“At Ball, we do it All”

Prepared for David BallMay 1, 2015

What you told us…• You are a complete auto repair service center

• Tires• Brakes• Alignment• Towing• Lower and lift kits• You can service foreign, domestic and trucks

• There are 8 bays available at your facility

• You are currently servicing about 100 cars per month

• Your goal is to service about 5 more cars per day

• Source: David Ball & Craig Allen

What I found out about your industry

•On average any single location will perform approx. 19 Oil and Lube jobs per week with an average ticket of $30.00 (represents the smallest ticket item on average.*)

•A/C repair can carry the largest average ticket of $276.00 and represent an average 7.9 jobs per week during the summer months.*

•Americans spend on average $1209 per year when taking their cares to dealerships as opposed to $903 when only getting service by independent shops**

•“The ‘new normal’ among consumers is to make due with automobiles long after they’ve lost that new car smell…hanging onto their current vehicles for at least 50,000 more miles…”Time Moneyland

*Repair market industry Profile **automd.com

Our Market Auto Repair PotentialAmerican’s spend more than $36 billion annually to

have their cars serviced (www.cbsnews.com)

The Coachella Valley represents .136% of the US Population

The total annual Auto Repair market in the Coachella Valley is approximately $48,960,000

Source: US Census Bureau

One Share Point in the Coachella Valley Auto Repair Market:$489,600 Annually

Competitive Landscape

•YP.com returns 1006 responses for “Auto Repair Centers” in the Coachella Valley alone

•This is the choice the consumer has to make when an auto repair center has not properly branded themselves in the mind of the consumer BEFORE they need your service.

Be Known before you are needed!

The Big Idea – Kickoff JUNE -Recycled Ride!

• The community nominates someone in need of a refurbished car courtesy of Ball Automotive Tire & Auto Care Center

• Schedule commercials on KCLB, promote online and data capture emails from entrants

• Community Involvement recognizing Ball Automotive Tire and Repair as sponsor of the refurbished car giveaway – Recycled Ride!

The Big Idea – Details-Recycled Ride!

• Ball Automotive to purchase a car at auction• Fix up the car to make it drivable• Partner with a paint shop for a paint job• Paid registration for one year• Dayna and Craig or David to read nominations and pick a winner• Announce winner on air 6/26 during the 5pm drive hour

PROMOTION:• Promotion to run 6/1 – 6/25• (50) :15 second billboards promoting “Recycled Rides” Monday-Friday 6A-7P• (50) :30 second commercials promoting “Recycled Rides” Monday – Friday 6A-7P• Banner ads on 937KCLB.com for the month of June

Total Investment: $0

The Big Idea – June 2015 – May 2016AUTO TIP OF THE DAY• (20) Auto tip of the day :60 second commercials recorded by David to air 1x each day

Monday – Friday at a designated time• (20) Free Beer and Hot Wings (1) :15 second billboard each day and (1) :60 second

commercial each day Monday – Friday (already contracted)• (40) :60 second commercials each month Monday – Thursday 6A-7P (two weeks each

month)• (40) :60 second commercials each month Monday – Sunday 6A-12A (two weeks each

month)

Total Investment per month: $2,283Total Commercials per month: (120) :60 second and (20) :15 second commercials per month

What gaining more market share in the Coachella Valley means to you…

• As we learned $350 is an average value of a car repair ticket

• You indicated you would like to see at least 5 new cars a day in your auto repair shop. If Ball Automotive Tire & Auto Care Center gained at least (5) new vehicle repairs per day, on average per month over a 12 month period, the value would be $455,000.

• 5 cars per day @ $350 = $1,750 per day• $1,750 x 5 work days per week = $8,750• $8,750 per week x 52 weeks = $455,000

• Desert Radio Group will raise your profile and can help bring you these new auto repair customers. If you gain $455,000 in new revenue after investing $27,396 with Desert Radio Group, can help you achieve a 17 to 1 R.O.I.