attentive.ly
DESCRIPTION
presentation by Rosalyn Lemieux, CEO, Attentive.ly (@attentive_ly) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.TRANSCRIPT
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We Email
“Email marketing spend set to increase in 67% of companies in 2012” – Marketing Sherpa Benchmark report
“Email marketing has an ROI of $40.56 per dollar spent.” – DMA 2011 report
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We Email“Email open rates declined 21% year over year” – Marketing Sherpa Benchmark report
“Email marketing is dead” – Oracle Digital
30%
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We You
Only 92% of marketing dollars are spent on new customer acquisition
55% of retail sales are driven by repeat customers
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We You
Gmail open rates dropped 20% since rolling out tabs
90% of marketing emails go unopened
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We PTMR
Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain
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We PTMR
Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain
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We PTMR
Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain
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We PTMR
Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain
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Wait…
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Doesn’t do that?
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Yes.
Marketing automation trigger messages based on a visitors actions on your site.
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And no.
50% of marketing automation customers “not realizing the value” of investment
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View of the customer
is too narrow.Your customers spend 15 hrs per wk on social networks.
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Attentive.ly shows you the full pictureYour customers on Twitter, Facebook, LinkedIn, Pinterest, and 100+ social networks.
Being able to “listen” to your customers
online is like having a 24-7 focus group.
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How Attentive.ly Works
Before: [email protected]
Email List
Social Match
Enterprise
Listening
Attentive
Targeting
After:
How It Works
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“Listen” to what your customers
are saying online
Identify the VIPs & evangelists
(“influencers”)
Get personalized daily
recommendations
Segment your email list based on
interests
Automate multichannel
campaigns based on posts
Features
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Okay, give me an example…
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Headed to #SXSW, check out my panel on #robotkitties.
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Travelocity1. Goal: drive upsells &
repeat sales
2. Spot #SXSW trending, setup automation
3. Trigger an email featuring car rental deals in Austin NOW
4. Trigger a “Flight & Hotel deals in Austin” in 6-months
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1. Goal: Get influencers buzzing about a new product
2. Tracking “SXSW” mentions by phone owners
3. Automated: When an influencer mentions…
4. Follow on Twitter
5. Email – Invite to a VIP event at SXSW
Samsung
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1. Goal: drive repeat sales across different product categories
2. Watching mentions of relevant terms in multiple categories
3. Send 10% off coupon for RobotDog
4. Add to “robotics” prospect list
“As Seen on TV”
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1. Goal: cultivate brand loyalty, delightful customer experience
2. Email a “thanks” from the R.K. CEO
3. Follow & DM on Twitter
4. Have an account rep call: Want more robot kitties?
RobotKitties
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But I already use…
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Wait, no I don’t.