asset wild hits health ingredient technology solutions vegeceuticals

7/29/2019 Asset Wild Hits Health Ingredient Technology Solutions Vegeceuticals

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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com

email: [email protected]

WILD H.I.T.S. - Health Ingredient

Technology & Solutions:

Vegeceu t i ca ls
http://www.wildflavors.com/http://www.wildflavors.com/http://www.wildflavors.com/


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WILDs Vegeceuticals 2

WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


Overview

Government, medical organizations, and health advocates are encouraging consumers

to eat more vegetables as they are a natural source of vitamins, minerals, fiber, and

phytonutrients that are helpful in maintaining a healthy weight and lowering the risk of

chronic diseases.

Unaided, 70% of consumers in a recent study cited Fruits & Vegetables as one of the

top 10 functional foods.

Source: 2011 IFIC Functional Foods/ Foods for Health, Consumer Trending Survey

In general, consumers would like to eat more vegetables. However, WILDs research

finds that they continue to fall short in terms of the recommended intake due to

perceived unpleasant taste, rapid spoilage, and inconvenience.


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


Vegeceuticals

The use of vegetable extracts and powders in beverages and foods are limited by taste

and solubility. Through innovative proprietary extraction technology, WILD provides

nutraceuticals from vegetables that impart no taste, without any bitterness, and that are

completely soluble in a variety of product formulations.

WILDs Vegeceuticals are unique vegetable extract blends that are standardized, with

ORAC and In-Vitro testing, and are applications tested in a variety of concepts.

Orange Vegeceuticals are unique extracts of numerous vegetables

including carrot, pumpkin, sweet potato, paprika (from chili peppers)

and Reishi mushroom and deliver beta-carotene, a pro-vitamin A

constituent.

Red Vegeceuticals are unique extracts of purple sweet potato,

purple maize, purple carrot, beet, rhubarb, tomato and red cabbage

and deliver anthocyanins, a powerful antioxidant and major free radical

scavenger.

WILD Vegeceuticals provides Vegetable Extract Content to a wide variety of Applications

Enhanced Waters

Juices

Functional Drinks

Teas

Dry Beverage Mixes

Smoothies

Carbonated Drinks

Bakery

Sauces/ Dressings

Snacks

Confections

Yogurts

Frozen Desserts

Nutritional Bars


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


Possible Modes of Action

Vegeceuticals are standardized to Beta Carotene (Orange) and Anthocyanins (Red).

Beta Carotene

Regular consumption of vegetables high in beta-carotene provides the critical precursor

necessary for Vitamin A production in the body. Beta Carotene converts to Vitamin A

as your body needs it. Vitamin A is essential for eyes, skin and proper immune

function. The levels of carotenoids, such as beta-carotene, in blood and tissue have

shown consistent inverse associations with various health issues.

Antioxidant Functions:

Beta- Carotene helps prevent the oxidation of LDL cholesterol and supports the immune

system. It is also shown to help in reducing the risk of skin damage from exposure to

sunlight.


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


Anthocyanins

Anthocyanins have antioxidant activity and can scavenge free radicals thereby reducing

oxidative damage to the cells. The presence of free radicals has been hypothesized bymany as a significant disease causal agent. Anthocyanins from vegetable sources are

mainly acylated, meaning that they are highly stable due to the inter- and intra-

molecular copigmentations.

Associated Health Benefits:

Supports the immune system

Helps reduce plaque build-up in the arteries and increases blood flow and

circulation

Reduces blood glucose levels and makes the bodys cells more receptive to

insulin

Reduces harmful inflammation acting as an anti-inflammatory


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


ORAC Values

Oxygen Radical Absorbance Capacity (ORAC) values are the most common standard

of measuring the antioxidant capacity of fruits and vegetables. Foods with a higherORAC value, in general, have a greater antioxidant potential than those with low values.

ORAC Value per 100 grams:

Kale 1770 Onion 450

Beets 840 Alfalfa sprouts 930

Spinach 260 Corn 400

Red bell pepper 710 Broccoli Flowers 890

Brussels sprout 980 Eggplant 390

There are 6 common harmful reactive oxygen or nitrogen species existing in the body.

They are:

1. peroxyl radical (ROO.)

