Staying Relevant

2014 JETAA Oceania Conference

1. Numbers and relevance

2. Events relevant to JET community

3. Networking

1. Numbers and relevance

550 20 10 4%

100

1,100

2,100

3,100

4,100

5,100

6,100

7,100

Axis

Titl

e

JET Participants

Total

US

UK

Canada

Australia

NZ

Ireland

Other

-

50

100

150

200

250

300

350

400

450

500Ax

is T

itle

JET Participants

Australia

NZ

- 2 4 6 8 10 12 14 16 18

HyogoNagasakiHokkaido

EhimeKagoshimaHiroshima

ShizuokaNara

Hamamatsu CityYamagata

FukushimaSaitamaNiigata

MieShigaKyoto

WakayamaTottori

Kobe CityAomori

AkitaGumma

IshikawaKagawa

KochiFukuoka

Prefectural Participants

Top 5 Prefectures

25%

Other75%

Prefectural Participants

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2007 2008 2009 2010 2011 2012 2013

2013 JETAA AKL Requirements

Males

Females

20-25, 70%

26-29, 18%

30-35, 9%

Over 35, 2%

2013

Insights:

• Only 4% of community is engaged• Increasing returnees in short term• Five prefectures are home to 25% of participants• 90% of new participants are under 30 years old• Slight bias in female returnees

Opportunities in growing the chapter’s relevance:

• Plan for more returnees in coming years• Feedback from current participants• Focus on top 5 prefectures• Understand 20 to 25 year old engagement• Younger committee • Decentralise / Regional sub-chapter• Set a target engagement score (8%)• Emergent planning to deliberate strategy

2. Events relevant to JET community

Staying Relevant – who are our stakeholders?

- Past, current & future JETs- Consulate- Sister cities (Fukuoka, Tomioka, Shinagawa, Kakogawa, Utsunomiya)

- Japan related interest groups in Auckland- Education (schools/universities)- We are ambassadors about Japan to the wider public

Staying Relevant - How do we know what events

people want..?1. Adhere to our constitution2. AGM and monthly committee meetings3. Networking…

Perhaps we should also survey members and stakeholders?

• Japan day (organised by Nihonjinkai)• Taste of Japan (organised by New Zealand Japan Society)• Tsudoi (twice monthly conversation nights organised by NZJS)• Hanami (with NZJS)• Rotorua Ekiden (compete against an NZJS team)

Japan related Interest groups

• Tanabata at Stardome Observatory• Bounenkai & other social dinner/karaoke• Family sports day at park/beach• Japanese and International Film Festivals• Hiking weekend away (Tongariro, Tarawera)

Social

• Promoting JET at University information sessions & careers expo• AUT Japanese speech contest (assist with judging)• High School video competition• High School Hiragana / Kanji competition• NCEA prep day / High School Japanese Support day

Education

FUNDRAISING EVENTS

1. Pub Quiz- $200 JETAA budget for prizes and token bar snacks on each table. - Free room hire, including TV screen to hook up power point.- Print out answer booklets (at work…)- 100% of the entry fee to go towards the chosen charity.

2. Tanabata Event- Visit Stardome for a family fun-day including games

outside in the park and planetarium show- If 20 or more people, show at planetarium is $8 per adult

($7 child)- BBQ provided by JETAA- If charge $20 pp then rest can go towards chosen charity.

3. Charity Dinner - Tickets cost $55 and include a 3-course

set meal- Maximum dining capacity 100 people- $20 from each ticket to go to charity- Additional donations on the night of

$550- TOTAL given to charity of $2550

Presentation from a CIR who was living in Sendai at the time of the Tsunami

Live music performanceNote: donation bucket in background

- On 11th March, (or closest possible day)- Set up a table in prominent downtown location &

have JETAA members fold 1000 Origami cranes.- Have information sheets & donation buckets.- Invite public to learn to fold a crane. - Promotes JET in the community while also raising money for Japan.

4. Senbazuru

Promoting your event

• Send an email to your database of members• Ask your connections (other Japanese related interest groups, Universities,

Japan shops, local council etc) to email, post on website or hang-up posters• Post on all Japan related Facebook groups & twitter• Submit a promotional article in E-newsletters/magazines• Add social sharing buttons to your website• Register your event with event websites e.g. eventfinder.co.nz

3. Networking

“It’s not what you know…”

What is an Alumni?

1. An organised group of members (network)

2. Sharing a common experience (commonality)

3. However, members may not share common interests, purpose and may come from diverse backgrounds (diversity)

4. Provides prestige, belonging, dialogue (mutual benefits)

Mutual benefits

Commonality

AlumniDiversity

NETWORKING

What is a networking event?

An event that provides opportunities for people to:• To connect/reconnect• Develop rapport • Express themselves • Make an impression• Raise their profile• Grow their circle of influence• To develop long term relationships• Mutually benefit

Types of face to face networking

• Cocktail / mixer networking• Community group networking• Speed networking• Employment networking• Breakfast / Strong Contact networking• Chamber of Commerce / Casual networking• Professional networking

Type of Networking Event Advantages Disadvantages

Cocktail / mixer networking

More comfortable for membersEasier for people to connect on their termsBetter for introvertsEase of planning

Easy going atmosphere = lack of engagementWeak themeMay not drive benefits for members

Community group networking

Opportunity for a stronger themeChance to plan for compatible groups to interactMore beneficial connections

Theme may be too controlledNeeds strong alignment between communities to deliver benefitsMore effort for planning

Speed networking Increased connectionsOpportunity to meet all membersPrevents members staying with familiars

Too intense for introvertsHighly structuredPlanning effort

Networking – leverage JET strengths

• Japan has a broad fan base – our knowledge is a popular platform• Capitalise on our people skills• Help returnees quickly connect• Encourage others to step out of comfort zone• Use our professional skills• Facilitate communities• We are leaders!

Networking keeps JETAA relevant to community:

• Focus on individual more powerful than group politics

• Members connect to others relevant to them

• Provides chapters an opportunity to better understand members

• Raises chapter profile if strategically aligning with other communities