations, Production & Plant Management 17.28%
Distribution, Warehousing & Logistics Management 2.38%
TOP INDUSTRIES SERVED
11.71%
7.91%
7.17%
6.50%
5.86%
4.94%
COMPANIES THAT ENGAGE
31.9% of the IW audience are in “high-tech industries”
The Audience Engagement Report provides an integrated view of the IndustryWeek community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.
SALES VOLUME
42% have annual sales over $100 million
24% have annual sales over $1 billion
28.98% 54.56% 16.46% PRINT BOTH DIGITAL
PRINT/DIGITAL OVERLAP
IndustryWeek — Digital Engagement & Insights 2nd Half — 2019
676 New Monthly Site Registrations in the Second Half
DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS
272,044Average Monthly Visits378,715
Average Unique Monthly Visitors 868,032
Average Monthly Page Views
6,865Facebook
16,001LinkedIn
46,450Twitter
81% Desktop Visitors Average Monthly
19%Mobile Visitors Average Monthly
SUBSCRIBE TO MAGAZINE
72,884IndustryWeek Magazine
Subscribers
*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
IndustryWeek — eNewsletter Engagement & Insights 2nd Half — 2019
231,670eNewsletter Reach
26.53%Avg Total Open Rate
5.74%Avg Total CTR
CONTINUOUS IMPROVEMENT
Monthly Average24,346
Avg Total Open Rate 27.20%
DAILY HEADLINES MORNING
Monthly Average52,010
Avg Total Open Rate 30.80%
DAILY HEADLINES AFTERNOON
Monthly Average45,002
Avg Total Open Rate 30.30%
LEADERSHIP INSIGHTS
Monthly Average12,925
Avg Total Open Rate 26.40%
MANUFACTURING TECHNOLOGY
Monthly Average28,938
Avg Total Open Rate 24.10%
SUPPLY CHAIN INSIGHTS
Monthly Average16,152
Avg Total Open Rate 25.00%
WEEKLY HOTLIST
Monthly Average18,959
Avg Total Open Rate 24.30%
WORKFORCE WATCH
Monthly Average7,330
Avg Total Open Rate 27.50%
QUICK MANUFACTURING NEWS
Monthly Average26,008
Avg Total Open Rate 23.20%
*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019
IndustryWeek — What’s Trending in 20192nd Half — 2019
TOP TOPICS
TOP VIEWED ARTICLES• Boeing: Once an Admired Company, Now Just Poorly Led• Your Lean Six Sigma Belt Program Is the Problem• Top 25 Supply Chains of 2019• We REALLY Need to Stop Talking About Lean• Can an Apprenticeship Network Fill US Skills Gap?• The Forgotten Lessons of W. Edwards Deming• Data Scientists Are in Short Supply, But Does Manufacturing
Really Need Them?• Baby Boomers vs. Millennials: Merging Cultures• Gold Rush or Fool’s Gold? 10 Digital Transformation Myths• Manufacturing KPIs: How Do Yours Compare?
TOP WEBINARS YEAR-TO-DATE• The Critical Thinking Process and Tools that Support Root Cause
Analysis (RCA)• How IIoT Enables Real-Time Visibility & Actionable Insights in
Manufacturing• Introducing ISO 45001—And What it Means for You• Trends and Strategies Driving Manufacturing Success in 2019• Data Visualization: How You Can Take Analytics to the Next Level• Accelerate Business Outcomes with IT and OT Convergence• Multi-Plant Benchmarking: The Future of Improved Performance
with IIoT
WEBINAR - ENGAGEMENT
89%% Attendees are
manager and above
350+Estimated registrants from typical webinar
Digital Transformation Strategy
GM Strike: Short-Term and Long-Term Impacts
Lessons in Effective Leadership
Boeing’s Leadership Crisis
Bridging the Manufacturing
Generation Gap
45,890Total Webinar
Registrants YTD
43%Median Attendee Conversion Rate
Insight: A 35 to 45 percent conversion rate is typically considered to be good.
