Audience analysis

I conduced my audience research by creating a survey and sending it out on social media, asking people if they could fill it out. I used several different questions in my survey, asking people what they thought about the effect we have on the planet and how they think we could help to save the planet as well.

With this question, I asked people what they thought was the most important issue facing the environment.

Most people I asked thought that climate change and deforestation were the most important issues as they cause the most damage to the planet.

Only 1 person thought that poaching was the most important issue facing the environment.

With this question, I asked people why they chose the issue(s) from the first question as the most important issue(s).

Most people said that the reason they chose their issue is because that damage being done to the planet or species is irreversible and we have already caused enough damage.

With this question, I asked people which environmental organization they thought has the most impact on the world.

Most people think that Greenpeace is the organization that has the most impact on the world as they tend to focus on more environment issues rather then just one.

With this question, I asked people what they thought we should all do to help save the environment.

A lot of the answers differ because everyone thinks differently from everyone else and has different opinions on how we could save the environment.

Most of the answers involve stop using fossil fuels and invest in renewable energy, where as some just say to stop harming the planet.

With this question, I asked people what they think we should do to reduce our own carbon footprints.

Most of the answers I received say that everyone should try to drive less and use more public transport.

Other answers suggest people should walk more to locations they can reach without the need for their car.

With this question, I people what they thought we should use to replace fossil fuels.

Almost everyone said that we should use solar energy to replace fossil fuels, with hydro power being second and wind power being third.

With this question, I asked people why they chose their option from the last question as a replacement for fossil fuel.

The reason that everyone used is that these types of renewable energy are endless and we have access to them all over the planet.