attendance audit summary - ces asia · ces asia™ 2019 attendance audit summary 5 industry...

ATTENDANCE AUDIT SUMMARY

CES Asia™ 2019June 11-13, 2019

Shanghai, ChinaCESAsia.com

http://CESAsia.com

CES Asia™ 2019 Attendance Audit Summary 1

This year marked the fifth anniversary of CES Asia, one of the fastest growing shows in Asia. From the latest in 5G, artificial intelligence, augmented reality, vehicle technology and more, CES Asia 2019 brought the entire tech ecosystem together. This year’s event hosted 522 exhibiting companies across 59,084 gross square meters (29,317 net square meters) of exhibit space and attracted a total attendance of 42,560, including 1,517 members of media. CES Asia is one of only a few international shows that follow strict auditing requirements set by the Exhibition and Event Industry Audit Commission (EEIAC), an independent organization charged with monitoring a consistent set of event or trade show audit standards. Independent auditors must follow EEIAC’s standards to have their audits certified. To help you succeed and grow your business, we are proud to provide highlights of independently audited attendance data in our CES Asia 2019 Attendance Audit Summary. Thank you for your continued investment in CES Asia and for your commitment to the consumer technology industry. We look forward to welcoming you back to CES Asia 2020, June 10-12, in Shanghai, China.

CES Asia is co-produced by the International CES (Shanghai) Exhibition Co., Ltd. and Shanghai Intex Exhibition Co., Ltd. (Shanghai Intex)

Gary Shapiro President and CEO Consumer Technology Association (CTA)™

James WuGeneral ManagerShanghai Intex Exhibition Co., Ltd. (Shanghai Intex)


SUMMARY

Owned and produced by the International CES (Shanghai) Exhibition Co., Ltd. and co-produced by Shanghai Intex Exhibition Co., Ltd. (Shanghai Intex), CES Asia is the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace. Key global businesses come to this event to grow and reinforce their brand by showcasing the latest products and technologies to consumer tech industry executives, foreign buyers and international media. Attendees have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the consumer technology sector.

AUDIT SOURCES

CES Asia 2019 Attendance Audit Summary provides exhibitors and prospects with insight into who attends CES Asia. This information will help appraise opportunities and maximize return on investment with CES Asia. Information included in this document was derived from:

• BPA Worldwide’s CES Asia 2019 Exhibition and Conference Audit Report

• CES Asia 2019 Registration Data, provided by Shanghai Exhibition Information Technology Inc. (Expotec)

BPA WORLDWIDE

BPA Worldwide provides an independent, third-party verification of CES Asia attendance, attendee demographic information, records and record-keeping systems. It is important that CES Asia exhibitors have valuable, accurate attendance data to enhance market analysis and verify the show’s credibility.

CONTACT CES ASIA

Visit CESAsia.com and follow CES Asia’s official WeChat account – CESAsia_II – for news and information regarding CES Asia.

To speak directly with a CES Asia sales representative regarding exhibit space or promotional opportunities, please contact us at [email protected] or +1 703-907-4351.

INTRODUCTION

http://CESAsia.com

mailto:CESAsiaExhibit%40CTA.tech?subject=


ATTENDANCE HIGHLIGHTS

CES Asia 2019 welcomed a total attendance of 42,560 from across the globe to experience innovation throughout 59,084 gross square meters (29,317 net square meters) of exhibit space. CES Asia is the platform to showcase the global innovation that defines the consumer technology industry in the Asian marketplace.

TOTAL ATTENDANCE OVERVIEW

Registration Type Domestic InternationalTotal Verified

Attendance

Industry Attendees 28,855 3,337 32,192

Exhibitor Personnel 7,881 970 8,851

Media 1,383 134 1,517

Total Attendance 38,119 4,441 42,560

CONFERENCE ATTENDANCE*

Registration Type Domestic InternationalTotal Verified

Attendance

Conference Attendance 1,879 411 2,290

Speakers 167 28 195

*Conference attendance numbers are included in Total Verified Attendance.


GEOGRAPHIC BREAKDOWN

CES Asia welcomed technology professionals from 70 countries, regions and territories.

