AT E L I E R L U M I K H A D ATA A C Q U I S I T I O N & M A N A G E M E N T

D A T A

Atelier Lumikha develops integrated data programs that engender a virtuous cycle of data collection, management,

and use to achieve our clients’ business objectives.

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• Businesses grow by identifying and locating qualified prospects in the buying window for their particular product or service.

• Atelier Lumikha’s Data Services address the needs of B2B and B2C organizations by acquiring and managing data. We also help businesses locate promising pockets of data with innovative approaches for pull marketing initiatives.

• With highly tenured management and administrative staff, Atelier Lumikha’s team locates, acquires, and manages customer data using standard customer relationship management platforms.

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1 2 3 4Plan Aquire Manage Deploy

Target Research

Target Data Profile

Acquisition Strategies

Project Planning

Data Mining

Data Capture (Web)

Data Purchase

Online Pull Campaigns

Referral Campaigns

Customer Relationship Management (CRM)

Data Append

Online Verification

Televerification

Telequalification

Outbound Email for Traffic and Data Collection

Drip Email Campaigns for Prospect Engagement and Customer Acquisition

Voice Campaigns for Data Surveys and Customer Acquisition

Hybrid Projects

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D ATA P R O G R A M P L A N N I N G

• Beginning with target research, Atelier Lumikha works with existing data and client objectives to create a clear, actionable profile that guides subsequent program activity.

• With a clear picture of the data profile, we collaborate to understand how best to acquire the data and build a program together with a plan to retrieve and manage your data.

• Our projects are captured in Trello for transparent management using Scrum techniques to manage our activity for nimble service delivery and complete accountability.

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2

D ATA A C Q U I S I T I O N

• Atelier Lumikha provides conventional approaches to data acquisition:

• Dedicated or shared resources for online data mining denominated in 10 hours/month increments

• Dedicated or shared resources for telesurveys/televerification denominated in half and full-time monthly

• We offer more complex approaches that span the range of our back-office capabilities:

• Online pull campaigns that leverage attractive content, social media, social media advertising, Adwords, and Bing Ads.

• Referral campaigns, online surveys, email campaigns designed to attract traffic for data collection.

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3

D ATA M A N A G E M E N T

• All clients benefit from an online, dedicated CRM platform to ensure data integrity, security, as well as full access and transparency.

• Data capture inevitably requires additional work to append records with additional information using both online and tele- verification to gather additional and more detailed information.

• Lumikha reviews gathered data to segment and/or analyze the data to make it more actionable for later deployment.

• For all active campaigns, Lumikha provides weekly reporting for key acquisition metrics like source, geography, category, as we as updates via append and verify.

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4

D I R E C T M A R K E T I N G

• As your data accrues, Atelier Lumikha can put your data to work to drive traffic, conversions, engagement, and/or usage:

• Outbound email campaigns segmented for maximum value.

• Social campaigns targeting your audience.

• Drip email/SMS campaigns for prospect and client engagement.

• Beyond online deployment, Atelier Lumikha’s team includes outbound resources for surveys, customer acquisition, and pro-active support.

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N O W S E R V I N G

M A R K E T F O C U S

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Start-Ups Rapid expansion brings scaling challenges: new processes, new customers, expanded staffing requirements. Lumikha addresses these challenges with rapid resource deployment and process mapping and management.

EntrepreneursIndependent business people face the infinite inbox of tasks ranging from answering the phone to prospecting for new business to billing. Lumikha gives busy entrepreneurs the breathing space to concentrate on high-value work.

Authors/CoachesAuthors and coach must develop and package expert knowledge, promote new content, and continually seek out their audience to fill their pipeline. Lumikha provides assistance with online learning, content promotion, lead generation.

B2B AgenciesBusiness services agencies seeking either local and global clientele require extensive support from marketing to support. Atelier Lumikha’s service quiver supports the entire customer life-cycle.

Recruiting AgenciesEffective recruiting firms manage both client and talent prospecting to develop pipelines at both ends of the process. Data collection, management, and prospect engagement means firms can focus on quality and fit for their clients.

Marketing AgenciesAs the spectrum of marketing services expands to encompass deep and broad campaigns across many media, Atelier Lumikha helps marketing agencies offload basic tasks to focus on strategic and creative concerns.

P H O T O C R E D I T S

Atelier Lumikha uses Unsplash royalty free images. Here are the photo credits in order of appearance:

1. Photo by Samuel Zeller on Unsplash

2. Photo by Clay Banks on Unsplash

3. Photo by Boris Smokrovic on Unsplash

4. Photo by Farhan Siddicq on Unsplash

5. Photo by Baptiste C David on Unsplash

6. Photo by Mike Wilson on Unsplash

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T H A N K S !

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