Customer relationship management (CRM)

Features and Benefits of a CRMBy : Khawar NehalDate : 10 September 2014Dubai Computer Serviceshttp://dubai-computer-services.com

Customer relationship management (CRM)

CRM is a method which manages a company’s interactions with customers, clients and sales prospects.

Customer relationship management (CRM)

The method uses technology to organize, automate, and synchronize marketing and sales activities, customer service, and technical support.

Customer relationship management (CRM)

The main goals of a CRM implementation are to : Find, attract, and win new clients. Nurture and retain useful clients which the

company already has. Get former useful customers back as clients. Reduce the costs of marketing and client

service.

Customer relationship management (CRM)

Customer relationship management is a company-wide business strategy which includes all the departments. The reason is that all departments are directly or indirectly part of the customer's experience.

Benefits

Quality and efficiencyDecrease in overall costsDecision supportEnterprise agilityCustomer Attention

ATRC IMP's role

ATRC IMP's role in the CRM design and implementation for your organization include :

Managing the challenges involved Sorting out complexity of the solutionsMaking it user friendlyIntegration with existing and planned systemsGuaranteeing a profitable projectManaging security

CRM Tasks

Some of the tasks that a CRM system manages include :

Sales force automationMarketingCustomer service and supportAppointmentAnalyticsCollaboration between departments

Sales force automation

Sales force automation (SFA) streamlines all phases of the sales process.

This, minimizing the time that sales representatives need to spend on each phase.

This allows a business to use fewer sales representatives to manage their clients.

Marketing

CRM systems help identify and target potential clients and generate leads for the sales team.

A key marketing capability is tracking and measuring multichannel campaigns, including email, search, social media, telephone and direct mail.

Customer service and support

Service and support is improved by making sure that customers do not keep calling to repeat the same issue over and over. The CRM tracks the issue and gets someone on it. So a response is provided before the next call.

Appointment Management

Setting and meeting appointments with customers is extremely important. The CRM makes sure all people and tasks to be done are done so initial contacts are of high quality.

Analytics

Analytics let companies monitor and understand client actions and preferences based on the data available in the CRM.

Collaboration

Usually separate company departments are not in a lot of communication. The CRM forces people in different departments to collaborate on the customer's issues.

Collaboration

For more information please contact Email : crm@dubai-computer-services.comVoice : 971-55-639-8386P.O. Box 242512, Dubai, UAE.Or visit our web page : Dubai Computer Serviceshttp://dubai-computer-services.com