TOP 10 COUNTRIES, REGIONS AND TERRITORIES WITH THE HIGHEST ATTENDANCE

Location Verified Attendance

Mainland China 38,119Japan 1,288South Korea 980United States 379Taiwan, China 273Hong Kong SAR, China 256France 170Thailand 135Singapore 129Germany 94

10.4% OF ATTENDANCE CAME FROM OUTSIDE MAINLAND CHINA

Mainland China38,119

South Korea980

Japan1,288

Taiwan, China 273

Hong Kong SAR, China256

Singapore129

Thailand135

France170

Germany94

United States379


INDUSTRY ATTENDEE PROFILES

SENIOR-LEVEL EXECUTIVES

Job Title Number of

Industry Attendees*Percent of

Industry Attendees*

C-Level Executive 484 1.5%

President/Founder 1,526 4.7%

Vice President/SVP/EVP 743 2.3%

General Manager/Director/Senior Mgr. 5,599 17.4%

Total Senior-Level Executives 8,352 25.9%

JOB TITLE BREAKDOWN

Job Title Number of


Industry Attendees*

Analyst 839 2.6%

Board Member 617 1.9%

Buyer 1,923 6%

Creative Professional 452 1.4%

Engineer 5,432 16.9%

IT/MIS Professional 513 1.6%Manager/Store Manager/Product Manager 3,874 12%

Manufacturer’s Representative 216 0.7%

Production Technician 414 1.3%

* “Industry Attendees” does not include media or exhibitor personnel.

Buying Organizations: 11.8%

Not Identified: 3.9%

Industry Affiliates: 84.3%

96.9% OF REPRESENTATIVES

FROM BUYING ORGANIZATIONS CAME

FROM ASIA


INDUSTRY ATTENDEE PROFILES

REPRESENTATION FROM BUYING ORGANIZATIONS

Type of OrganizationNumber of


Industry Attendees*

Buying Organization 148 0.5%

Corporate (Non-Retail) 983 3%

Distribution 938 2.9%

Retail 1,323 4.1%

Systems Integrator/Installation/VAR 416 1.3%

Total Buying Organizations 3,808 11.8%

Type of OrganizationNumber of


Industry Attendees*

Advertising and Marketing 2,404 7.5%

Analytics & Research 1,105 3.4%

Business Services 1,849 4.6%

Consulting 1,184 3.7%

Content, Media & Entertainment 765 2.4%

Design & Packaging 991 3.1%

Digital Health 252 0.8%

Education/Training 748 2.3%

Electronic Components 1,723 5.3%

Engineering/Research & Development 4,164 12.9%

Finance (Banking, Service, Insurance) 546 1.7%

Government Agency 334 1.1%

Healthcare/Pharmaceuticals/Biotech 339 1.1%

Manufacturer’s Representative 635 2%

Manufacturer (Non-exhibiting) 5,255 16.3%

Software Development/Publishing 1,450 4.5%

Telecom & Utilities 372 1.2%

Transportation, Shipping & Logistics 298 0.9%

Venture Capitalist/Private Equity/Investment 660 2.1%

*“Industry Attendees” does not include media or exhibitor personnel.

REPRESENTATION FROM OTHER INDUSTRY ORGANIZATIONS


EXHIBITOR HIGHLIGHTS

CES Asia 2019 showcased 522 exhibiting companies, including 122 international companies, across 20 product categories.

EXHIBITOR QUOTES

“We are excited about returning to CES Asia this year to demonstrate our latest advances in audio technology for the automotive industry. Many of these new offerings fit into our approach to ‘Audio for Life,’ which is all about Bose products extending well beyond audio reproduction for entertainment only, and moving into new areas where audio is used to positively impact many aspects of everyday live. We look forward to showing examples of what’s possible today and what’s coming in the days ahead.”

– Ken Jacob, Chief Brand Officer, Bose Corp.

“CES Asia 2019 has been very successful for Nu Skin Enterprises. This is our first effort to present our automated controlled environment agriculture technology to the world. Asia is a very important market for Nu Skin, so based on the tremendous success and interest in our products during the show we’ve decided to double our exhibition space for CES Asia 2020.”

– Brent Petersen, marketing and communications, Nu Skin Enterprises

“BoCo is changing the future. CES Asia provided us the platform to showcase our mission – to use advanced bone conduction technology to build a better relationship between people and sound.”

– Dr. Zhou Xinhong, CEO, BoCo

“CES Asia 2019 has given us a tremendous opportunity to exhibit our latest services and products to the world and communicate with clients and industry leaders.”

– Mr. Tan Choon Lim, Chairman of Desay SV


EXHIBITOR HIGHLIGHTS

NOTABLE COMPANIES FROM MAINLAND CHINA

NOTABLE INTERNATIONAL COMPANIES


MEDIA HIGHLIGHTS

CES Asia 2019 attracted 1,517 members of the media from 28 countries, regions and territories, resulting in 18,712 global media hits across major print, broadcast and online outlets.

