asug georgia chapter keynote
TRANSCRIPT
Brandon M Lage
UX Practice Lead, Dickinson + Associates
Strategic User Experience
SAP UX Strategy Technology Overview Lessons Learned SAP UX Explorer Closing Thoughts
Agenda
New UX starts with Design Thinking
Started with Hasso Plattner (SAP) driving the principals taught by Tim Brown (IDEO)
Genesis of Hasso Plattner School of Design at Stanford
Began working in to the culture at SAP
Now drives many discussions, including those around UX
SAP UX Strategy
What is Design Thinking?
An approach to problem solving with a suite of tools designed to promote innovative, not incremental solutions.
Focused on understanding the human side of things.
Structured yet flexible
Iterative and collaborative
Design Thinking is an incubator for disruptive innovation
SAP UX Strategy
Examples of Design Thinking
Thomas Edison Well known for: 1093 patents
including the light bulb and phonograph
Key learnings: Light bulb unsuccessful on its
own Phonograph re-purposed by
consumers
SAP UX Strategy
Examples of Design Thinking Apple Inc
Well known for: Manufacturer of Mac, iPod, iPhone, iPad, various software. $170 billion revenue in 2013.
Key learnings: With iPod, Steve Jobs developed
a product we didn’t know we needed until it was in our hands.
Users may not know what they need. OBSERVE
SAP UX Strategy
Design Thinking and the new UX
How does this apply to user experience?
What does out innovative solution look like?
What criteria must be met by our applications?
How can we best meet the needs of our users?
SAP UX Strategy
SAP UX Strategy
Feasible
Design must be technically feasible
SAP UX Strategy
Feasible
Design must be technically feasible
SAP UX Strategy
Feasible
Design must be viable for the business
Viable
SAP UX Strategy
Feasible
Design must be viable for the business
Viable
SAP UX Strategy
Feasible
Viable
This worked for many years Technically feasible products
filling a viable business need
SAP UX Strategy
Feasible
Viable
But something is missing…
What makes these applications so popular?
They are simple, powerful and desirable
SAP UX Strategy
SAP UX Strategy
Feasible
Viable
Desirable
SAP UX Strategy
Feasible
Viable
Desirable
Design Thinki
ng
The picture today
In 41 years…
SAP has used 20+ UI technologies…
That are used across 400,000 SAP GUI screens
The SAP GUI came out in the early 90s!
SAP UX Strategy
Why does an update take so much time?
Massive number of screens and transactions
Short technology cycles. How many new mobile devices have you had since the mid-90s?
High level of functionality and customization makes upgrading almost impossible
SAP UX Strategy
Design Thinking results in three phased approach to a new SAP UX New – All new applications will have a consumer grade UX
Renew – Broadly used scenarios in SAP GUI will be updated with a refreshed UX
Enable – Tools provided to customers so they can tailor their own solutions
SAP UX Strategy
Design Thinking results in three phased approach to a new SAP UX
SAP UX Strategy
We Have Come a Long Way…
SAP UX Strategy
Technology Overview
SAP Fiori UX
A collection of apps with a simple and easy to use experience for broadly and frequently used SAP software functions that work seamlessly across devices.
Technology Overview
Simple
1-1-3 Focus: One User One Use Case Three Screens
Responsive Patterns Controls Content
Technology Overview
Types of Fiori Applications:
Technology Overview
502 Apps in the Fiori Library
SAP Screen Personas 2.0 (Production) 3.0 (Ramp Up) Simplifies existing SAP screens by allowing user based customization without the
need for a developer
SAP Dynpro technology
Browser based
Minimal Infrastructure (Installs on Netweaver Gateway)
No Silverlight requirement as of 3.0
Technology Overview
SAP Screen Personas 2.0 (Production) 3.0 (Ramp Up)
Technology Overview
Personas delivers productivity through personalization
Technology Overview
Fiori and Personas work together to enhance usability
Technology Overview
What have we learned over the last 5 years in SAP UX?
Lessons Learned
What have we learned over the last 5 years in SAP UX?
1. Design to be online Offline spirals out of control quickly Sync problems and data integrity risk
Lessons Learned
What have we learned over the last 5 years in SAP UX?
2. Keep logic off devices Let SAP do what it does best “If it works in ECC we can make the users love it”
Lessons Learned
What have we learned over the last 5 years in SAP UX?
3. Stick to standard protocols and responsive code Adopt standard communication protocols (OData) Build responsive apps. Devices WILL change.
Lessons Learned
What have we learned over the last 5 years in SAP UX?
4. Hire a designer This is uncharted territory for many IT departments Design expertise needed from day one
“If you think good design is expensive, you should look at the cost of bad design.” Dr. Ralf Speth, CEO of Jaguar
Lessons Learned
What have we learned over the last 5 years in SAP UX?
5. Get used to iterations UX development is agile, not necessarily ASAP Requirements will be fluid
Lessons Learned
How to roll out a new UX strategy… Not like this….
Like This!
Lessons Learned
SAP Re-launched the UX Explorer
Learn about UX strategy
Access demo content and technology information
Stay up to date on the latest in UX
Find it here: https://uxexplorer.hana.ondemand.com/
SAP UX Explorer
Dickinson + AssociatesWe Are:
Focus: Delivery of quality SAP Business Suite, BI/Analytics, and
Mobility consulting services to customers across North
America, Europe, and Asia.
Our People: A team of 140+ full-time SAP professionals reflects the ideal mix
of years of relevant business knowledge, very strong SAP
credentials, and solid communication skills. Our team has an
average of 15 years SAP and 19 years business experience.
Offices: Chicago, IL (Headquarters)
Satellites: New York, NY | Scottsdale, AZ | Cincinnati, OH
We are:
Brandon Lage
Connect with me on LinkedIn
Join the LinkedIn SAP UX Group
www.dickinson-assoc.com/fiori
Thank You