Auctions done right

Ritchie Bros. Auctioneers started as a small family-run company in British Columbia, Canada. We conducted our first unreserved auction in 1958 and our first major heavy equipment auction in 1963. For many equipment owners, our method of selling was new and unusual. It was also easy, fair and rewarding. The more people we helped on the path to success, the more our auctions and our com-pany grew.

Today Ritchie Bros. is the world’s largest auctioneer of equipment and trucks, with a global network of first-class auction sites and customers all over the world. And we do a lot more than auctions.

Every day, all over the world, tens of thousands of peo-ple find, inspect, buy, finance, protect, ship, appraise, refurbish or sell equipment through Ritchie Bros. We’re a full-service company – and we’re committed  to deliv-ering solutions that make it easy for you to buy and sell equipment with confidence. When you succeed, we’ve succeeded.

Ritchie Bros. Auctioneers BUILDING SUCCESS

“I’ve bought lots of equipment – and I’ve sold lots of equipment, and Ritchie Bros. is the best in the world. If you want your company to do well, you go to Ritchie Bros.”Camille Dionne – Québec, Canada

A lot has changed at Ritchie Bros. since 1958 – and a lot has stayed the same. All of our auctions are still unre-served and open to the public. We’re still recognized for being fair, honest and professional. And we always go above and beyond for our customers. Whether you need to buy one truck or sell a whole fleet of equipment, we’re here to help.

Ritchie Bros. at a glance▸ World’s largest auctioneer of equipment and trucks,

on-site and online▸ Established 1958; head office in Vancouver, Canada▸ More than 40 auction sites across 13 countries▸ Hundreds of unreserved public auctions each year▸ Listed on the nyse and tsx (rba)

Ritchie Bros. auction circa 1958

Ritchie Bros. auction today

We have four core values at Ritchie Bros., starting with the most important:

1. It’s all about our customers2. We do what is right3. We are one team4. We have fun

Our business is built on relationships. We take the time to get to know our customers and understand their needs, then work hard to provide options and services to meet their goals.

Our customers come to us for information, advice and assistance, not just equipment; over time, many become friends. Your Ritchie Bros. representative can be a valu-able resource, your connection to the global equipment marketplace. We hope they become your trusted advisor, and, even better, your friend.

Our Customers BUILDING RELATIONSHIPS

Your Ritchie Bros. representative is supported by a team of professionals all focused on the same goal: making your auction experience easy, rewarding and enjoyable. Whether you’re buying or selling, we do whatever it takes to make sure you have everything you need – including more time to focus on your business.

Together, we’re proud to help people working in the construction, transportation, farming, mining, forest-ry, petroleum, material handling and other industries around the world. Some of our customers own huge fleets of equipment, others just one or two pieces. We also help fleet managers, finance companies, dealers, rental com-panies and government agencies. Our customers are people like you.

“It’s more than just business, with Ritchie Bros. It’s a partnership.”Cindy Taylor – Utah, USA

There’s nothing in the world like a Ritchie Bros. auction – the yard full of equipment, the live bidding action, the excitement in the air. Over the years our auctions have become industry events, attracting huge crowds from near and far. People come from all over the world to in-spect the machines, see what’s happening in the market, connect with their peers – and of course buy equipment.

Every Ritchie Bros. auction is strictly unreserved. That means there are no minimum bids or reserve prices and sellers can’t bid on or buy back their own equipment. At our auctions, every item sells to a new owner for its true market value on auction day.

People bid with confidence at Ritchie Bros. auctions knowing that every bid is legitimate, every price is fair and every item will be sold. Our commitment to unre-served auctions is one reason our auctions attract so many bidders from so many places, in person and online.

Our Auctions BUILDING EXCITEMENT

“Unreserved is the only way to go. I know the gear’s going to sell and the people who are there to buy know it’s going to sell. Ritchie Bros. does right by buyers and sellers.”John Spadaro – Victoria, Australia

Anyone can buy at our auctions, and anyone can sell. At every auction a huge selection of equipment from many owners is displayed and then sold over one, two or more auction days, with bidders participating in person, online and by proxy.

