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AT&T Showroom:LED Enhanced RetailMichael Braun, Sofia Calicchio, Anurag Garikipati, Dysen Neeb, Laura Wolfe

July 16, 2015

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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Today’s Presentation

The LED-Enhanced Retail Store Michael Braun

Why the AT&T Showroom? Laura Wolfe

How It Works Anurag Garikipati

Value of the Showroom Sofia Calicchio

Payment Structure/Product Details Dysen Neeb

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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The LED-Enhanced Retail Store

Customer UE

Communication Enhanced LED

Retail Store Computer

AT&T Network

Michael Braun

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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The LED-Enhanced Retail Store

Retail Store Customers

Immediate Interactivity Product Specific InformationLong Tail Shopping ModelUnified Shopping Experience

Retail Store Employees

Detailed Customer InformationModular Product Presentation Immediate Customer Service

Consumer Behavior Data

http://www.v3wall.com/wallpaper/1920_1200/1010/1920_1200_20101027083013458304.jpg

http://synchrony.cincom.com/wp-content/uploads/2011/07/sy_productpg_retail.png

Michael Braun

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

© 2011 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.5

“Expanding upon the IoT solutions currently available today – What kind of new connected devices would you like to see, or what can we connect to the network that has never been connected before?”

- The Innovation Pipeline Executive Challenge

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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Why the AT&T Showroom?

LED TechnologyUses 25%-80% less energy than incandescent bulbs

Last 3-25 times longer than incandescent bulbs

49 million installed in US in 2012

Existing InfrastructureAT&T Retail Stores

Sensity and Cisco relationship for Smart City Applications

Big Data

AT&T Integrated Cloud

Connecting the WorldEvolution of Interaction

30 Billion connected devices by 2020

Engaging the next generation of consumers

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

Laura Wolfe

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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How it Works: Stores

Stores install AT&T Showroom technology and connect devices to central unit• Sensors embedded in LED lights – source power from the socketSensors detect customers with AT&T Showroom• Sends out alerts to the customer, personalizing the shopping experience • AT&T M2X and Flow technology create machine-to-machine

communication links between customer device and the sensors• M2X provides data gathering software: links device to sensor• Flow provides processing software: selects appropriate data for

customer

Anurag Garikipati

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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How it Works: Customers

AT&T customers have a preloaded AT&T Showroom app• All other mobile customers download

from App Store or Play StoreCustomer enters shopping preferences and common stores• Preferred stores and products send alerts

to customer Valuable customers receive special discounts and deals from store

Anurag Garikipati

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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Value of our Idea

Changing Brick and Mortar Retail Experience• Stores threatened by online shopping– Need to update to today’s connected shopper

• LED lights to be added

Value of AT&T Showroom App• Collect large amount of data on customer habits– Who comes in– What they are buying– What products they look at

Sofia Calicchio

LED-Enhanced StoreLED-Enhanced Store Why the Showroom? How it Works Value Product Details

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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Value of our Idea

Why stores want it:• Connectivity without losing personality• Consumer data through Showroom AppWhy consumers want it: • Data put into app willingly makes shopping more personalized• Receive discounts or promotions through app – rewards systemWhy AT&T wants it:• Improving existing IOT– AT&T sensors & Location Based Services

• Showroom App Data assists their own retail stores• Expansion into a rapidly evolving market

Sofia Calicchio

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

28,443,856 Small Businesses

in the U.S.

962,085 Small Businesses in

Georgia

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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Payment Structure

Similar to a phone plan• Initial technology and setup charge followed by monthly

service charge• Charged to the store using our serviceBenefits of AT&T Phone Plan:• Combine Showroom bill and phone bill to provide a discount

on monthly bill

Dysen Neeb

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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SecurityProblem:• Obtaining data with customers consent• Data Protection Act & Electronic Frontier Foundation -

“Defending Your Rights in the Digital World”

Dysen Neeb

LED-Enhanced Store Why the Showroom? How it Works Value Product Details

Solution:• Universal app gives customers

control• Customer selects what data is

shared • ex. Disney Magic Band and

College Football Hall of Fame Access Badge

© 2015 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.AT&T Proprietary (Internal Use Only). Not for use or disclosure outside the AT&T companies except under written agreement.

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Questions?