associations and departments - american hereford association

A resource guide for American Hereford Association members

2013 HEREFORDHANDBOOK

Committed to Customer Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IFCAHA Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1CHB LLC Drives Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2HPI Staff Produces Hereford World, Provides Marketing Services . . . . . . . . . . . . . 2 Hereford World Editorial at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Creative Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Online Advertising Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5NJHA Develops Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7HYFA Supports Next Generation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Whole Herd TPR™ — Your Performance Partner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92013-14 Show Rules and Classifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112013 State Fair and Fall Show Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132013-14 National Show Schedule and Judge Line-up . . . . . . . . . . . . . . . . . . . . . . . 14State and Regional Hereford Associations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15State and Regional Junior Associations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Hereford Women and Poll-ette Organizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Industry Directory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21AHA Rules and Regulations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Visit Hereford Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC

AHA office contactsAmerican Hereford Association 816-842-3757Mailing address: P.O. Box 014059, Kansas City, MO 64101-0059

Physical address:1501 Wyandotte St., Kansas City, MO 64108-1222

816-842-6931 fax • Hereford.org

AHA Records Department 816-842-3757Questions about registrations, transfers, performance and account balances, contact Records Department

• Questions about DNA and blood typing, ask for Toni Shapiro

• Questions about expected progeny differences (EPDs), sire summaries and carcass data, ask for Jack Ward or Stacy Sanders

• Questions about Whole Herd Total Performance Records (TPR™), ask for Jack Ward

• Questions about online data submission, ask for Dawn Jochim

Hereford World/Creative Services 816-842-8878Questions about Hereford World (HW), contact Hereford Publications Inc. (HPI) office

• For advertisements, ask for Alison Marx

• To provide news articles, obituaries or notes from the field, ask for Christy Benigno or call Angie Stump Denton at 785-363-7263

• Calendar listings, ask for Christy Benigno

• Sale or show reports, ask for Christy Benigno

• HW accounts or ordering subscriptions, ask for Debbie Rush

• AHA’s field staff, ask for Joe Rickabaugh

• General questions on Creative Services projects, ask for Caryn Vaught or Lindsay Graber

• For quotes on Creative Services projects, ask for Joe Rickabaugh or Caryn Vaught

• For information about BuyHereford.com, call Dennis Schock at 903-815-2004

Communications Department• Information for news releases, call Angie

Stump Denton at 785-363-7263

• To request promotional materials, call Angie Stump Denton at 785-363-7263

• Show photographs, call Denton Designs at 785-363-7263

• State association resource requests, call Angie Stump Denton at 785-363-7263

Certified Hereford Beef LLC 816-842-3758 • [email protected] questions about program specifications, contact CHB office

• To feed cattle with a CHB feedyard or to market CHB-eligible fed cattle, call Craig Huffhines at 816-842-3757

• Questions about listing feeder cattle or commercial females, call Heidi Tribbett at 970-580-4503

• Questions about Hereford Verified, call Heidi Tribbett at 970-580-4503

Table of Contents

The American Hereford Association (AHA) mission is to provide the leadership to record, protect, promote and facilitate the production and consumption of Hereford beef. The staff is dedicated to fulfilling that mission and to meeting the needs of the membership.

The records department and membership service team process registrations, transfers and

performance records. Visiting the Hereford website, Hereford.org, browsers have access to expected progeny differences (EPDs), registration forms, sire summaries and other Hereford information.

The AHA is the second largest beef registry in the U.S., registering 70,260 cattle in fiscal year (FY) 2012, with 3,455 active members and 2,263 junior members.

Committed to Customer Service

Records [email protected]

Cindy [email protected]

Tara [email protected]

Rachel [email protected]

Mary Ann [email protected]

Dawn [email protected]

Sarah [email protected]

Toni [email protected]

Katrisha [email protected]

Cindy [email protected]

Lata [email protected]

Nancy [email protected]

Records and customer service contacts

Executive vice president: Craig [email protected]

Chief operating officer and director of breed improvement:Jack [email protected]

Chief financial officer:Leslie [email protected]

Director of communications:Angie Stump [email protected]

Director of records department:Stacy [email protected]

Director of youth activities:Amy [email protected]

National shows coordinator and youth activities assistant:Bailey [email protected]

Executive assistant:Karla [email protected]

BuyHereford.com manager:Dennis [email protected]

AHA senior office staff contacts

2013 Hereford Handbook / 1

Sam ShawEric Walker

Fred Larson David Trowbridge

Executive: Cliff Copeland, Nara Visa, N.M., chairman; Steve Lambert, Oroville, Calif.; Marty Lueck, Mountain Grove, Mo.; and Dale Micheli, Ft. Bridger, Wyo.

Financial/audit: Micheli and Lueck, co-chairmen; Copeland; and Eric Walker, Morrison, Tenn.

Breed improvement: Lueck, chairman; Keith Fawcett, Ree Heights, S.D.; Fred Larson, Spring Valley, Wis.; Micheli; Sam Shaw, Caldwell, Idaho; and David Trowbridge, Tabor, Iowa.

Marketing: Lambert, chairman; Jonny Harris, Screven, Ga.; Dale Venhuizen, Manhattan, Mont.; and Walker.

Member service: Venhuizen, chairman; Harris; Lambert; Larson; and Trowbridge.

Show and sale: Fawcett, chairman; Curtis Curry, McAlester, Okla.; Larson; Micheli; and Venhuizen.

Certified Hereford Beef LLC board: Micheli, chairman; Shaw; Trowbridge; and Venhuizen.

Hereford Publications Inc. board: Walker, chairman; Curry; Fawcett; Harris; and Lambert.

Hall of Fame/Merit: Trowbridge, chairman; Fawcett; Lueck; and Shaw.

Junior and Hereford Youth Foundation of America (HYFA) liaisons: Larson, chairman; Curry; and Walker.

HYFA board: Ray Ramsey, Greenfield, Ind., president, and Ruth Sims, Elgin, Okla., vice president.