2. hydroxyl radical (.OH)

3. hydrogen peroxide (H2O2)

4. superoxide ion (O2.-)

5. singlet oxygen (1O2)

6. peroxynitrite (OONO-)

When these species are exposed to oxidation, free radicals form. Free radicals are

thought to cause damage to healthy cells. Antioxidants bind with free radicals

eliminating damaging capabilities. ORAC assay measures the binding capabilities, or

antioxidant capabilities of natural ingredients compared to a standard, a fluorescent

probe.


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


ORAC Method

*Brunswick Labs website 2011.


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


Cap-e Assay

The CAP-e assay or Cell-based Antioxidant Protection in Erythrocytes (aka red blood

cells), is a method for evaluating the antioxidant potential of natural products.

It is a cell-based assay for the evaluation of whether antioxidants in natural products are

capable of penetrating and protecting live cells from oxidative damage (free radical

damage) it is designed to measure the antioxidant bioavailability of a product at the

cellular level.

The principle of the method is that antioxidants from the test product enter the red blood

cells. Unabsorbed antioxidants are removed, and the cells are exposed to a dye. The

cells are then oxidized and the dye emits fluorescent light in proportion to the amount of

oxidative damage. A reduction of fluorescence is proportional to antioxidant protection.

Data from the CAP-e assay can be used to make the following statement: Antioxidants

in your product can protect live cells.

*Gitte Jensen, NIS Labs, 2011

CAP-e antioxidant protection units are calculated differently:

Dry powders =GAE per gram

Liquids = micromoles GA per liter


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


ORAC vs. Cap-e

There are several possible situations pertaining to antioxidant capacity of natural

products. When comparing data obtained by ORAC versus CAP-e:

An ORAC value indicates that the tested sample possesses a high potency of

antioxidant activity chemically. ORAC assays do not determine the

bioavailability within the body.

A product may have a high ORAC value but be unable to enter and protect

cells from oxidative damage

A product may perform well in both assays

A product may show better protection of cells than what would be expected

based on the ORAC value alone

*Gitte Jensen, NIS Labs, 2011


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


Why Vegeceuticals are Unique

Clean Tasting They do not impart a veggie taste or odor to the product

Soluble Easily incorporated into many products

Visually Appealing Impart vibrant colors of red or orange

Standardized The red blend is standardized to anthocyanins content and theorange blend is standardized to beta carotene content

In-Vitro Tested Each blend has been tested via CAP-e (Cell based AntioxidantProtection in Erythrocytes). CAP-e testing measures theantioxidant potential of products, whether they are capable ofprotecting living cells from oxidative damage

ORAC Each blend has been tested for ORAC (Oxygen Radical AbsorptionCapacity)

Heat/ Light Stable Products have been tested for heat and light stability

Application Notes

Orange Vegeceuticals-Contains carrot, pumpkin, sweet potato, paprika (from chili

peppers), and Reishi mushroom

Typical use level= 1.4mg -carotene/ serving size ~ -carotene content of serving

size of baby carrots

Orange Liquid Blend

ORAC 43 uM TE/g

CAP-e 10.3 uM GA/ml

Standardized to 1.5% beta-carotene

Orange Dry Blend

ORAC 14 uM TE/g

CAP-e 1.2 GAE/g Standardized to 1.0% beta-carotene

Watch for ringing in low viscositybeverages

Vegetable Servings cannot be claimed*Note- any CAP e number is a good number!


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WILD Flavors, Inc.

1261 Pacific Avenue

Erlanger, KY 41018

859.342.3600

www.wildflavors.com


Red Vegeceuticals - Contains purple sweet potato, purple maize, purple carrot, beet,

rhubarb, tomato, and red cabbage

Typical use level= 10mgs anthocyanins/ serving size- ~ the anthocyanins content in

serving of red cabbage

Red Liquid Blend

ORAC 1300 uM TE/g

CAP-e 318 uM GA/ml

Standardized to 4.25% anthocyanins

Red Dry Blend

ORAC 1600 uM TE/g

CAP-e 29 GAE/g

Standardized to 4.25% anthocyanins

Vegetable Servings cannot be claimed*Note- any CAP e number is a good number!

Marketing Language

Servings of vegetables cannot be claimed through the use of Vegeceuticals.

However, the following statements represent potential package wording:

Contains the antioxidant benefits of vegetables

Now with the goodness of vegetables

Has the beta-carotene content of serving of carrots

Contains vegetable extracts

With the goodness of vegetable extracts

asset wild hits health ingredient technology solutions vegeceuticals

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