Assignment 2

Individual Journal

Name: Michael Chang Vui Loong

Student ID: 0319198

Subject: PSYC 30203 Social Psychology

Tutor: Ms Norul Hidayah

This advertisement contains a few characteristics. The school is

introducing its school course, it is showing the awards it gets, they also

showing the opening hours of its school. From these characteristics, I can

stereotype this school is making advertisement to attract student to study at

their school instead of other school. When I saw that they have given their

website on the advertisement, and they also said that they open every day.

And not to forget, they also say “call 1-900-881-BAC (222) TODAY!” they

highlighted “TODAY” and put an exclamation mark. I stereotype that, they

are very eager on encouraging and attracting people to know more about

their school and study at there.

They mention “The Fastest and Smartest way” in their advertisement. As if

students that have chose another school is doing the wrong decision, but is

there and prove that, there is really having the fastest and smartest way?

Even if they use the shortest time to finish one particular course, this says

that they are having the fastest way, but could the students catch up with it?

Is it really the smartest way? They also mention that BAC is the Malaysian

Institution with the HIGHEST number of TOP IN THE WORLD

Outstanding Cambridge A2 Learner Awards 2013. They say that they have

the highest amount of student studying Cambridge A2, but are the quantity

matters or the quality? There might be other school that also having

outstanding students studying Cambridge A2, but maybe the amount was not

as much as they do. They did show the amount of good students that are

studying there, but did they shows the bad students who student there? Did

they show the bad result that obtain by student? Could the bad result is more

that the good ones? These are what I had prejudiced.

There are a few ways they used to persuade people to study at there. They

say that they are having the “Fastest and Smartest” way, the “express and

standard Routes” to A-Level, the BEST in the WORLD LAW AND

BUSINESS 2012 & 2013, they are chosen from over 100 UK Degrees, and

they are also showing the awards they got. There are the ways they use to

persuade people to study at their school.