2013 Committee Appointments

AHA Board of Directors contactsOFFICERSExecutive vice president:Craig [email protected]

Chief operating officer:Jack [email protected]

Chief financial officer:Leslie [email protected]

President: Cliff Copeland859 Romero Rd., Nara Visa, NM [email protected]

Vice president: Steve Lambert 3159 Nelson Ave. Oroville, CA [email protected]

DIRECTORSMarty LueckR.R. 1, Box 85GMountain Grove, MO [email protected]

Dale MicheliP.O. Box 15, Ft. Bridger, WY [email protected]

Keith Fawcett 21115 344th Ave.Ree Heights, SD [email protected]

Dale Venhuizen 1862 Yadon Rd. Manhattan, MT [email protected]

Fred Larson N8494 110th St. Spring Valley, WI [email protected]

David Trowbridge Box 60, Tabor, IA [email protected]

Eric Walker P.O. Box 146, Morrison, TN [email protected]

Curtis Curry 2501 Hereford Dr. McAlester, OK [email protected]

Jonny Harris 334 K-Ville Rd., Screven, GA [email protected]

Sam Shaw 22453 Howe Rd., Caldwell, ID [email protected]

AHA FEESAHA membership fees $15 annually

AHA member service fee$100

Member registration rates Regular Electronic Up to 4 months $12 $104-8 months $18 $158-12 months $25 $20>12 months $50 $50

AHA Leaders

Curtis Curry

Steve Lambert Dale MicheliMarty LueckCliff Copeland

Dale Venhuizen

Jonny Harris

Keith Fawcett

2 / 2013 Hereford Handbook

Certified Hereford Beef LLC contacts

P.O. Box 014059Kansas City, MO 64101816-842-3758 • 816-842-6931 faxHerefordBeef.net

Vice president of sales:Mick [email protected]

Vice president of retail:Brad [email protected]

Business analyst:Karla [email protected]

Territory manager:Danielle [email protected]

Hereford Verified and HerefordMarketplace.com specialist:Heidi [email protected]

Hereford Publications staff contacts

P.O. Box 014059Kansas City, MO 64101816-842-8878 • 816-842-6931 fax

Director of field management and seedstock marketing:Joe Rickabaugh, [email protected]

Production manager:Caryn Vaught, [email protected]

Editor:Angie Stump Denton [email protected]

Assistant editor:Sara Gugelmeyer [email protected]

Advertising coordinator:Alison Marx, [email protected]

Creative services coordinator: Lindsay Graber, [email protected]

Editorial designer/assistant:Christy Benigno

Graphic designers:Bruce Huxol Sean Jersett

Production assistant:Debbie Rush

CHB LLC Drives Demand

Hereford Publications Inc. (HPI) staff coordinates publications and communication services to benefit American Hereford Association (AHA) members and their customers.

Hereford World is the official voice of the AHA. Produced 11 times per year, seven glossy issues are mailed to 5,500 subscribers. A tabloid issue is produced in January, February, August and October and is mailed to an additional 15,000 commercial cattlemen.

Timely articles and editorial columns provide readers with information to help them make sound management and marketing decisions. From basic how-to articles to in-depth reports on cutting-edge technologies, Hereford World is a solid package of beef industry information. The tabloid is an advertising vehicle editorially centered to

reach commercial producers interested in Hereford genetics.

The Whiteface is a newsletter produced by the HPI staff with a focus on the commercial cattle business and the role of Herefords in this sector.

Special advertising sections are printed several times per year. The Hereford AI Book mails with the March issue and the Hereford Register (yellow pages) is included in the July issue.

The Creative Services Department has been assisting Hereford members meet their promotional goals since 1989 by producing sale books, brochures, posters, letterhead, business cards, directories and newsletters.

Seven field representatives represent the AHA and Hereford World throughout the U.S. and Canada.

HPI Staff Produces Hereford World, Provides Marketing Services

Certified Hereford Beef (CHB) LLC is an wholly owned subsidiary of the American Hereford Association with the single mission to drive the demand for Hereford and Hereford/English baldie feeder cattle through market alliance with cattle feeders, processors, distributors, retailers and foodservice providers. The CHB brand is quickly becoming one of the most recognized breed specific brands in the U.S.

Participating producers enjoy high carcass acceptance and easily attainable premiums for their Hereford-influenced fed cattle. Hereford Verified, the genetic, source and age verification program, is available to producers and feedlots through CHB LLC. For more information and to enroll your cattle, visit HerefordVerified.com, HerefordBeef.net (click on “Cattleman’s Corner”) or call the CHB LLC office. Live weight, carcass weight and carcass grid purchasing programs are available. Premiums for CHB® and feeder calves are market driven and are not set in any way by CHB LLC.

Information on selling or purchasing Hereford feeder cattle can be found at HerefordMarketplace.com or by calling 970-580-4503.

CHB specifications:• Hereford and Hereford/English cross

steers and heifers• Yield Grades: 1, 2, 3 or 4• Quality Grades: Choice and Select• A maturity • 600-1,000 lb. carcass weight

CHB licensed packers:• Greater Omaha Packing Co. Inc.

(1999), Omaha, Neb., greateromaha.com• National Beef Packing Co. LLC (2003),

Liberal, Kan., and Dodge City, Kan., nationalbeef.com

CHB is available through retail and foodservice outlets across the country. Visit HerefordBeef.net for a complete listing of CHB retail supermarkets and foodservice providers.


AHA/HPI Field Representatives Western Region: Mark HoltAriz., Calif., Idaho, Nev., Ore., Utah and Wash. 2300 Bishop Rd., Emmett, ID 83617208-369-7425, [email protected]

Mountain Region: Ben BrillhartColo., Mont., Wyo. and western Canadian provincesP.O. Box 181, Musselshell, MT 59059406-947-2222, [email protected]

North Central Region: Levi LandersKan., Minn., Neb., N.D. and S.D.1017 40 Rd., Minden, NE 68959308-730-1396, [email protected]

Upper Midwest Region: John MeentsIll., Ind., Ky., Md., Mich., Ohio, Pa., W.Va. and Wis.21555 S.R. 698, Jenera, OH 45841419-306-7480, [email protected]

Southwest Region Advertising Representative: Dustin LaytonArk., La., N.M., Okla. and Texas1615 Castellina Court, Edmond, OK 73034405-464-2455, [email protected]

Eastern Region: Tommy ColeyAla., Fla., Ga., Miss., N.C., S.C., Tenn. and Va.1284 Stage Coach Rd., Sewanee, TN 37375815-988-7051, [email protected]

Central Region: Contact the AHA Iowa and Mo.

Northeast Region: Contact the AHA Conn., Del., D.C., Maine, Mass., N.H., N.J., N.Y., R.I., Vt. and eastern Canadian provinces

Hereford World Editorial at a GlanceJuly 2012 – “More Than Hereford”

36 Innovatively Adapting – Innovative ideas to utilize resources add profitability and fun to ranching lifestyle.

42 Bigger in Texas – Hunting enterprises are a big part of many cattle operations in Texas.

50 Hunting a Good Time – Daric and Patty Knight offer guided hunts and the occasional photo tour on their family’s scenic Southwestern ranches.

56 Making It Work – Eric Walker balances a thriving nursery business and a passion for Hereford cattle.

62 The Marvelous Maze and More – Woolfolk Farms offers the public a glimpse at farm life through its corn maze and other activities each fall.

68 Christmas Trees and Hereford – It may seem like an unusual combination but one that has worked for Vollstedt Farms for decades.