We conduct live auctions at real locations so our custom-ers can easily inspect, compare, buy and collect equip-ment being sold by different owners. Similar items are lined up together for easy comparison and made avail-able to inspect for weeks before the auction. Many online bidders come to the auction site before auction day and inspect the equipment at their convenience.

We sell equipment of almost every type from almost every industry. We search everything for liens before auction day, so our customers know they’re bidding on equip-ment they can put straight to work. The whole process is fast, easy and efficient for both buyers and sellers.

Each year, Ritchie Bros. conducts regular auctions at more than 40 auction sites plus dozens of auctions at temporary sites. At every auction we line up the equip-ment for inspection, give our customers a permanent or temporary auction theater where they can enjoy the auction, and bring in a team of knowledgeable, friendly staff to make sure the event runs smoothly.

On auction day we drive mobile equipment over an ele-vated ramp in front of a covered auction theater. You can see the machines running, watch them sell and sit com-fortably the whole time.

For the sale of hard-to-move items like cranes and trail-ers, we take the auction out into the yard and sell each item where it sits, or bring the items inside using our Virtual Ramp. We project high-resolution photos onto a large theater screen so you can stay out of the sun (or snow) and still see exactly what you’re bidding on.

At our permanent sites we typically sell smaller items in an online Timed Auction. Bidding is open for several days.

Our Auction Process BUILDING TRUST

Auction Theater with covered seating & elevated ramp

Our auction sites are designed for the confidence, comfort and convenience of buyers and sellers.

Confidence ▸ Central locations to test, inspect and compare items▸ Safe, secure equipment storage▸ Permanent addresses and full-time staff to serve you

Comfort▸ First-class facilities with heated/air-conditioned

auction theaters, comfortable seating, free wireless internet, catering and other services

Convenience▸ Close to major transportation routes and services▸ Virtual Ramp theaters for the sale of stationary items

and self-serve kiosks to bid in the Timed Auction▸ On-site refurbishing services (at most locations)▸ Regular auctions so you can plan ahead

Our permanent sites offer many benefits, but we can set up and conduct a professional, full-service auction just about anywhere – on your farm or industrial site, or on a leased property. It’s all about working with each seller to find the right solution for their needs.

Virtual Ramp

On-the-farm

Stationary Row

If you’re looking for equipment, Ritchie Bros. is a great place to start. We sell more used equipment than anyone else, so you’re sure to find what you need, when you need it.

Most of the people who bid at our auctions are end-users looking for equipment they can put straight to work. Peo-ple come to Ritchie Bros. because we give our customers everything they need to buy with confidence: ▸ Selection – thousands of unused and used equip-

ment and trucks to choose from▸ Fairness – at Ritchie Bros. unreserved auctions

prices are set by bidders, not sellers; anyone can bid, and registration is free

▸ Information – see detailed equipment information and photos online, then visit the auction site to test and inspect items for yourself

▸ Easy bidding options: in person, online in real time or by proxy

▸ Simple payment and removal processes▸ Clear title – or we’ll offer a refund

Buying BUILDING OPPORTUNITIES

Buying from Ritchie Bros. is easy, fair and convenient – just follow these steps:

1. Visit our website for the most up-to-date informa-tion, including new listings and detailed equipment information

2. Check auction results on our website to determine current market values

3. Visit the auction site to inspect the equipment for added confidence on auction day

4. Get pre-approved financing and be confident you can afford the equipment you’re interested in

5. Bid and buy: ▸ In person at the auction site, ▸ Online at rbauction.com, or ▸ By telephone proxy 6. Take advantage of convenient services like shipping,

powertrain service warranties and insurance – then put your equipment to work

Whether you bid in person, online or by proxy, our staff is always available to answer questions. Just look for some-one in orange at the auction site or phone our helpful customer service team.

Services available in most locations. For more information, visit rbauction.com/services.

“The selection of equipment is incredible, the pace of the auction is fast, and the whole process is very fair and efficient.”Sandeep Garg – New Delhi, India

Every year, tens of thousands of companies rely on Ritchie Bros. to sell their equipment and trucks. We make it easy, and we deliver results.

