AUDIENCE ENGAGEMENT REPORT2ND HALF — 2020

AUDIENCE OVERVIEW

DIGITAL ENGAGEMENT & INSIGHTS

MAGAZINE PUBLISHER STATEMENT

Foundry Management & Technology Audience Engagement Report 2nd Half — 2020Foundry Management & Technology has been an independent source of information for the foundry and metalcasting industries since 1892. Foundry Management & Technology provides executives, production management, purchasing, and process control personnel with information that focuses exclusively on their needs and the needs of their suppliers, and provides a comprehensive directory to the metalcasting market.

55,567Average Monthly Reachs 17% Increase in reach

JOB FUNCTION

MAJOR METAL CASTAluminum 19.75%

Steel (Carbon or Alloy) 19.04%

Gray Iron 16.67%

Ductile or Nodule Iron 12.70%

Stainless Steel 6.74%

Brass or Bronze 4.71%

Other Metals (including Titanium, Nickel, Malleable Iron, Magnesium, Zinc) 20.39%

COMPANIES THAT ENGAGE

President, Vice President, Owner, General Manager or other corporate executive 38.46%

Production Management 18.75%

Metallurgical & Inspection, Process Control Engineer & Other Process Control Personnel, and Purchasing Personnel 10.51%

Production Engineering and Foreman, Supervisory & Other Production Personnel 16.50%

Other Titles Not Represented Above 15.78%

The Audience Engagement Report provides an integrated view of the Foundry community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.

REACH DECISION MAKERS

57% of audience are managers and above

54.28% 32.35%13.37%PRINT BOTH DIGITAL

PRINT/DIGITAL OVERLAP

Foundry Management & Technology — Digital Engagement & Insights 2nd Half — 2020

DIGITAL LEADER IN VISITORS, PAGE VIEWS AND SOCIAL FOLLOWERS

2,288Combined Social Following

28,142Average Monthly Sessions

s 29.3% Increase over past 6 months 20,659Average Unique Monthly Visitors

s 30.6% Increase over past 6 months

60,110Average Monthly Page Views

s 12.8% Increase over past 6 months

64.4% Desktop Visitors Average Monthly

35.6%Mobile Visitors Average Monthly

70 Avg Monthly New Site Registrationss 1.7% Increase over past 6 months

SUBSCRIBE TO MAGAZINE

16,000Foundry Magazine Subscribers

FOUNDRY M&T WEEKLY UPDATE9,137 eNewsletter Reach

s 21.2% Increase over past 6 months

29.06% Avg Total Open Rate

4.53% Avg Total CTR

Foundry Management & Technology — What’s Trending in 20202nd Half — 2020

TOP TOPICS

TOP VIEWED ARTICLES• 3D Systems Repositions to High-Value Markets• Making All the Right Connections• Norican Invests in AI Developer DataProphet• Using AI to Define Alloys for Performance Targets• General Kinematics Handling Turnkey Foundry Modernization• Tesla Starts World’s Largest Diecasting Machine• Pratt & Whitney to Build New Turbine Airfoil Plant• Achieving Better Sand-Temperature Control with Indirect Heat Transfer• Applying Magnetics to Control Low-Pressure Casting• Ceramic 3DP Expands the Possibilities for Investment Casting

New Equipment/Plant Design

OSHA/EPA Regulations

Manufacturing Skills Training

Artificial Intelligence

Electric Vehicles

TOP WEBINAR OF 2020• Improve Performance via Cleaner Metal

WEBINAR - ENGAGEMENT

35%Registrants classified as

manager and above

100-150+Estimated registrants from typical webinar

53%Median Attendee Conversion Rate

Insight: A 35 to 45 percent conversion rate is typically considered to be good.

INDUSTRY AVERAGE CONVERSION RATE FOR WEBINARS WITH MORE THAN 100 ATTENDEES

Source: ON24 WEBINAR BENCHMARKS REPORT - 2020

Training Continuing Education

43.52%

36.82%

Foundry Management & Technology — Sworn Publisher’s StatementMAGAZINE SUBSCRIBERS — 2nd Half — 2020

QUALIFIED CIRCULATION BY ISSUE in the last 6 months2020 issues Print Digital Total Qualified Subscribers

Jul 11,459 4,541 16,000

Aug 11,342 4,658 16,000

Sep 11,051 4,949 16,000

Oct 10,664 5,336 16,000

Nov 10,561 5,439 16,000

Dec 10,491 5,509 16,000

Average of the 6 issues: 10,928 5,072 16,000

Total Qualified Non-Paid Print Digital Total Qualified

Subscribers

Avg Qualified Circulation 10,928 5,072 16,000

U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION

1. Publication Title: Foundry Management & Technology2. Publication Number: 207-1603. Filing Date: 9/1/204.5. Number of Issues Published Annually: 126. Annual Subscription Price: Free to Qualified7.

8.

9.

10.

11.

12.

13.

15. Extent and Nature of Circulation12,488 11,919

0 0

0 0c. 10,593 10,446d.

0 0

e. 1,318 996

f. 11,910 11,442

g. 578 477

h. 12,488 11,919

i. 88.94% 91.30%

16 Electronic Copy Circulation

a. Requested and Paid Electronic Copies - -

b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 10,593 10,446

c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 11,910 11,442

(Line 16a)

d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 88.94% 91.30%

(16b diveded by 16c x 100)x I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:

17.