74 The Perfect Pair – The Stumpf family, Columbia, Ill., has found that Hereford cattle and a farming operation go hand in hand.

84 Hard Rock Business – These two Hereford breeders have discovered rock, sand and soil are big business.

92 Herefords, Feed, Seed and More – The Hunt family has found success managing their Hereford herd as well as a large feed, seed and fertilizer business serving producers in the Southeast.

100 Hereford Genomics: Taking the Next Step – In June the American Hereford Association transitioned to GeneSeek for DNA testing, which is the next step in the process of developing genomic-enhanced expected progeny differences (GE-EPDs).

116 A Long Line of Herefords – The Andras family has kept Herefords a part of their lives for more than 100 years.

124 A Rockin’ Representative – Chef Kevin Aho rocks the 2011 Certified Hereford Beef (CHB®) Distinguished Chef title.

140 Onward and Upward – CHB is going nowhere but up — with sales, expansion and new staff members.

178 Encourage, Recognize and Reward Youth – With a new strategic plan and website, Hereford Youth Foundation of America (HYFA) continues to provide education, scholarship and leadership opportunities for Hereford youth.

188 Herefords: A Love Affair – Marguerite Gies was recently recognized by the Colorado Hereford Women for her lifetime commitment to the Hereford breed.

190 BIF Highlights – Beef industry leaders attend 2012 Beef Improvement Federation annual meeting.

August 2012 – “Management”

Cover More Vigor – Likely Land & Livestock Co. has incorporated Hereford genetics into its program to improve reproduction, longevity and calf vigor.

16 DNA Q&A – Answers to some commonly asked questions since AHA has moved DNA testing to GeneSeek.

18 Genomics and the Rancher – A look at how genomics will affect the cattle industry.

22 Weaning Wisdom – Tried-and-true strategies that help ensure healthy, profitable calves at weaning.

24 Central Missouri Breeders to Host 100th Sale

26 Pyrethroids and Bull Fertility: Cause for Caution, Not Panic

32 Consider Livestock Risk Protection Insurance to Manage Volatile Cattle Prices

September 2012 – “JNHE Highlights”

26 Celebrating the New Hereford – Highlights of the 16th World Hereford Conference in Canada.

37 Lighting the Way to Leadership – Highlights of the 2012 Program for Reaching Individuals Determined to Excel (PRIDE) Convention.

48 Ain’t No Mountain High Enough – Certified Hereford Beef (CHB®) makes its mark in the mountains.

56 Pushing for Participation – The Illinois Junior Hereford Association rewards members for their participation in the “extras.”

63 Livin’ the Hereford Life – National Junior Hereford Association (NJHA) members and their families were in Grand Island, Neb., July 2-8 for the 2012 VitaFerm® Junior National Hereford Expo (JNHE). The JNHE coverage includes 50 pages featuring the top senior showman, Herdsman of the Year, new NJHA board members and retiring NJHA board members as well as highlights from the showring, contests, activities and awards presented during the week. You can find a JNHE section table of contents on Page 63.

100 Youth Learn About Genomic Tools, Genetic Improvement

October 2012 – “Dealing With Drought”

Cover Herefords Work – Research project with Simplot Livestock Co. proves Hereford calving ease sires stack up to Angus bulls.

24 2012 Annual Meeting Planned – American Hereford Association members will meet in Kansas City Nov. 2-4 to conduct Association business.

32 The Right Kind – Hereford genetics are valuable to Southern cattlemen’s peace of mind and bottom line.

Ben Brillhart Dustin Layton

Levi LandersMark Holt

John MeentsTommy Coley

…continued on page 4


37 Hereford Provides Improvement Opportunity – Sierra Ranches turned to Hereford genetics to maximize calf-crop potential from its Angus-based cows.

44 Baldies Bring Benefits – For this Kentucky commercial operation, Hereford-influenced cattle provide premiums and quality.

53 Pillars of Beef Chain Success: Moving the Industry Forward – Highlights of the 2011 National Beef Quality Audit.

64 Drought Advice – Despite the difficult situation, be proactive in making management decisions.

66 Training Cattle to Eat Weeds 68 Dealing with Drought – A summary of

information and tips on how to survive the drought.

November 2012 – “Fiscal Year 2012”

10 New Ad Campaign: ‘Profitabull’ – The American Hereford Association (AHA) has released its 2012-14 ad campaign.

24 A True Cowboy – AHA President David Breiner cherishes family, Herefords and the K-State Wildcats.

33 2012 Annual Report: Hereford — It All Adds Up – Highlights of fiscal year 2012, featuring increasing Hereford demand, new genomic-enhanced expected progeny differences (GE-EPDs) and the largest increase in registrations in 50 years. Also includes financial reports and top 10 states and breeders for registrations.

December 2012 – “Annual Meeting”

27 Hereford — It All Adds Up – Hereford breeders gathered in Kansas City Nov. 2-4 for the 2012 American Hereford Association (AHA) Annual Meeting. Highlights of the weekend included the election of new officers and directors, recognition of Hall of Fame and Merit inductees, and the American Royal National Hereford Show. See Page 27 for a section index.

47 An Incredible Journey – 2011-12 National Hereford Queen Amanda Bacon reflects on her reign.

49 Once Upon a Farm – Three authors with a love for agriculture are making their mark on the children’s book world.

52 Hereford Bull Named Supreme Champion at Keystone

January 2013

Cover Building With Baldies – Sloan Cattle Co. is using Hereford bulls to produce the ideal momma — the baldie.

26 A Calving Season Specialist – Split Butte Livestock’s Ron Shurtz offers advice for calving season.

30 Centered on Consistency – Kentucky Hereford breeder Danny Miller provides consistency to his commercial customers.

34 Cloudy Forecast – Uncertainty abounds for the cattle market in 2013.

36 What Will Influence 2013? – Keep an eye on the weather and other factors.

40 Don’t Be a Volatility Victim – The market’s ups and downs are here to stay. How can you turn it to your advantage?

50 A Bright Spot – The Certified Hereford Beef (CHB) program provides additional opportunities for commercial breeders.

60 Endurance, Mindy Take Top Honors in Louisville

68 Tell Ag’s Story With a Tour – Consumers have lots of questions and concerns about the beef industry. Host a tour to quell their curiosity.

72 2012 State Tours in Review

February 2013 – “Bull Buying and Management”

Cover Proven Performers – Greenview Farms has found success marketing Hereford genetics in the Southeast by using a breeding philosophy that focuses on performance and quality from grazing.

28 The Magic Cross – Breeding Hereford bulls to Angus cows results in the perfect female, and the steers hold their own, too.