ATTENDEE CONVERSIONRATE BENCHMARK
Source: ON24 WEBINAR BENCHMARKS REPORT - 2019
Training Continuing Education
44.79%
30.79%
IndustryWeek — Traffic by Region2019
H2 Monthly Average
65.5%North America
21.1%Rest of the World
13.4%Europe
IndustryWeek — Sworn Publisher’s Statement2019
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
2019 issues Print Digital Paid Total Qualified
July/Aug 41,000 34,247 503 75,750
Sept/Oct 40,251 30,650 511 71,412
Nov/Dec 41,169 29,813 508 71,490
IW Average 40,807 31,570 507 72,884
Total Qualified Non-Paid
Total Qualified Non-Paid
Digital
Total Qualified Non-Paid
Total Paid Total Subscribers
6 month Average 40,807 31,570 72,377 507 72,884
U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION
1. Publication Title: IndustryWeek2. Publication Number: 520-8803. Filing Date: 10/1/194.5. Number of Issues Published Annually: 66. Annual Subscription Price: Free to Qualified7.
8.
9.
10.
11.
12.
13.
15. Extent and Nature of Circulation52,674 42,228
0 0
0 0c. 46,860 37,123d.
0 0
e. 5,211 4,397
f. 52,071 41,520
g. 407 402
h. 52,478 41,922
i. 89.99% 89.41%
16 Electronic Copy Circulation
a. Requested and Paid Electronic Copies - -
b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 46,860 37,123
c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 52,071 41,520
(Line 16a)
d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 89.99% 89.41%
(16b diveded by 16c x 100)
X I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:
17.
Oct-19
Date
9/16/19
PS Form 3526-R, July 2014
Publication Title: IndustryWeek
United States Postal ServiceStatement of Ownership, Management, and Circulation (Requester Publications Only)
Issue of Frequency: Jan/ Feb, March, Apr/May Jun/Jul, Sep/Oct, Nov/Dec
Complete Mailing Address of Known Office of Publication (Not Printer): Informa Business Media, Inc., 9800 Metcalf Ave., Overland Park, Johnson County, KS 66212-2216
Contact Person: Desiree TorresTelephone: 646-374-3928
Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Informa Media, Inc.,605 Third Ave, New York, NY 10158Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Jacquie Niemiec, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114; Editor: Karen Field, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114; Managing Editor: Travis Hessman, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114
Owner - Full name and complete mailing address: Informa Media, Inc., 605 Third Ave, New York, NY 10158; Informa Operating Holdings, Inc. (owns 100% of the stock of Informa Media, Inc.), 605 Third Ave, New York, NY 10158
Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: NoneTax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A
Nonrequested Distribution (By Mail and Outside the Mail)
Average No. Copies Each Issue During
Preceding 12 MonthsNo. Copies of Single Issue Published
Nearest to Filing Date14. Issue Date for Circulation Data: June/July 2019
a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)
(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)
46,682 36,923
(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)
(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®
178 200
(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))
Total Distribution (Sum of 15c and 15e)
(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)
4,832
(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)
379
4,337
(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)
0 0
60
Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))
18
Desiree Torres
I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).
Copies not Distributed
Total (Sum of 15f and g)
Percent Paid and/or Requested Circulation (15c divided by 15f times 100)
Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:
issue of this publication.
#Information Classification: General
We hereby make oath and say that all data set forth in this statement are true.
Signed: December 2019
John DiPaola, Vice President, Manufacturing
Frank Chloupek, Director, User Marketing
IndustryWeek — Primary Business & Industry2019
Primary Business & Industry Grand Total
% of total
Corporate & Executive Mgmt. including CEO, COO, CFO, CIO, Executive VP &
GM
Engineering, R&D & Technical Mgmt. including
VPs & Directors of Engineering, R&D and Information
Systems/Technology
Operations, Production & Plant Mgmt.