MEDIA ATTENDANCE

Registration Type Domestic International Total Verified Media

Media* 1,383 134 1,517

*Total media includes 117 Industry Analysts, 28 of which were from outside mainland China.

COVERAGE HIGHLIGHTS

“More than 80 companies showed off vehicle technology at the Consumer Electronics Show in Shanghai, filling two of the six conference halls and forming the largest product category at the annual gathering.” – CNN Business

“Automakers from around the world competed to showcase future cars equipped with innovative technologies including artificial intelligence (AI), virtual reality (VR) and 5G at CES Asia 2019 in Shanghai in a bid to meet consumers’ changing needs.” – Global Times

“As a premier event in consumer technology in Asia, CES Asia 2019 attracted more than 550 industry leaders of all sizes to exhibit their latest advances in transportation technology, artificial intelligence, 5G and other fields.” – People’s Daily

“Originated in Las Vegas, USA, this exhibition has developed rapidly over the past five years after introduced to China. Starting with only 1.5 halls at the inaugural show to this year’s six halls , CES Asia has become a carnival for thousands of enterprises to showcase their latest technological advances, build their brands and connect industry resources.” – auto.ifeng.com

STRATEGIC PARTNER MEDIA PARTNERS

http://auto.ifeng.com


SPEAKER HIGHLIGHTS

CES Asia 2019 featured 195 high-profile global and regional speakers to discuss some of the industry’s most pressing topics like 5G, AI, future mobility, travel and tourism, fashion and more.

Top executives presented their insights and visions for the industry’s future at CES Asia 2019, with presentations from:

• Ablimit AblikimVice President Lenovo Group

• Annemiek BallestySVP & Managing Director Greater ChinaFossil Group

• Raymond Charles BierzynskiExecutive Vice PresidentChery Automotive Co., Ltd.

• Leo ChenChairman and President Tuya Inc.

• Jack ChengCo-Founder and EVP NIO

• Lung ChuVice President & SEMI China PresidentSEMI

• Ker GibbsPresidentThe American Chamber of Commerce in Shanghai

• Wong HongPresident, Greater China and SingaporeDelta Airlines

• Dr. Chang HuangCo-Founder and VPHorizon Robotics

• Helen HuangPresident Greater ChinaMSC Cruises

• Nobu IdePresident and CEOWacom

• Danil KerimiHead of Centre for the Fourth Industrial Revolution ChinaWorld Economic Forum

• Daniel KirchertCEOBYTON

• Chuangang LiCorporate Vice PresidentConsumer BusinessGroup Vice PresidentiFLYTEK Co.,LTD

• Shaofang LiVice PresidentEasyhome

• Thomas OwsianskiPresidentAudi China

• Chen TongChief Health OfficerIBM China

• Bruce WangCSOORIONSTAR

• Ning WangPresidentChina Electronics Chamber of Commerce

• Jason WuCreative DirectorJason Wu

• Guanhong XiePresident1MORE Technology Co., Ltd.

• David XuExecutive Vice PresidentBosch (China) Investment Ltd.

• Mingqiang Xu Chief Technology OfficerMicrosoft (China) Co. Ltd.

• Shao Yang Chief Strategy OfficerHuawei Consumer Business Group

• Kyounglim Yun EVP and Head of Open Innovation Strategy Division, Hyundai Motor Group

• Hejuan ZhaoFounder and CEOTMT Post Group


SHOW MANAGEMENT

INTERNATIONAL CES (SHANGHAI) EXHIBITION CO., LTD. AND CTA

International CES (Shanghai) Exhibition Co., Ltd. is a wholly foreign-owned enterprise by the Consumer Technology Association (CTA®), North America’s largest technology trade association. CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the largest, most influential tech event on the planet.

SHANGHAI INTEX EXHIBITION CO., LTD.

Taken independent in July 2016, Shanghai Intex Exhibition (Co., Ltd.) was originally founded in 1995 as the pioneering exhibition organizing business of Intex Shanghai, the first joint venture venue management business in Shanghai. Shanghai Intex is jointly overseen by the China Council for the Promotion of International Trade (CCPIT) Shanghai and PNO Exhibitions, giving it the perfect combination of domestic and international resources. Over the last 20 years, Shanghai Intex has organized more than 100 tradeshows and over 1000 conferences, with a sum total show space in excess of 2 million square meters. Shanghai Intex runs a number of internationally renowned exhibitions covering the music industry, healthcare, lifestyle, advanced manufacturing, public transportation, floriculture, consumer electronics, technology and more.

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