37 Oregon’s Triangle Ranches: A Common-Sense Approach – For more than 60 years, Don Anderson has used Herefords as a practical approach to the commercial cattle business.

50 Buying Bulls – Extension specialists share important things to consider when shopping for bulls.

54 Winter Bull Management 58 Pre-Breeding Bull Management 62 How, What Will We Feed Cattle? 68 Healthy Handling – The sustainability of

ranching operations and of families who can harmoniously work together may be some of the best spin-off benefits derived from effectively handled livestock.

72 Three Tips to Prepare the Cow for Spring Calving

76 Don’t Lose Your Land 84 Sweet Thing, Rebecca, Stockman, Role

Model Win in Reno – Highlights of the 2012 Western Nugget National Hereford Show.

98 Why We Need Technology – Efficient food production is key to help end world hunger, lower food costs and protect natural resources.

March 2013 – “National Western Highlights”

32 Ensuring the Respect They Deserve – 2013 Hereford Innovator winners Brent and Kris Lowderman have worked to ensure Herefords bring competitive prices at the sale barn.

47 Hereford Mania Headlines National Western – Hereford excitement abounded from the Yards to the Hill at the National Western Stock Show Jan. 17-19 in Denver. A total of 731 Herefords were exhibited throughout the three-day event. With

more than 20 pages of event highlights and winner recognition, the section has its own table of contents on Page 47.

70 What’s New in Cattle Marketing – Hereford breeders are implementing new marketing strategies to reach new customers.

78 The Economics of Bull Investments – A ranch management economist has developed a spreadsheet to help ranchers consider paying more for a better bull.

86 Following Her Heart – 2012 Certified Hereford Beef (CHB) Distinguished Chef Robbi Jenkins followed her passion to a life in the culinary world.

108 Hereford Bulls Average $4,761 in 2012

April 2013 – “Dams of Distinction”

20 Show Me the Herefords – 2013 Junior National Hereford Expo (JNHE) schedule and hotel information announced.

28 2,469 Dams of Distinction Honored – The American Hereford Association (AHA) recognizes cows that meet the highest standards of production and the producers who manage them through the Dams of Distinction program.

33 C Miles McKee Sets World Record 34 88 Bulls Recognized as Sires of

Distinction – AHA recognizes the Hereford bulls that sire efficient, fertile and productive females with the Sires of Distinction program.

38 Replacement Heifer Development as a Matter of Survival

42 Nutritional Effects on Reproduction 46 Getting Heifers Rebred: Breeding

2-Year-Olds 50 Temperament Matters 60 Boots on the Bay – Highlights of the

2013 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show.

64 Jackson Hereford Ranch, McMullin Honored in Fort Worth – Results of the 2013 Fort Worth National Hereford Show.

May/June 2013 – “Summer Preview”

32 BuyHereford.com Introduces BuyNow Option

47 Performance on Grass – At Fowken Farm, the Fowler family has been turning grass into beef for 68 years.

52 10 Sights to See in KC – The Junior National Hereford Expo (JNHE) comes to town July 14-21.

54 Show Me the Herefords – The 2013 JNHE promises to be a fun-filled event for the whole family. Check out the schedule, lodging information, and important rules and updates for this year’s event.

58 Plan to Attend 2013 PRIDE – Hereford youth will travel to South Dakota for the “Faces of Leadership” PRIDE (Program for Reaching Individuals Determined to Excel) Convention.

Hereford World Editorial at a Glance continued


AHA Member Advertising InformationHereford Publications Inc., 816-842-8878

GLOSSY MAGAZINE ADVERTISING RATESFull page, four color . . . . . . . . . . . . . . . . . . . . . $1,150

Half page, four color . . . . . . . . . . . . . . . . . . . . . . . $875

Quarter page, four color . . . . . . . . . . . . . . . . . . . $440

Full page, black and white . . . . . . . . . . . . . . . . . $725

Half page, black and white . . . . . . . . . . . . . . . . $450

Quarter page, black and white . . . . . . . . . . . . $250

Seedstock directory (per inch, per year) . . . $350

• Four-color ad includes one photo, each additional photo: $20/photo

• Black and white ad rate includes one photo, each additional photo: $10/photo

• Please call for two color advertising rates.

• Ad contracts and print and Web packages available.

TABLOID ADVERTISING RATESFull page, four color . . . . . . . . . . . . . . . . . . . . . .$1,200

Junior page, four color. . . . . . . . . . . . . . . . . . . .$1,000

Half page, four color . . . . . . . . . . . . . . . . . . . . . . . $900

Quarter page, four color . . . . . . . . . . . . . . . . . . . $700

Full page, black and white . . . . . . . . . . . . . . . . . $800

Junior page, black and white . . . . . . . . . . . . . . $600

Half page, black and white . . . . . . . . . . . . . . . . $500

Quarter page, black and white . . . . . . . . . . . . $300

Seedstock directory (per inch, per year) . . . $350

• Four-color ad includes one photo, each additional photo: $20/photo.

• Black and white ad rate includes one photo, each additional photo: $10/photo.

• Please call for two color advertising rates.

• Ad contracts and print and Web packages available.

DEADLINESIssue Submission Deadline

September 2013 . . . . . . . . . . . . . . . . . . . July 25, 2013

*October 2013 . . . . . . . . . . . . . . . . . August 26, 2013

November 2013 . . . . . . . . . . . September 25, 2013

December 2013 . . . . . . . . . . . . . . October 25, 2013

*January 2014 . . . . . . . . . . . . . November 25, 2013

*February 2014 . . . . . . . . . . . . December 26, 2013

March 2014 . . . . . . . . . . . . . . . . . . . January 24, 2014

April 2014 . . . . . . . . . . . . . . . . . . . February 25, 2014

May/June 2014 . . . . . . . . . . . . . . . . . March 25, 2014

July 2014 . . . . . . . . . . . . . . Early bird: April 21, 2014

. . . . . . . . . . . . . . . . . . . . Final deadline: May 16, 2014

*August 2014 . . . . . . . . . . . . . . . . . . . . . June 25, 2014

September 2014 . . . . . . . . . . . . . . . . . . July 25, 2014

*Indicates tabloid issue

SUBSCRIPTION RATES (Included with $100 AHA member service fee)

One year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $35

Foreign, 2nd class . . . . . . . . . . . . . . . . . . . . . . . . . . . $60

Foreign, 1st class . . . . . . . . . . . . . . . . . . . . . . . . . . . $110

Creative Services offers a talented creative team for your next promotional project. Our experienced staff can take your next sale book, directory, brochure, flyer or other project to the next level. From photo retouching to a complicated directory, Creative Services is your source for affordable promotion.