Whether you have one or 100 items to sell, benefit from:▸ Flexible consignment options that meet your business

needs – including timing and cash flow▸ A team of dedicated professionals working for you,

including equipment, sales, marketing, administrative and auction experts

▸ All-inclusive service that saves you time, with no hidden costs

▸ Competing bidders from around the world, on site and online

▸ Global market value for your equipment▸ Certain sale and payment dates you can count on▸ Confidence that comes from working with an estab-

lished, reputable, financially-stable public company

Selling BUILDING CONFIDENCE

Selling equipment takes time, resources and expertise. That’s where Ritchie Bros. comes in. We’ll work closely with you to create a concrete plan that helps achieve your business goals – and leaves you free to focus on your business.

Full service means we do it all – with no extra charge:▸ Safe, secure equipment storage▸ Preparing equipment for sale – we can even arrange

paint and repair work▸ Lien searches – we identify and resolve title issues

before the auction to give buyers more confidence▸ Comprehensive marketing – direct mail and email,

print and online advertising▸ Global advertising – reach international buyers

through our 21-language website▸ Buyer inquiries – so your time isn’t spent handling

inquiries, inspections and any post-sale issues ▸ Collecting payments, paying taxes and delivering

proceeds

We take care of every last detail so you can relax, confi-dent you’ll get the best returns possible on auction day. That’s the kind of service we’ve built our reputation on.

“The integrity of Ritchie Bros. is 100%… They do everything possible for their customers, no matter how much they’re selling.”Dante Ghilotti – California, USA

Most of our customers are people who own or operate working equipment. That’s why we offer a range of servic-es that help you get the most from your time, money and equipment.

FinancingSupercharge your purchasing power with pre-approved financing from Ritchie Bros. Financial Services. We can fi-nance up to 100% of your auction purchase, helping free up cash for your business. And our low monthly payments give you more flexibility and purchasing power on auction day – so you can place that extra bid.

ShippingWe’ve partnered with uShip to bring you the best transport-ers at the lowest prices. Get free, no obligation shipping quotes on our website with just one click! Review multiple competing quotes and choose the one that’s right for you. It’s that easy.

Powertrain Service WarrantiesEnjoy peace of mind after the auction: invest in a power-train service warranty, now available on select equipment sold at our auctions.

Services BUILDING CONVENIENCE

RefurbishingMaintain the image of your company and add value to your fleet: get your equipment cleaned, painted and repaired at your nearest Ritchie Bros. site – after you buy, before you sell or any time in between.

InsuranceProtect yourself against unexpected costs due to equip-ment damage or loss: take advantage of exclusive low rates on worldwide cargo insurance and on-site property insurance.

Paid AppraisalsMake sound, informed business decisions with an accu-rate appraisal from Ritchie Bros. Our experienced profes-sionals will conduct a thorough assessment of the value of your fleet to satisfy your insurance, legal, refinancing, estate planning or other needs.

Like-Kind ExchangesWe’ve partnered with Accruit to help our US customers reduce their taxes, increase their cash flow and reinvest the proceeds from the sale of their equipment back into their business.

Services available in most locations. For more information, visit rbauction.com/services.

Our 21-language website is more than just a place to find auction dates and details: it’s a valuable tool for equip-ment buyers and sellers around the world, packed with equipment, information and convenient services.

Every year millions of people visit rbauction.com to:▸ Find equipment – we list thousands of new items

each week so you can find almost every type of equipment from almost every industry on our website

▸ Do a virtual inspection – go online to check detailed equipment information, see dozens of high-reso-lution photos or compare items side-by-side at any time of day

▸ Buy equipment – can’t make it to the auction? Bid online in real time at Ritchie Bros. auctions all over the world, or place bids in our online Timed Auction

▸ Check current market prices – we post two years of auction results on our website so you can see what specific items are worth in the world market, before you buy or sell

▸ Apply for financing and arrange shipping

Away from your computer? Use your smart phone or tab-let to find auctions, equipment and information on our mobile website.

rbauction.com BUILDING A WEBSITE FOR THE WORLD

At Ritchie Bros. we’re always looking for new services and innovative technologies that make it easier to buy and sell with confidence. We introduced online bidding in 2002 and now sell more equipment to online bidders than any other auction company. Most people still come to our sites to inspect or bid on the equipment, but online bidding means you never have to miss an auction or a piece of equipment you’re inter-ested in. You can hear the auctioneer, see photos and details of items being sold, follow the bidding, and place bids – all online in real time.

