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Using Digital Tools to Start

Conversations

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Questions we will answer

1. What role does my online presence play in starting conversations with expanding and relocating companies?

2. How do users really interact with websites, GIS websites, digital campaigns, and mobile versions?

3. What goals should I set for conversion from digital to the real world?

4. How can I perform a self audit of my own website?5. How much does having a high-converting digital presence cost, in terms of

time and money?

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Your digital presence is the first line of engagement for the majority of your prospects.

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On average, it has 175 interactions per conversation you have with a company.

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How do users really interact with websites, GIS websites, digital campaigns, and mobile websites?

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Eye tracking of Amazon .com

http://www.fastcodesign.com/3025318/asides/eyetracking-study-reveals-what-people-actually-look-at-when-shopping-online?partner=rss

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Eye tracking of Bing.com

http://www.fastcodesign.com/3025318/asides/eyetracking-study-reveals-what-people-actually-look-at-when-shopping-online?partner=rss

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Digital Ads: PPC and Natural Listings

http://www.versio2.com/blog/bid/295970/The-State-of-Paid-Search-Marketing-in-2013

6%

94%

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Website Home Pages: Ex 1Time on site: 1:19

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Website Home Pages: Ex 2Time on site: 3:55

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What are users clicking on?

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What are users clicking on?

1.

2.3.

Bounce rate: 71% to 54%

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GIS Interfaces: Ex. 1Time on Site: 5:02

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GIS Interfaces: Ex. 2Time on Site: 10:07

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What are users clicking on?Time on Site: 10:07

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Mobile Websites Interfaces: Usage

Projected% Mobile Traffic, 2015: 50%

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Criteria Atlas uses to review our own digital creative

1. How well does the design drive conversion to conversations? How does it do it specifically? (30%)

2. How well does the design correspond do responsive (IPhone) sizes? (30%)

3. How much is the website on brand? Does it connect in the right way to the existing branding or brand storm? (20%)

4. What are the new widgets or custom features that are present in this design, and how well are they executed? (10%)

5. Are all of the features and navigation elements required in the scope present in the design? (10%)

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Benchmark Metrics to Judge Your Own Digital PresenceMetric Low Performing High Performing

Natural Search CTR (First Position) 30% 60%

Paid Search CTR .55% (9) 7.11% (1)

Website Traffic / Mo. 500 Unique Visits/Mo.

25,000 Unique Visits/Mo.

Inquiries 1 / 350 Unique Visits 1/50 Unique Visits

Website Bounce Rate 75% 30%

Time on Site (Standard Web) 1 Minute 5 Minutes

Time on Site (GIS) 5 Minutes 10 Minutes

Over $2,500,000 3 1,425

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So what does it cost in terms of time and $ to maintain a digital presence that drives conversations?

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How much does it cost to have a high performing digital presence?

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So what does it cost in terms of time and $ to maintain a digital presence that drives conversations?

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So what does it cost in terms of time and $ to maintain a digital presence that drives conversations?

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Thank you! Contact information:

Atlas Advertising

Ben Wrightt: 303.292.3300 x 210

benw@Atlas-Advertising.comwww.Atlas-Advertising.comLinkedIn Profile | LinkedIn Group |

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