Projects on a bid basis include catalogs, directories, brochures, flyers, post cards, business cards and other projects (stickers, posters, etc.). Logo and ad design is offered at $50 per hour and photo retouching/cleaning is offered at $25 per hour.

Offering customized mailing and online servicesCreative Services clients have the privilege to radius search the five lists listed below to customize a mailing list for their use. They can utilize any combination of the five lists. This is a complimentary service for Creative Services clients.

Adult member list — lifetime or dues-paying adult members who registered at least one animal within two years or has a Hereford World subscription.

Junior member list — junior members with current year dues paid.

Tabloid list — commercial producers who have signed up for a

subscription for Hereford World tabloid issues for three years.

Bull buyer list — non-member account with at least one bull transferred to them within the last two years.

Female buyer list — non-member account with at least one female transferred to them within the last two years.

Hereford Publications Inc. has teamed up with Denton Designs LLC to provide producers online marketing options. Services include Web design, hosting, updates and other online marketing services. For more information and pricing, contact Denton Designs at 785-363-7263; e-mail [email protected]; or visit dentondesigns.net.

Data integrityCreative Services uses a direct link to the AHA database to retrieve pedigree and expected progeny difference (EPD) information. This link ensures accuracy of information and access to the most current EPDs.

ServicesTo receive a bid or if you have questions regarding the information needed to create a bid for your project, please call Joe Rickabaugh or Caryn Vaught at 816-842-3757.

Creative Services

Online Advertising OpportunitiesThe American Hereford Association (AHA) website provides visitors the latest updates and announcements affecting the Hereford breed. It is also the site to visit when you are buying or selling Hereford cattle.

Hereford.org serves as the communication vehicle for new Association programs and services and is the Hereford breeders’ direct link to the extensive database of sires and dams.

The website is more than a place for information, it is home to the Hereford World, National Junior Hereford Association, HerefordMarketplace.com, ShopHereford.com, Certified Hereford Beef LLC, Hereford Verified and the Hereford Youth Foundation of America websites.

Web marketing opportunities • AHA website banner ads • E-newsletter banner ads • Online sale catalogs posted in flip

and PDF formats • website design, hosting and

maintenance • e-mail plans

AHA Website Banner AdsBanner advertisements rotate throughout Hereford.org.

Hereford breeders can advertise their operations via banner ads that show logos, contact details, brief breeding philosophies, sale dates, etc. Banner ads serve as direct links to the breeders’ websites. Banner ads are also offered to corporate entities. During fiscal year 2012, 110 banners (55 square


and 55 rectangle) had a total of 1,003,130 impressions on the AHA website and were clicked on 12,620 times.

In an effort to offer affordable advertising rates, the AHA automatically rotates Web banners from page to page. This rotational method allows for multiple banner ads to be shown in a specific place on a specific page for a specific amount of time, giving the advertiser more exposure on more pages. Only one ad is shown in a particular place upon each request by a reader to view a page; however, when another reader requests the page, he is presented with another banner ad. There is no limit to the number of potential ads in the ad rotation. Pricing options: 1-month banner ad — $500 with 4

appearances in eNews or Sales Digest 2-month banner ad — $900 with 4

appearances in eNews or Sales Digest (a $1,000 value)

1 year banner ad — $1,500 with 20 appearances in eNews or Sales Digest (a $6,000 value)

HPI contract — $5,500 (a $6,100 value) • 4 1-page Hereford World ads

(4-color). You determine in which issues ads are published

• 1 banner ad on the AHA website for 1 year (Does not include eNews or Sales Digest)

Creative Services contract • 1 catalog – per bid basis • 1 banner ad for one month for

$400 (a savings of 20%) • 4 appearances in eNews or

Sales Digest (top spot is not guaranteed. To guarnantee a top spot an additional $100/issue)

For more information about banner advertising options, contact Caryn Vaught at [email protected] or 816-842-3757.

E-Newsletter Banner AdsWeekly Hereford Sales Digest and Hereford eNews provide affordable banner advertising opportunities. If you are interested in advertising in Sales Digest or Hereford eNews, contact Caryn Vaught at [email protected] or 816-842-3757.

Weekly Hereford Sales DigestThis electronic newsletter is e-mailed to nearly 10,000 potential buyers around the world and is sent directly to Hereford producers and commercial cattlemen. There are currently four positions for banner ads. Banner ad rates (per week): • Top position — $200 • Bottom three positions — $100

Hereford eNewsHereford eNews is a weekly newsletter distributed by e-mail to AHA members and other interested individuals. The newsletter keeps readers up-to-date on Hereford and other beef industry news. Three banner ad positions are available in the newsletter and are sold on a first-come, first-served basis. Banner ad rates (per week): • Top position — $200 • Bottom two positions — $100

Online Sale CatalogsHereford breeders can post production sale and private-treaty sale catalogs at HerefordMarketplace.com. Catalogs can be posted in two formats — PDF and flip.

Creative Services customers’ catalogs are posted in the PDF and flip formats at no extra cost. Hereford breeders who do their own catalog or utilize another organization to produce their catalog can be listed on the Marketplace at a low cost. As an added benefit, the catalogs will also be listed in the Weekly Hereford Sales Digest. Online catalog rates: • PDF version — $200 – Customer

will provide a low resolution PDF to post to the site.

• Flip version — $250 – Customer will provide a low resolution PDF*.

* Note if the PDF file is not optimized or if the flip generator determines errors, it is the customer’s responsibility to fix the errors and resubmit a new PDF. If the Creative Services team incurs additional hours due to technical issues those hours will be billable at $40/hour.

For more information, contact Caryn Vaught or Lindsay Graber at 816-842-3757 or send an e-mail to [email protected].

Web ServicesThe AHA and Denton Designs LLC have teamed up to provide AHA members and associations with a suite of Web services. Options

include website design, hosting and e-mail plans.

For more information, contact Angie or John Denton at 785-363-7263 or 785-562-6197; e-mail [email protected]; or visit dentondesigns.net.

Custom websites * $300 for first page, $100 each

additional page

Association websites (adult, women and junior) * $150 Home page (news and events) $100 Members page $50 Newsletter page (Does not

include newsletter formatting. Association must provide Web-optimized PDFs.)

$50 Officers, Juniors, Women, Classifieds, Links, Contact Us pages

Generate revenue for your association by selling banner ads and microsites.

For details, call 785-363-7263 or e-mail [email protected].

Microsites *• $100 per page (includes first-year

hosting). *Updates billed at $35 per hour

Domain registration — yourfarm.com$45 per year or $85 for five years.

Hosting and Statistics Website hosting — $150/year Website statistics — $70 one-time fee

BuyHereford.comOnline consignment salesThe AHA offers a tool to assist with the marketing needs of all Hereford breeders — BuyHereford.com. Buyhereford.com features monthly consignment sales, in which breeders can consign cattle and cattle-related items. In addition, breeders have the option of hosting private online sales through the site.

