assignment 2-8
TRANSCRIPT
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-Design thinking can help you explore more ideas if it is done in the beginning.
Design Thinking, Tim Brown
Design, Business, and Innovation Janel Santana
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-Taking a human-centered approach reflects what consumers want.
Design Thinking, Tim Brown
Design, Business, and Innovation Janel Santana
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-Factoring in human behavior, needs, and preferences helps produce innovation.
Design Thinking, Tim Brown
Design, Business, and Innovation Janel Santana
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- What other ways can you make design thinking part of the innovation drill?
Design Thinking, Critical Question 1
http://www.cmegroup.com/education/design-thinking-as-an-innovation-process.html
Design, Business, and Innovation Janel Santana
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Design Thinking, Critical Question 2
-What is a successful example of a human-centered approach?
https://www.wired.com/insights/2013/12/human-centered-design-matters/
Design, Business, and Innovation Janel Santana
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“Going Deeper, Seeing Further…”
- A more competitive approach to design is through a more ethnographic method to find what consumers value most.
Design, Business, and Innovation Janel Santana
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“Going Deeper, Seeing Further…”
- Our linear interpretations should fill a deeper gap that will sustain a long-term innovative advancement, seeking what's significant.
Design, Business, and Innovation Janel Santana
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“Going Deeper, Seeing Further…”
- Analogous cases help to approach innovation by revealing new insights, guiding us to rethink how we interpret things.
Design, Business, and Innovation Janel Santana
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“Going Deeper, Seeing Further…”
- Corporate ethnographers use open-source interpretation to collaborate with other designers, business people, innovators, consumers, and customers.
Design, Business, and Innovation Janel Santana
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“Going Deeper, Seeing Further…”
- Corporate ethnographers will play a major role in helping companies understand complex human issues with their engagement to understand the customers needs and desires.
Design, Business, and Innovation Janel Santana
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Design, Business, and Innovation Janel Santana
Ethnographic Research, Woman’s Rugby Practice
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Ethnographic Research, Woman’s Rugby Practice
Design, Business, and Innovation Janel Santana
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Design, Business, and Innovation Janel Santana
Ethnographic Research, Woman’s Rugby Practice
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Design, Business, and Innovation Janel Santana
Ethnographic Research, Woman’s Rugby Practice
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Design, Business, and Innovation Janel Santana
Ethnographic Research, Woman’s Rugby Practice
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Ethnographic Research Observations
• There was a lack of eagerness during warmup drills.
Design, Business, and Innovation Janel Santana
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• One of the girls observed, didn’t show much enthusiasm to be there.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
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• During drills, the players seemed to be more sluggish.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
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• A few girls seemed to be quiet and too themselves during practice.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
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• A couple of girls observed, seemed to lack energy to throw the ball on the field.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
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• Through observation, there seemed to be a lack of hydration and a need for energy during rugby practice.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
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Interviewing Humans
• Interviews contain a three-part structure which include the introduction and warm-up, the body of the interview, and the conclusion.
Design, Business, and Innovation Janel Santana
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• Start each interview genuinely, followed by a clear description of the goal.
Design, Business, and Innovation Janel Santana
Interviewing Humans
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• Stay focused on what the interviewee is saying while also making sure answers are specific, not vague.
Design, Business, and Innovation Janel Santana
Interviewing Humans
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• A key note to remember is that the interview is not about you so don’t veer off topic with personal stories.
Design, Business, and Innovation Janel Santana
Interviewing Humans
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• Make sure to come prepared with background information and a list of questions for the individual while trying not to provide too much information, so it won’t influence the response.
Design, Business, and Innovation Janel Santana
Interviewing Humans
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Interview Planning
Design, Business, and Innovation Janel Santana
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Edited Interview
Design, Business, and Innovation Janel Santana
https://youtu.be/0dLB_JE8UTQ
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Interview Findings
• There seems to be a need for a more convenient source of hydration to fuel the players through practice.
Design, Business, and Innovation Janel Santana
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Peer to Peer Documentation
Design, Business, and Innovation Janel Santana
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Peer to Peer Documentation
Design, Business, and Innovation Janel Santana
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Peer to Peer Documentation
Design, Business, and Innovation Janel Santana
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Peer to Peer Documentation
Design, Business, and Innovation Janel Santana
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Peer to Peer Documentation Findings
• Players look like they are out of breathe.
Design, Business, and Innovation Janel Santana
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• A few of the players seem to be running far behind, trying to catch up.
Design, Business, and Innovation Janel Santana
Peer to Peer Documentation Findings
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• Some of the girls have a tired, disgruntled look on their face.
Design, Business, and Innovation Janel Santana
Peer to Peer Documentation Findings
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Desk Research, Business Sites
Soylent competitor Ample wants to make healthier meal replacements
• Consumers are lacking a meal replacement shake that better suits individuals different dietary needs.
http://money.cnn.com/2016/09/23/technology/ample-soylent-competitor/index.html
Design, Business, and Innovation Janel Santana
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Gatorade Goes Organic as Pepsico Joins Natural-Product Push
• There is a need for a more organic source of hydration.
http://www.bloomberg.com/news/articles/2016-08-30/gatorade-goes-organic-as-pepsico-j oins-natural-ingredient-push
Desk Research, Business Sites
Design, Business, and Innovation Janel Santana
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‘Smart Vessels’ quencha non-existentthirst
• There is a lack of remembering when to hydrate on a daily basis.
Desk Research, Business Sites
Design, Business, and Innovation Janel Santana
https://www.ft.com/content/f4941182-8d1e-11e5-a549-b89a1dfede9b
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Pepsi unveils low-calorie Gatorade ‘G2’
• There is a need for non-carbonated drinks.
http://money.cnn.com/2007/09/07/news/companies/pepsi_newproducts/index.htm
Desk Research, Business Sites
Design, Business, and Innovation Janel Santana
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Beyonce Goes From Lemonade to Watermelons With Juice Investment
• There is a need for a different source of natural hydration for health conscious consumers.
Desk Research, Business Sites
Design, Business, and Innovation Janel Santana
http://www.bloomberg.com/news/articles/2016-05-03/beyonce-goes-from-lemonade-to-watermelons-with-juice-investment
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An alternative to existing sport beverages, which hydrates while promoting cognitive control.
Made from rare, subtropical fruits from South Africa blended with glacier water from the Himalayas, it creates a well-balanced formula to improve mood, energy, and performance.
Users may include rugby players, construction workers, and gym enthusiasts.
Executive Summary
Design, Business, and Innovation Janel Santana
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• Subtropical fruits• Vitamins • Minerals• 6-month fermentation process• Rugby Players• Optimal hydration• Enhanced nervous system functioning• Mental Focus• Advanced cognitive control• Improved IQ• Increased levels of glycogen
Infographic Elements
Design, Business, and Innovation Janel Santana
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Infographic Sketches
Design, Business, and Innovation Janel Santana
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Infographic Sketches
Design, Business, and Innovation Janel Santana
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Infographic Sketches
Design, Business, and Innovation Janel Santana
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Information Graphic Visualization
Design, Business, and Innovation Janel Santana
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Professional Presentation Print
Design, Business, and Innovation Janel Santana
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Imagined Product/Service In Situ Visualization
-Selected Environment and User Image
Design, Business, and Innovation Janel Santana
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Imagined Product/Service In Situ Visualization
-Selected Device Image
Design, Business, and Innovation Janel Santana
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Imagined Product/Service In Situ Visualization
Design, Business, and Innovation Janel Santana