Auckland City WifiA Tomizone Case Study

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2 /THE VISION FOR AUCKLAND COUNCIL

Auckland Council’s vision is for Auckland to be the most liveable city in the world.

This is concentrated into the Auckland Plan which will guide Auckland’s future over the next 30 years and deliver on 7 aspirational outcomes:

• a fair and safe Auckland

• a green Auckland

• an Auckland of prosperity & opportunity

• a well connected and accessible Auckland

• a beautiful Auckland loved by its people

• a culturally rich and creative Auckland

• a Maori identity that is Auckland’s point of difference in the world

Tomizone directly supports this vision by ensuring Auckland is a well connected City through Council branded Free WiFi services.

1.5M residents

Top 10 CITIES BY LONELY

PLANET1

75%

No.3RANKED ONE OF

OF ALL NZ VISITORS VISIT AUCKLAND

MOST LIVEABLE CITY IN THE

WORLD 2

1. Lonely Planet, Top 10 Cities for 2014 in its ‘Best in Travel’ guide2. Mercer Quality of Living scale for 2012 and 2013

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3 /IT STARTED WITH THE 2011 RUGBY WORLD CUP

Auckland WiFi was developed as a Free public open spaces WiFi network in partnership with Auckland Council, to make Auckland a more connected city for our local community as well as national and international visitors.

The coverage is focused on high volume CBD dwell areas and some key suburban tourist spots.

The original intent of Auckland WiFi was to provide WiFi connectivity for international visitors to the RWC 2011.

Tomizone built a network of 70 Access Points in 20 key sites with 30 minutes of Free WiFi and then Paid options, using ADSL internet connections.

4 /AND CONNECTED A CITY

An upgrade was driven by Council’s vision to be the world’s most liveable city to attract people, events and investment to the region.

Currently, the network has expanded to 200 Access Points in 50 key sites ... and it’s still growing.

The package was extended to Free 1GB per day to drive usage and connectivity and make it easy to get online.

Auckland WiFi was upgraded to Lightswitch, our SaaS Platform which was built for speed, great apps and rich content.TO

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Simple Get-Online theme provides consumers the fastest possible experience.

Visitors are redirected on success to AucklandNZ.com where they can discover places and activities.

Auckland WiFi has the ability to monetise the WiFi experience through apps (AKL ON), sponsorship (Localist, Lift Plus) and digital referral marketing (Opentop).

SIMPLE CONSUMER EXPERIENCE

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BACKED BY ROBUST TECHNOLOGY

200 Enterprise quality Access Points and 50 Gateways designed for shared outdoor spaces

Lightswitch our SaaS Platform supporting 50 locations and 200 Access Points

Monetised through AKL ON Mobile App with

commercial sponsorship and referral marketing.

ADSL, VDSL and UFB Internet connections to

suit the performance requirements of

each site

Dedicated Enterprise

Support

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7 /POWERED BY FIBRE CONNECTIONS

In a first for New Zealand, Tomizone installed dedicated UFB Fibre connections into Auckland Council owned Light Poles.

They deliver higher speed and more scalable bandwidth for thousands of daily users to enhance their WiFi experience.

This infrastructure design also provides Auckland Council with available technology to run additional services like CCTV for security and traffic monitoring, using the same UFB fibre circuit.

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CONSUMER EXPERIENCE DRIVES USAGE

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274,503SESSIONS

44,385CONNECTED

DEVICES

2.74TB

4,300,000

DATA

MINUTES OF FREE WIFI

Average Monthly Usage

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DESIGN AND INNOVATION DRIVES GROWTH14/15 YoY Growth

300%SESSIONS

21%CONNECTED

DEVICES

294%

237%

DATA

MINUTES OF FREE WIFI

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Tomizone worked in partnership with ATEED, Auckland Council and Area360 to develop an App known as AKL ON to run across the Auckland WiFi network.

This app connects consumers and brands together in an Auckland City branded mobile experience. This was part of a region wide platform that delivers the right and relevant content based on users growing profile, location and demographics. AKL ON makes Auckland a more connected city with rich content, services and high profile sponsors.

When the Auckland community and visitors connected to the Auckland WiFi network to access the AKL ON app, the landing page led them to:

• Learn about exciting events, tourist spots and experiences available in Auckland

• Buy tickets and unique Auckland merchandise

• Take up special offers on activities and restaurants

• Access the latest information on transport, weather and flights

MONETISING WITH LOCATION BASED SERVICES

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Auckland WiFi expanded into and around the Otahuhu Recreation Centre in September 2015, a facility that creates a hub of activity and focal point for the community.

Robert Lundberg (Advisor Digital Policy) says;

“Otahuhu Recreation Centre is a stunning asset and resource for an area that experiences many barriers to online connectivity and accessing digital content and information.

With Auckland Council’s vision to create the world’s most liveable city, free branded public WiFi continues to be an integral component.

As community and visitor WiFi expectations increase we look forward to continuing to innovate our metro WiFi services with Tomizone, further extending the reach and benefits.”

WHAT THEY SAY...

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Our software and support unlocks your WiFi with best-practice consumer engagement, supporting you and letting you focus on your company vision

Tomizone solves best-practice on-site engagement with a software subscription.

Tomizone Lightswitch is cloud-hosted software that drops into any venue and any existing WiFi network to turn boring hardware into exciting consumer engagement.

WHY TOMIZONE

Lightswitch PortalGives consumers a reason to join your WiFi network

for more than just internet connectivity — the Portal

is your frictionless opportunity to engage and to

capture valuable consumer data.

Lightswitch DashboardDisplays behavioural insight and analytics real-

time, shining a light on valuable usage patterns.

Dashboard allows complete control of theming, rate

plans and payment across multi-site networks.

Lightswitch API Integrates with your business to augment existing

engagement and business reporting tools.

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Auckland

AddressTomizone New Zealand LimitedLevel 2, Shed 19A, Princes Wharf 137 Quay Street Auckland 1010 New Zealand

Phone+64 9 974 3950

Sydney

AddressTomizone LimitedLevel 5, 104 Commonwealth Street. Surry Hills, NSW 2010 Australia

Phone +61 2 9098 0934

San Francisco

Address845 Market St, Suite 450 San Francisco, CA 94103 United States of America

Phone+1 720 208 8140

Create new digital experiences for your consumers.

They’ll love you for it.