International Destination ExpoApril 4 -7, 2013

Dubai

Welcome to 21st Century Arabia

For more information visit www.ASTA.org/IDE

DISCOVER WHY THE KEY TO INCREASING SALES TO ARABIA IS

Experience for yourself how mystical desert adventures, sumptuous luxury, bustling markets, ancient culture and modern accommodations will take your clients’ breath away and far exceed their (and your) expectations.

IDE is a destination training program like no other, where you’ll not only learn how to sell the destination … you’ll live it. Better still, you’ll make personal connections with local suppliers you won’t meet at any other tradeshow while building profitable long-lasting relationships with the people who will make your clients’ dreams come true.

Dubai’s top guides will escort you through the city’s ultra-modern properties and historical attractions, ensuring that you experience the real Dubai—from cultural offerings to desert treks, exotic markets to high-end shopping and a culinary experience guaranteed to thrill your taste buds.

ASTA’s IDE equips you with the crucial tools and vital know-how you need to close the sale. You’ll pick up insider knowledge that will help your clients consider Dubai for their next vacation and once there, explore everything Dubai has to offer. You’ll leave with more than memories—you’ll bring home a wealth of experiences, personal on-the-ground supplier contacts and an enthusiasm for your newfound niche that will shine through when talking to clients. An enthusiasm that translates into more business.

At ASTA’s IDE, you’ll take part in top-ranked training seminars that take you beyond the classroom. You’ll get real-life experiences to share with your clients. But more than that, ASTA’s industry-recognized certification helps you secure new clients upon your return home. Visit www.ASTA.org/IDE for more details.

BENEFITS OF ATTENDING

ӹ Dubai Destination Specialist certification. IDE’s on-site education means you return home with an expanded, professional portfolio and an edge over the competition

ӹ Lasting, profitable business and personal relationships with local suppliers

ӹ First-hand destination knowledge thanks to complimentary sightseeing and deeply discounted pre- and post-tours

DEFINITELY DUBAI.

REGISTERRegister at www.ASTA.org/IDE Before Sept. 28, 2012 After Sept. 29, 2012

ASTA/NACTA $299 $359Non-member $339 $399Guests $389 $429

What’s included in your registration ӹ Focused, destination education sessions you can’t find anywhere else ӹ Personal connections with local suppliers on the exhibition floor and throughout the event ӹ Admission to three lavish evening networking events ӹ Complimentary sightseeing and specially priced pre- and post-tour options ӹ Reduced airfare on the incomparable Emirates, the Official Airline of IDE Dubai

AIRKnown for its unparalleled service and amenities, Emirates, the official airline of ASTA’s International Destination Expo, is pleased to offer 30 percent off published market fares in Business and Economy class exclusively to registered attendees.

HOTELSFrom iconic luxury properties to cheerful hotels for those on a budget, Dubai has it all. Designed to meet your specific needs, IDE delegates can choose from select properties in such well-known areas as Sheikh Zayed Road, Jumeirah Beach, the Palm, Dubai International Financial Center, Business Bay or Deira.

Official functions will be held at the iconic Madinat Jumeirah. Along with Jumeirah – Madinat, experience these specially selected IDE hotels.

Jumeirah GroupJW Marriott MarquisIntercontinental Dubai FestivalPullman HotelsCrown Plaza

PROGRAM

Thursday, April 4

Half-day Sightseeing

General SessionHosted Evening

Friday, April 5

Education SessionsTrade ShowHosted Gala Evening

Saturday, April 6

Education SessionsTrade ShowIDE 2014 Host Gala Dinner

Sunday, April 7

Half/Full–day Sightseeing

Visit www.ASTA.org/IDE for updated schedule of events and session descriptions.

Supporting sponsors

Dubai Gold/Spice Souk - Souk is the Arabic word for market and a visit to one is an essential part of the Dubai experience. The Gold Souk will impress guests with its hundreds of shops lined with row upon row of gold jewelry. The picturesque alleys of the Spice Souk are extremely popular and filled with a variety of spices.

Burj Khalifa Downtown - Visit the observation deck on the 124th floor for an inspiring view of Downtown Dubai. Standing 818 meters tall (2,684ft) with 163 floors, it’s the world’s tallest building and the tallest structure ever built. Burj Khalifa serves as the centerpiece of the Downtown Dubai complex, featuring spectacular hotels, shopping and entertainment.

Burj Al Arab - Designed to resemble a billowing sail, the Burj Al Arab Hotel soars to a height of 321 meters (1053ft), dominating the Dubai skyline. Situated on a man-made island in the sea, this iconic building is the most photographed structure in the city.

The Walk-Jumeirah Beach - The Walk at Jumeirah Beach Residence is Dubai’s only ocean-front, outdoor shopping experience. Visitors are treated to breathtaking views of the Arabian Gulf and the chance to indulge

themselves with world-class shopping. The Walk brings the high-street to Dubai.

Dubai City Tour - A three-hour guided bus tour provides the perfect overview for this bustling city. The tour takes in Dubai’s newest landmarks (Burj Khalifa, Burj Dubai, Atlantis on the Palm, etc.), as well as a stop at the beautiful Jumeirah Mosque, before heading for a drive along Jumeirah Beach Road and the final destination—Dubai Creek, the lifeline and pulse of the city. Stroll through the narrow lanes of the historic Bastakiya area, and then on to the Al Fahidi Fort, which houses the Dubai Museum. Leave the textile souks behind and cross the creek on an Abra (water taxi) to explore Dubai’s traditional souks, stocked with spices, herbs, incense and traditional handicrafts.

