BTEC L2 Creative Digital Media Unit 3.A&B ‘Urban Net’ Assignment 12th October – 23rd October 2015

Task 1: Teen Drama Video GP dayAdd music, sound effects & titles to your Teen Drama Graduate programme day task

a) Colour grade the footageb) Upload your group’s Teen Dramas opening, along with the special effects to your YouTube channelc) Annotate each shot on YouTube Annotations (Google search “How to add annotations in YouTube”) outline how you have used:

i) Teen Drama Stereotypes (how is it clear who each is – Rebel, Geek etc…?)ii) Genre (Why is this a teen drama, why is this a Sci-Fi?)iii) Camerawork (how do your shots, angles, colour tints and movement to show ‘Youth’ and ‘confidence’?)iv) Editing (how does your editing show young people are dynamic, vibrant and full of energy and have superpowers?)v) Sound (what soundtrack and sound effects did you add appropriate to ‘Youth’)

Embed the completed YouTube Video along with your annotations to your Blog by Deadline Monday 19 th October 5pm

Task 2: Viral Mobile Phone AdvertEdit, add sound and Titles to your promotional production

a) Add effects where necessary and colour tintsb) Upload your group’s Mobile Phone Advert video to YouTube channel c) Annotate each shot on YouTube Annotations (Google search “How to add annotations in YouTube”) outline how you have used:

i) Demographics & Psychographics (age, gender, ethnicity, class, Psychographic group)ii) Emotional Appealiii) Viral Buzz & interactivity

Embed the completed YouTube Video along with your annotations to your Blog by Deadline Monday 19 th October 5pm

Task 3: Create a Weebly Website (an address will be set up for to layout) for ‘Urban Net’. Include:i) Home Page where you upload the project brief, along with a suitable Giff file for Urban Netii) A page on Key Features on Promotionaliii) A page on Key Features of Fictioniv) A page on Technical Construction

Complete all Reports and Presentations by Wednesday 21 st October 5pm

Task 4: Complete 3 x reports or presentations (*4 x for Distinction) on Key Features/Technical (see sheets for option or further instructions) on:

a) Key Features of Fiction (Genre, Narrative & Representation): Misfits & Skinsb) Key Features of Promotional (Demographics & Psychographics, Persuasive/Emotional Appeal and Viral Buzz): Sainsbury’s adc) Report on Technical Areas (M-E-S, Cam, Edit, Sound): Skins S3 Trailerd) (*Distinction only – Key Features of News & Factual)

Upload or embed all reports/presentations, videos you have made, the photos of your camera shots, the assessment clips to the correct page on your Weebly by Deadline Friday 23 rd October 5pm

Scenario

A new YouTube youth channel ‘Urban Net’ has approached you as a programme consultant on its own content for News, Drama Webisodes and Viral Advertising, to attract their target demographic of 16-25 year olds living in inner-city areas.

They want you to compile materials for a visual and interactive website that will outline the key features of Factual, Fiction and Promotional Content and examples of which content may be suitable.

You will profile this target and investigate the following key features: Fiction *Factual Promotional

Genre Conventions Representation (of gender) Narrative Structures (linear &

nonlinear)

Bias (objective or subjective) Realism (stylistic features edit and

cam) Structure (VT, Inserts, V/o etc)

Persuasive Techniques Viral buzz Psychographic (emotional appeal)

Describe how key features are used in a digital moving image production. 3 2A.P1Explain how key features are used in two types of digital moving image productions with reference to appropriate examples. 3 2A.M1