In April a BuyNow option was added to the BuyHereford.com site. Consignors can set their selling price and buyers can buy an item at any time — bypassing the auction setting.

To learn more about consigning cattle or cattle-related items to the monthly sales, occurring August through May, or to host a private online sale, contact Dennis Schock, BuyHereford.com manager, at 903-815-2004 or [email protected]; or your local AHA fieldman.

Online Advertising Opportunities continued


The National Junior Hereford Association (NJHA) is one of the largest, strongest and most active junior programs in the country. Over the years, members of this association have gone on to earn international and domestic respect as models for youth breed organizational success.

The NJHA, through its extensive educational programs, continues to lay the foundation for the beef industry’s future leaders. The traditions of the past coupled with the energy of today’s board of directors have created a progressive approach to further develop a meaningful and educational association focus.

Do you want to be a member of the NJHA? If you are under the age of 22 and love Hereford cattle you can join. Just simply fill out the form found on the website, JrHereford.org, and mail it back to the NJHA office. Then you’re on your way to being a member of one of the largest junior beef breed organizations in the world!

Junior National Hereford ExpoOne of the largest junior beef breed shows in the U.S., the Junior National Hereford Expo

(JNHE) is a highlight of the NJHA’s summer activities. It is held every July and is co-sponsored by the American Hereford Association (AHA) and affiliated junior and state Hereford associations.

Known to many as the ultimate family vacation, this summer show provides an opportunity for competition between junior members and their cattle projects. A hands-on type of program for youth provides educational, leadership and motivational forums. During the event youth can participate in 22 skill-based contests.

The 2014 JNHE will be July 5-12 in Harrisburg, Pa.

PRIDE ConventionWhile the JNHE promotes learning aspects of showing cattle and educational activities associated with related contests, the NJHA’s Program for Reaching Individuals Determined to Excel

(PRIDE) Convention focuses on leadership development. Junior members, parents and advisors from all over the country participate

NJHA Develops Leaders

Mission statementTo create and promote enthusiasm for the Hereford breed while providing opportunities through leadership, education and teamwork, thus ensuring a brighter future for youth and the cattle industry.

2012-2013 National Junior Hereford Association Board of Directors

2012-13 National Junior Hereford Association board of directors (pictured, l to r) are: Matt Woolfolk, Columbia, Tenn.; Jason May, Randolph, Minn.; Kristin Bielema, Grand Rapids, Mich.; Elise Hackett, Tuscola, Ill.; Brady Jensen, Courtland, Kan.; Krissi McCurdy, Chatsworth, Ga., vice chairman; Austin Buzanowski, Pompeys Pillar, Mont.; Shelby Rogers, Hamilton, Texas, fundraising chair; Keysto Stotz, Skiatook, Okla., leadership chair; Tamar Adcock, Assumption, Ill., chairman; Jaime Hanson, Comfrey, Minn., communications chair; and Courtney Tribble, Puyallup, Wash., membership chair.

NJHA contacts

P.O. Box 014059Kansas City, MO 64101816-842-3757 • 816-842-6931 faxJrHereford.org

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OFFICERSChairman:Tamar Adcock, Assumption, Ill. 217-226-3239 [email protected]

Vice chairman:Krissi McCurdy, Chatsworth, Ga. 706-695-9634 [email protected]

Communications chair:Jaime Hanson, Comfrey, Minn. 507-877-3631 [email protected]

Membership chair:Courtney Tribble, Puyallup, Wash. 253-537-8660 [email protected]

Leadership chair:Keysto Stotz, Skiatook, Okla. 918-396-3537 [email protected]

Fundraising chair:Shelby Rogers, Hamilton, Texas 254-471-5519 [email protected]

DIRECTORSKristin Bielema, Ada, Mich. 616-262-6681, [email protected]

Austin Buzanowski, Pompeys Pillar, Mont. 406-839-1255, [email protected]

Elise Hackett, Tuscola, Ill. 217-621-6864 [email protected]

Brady Jensen, Courtland, Kan. 785-614-1645 [email protected]

Jason May, Randolph, Minn. 507-339-8248 [email protected]

Matt Woolfolk, Columbia, Tenn., 731-571-3265 [email protected]

DIRECTOR OF YOUTH ACTIVITIESAmy [email protected]

YOUTH ACTIVITIES ASSISTANTBailey [email protected]

…continued on page 10


What is the HYFA?The Hereford Youth Foundation of America (HYFA) was established in 1986 as a not-for-profit organization to provide support to Hereford youth through scholarship and educational purposes. In 2009 a research foundation committee was established to support Hereford research.

The focusSince the beginning, the focus of the HYFA has primarily been geared toward supporting youth. Juniors can participate in a wide variety of contests and activities that are supported by the HYFA. Hereford youth have the opportunity to gain invaluable leadership skills that will enable them to become self-directing, educated leaders in today’s world. Each year the HYFA awards close to $50,000 in scholarships to deserving Hereford youth.

Opportunities available through giving to HYFABreeder, industry and corporate support are vital to HYFA’s success. Since HYFA is a 501(c)(3) corporation all contributions are tax deductible.

HYFA supports the programs and activities that not only benefit the Hereford breed today but also helps establish the future of the Hereford breed for tomorrow’s youth. The most common methods of giving include traditional methods such as: cash donations, sponsorships and memorials.

Producers may want to consider one of the following investment opportunities.• Cash: Cash gifts are the most common

campaign gifts and may be pledged over a five-year period. A pledge often

enables you, as a donor, to contribute a larger gift if it is spread over a longer period of time.

• Stocks and bonds: Stocks, bonds or other forms of securities, which have appreciated in value, are the next most common types of campaign gifts. The tax advantages to the individual make these gifts highly attractive. Money market funds also make excellent gifts.

• Real estate: A gift of real estate is another convenient way to contribute. If you are hesitating to sell some real estate because of potential large capital gains taxes, you may transfer the property to HYFA and derive substantial benefits.

• Gifts through your will: While current gifts are needed, you are not limited to this form of giving. By making bequests to the HYFA in your will, you can help ensure the future of the HYFA. Or, you may consider leaving your assets in Trust, assigning the income to one or two beneficiaries and the trust principal to the HYFA.

• Other forms of giving: These include life insurance plans and trusts, family business gifts, and commemorative or memorial gifts. A variety of plans can bring immediate benefits to you. We urge you to consult your own legal or financial counsel to determine which plan is best for you. For more information on how to

contribute to Hereford youth or for more information about awards and scholarships sponsored by HYFA, visit HerefordYouthFoundation.org.

