Assignment 6: Trailer Exhibition Research

Tayla Humphris

What’s the purpose of trailers?

The purpose of a trailer is to entice the audiences to go and watch the film when it is released to gross in profit. Most trailers range from 2-3 minutes this is the required amount of time to tantalise the audiences and encourage them to go watch the film as they leave several enigmas.

How do audiences watch trailers?There is multiple platforms that audiences can watch trailers on:

• Internet e.g. YouTube and Social Networks

• Television Adverts

• On-the-go e.g. mobile and tablets

• Cinema

Audiences engage with trailers through word of mouth or by sharing links and embedding trailers via social networking.

Where do audiences go and what type of platforms do audiences use to

watch trailers?

Audiences will more often then not be introduced to new trailers whilst at the cinema. Other than that, it will be online via YouTube or social networks such as Facebook.

What is the relationship between exhibition platforms for trailers and

audiencesIf children were to be exposed to trailers it would be before watershed and at the cinema they would have a rating of PG and/or U.

For teenagers and above would be shown trailers often after Watershed which is generally 9pm and at the cinema of having a rating of 12A, 15 and 18.

For older generations trailers are accessed often through being advertised and promoted on social networking.

How do institutions encourage audiences to ‘investigate’ a film’s

details?

• By making a website of the film that they are able to promote through social networking it allows audiences to find out more information and be involved in quizzes and competitions

Explain the role of social media for trailers?

• The social media is free and can reach a mass audience this way.

• The social media is good for audience to audience-‘word of mouth’

• Rotten Tomatoes allows audiences to read ratings and reviews on the film before they go to watch it to see whether it would be worth seeing.

• You can also sponsor advertisements so that everyone will be able to notice it on their news feed e.g. Facebook

Imagine trailers could not be exhibited via social media, what impact would

this have on audiences and institutions?

It would have a massive impact on the sales on the audience going to see the film ,because a lot of people rely on social media to find out about new upcoming trailers.

The industry would struggle to reach a global audience.

How has the exhibition of trailers changed over time?

Over time, technology has evolved from limited accesses through to just TV and Internet alone and the as social media has been introduced it has created a multi platform for audiences to watch trailers on.

How are trailers rated and regulated?What institution is responsible for

rating trailers?

How does the rating of film trailers affect a range of audiences?

Film ratings can allow or restrict ages from watching the film depending on its content. The BBFC are in charge of giving this individual rating and each film must meet certain requirements to be classified its rating. A U rated film allows a universal audience of all ages. Compared to an 18 rated film which no one below the age of 18 is permitted to be allowed to watch the film.

Identify or explain any other issues you think are important about exhibition

of film trailers• Piracy

• Trailers may be leaked on to the internet so that other countries are no longer restricted to see it