attracting & engaging peeps to your tradeshow
DESCRIPTION
It's more than coincidence, luck, serendipity or synchronicity. It's your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can to attract and engage more stakeholders: attendees, exhibitors and sponsors? What specifically should you do to attract, convert and transform more stakeholders for your next show? What does uccessful show engagement look like? What are you colleagues doing to increase their attendance, stakeholder engagement and drive more revenue?TRANSCRIPT
Attracting & Engaging Peeps to Your Next Show
1) Identify four primary areas where attendee engagement results in increased loyalty.
2) Discuss three new and evolving attraction strategies.
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Define engagement
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Pair Squared:Define engagement
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• Not happening!• Focus on maxing out engagement 30 days before
and after• More Engagement = More Buzz
365 Day Conference
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• More Show Planning• Attendee owns follow-up• Less interest in SWAG
Engagement: Buyer to Seller
Shift from Push to Pull
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• eCommunities• Informal Meet-ups• Informal Learning
Engagement: Attendee to Attendee
Extreme Networking
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• Dialogue vs. Monologue• Education vs. Information• Learning Extended
Engagement: Attendee to Content
Attendees Are Smarter
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• More personalized experiences
• Good Host - Connector• Recognition and caring
Engagement: Attendee to Organizer
Shift to Mass Customization
Three New Attraction Strategies
1. Hybrid & Virtual EventsFear: Virtual will cannibalize F2F event
• Vertical vs. Horizontal?• Educational & interactive vendors• Build your prospect list
1. Hybrid & Virtual Events
Extend your reach
1. Hybrid & Virtual Events
2. Conversational Marketing
• Listening• Helping• Serving• Sharing
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Angela Mairs’ Twitter Engagement Formula
70% - Resource sharing20% - Conversation and Co-creation10% - Self promotion
Schedule your tweets!
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3. Affiliate Marketing• Influencers• Tracking• Disclosure