Evening Desert Safari - Escape the hustle and bustle of the city and take a ride into the enchanting desert. This tour departs in the afternoon and crosses the desert of Dubai. An exciting dune drive provides ample opportunity for photos as does the first stop--a camel farm! The drive continues across the desert with yet another short stop to watch the sunset before reaching the campsite, where guests will have the opportunity to enjoy a camel ride and sand boarding and

even try out a henna design on their hands or feet. After working up an appetite, enjoy a delicious barbecue dinner and shisha (the famous Arabic water pipe).

Sample Activities: ӹ Group pick-up by 4-wheel drive at hotel ӹ Dune bashing through the desert (20-30

minutes) ӹ Sunset photography ӹ Camel rides ӹ Belly dancing ӹ Henna painting ӹ Hubblee bubblee (shisha) ӹ Arabic coffee (gahwa) and fresh dates ӹ Traditional costumes ӹ Unlimited soft drinks, tea, coffee and

mineral water, buffet dinner and barbecue (vegetarian fare available on request)

Seawings Aerial City Tour - Seawings seaplane tours offer guests the opportunity to take an aerial sightseeing tour of Dubai in a Cessna 208 Caravan amphibian aircraft. The World Islands, Palm Islands, Jumeirah Beach, Dubailand, Sports City, Burj Al Arab, Burj Dubai, Maritime City, Port Rashid and Festival City are some of the popular tourist sites which will be seen.

SIGHTSEEING / PRE- AND POST-TOUR OPTIONS

Dubai is 21st Century Arabia. Discover this modern city steeped in ancient culture while attending IDE and experience the tours, attractions, shopping, dining, desert activities, history and sites that will beckon clients to this magical land. No other conference places you “in the field” with a series of complimentary sightseeing adventures that introduce you to the real Dubai. Bring home lasting memories that will serve as your personal destination specialist credential. Dubai has put together exciting sightseeing and pre- and post-tour options.

ART AND CULTUREDubai Museum - Al Fahidi Fort - The Al Fahidi Fort, which was erected around 1787 to defend the city against invasion, offers a fascinating insight into the city’s rich history and cultural heritage. Renovated in 1971 for use as a museum, its colorful life-size dioramas vividly depict everyday life in the days before the discovery of oil. Galleries recreate scenes from the Creek, traditional Arab houses, mosques, the souk, date farms and desert and marine life.

Dubai Jumeirah Mosque - The Jumeirah Mosque is one of the only Mosques open to non-Muslims for special tours and provides visitors with insights into Islam. As one of the largest and most beautiful Mosques, it is a spectacular example of modern Islamic architecture.

Bastakiya - The old Bastakiya district is a step back in time to the days before electricity and air-conditioning, where traditional courtyard houses were cooled by wind towers. The Bastakiya district, with its narrow lanes and tall wind-towers, gives a tantalizing glimpse of old Dubai. The surrounding historic buildings are home to museums, galleries featuring local artists, restaurants and markets.

Bab Al Shams - Al Hadheera Restaurant Situated some 45 km south of Dubai, this tranquil heaven has all the amenities. Experience the wide expanse of the desert and the magic of lively entertainment at the region’s first open-air, traditional Arabic desert restaurant.

GOLFAl Badia Gold Course - Intercontinental Festival City - The 18-hole, par-72 Al Badia course was designed around an oasis theme by internationally renowned golf architect Robert Trent Jones II. The championship course features abundant water, rivers of sand and plants indigenous to the Arabian Gulf. Providing a challenging round for the seasoned golfer, Al Badia is also welcoming for the recreational player.

Emirates Golf Club - Emirates Golf Club sports two championship courses, including a friendly yet testing 9-hole, par-3 course. Redesigned by golf legend and six-time major winner Nick Faldo, Emirates Golf Club’s second course, The Faldo, combines a stunning visual design with the nuances and challenges of any championship course. The Emirates Golf Academy boasts numerous practice facilities and two driving ranges.

Dubai Creek Golf & Yacht Club - The par-71 course is a memorable journey from the first tee to the eighteenth green. The superbly manicured, undulating fairways are demarcated by mounds, date and palm trees, and by water. Apart from the Creek, which comes into play on at least four holes, several artificial lakes add to the beauty and difficulty of various other holes.

SHOPPING Dubai Mall - The Dubai Mall is the world’s largest shopping mall in terms of square footage. A key centerpiece is the Dubai Aquarium, which with 10 million liters of water and 33,000 living animals, representing more than 85 species, is an experience not to be missed. The mall is comprised of 1,200 shops and is home to just about every major fashion brand in the world.

Mall of the Emirates - Guests will find designer brands to teen fashion, furniture, electronics, accessories, jewelry, shoes, bags, toys and books. Experience the only shopping mall which accommodates an indoor ski slope. Ski Dubai is the Middle East’s first indoor ski resort and offers an amazing snow setting in which to enjoy skiing, snowboarding and tobogganing … or a good snowball fight.

Wafi - Wafi is a unique destination in the heart of Dubai and presents an unrivalled collection of art, food, fashion, entertainment and lifestyle—the best the world and region has to offer. Indulge in a unique shopping experience, with more than 350 stores, showcasing the world’s most original, revered and influential brands, many of which are exclusive to Wafi. No matter what they are seeking, guests will find its most refined expression at Wafi.

Experience for yourself the mystical desert, sumptuous luxury, bustling markets

and ancient culture of

Dubai

Visit www.ASTA.org/IDE for updated schedule of events and session descriptions.

International Destination ExpoApril 4 -7, 2013

Dubai

Where can you experience the adventure of a lifetime

and make the profitable connections that will boost your bottom line?

www.ASTA.org/IDEPhoto credits: Dubai Department of Tourism and Commerce Marketing, Dubai Convention Bureau and Shutterstock