Online bidding is just one benefit of a free rbauction.com account:▸ Two years of auction results – check current market

values quickly and easily▸ Online bidding – seven languages, PC and Mac

friendly, easy to use▸ A personal watchlist to keep track of items you’re

interested in ▸ Saved searches – get handy alerts when new items

arrive in inventory▸ Email news to help you stay up-to-date

Create your free account at rbauction.com/features.

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Offices and Auction Sites BUILDING THE WORLD

CANADA

Vancouver, British Columbia INTERNATIONAL HEAD OFFICE 9500 Glenlyon Parkway, Burnaby BC V5J 0C6 Tel: +1.778.331.5500

1 Edmonton, Alberta Tel: +1.780.955.2486

2 Grande Prairie, Alberta Tel: +1.780.538.1100

3 Chilliwack, British Columbia Tel: +1.604.823.2700

4 Prince George, British Columbia Tel: +1.250.963.8491

5 Truro, Nova Scotia Tel: +1.902.895.3700

6 Toronto, Ontario Tel: +1.905.857.2422

7 Montréal, Québec Tel: +1.450.464.2888

8 Regina, Saskatchewan Tel: +1.306.776.2397

9 Saskatoon, Saskatchewan Tel: +1.306.933.9333

UNITED STATES

Lincoln, Nebraska U.S. HEAD OFFICE 4000 Pine Lake Road, Lincoln NE 68516 Tel: +1.402.421.3631

10 Phoenix, Arizona Tel: +1.602.269.5631

11 Los Angeles, California Tel: +1.951.940.9441

12 Sacramento, California Tel: +1.530.724.3900

13 Tipton, California Tel: +1.559.752.3343

14 Denver, Colorado Tel: +1.970.535.6700

15 Manchester, New Hampshire Tel: +1.860.684.1055

16 Orlando, Florida Tel: +1.863.420.9919

17 Atlanta, Georgia Tel: +1.770.304.3355

18 Chicago, Illinois Tel: +1.815.941.6400

19 North East, Maryland Tel: +1.410.287.4330

20 Minneapolis, Minnesota Tel: +1.507.774.5050

21 Kansas City, Missouri Tel: +1.816.633.4096

22 St. Louis, Missouri Tel: +1.618.688.1625

23 Raleigh-Durham, North Carolina Tel: +1.919.764.1900

24 Albuquerque, New Mexico Tel: +1.505.836.0738

25 Las Vegas, Nevada Tel: +1.702.644.2468

26 Columbus, Ohio Tel: +1. 937.568.9500

27 Nashville, Tennessee Tel: +1.615.453.4549

28 Fort Worth, Texas Tel: +1.817.237.6544

29 Houston, Texas Tel: +1.713.455.5200

30 Salt Lake City, Utah Tel: +1.801.250.1836

31 Olympia, Washington Tel: +1.360.767.3000

MEXICO

32 Polotitlán, Mexico Tel: +52.427.266.0909

EUROPE

Breda, Netherlands EUROPEAN HEAD OFFICE Concordiastraat 20, 4811 NB Breda, The Netherlands Tel: +31.765.24.26.00

33 Moncofa, Spain Tel: +34.96.458.05.59

34 Ocaña, Spain Tel: +34.925.157.580

35 St Aubin sur Gaillon, France Tel: +33.2.32.77.86.10

36 Meppen, Germany Tel: +49.5935.70550

37 Caorso, Italy Tel: +39.052.381.8801

38 Moerdijk, Netherlands Tel: +31.168.39.22.00

39 Donington Park, UK Tel: +44.133.281.9700

Polotitlán, Mexico

North East, MD

Edmonton, AB

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MIDDLE EAST

40 Dubai, United Arab Emirates Tel: +971.4.812.0600

ASIA

41 Beijing, China Tel: +86.400.8102223

42 Narita, Japan Tel: +81.476.490811

AUSTRALIA

43 Brisbane, Queensland Tel: +61.7.3382.4444

44 Geelong, Victoria Tel: +61.3.5245.3333

Dubai, UAE

Brisbane, Australia

Narita, Japan

Moerdijk, the Netherlands

rbauction.com

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