including VPs & Directors of
Operations, IT, Production &
Plant Managers
Distribution & Warehouse Management
Purchasing & Sourcing
Mmgmt. Including VPs & Directors of
Purchasing and Sourcing
Other Titled &
Non-Titled Mgmt &
Personnel
Oil & Gas Extraction, Mining 1,800 2.52% 755 310 574 56 92 13Food, Beverage, Tobacco Product Mfg. 3,760 5.26% 1,620 367 1,408 159 175 31Textile Mills & Apparel Manufacturing 1,378 1.93% 637 143 429 61 96 12Lumber & Wood Product Manufacturing 1,622 2.27% 859 108 512 39 88 16Furniture & Fixtures Manufacturing 1,182 1.65% 505 144 393 41 93 6Paper Manufacturing 3,683 5.15% 1,730 316 1,376 79 157 25Chemical Product Manufacturing 2,687 3.76% 891 574 972 66 141 43Petroleum & Refining Manufacturing 573 0.80% 196 128 194 15 37 3Plastics & Rubber Manufacturing 2,573 3.60% 1,013 412 932 62 118 36Non-Metallic Mineral Product Manufacturing 1,138 1.59% 485 130 424 33 55 11Primary Metal Manufacturing 4,279 5.99% 1,991 661 1,340 52 174 61Fabricated Metal Manufacturing 7,339 10.27% 3,619 1,054 2,187 67 335 77Machinery Manufacturing 7,165 10.02% 3,294 1,522 1,891 85 287 86Electrical Equipment, Appliance & Component Manufa 5,229 7.31% 2,034 1,369 1,480 92 197 57
Computer & Electronic Product Manufacturing 3,930 5.50% 1,708 1,069 894 72 140 47Transportation Equipment Manufacturing 2,475 3.46% 991 543 722 65 134 20Measuring Instruments Manufacturing 496 0.69% 200 114 135 8 25 14Medical Equipment & Supplies Manufacturing 1,449 2.03% 505 355 468 32 63 26Other Miscellaneous Manufacturing 3,495 4.89% 1,718 464 931 84 188 110Automotive Manufacturing 3,285 4.60% 1,177 880 958 67 157 46Aerospace Manufacturing 2,218 3.10% 570 820 664 27 90 47Pharmaceutical Manufacturing 827 1.16% 279 157 295 39 41 16Other Non-Manufacturing 3,102 4.34% 1,285 322 620 172 153 550No Answer 5,805 8.12%Grand Total 71,490 100.00% 28,062 11,962 19,799 1,473 3,036 1,353Percent 39.25% 16.73% 27.69% 2.06% 4.25% 1.89%
IndustryWeek — Subscribers by State2019
State Subscribers
Alabama 928
Arizona 788
Arkansas 606
California 5,325
Colorado 881
Connecticut 1,107
D. C. 100
Delaware 141
Florida 2,613
Georgia 2,062
Idaho 311
Illinois 4,427
Indiana 2,347
Iowa 1,144
Kansas 842
Kentucky 1,118
Louisiana 564
Maine 300
Maryland 830
Massachusetts 1,748
Michigan 3,354
Minnesota 2,035
Mississippi 448
Missouri 1,603
Montana 139
Nebraska 567
State Subscribers
Nevada 249
New Hampshire 410
New Jersey 1,959
New Mexico 155
New York 3,435
North Carolina 2,410
North Dakota 183
Ohio 5,164
Oklahoma 755
Oregon 805
Pennsylvania 4,121
Rhode Island 269
South Carolina 1,203
South Dakota 240
Tennessee 1,548
Texas 4,664
Utah 561
Vermont 179
Virginia 1,412
Washington 1,094
West Virginia 325
Wisconsin 3,194
Wyoming 89
Total 48 U.S. Contiguous States
70,752
State Subscribers
Alaska 49
Hawaii 54
Total Alaska & Hawaii 103
Possessions & Other Areas 131
Total U.S. Possessions 131
Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
7,224
3,174
6,588
13,526
15,136
25,098
103
Circulation Outside the U.S.
Total Canada 202
Total Mexico 46
Total Foreign 256
Total International 604
Grand Total 71,490