HYFA Supports Next GenerationMission statementEncourage, recognize and reward the development of life skills and values in the next generation of leaders by providing education, scholarship and leadership opportunities for Hereford youth.

Vision statementRecognized as the world’s premier foundation for creating growth and development opportunities for youth in the cattle industry.

Strategies for successCore strategy I – Invest in additional human resources.Core strategy II – Communicate our story.Core strategy III – Broaden our reach.Core strategy IV – Improve financial returns.Core strategy V – Continually improve board governance and effectiveness.

Hereford Youth Foundation contacts

P.O. Box 014059Kansas City, MO 64101-0059 816-842-3757 • 816-842-6931 faxHerefordYouthFoundation.org

OFFICERS:President: Ray RamseyIndianapolis, Ind., [email protected]

Vice president: Ruth SimsElgin, Okla., [email protected]

Secretary/Treasurer: Amy [email protected]

DIRECTORS:Jo EllardWhitesboro, Texas, [email protected]

Bruce EverhartWaldron, Ind., [email protected]

Steve FolkmanIxonia, Wis., [email protected]

Nancy KeiltyCedar, Mich., [email protected]

Bob KubeWarrenton, Va., [email protected]

Marcia MickelsonSanta Rosa, Calif., [email protected]

Doug PerksRockford, Ill., [email protected]

George SpragueEugene, Ore., [email protected]

Joe WalkerMorgan, Texas, [email protected]


The basic concept of beef cattle performance records is to measure genetic differences between animals for traits of economic importance. The American Hereford Association (AHA) recognizes the importance of performance records in today’s beef industry and through Whole Herd Total Performance Records (TPR™) can provide a system flexible enough to meet the needs of the most sophisticated record-keeping breeder or those who desire to keep only the basics.

Within herd and contemporary group records generated through Whole Herd TPR are measures for calving intervals, birth weights, weaning weights, yearling weights, scrotal circumference, hip height/frame measures and ratios for most of these measures.

Good within herd records include information obtained at birth, weaning, yearling and ultrasound carcass data as well. These within herd and contemporary group records are adjusted for known environmental sources of variation in animal performance such as age of dam, age of calf, etc.

Today’s commercial cattleman has available to him the germ plasm from multiple beef breeds and numerous breeders and animals within each of the breeds to select his herd replacements. Competition for the commercial industry purchasing power between and within breeds is keen, and those breeders who can document their seedstock’s performance for the commercial man’s investment have a distinct advantage in today’s beef industry as it moves toward “specification production” from conception to slaughter.

Whole Herd TPR is a system of registration and performance tracking whereby every participating breeder updates his/her cow herd inventory annually and is charged for performance data on a per cow basis as opposed to a per calf basis. The system is positively endorsed by the Beef Improvement Federation (BIF), a North American

umbrella organization of beef breed associations, beef producers, researchers and the academic community. With this system, the AHA measures economically relevant beef production traits such as fertility, longevity and reproductive efficiency. Furthermore, the greater volume of data reported from each herd for measured growth and carcass traits enhances the accuracy of Hereford expected progeny differences (EPDs).

Participation in Whole Herd TPR is voluntary and breeders may choose to maintain pedigree records without recording performance information. With this option, known as pedigree registry, breeders do not have EPDs or other performance information printed on their registry certificates.

If you aren’t presently participating in the performance registry program, call the AHA to get your herd enrolled and up-to-date. If you are currently enrolled but still have concerns and/or questions, please call, and let AHA staff walk you through the process and show you how easy and rewarding it can be.

WHOLE HERD TPR STEPS:Step 1: • Show an accurate inventory record

of each female in your herd that is expected to calve in your selected season.

• AHA invoices the breeder for his inventory costs in accordance with the number and kind of animals reported.

• Following data submission, AHA provides a Dam Production Summary Report for each enrolled female.

• AHA returns Birth Information Worksheets (Form 1)

Step 2: • As calving is completed,

breeders are required to return to AHA a Birth Information Worksheet (Form 1) with the birth information for every female enrolled in that season, including data on any that failed to calve,

Whole Herd TPR™ — Your Performance Partner

Whole Herd TPR contacts

Mailing address: P.O. Box 014059, Kansas City, MO 64101

Physical address:1501 Wyandotte St., Kansas City, MO 64108

816-842-8878 • 816-842-6931 faxHereford.org

Chief operating officer and director of breed improvement:Jack Ward, [email protected]

Director of records department:Stacy Sanders, [email protected]

Records supervisor:Dawn Jochim, [email protected]

WHOLE HERD DEADLINES:July 1, 2013Final date to submit all dam reproductive status and weaning information for the fall 2011 calf crop.

July 15, 2013Completion and return of fall 2013 herd inventories by this date will provide a $.25 per head discount on every female maintained on the fall inventory.

Sept. 1, 2013Completion and return of fall 2013 herd inventories after this date will incur an additional $2 per head surcharge on every female maintained on the fall inventory.

Nov. 1, 2013Closing date for all birth, weaning, yearling and ultrasound data to be included in the Spring 2014 Sire Summary.

Dec. 1, 2013Final date to submit all dam reproductive status and weaning information for the spring 2012 calf crop.

Jan. 15, 2014Completion and return of spring 2014 herd inventories by this date will provide a $.25 per head discount on every female maintained on the spring inventory.

March 1, 2014Final date to nominate sires for spring 2014 breeding in the National Reference Sire Program.

March 1, 2014Completion and return of spring 2014 herd inventories after this date will incur an additional $2 per head surcharge on every female maintained on the spring inventory.

June 1, 2014Closing date for all birth, weaning, yearling and ultrasound data to be included in the fall 2014 EPD evaluation.


lost a calf, etc. (Calves should be registered using this form in order to receive the least expensive registry costs — up to four months of age.)

• AHA returns Birth Report/Weaning Worksheet (Form 2)

Step 3: • Member submits completed Birth

Report/Weaning Worksheet (Form 2) reporting weaning weight information or a disposal code for animals not weighed.

• AHA returns to the breeder the Weaning Report/Yearling Worksheet (Form 3) when all inventoried females have been reported.

• Note: Yearling information is not mandatory.

Step 4: • When the breeder returns Form

3 to AHA, a yearling worksheet is provided and the breeder reports yearling weights on those still in his possession and codes the balance as disposed of.

• If ultrasound carcass data is collected, technician submits carcass data directly to an AHA-approved ultrasound lab that will process the data and forward results to AHA for database inclusion.

• As an alternative, breeders can choose to return the form with no yearling information and request the Calf EPD Summary (Form 5), thereby completing the reporting requirements on that calf crop.

Alternate breed inventoryThe AHA offers an alternate breed inventory program to collect crossbred data as well as information on recipient dams so that it might be possible to utilize the information of crossbred and embryo transfer (ET) calves in future genetic analyses.