Oct-20

Date

9/1/20

PS Form 3526-R, July 2014

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Copies not Distributed

Total (Sum of 15f and g)

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:

issue of this publication.

0

Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))

18

Debbie M Brady, Manager User Marketing

996

(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)

0 0

(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))

Total Distribution (Sum of 15c and 15e)

(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

1,313

(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)

4

10,297

(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®

160 149

14. Issue Date for Circulation Data: August 2020

a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)

(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

10,433

Publication Title: Foundry Management & Technology

United States Postal Service

Statement of Ownership, Management, and Circulation (Requester Publications Only)

Issue of Frequency: Monthly

Complete Mailing Address of Known Office of Publication (Not Printer): Endeavor Business Media, LLC, 1233 Janesville Ave, Fort Atkinson, WI 53538

Contact Person: Debbie M BradyTelephone: 941-208-4402

Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Endeavor Business Media, LLC,331 54th Ave N., Nashhville, TN 37209

Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: John DiPaola, Endeavor Business Media, 331 54th Avenue N., Nashville, TN 37209; Editor: Robert Brooks, Endeavor Business Media, 331 54th Avenue N., Nashville, TN 37209; Managing Editor: ,

Owner - Full name and complete mailing address: Endeavor Media Holdings I, LLC, 905 Tower Place, Nashville, TN 37205; Endeavor Media Holdings II, LLC, 905 Tower Place, Nashville, TN 37205

Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: None

Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A

Nonrequested Distribution (By Mail and Outside the Mail)

Average No. Copies Each Issue During

Preceding 12 MonthsNo. Copies of Single Issue Published

Nearest to Filing Date

#Information Classification: General

We hereby make oath and say that all data set forth in this statement are true.

Signed: January 2021

John DiPaola, Vice President, Manufacturing

Frank Chloupek, Director, User Marketing

Foundry Management & Technology — Primary Business & IndustryMAGAZINE SUBSCRIBERS — 2nd Half — 2020

BUSINESS/OCCUPATIONAL Gray & Ductile Iron

Malleable Iron Steel Aluminum Brass/

Bronze Magnesium Other Nonferrous Metals Other Total

CirculationPercent of

TotalFoundries: Executive Management & Purchasing Personnel

Presidents, Vice Presidents, Owners, General Managers, Corporate Execs

1,402 104 2,126 1,400 474 29 155 1,119 6,809 42.56%

Purchasing Personnel 160 13 215 134 26 3 17 152 720 4.50%

Production Management & PersonnelProduction Management (Plant Managers, Foundry Superintendents Asst. Superintendents, Other Personnel)

479 27 682 417 111 14 56 269 2,055 12.84%

Production Engineering(Chief Engineers, Foundry Engineers, Plant Engineers, and Other Engineering Personnel)

334 33 569 381 78 12 60 405 1,872 11.70%

Foreman, Supervisory & Others 243 24 324 198 81 3 31 283 1,187 7.42%

Process Control Personnel

Process Control Engineers(Research Engineers, Sand Engineers, Process Engineers, Other Foremen & Supervisory Process Control Personnel)

166 9 194 118 31 8 24 76 626 3.91%

Metallurgical & Inspection Personnel (Metallurgists, Technical Directors, Chemists, Inspectors, Lab Technicians)

137 7 124 65 23 2 16 50 424 2.65%

Other Metalcasting Personnel 305 8 244 191 41 4 23 1,491 2,307 14.42%

Grand Total 3,226 225 4,478 2,904 865 75 382 3,845 16,000% of Total 20.16% 1.41% 27.99% 18.15% 5.41% 0.47% 2.39% 24.03%

Foundry Management & Technology — Subscribers by StateMAGAZINE SUBSCRIBERS — 2nd Half — 2020

State Subscribers

Alabama 321

Arizona 123

Arkansas 104

California 1,123

Colorado 140

Connecticut 217

D. C. 5

Delaware 15

Florida 347

Georgia 229

Idaho 71

Illinois 889

Indiana 596

Iowa 258

Kansas 125

Kentucky 129

Louisiana 80

Maine 67

Maryland 65

Massachusetts 271

Michigan 827

Minnesota 435

Mississippi 57

Missouri 306

Montana 37

Nebraska 108

State Subscribers

Nevada 46

New Hampshire 111

New Jersey 288

New Mexico 36

New York 398

North Carolina 260

North Dakota 20

Ohio 1,198

Oklahoma 187

Oregon 303

Pennsylvania 1,117

Rhode Island 60

South Carolina 153

South Dakota 42

Tennessee 272

Texas 773

Utah 106

Vermont 29

Virginia 162

Washington 345

West Virginia 45

Wisconsin 892

Wyoming 11

Total 48 U.S. Contiguous States

13,799

State Subscribers

Alaska 6

Hawaii 4

Total Alaska & Hawaii 10

Possessions & Other Areas 11

Total U.S. Possessions 11

Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

1,771

570

1,144

2,558

2,060

5,696

10

Circulation Outside the U.S.

Total Canada 468

Total Foreign 1,712

Total International 2,180

Grand Total 16,000