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Crash Course on CreativityProfessor Tina Seelig, Stanford Venture Labs

Assignment 2Mala Sarat Chandra

October 28, 2012

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Rustic Homey Warm

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Urban Modern Cool

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BasicClutteredWall of ShoesRacks of Clothes

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Basic Less ClutteredWall of ShoesRacks of Clothes

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OpenMinimalistProduct focused

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Red White Boring

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Impressions

Pottery Barn and Crate and Barrel try hard to create a welcoming ambience. Distinctive. Informative. Encourage exploration. Friendly, attentive staff, there to help when needed. Security is unobtrusive.

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ImpressionsChamps and Finish Line had similar ambience. Basic, functional, walls of shoes and racks of clothes. Champs was cluttered, Finish Line less so but not by much. No attention from staff even after 10 minutes of “browsing” in the store. Getting staff attention was difficult – not enough of them. Waited awhile for staff to bring me shoes to try on. Long wait line at the checkout counter.

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Impressions

Open, minimalist, uncluttered. Not crowded for a change. Large tables with products on display. Customers encouraged to browse, interact with and compare product configurations online. Knowledgeable, attentive, helpful staff. Bright blue shirts make them easy to spot. Store security not easy to see.

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Impressions

Macy’s don’t seem focused on customers. Cold. Unappealing. No unifying theme. Hard to navigate. Too cluttered to explore. Products either clustered by designer (Kate Spade, Martha Stewart) or type (Kitchenware, Coffee, Towels). Unhelpful staff. Security is obvious.