It also allows AHA to record information on crossbred calves with some portion of known Hereford genetics so that the performance data from these animals might be used in future genetic analyses.

Possible schemes might be for progeny testing young sires,

aiding commercial cattlemen by benchmarking performance on their commercial cow herd, utilizing alternate breed sires on Hereford heifers and preserving their production history.

Finally this program collects several years worth of these types of data and then analyzes this information to see what the effect might be to the North American Hereford Cattle Evaluation of EPDs.

Online registryThe AHA offers online registration, so throw away those handwritten paper forms and start updating your herd data online. You can update your herd inventory, record and register calves, and submit weaning and yearling data online.

The online system has several advantages. First, the system enables quicker, more efficient processing of your data once it is received by the AHA, which means you will receive the results you need quicker. You will not have to wait for traditional mail service to deliver your information to the AHA or to receive reports of updated information from the AHA once your work has been processed.

If you do not have time to sit down and record all your data at once or complete information on your calf crop, just log on to the online registry and record the information you currently have; then return at a later date to finish entering your data and submit your information for processing.

Profit indexesThe AHA publishes four profit selection indexes as part of the Whole Herd TPR system. These indexes enable breeders and their commercial customers to select sires that maximize profit under specific commercial production situations.

Profit indexes combine the information from an animal’s EPDs into one number that reflects its overall economic value in a specific situation. Hereford $Profit Indexes include: Baldy Maternal Index (BMI$); Brahman Influence Index (BII$); Calving EZ Index (CEZ$); and Certified Hereford Beef Index (CHB$).

Whole Herd TPR continued …NJHA continued from page 7

in the event. During the three-day event, participants listen to nationally known speakers and participate in leadership workshops, which enhance the individual’s leadership talents, communication and beef industry knowledge.

The 2013 PRIDE Convention is July 28-Aug. 1, Brookings, S.D.

State field days and regional showsThroughout the summer, approximately 30 state affiliates sponsor field days and/or regional shows. The NJHA board helps in planning and organizing activities, such as judging contests, junior cattle shows, and various educational and fun-filled contests and competitions.

ScholarshipsThe NJHA is an organization devoted to the development of outstanding leadership potential and motivation to seek advanced education. Striving to provide the foundation upon which interested youth can build their future in the agriculture industry, the NJHA offers various scholarships and awards to its membership. The Hereford Youth Foundation of America (HYFA) administers these scholarships to deserving Hereford youth. For more information, visit JrHereford.org.

Fall scholarship deadline is Sept. 15. Spring scholarship deadline is April 1.

Hereford.org features:The Event Central page gives you information on upcoming events. This information can be viewed in four ways by clicking on “Details,” “Calendar,” “Timeline” or “Map” at the top of the page. The menu on the left allows you to filter the events by clicking on the event type and/or a certain state.

The Hereford Marketplace is easily accessible from any page by clicking on the “Marketplace” link at the top of the page. Here you’ll find sale information on production sales, private treaty sales, commercial females and feeder calves as well as semen catalogs. Sale catalogs can be viewed in two ways: flip format and PDF. The Marketplace also includes links to Hereford Photoshop, ShopHereford.com and sale results.

The Education Center is a resource for information about managing Herefords and beef cattle. The page includes links to fact sheets on body condition scoring, whole herd TPR, EPDs and much more. Recently added is a page featuring Hereford educational videos.

By clicking on the “HW Magazine” link at the top of any page, you can view the current Hereford World issue, as well as back issues. Issues will be posted in a flip-style, allowing you to turn each page just like you would read the actual magazine, as well as as PDFs of the editorial content.

“National Shows Results” is an option under “Favorites” or you can find it under the Seedstock tab and “Shows and Events.” Once clicking on the “National Show Results” you can select the show from which you would like to see results. Click on the arrows to drill down within each show to see division winners and class placings. You can click on a picture to see it enlarged.

Other sites:HerefordBeef.net — This site is the home of Certified Hereford Beef (CHB) LLC. A consumer-based website that also contains information for CHB® retail and foodservice customers. The site showcases exciting new recipes and contains a complete list of CHB retail supermarkets, retail distributors and foodservice distributors by state. In addition, you’ll find information about the CHB® brand, how to market your cattle through CHB, and CHB LLC staff information.

HerefordVerified.com — Here you’ll find information about the Hereford Verified program, a way to market your cattle through CHB, including frequently asked questions, benefits of the program and how to get started.

HerefordResource.com — This password-protected site was developed for state Hereford associations as well as individual breeders to be able to download communication tools to help promote Herefords. Visitors to the site can download the AHA’s national ad and radio script. To request a password, e-mail [email protected].

HerefordPhotoShop.com — Hereford Photo Shop was started as an online show photo store for Hereford exhibitors. The site also includes a password-protected area where media professionals can download press releases and photos for publication use.

HerefordYouthFoundation.org — Is the online home for the Hereford Youth Foundation of America (HYFA). The site includes how individuals can support the Foundation as well as highlight HYFA activities and scholarships.

Don’t miss these Hereford pages on Facebook — Buy Hereford, National Junior Hereford Association and Certified Hereford Beef.

Visit Hereford Websites

In the top right-hand corner of any page, you will notice the search function. Type in whatever you are looking for and it will find the information anywhere on the site.

Looking for a particular page? Click on “Quick Links” at the bottom of any page for a drop-down menu of all the pages on the site listed by category.

The “Juniors” area is full of information for junior members and junior advisors.

American Hereford AssociationVision StatementTo be the preferred beef breed for producers and consumers.

Mission StatementAHA will provide the leadership to record, protect, promote and facilitate the production and consumption of Hereford beef.

Strategic Intent StatementThe American Hereford Association will grow its herd book cow numbers by 1% a year, registrations 3-5% per year and its commercial bull market share to 22% by 2015. This will be achieved by delivering practical tools, trusted documentation, targeted education, innovative marketing and member services to progressive, profit-oriented seedstock producers, commercial cow-calf producers, feeders and packers who value increased efficiency, predictability and differentiation.

Core Strategies I. Improve the overall quality, consistency, predictability and profitability

of Hereford genetics.

II. Build strategic alliances.

III. Continue to grow the Certified Hereford Beef (CHB®) program.

IV. Increase investment in member and customer education and service.

V. Increase focus of communicating the profitability advantage of Hereford genetics.

VI. Grow non-traditional revenue.

VII. Cultivate the growth and development of juniors and young breeders.

1501 Wyandotte St. • P.O. Box 014059Kansas City, MO 64101

(zip code for street address is 64108) 816-842-3757 • 816-842-6931 fax

Hereford.org

associations and departments - american hereford association

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