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asmallpercent Tim Ferguson Sauder 1088 Washington Street Gloucester, MA 01930 H - 978 283 9327 C - 978 979 0007 [email protected] www.asmallpercent.com

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Page 1: asmallpercent work book

asmallpercent

Tim Ferguson Sauder

1088 Washington Street Gloucester, MA 01930

H - 978 283 9327C - 978 979 0007

[email protected]

Page 2: asmallpercent work book

DUB SP T

LOGO - Examples

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I M A G E W I S E

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TR ANGLE

TRI NGLE

empowering individuals to live, work and playempowering individuals to live, work and play

Triangle Inc.empowering people at home, work and play

Triangle people at home, work and play

Empowering People At Home, Work And Play

Triangle Inc.

TRIANGLE

LOGO - Process

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Page 6: asmallpercent work book

Turbocharge your search

TURBOCHARGE YOUR SEARCH

ORIGINAL MARK

LOGO - Process

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turbocharge your search. . .

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LOGO - Process

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Page 10: asmallpercent work book

LOGO - System

Subbrands with Mark Global Education Programs Subbrands with Seal

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PDACEL PHONECOMPUTERVOICE DATA HOUSEPHONE

TOWER RASKEY SYSTEMSPBX PSTNBSC

SRX-3000SMX-2100 ERX-700ERX-1400/1440 Sun Box Ultra 10

VOICEROUTER

ROUTER NETFLOWROUTER

FIREWALL IAD

IAD

Unisphere Products

ACCESS ELEMENTS

APPLICATION ELEMENTS

COMPUTERS & ROUTER ROUTERVOICE & DATA CORP LARGECORP MED

BUILDING ELEMENTS

BASIC ELEMENTS

NMC-SMX OSSEXTENDED SERVICE & SUBSCRIBER MANAGEMENT 1COMMPILOT

SATELLITE 1 GSM/GPRS/LMDS 2GSM/GPRS/LMDS 1SATELLITE 2

ERX 700/1400CABLE 2CABLE 1

DSLAM 1 MEDIA GATE RASPHONE LINEDSLAM 2DSL

ICON - System

Page 12: asmallpercent work book

HARMELING PHYSICAL THERAPY & SPORTS FITNESS, INC.

AQUATHERAPY

LET THE WATER HELP YOU EXERCISE SOONER

WITH LESS PAIN AND FASTER RESULTS

www.harmelingpt.com

1st Floor Rear, 325 Main St., North Reading, Ma978-276-0991

NorthShoreShoppingCenter

Liberty

Tree Mall

Rte

. 11

4

Rte

. 9

3

Rte. 114

Rte. 22

Rte

. 12

8

Hu

ll S

t.

Rte

. 2

8M

ain

St.

Rte. 128

Rte. 125Rte. 125

Gordon College

Sylvan St.

Constitution Lane

Ash St.

Hig

h S

t.

En

dic

ott S

t.

Exit 17Grapevine Road

BennettCenter

Boston FlowerMarket

Golf

Purchase St.

Commonwealth Ave.

Ind

ep

en

de

nce W

ay

N

N

Please park in the rear of the building.

LOCATIONS

NorthShoreShoppingCenter

Liberty

Tree Mall

Rte

. 11

4

Rte

. 9

3

Rte. 114

Rte. 22

Rte

. 12

8

Hu

ll S

t.

Rte

. 2

8M

ain

St.

Rte. 128

Rte. 125Rte. 125

Gordon College

Sylvan St.

Constitution Lane

Ash St.

Hig

h S

t.

En

dic

ott S

t.

Exit 17Grapevine Road

BennettCenter

Boston FlowerMarket

Golf

Purchase St.

Commonwealth Ave.

Ind

ep

en

de

nce W

ay

N

N

85 Constitution Ln., Danvers, Ma978-750-8188

Grey office building directly behind Courtyard Hotel. Drive 3/4 of the length of the parking lot of office building. Enter building through door #3 or #5. Numbers are above doors.

The Bennett Center, 255 Grapevine Road, Wenham, Ma978-524-0000

NorthShoreShoppingCenter

Liberty

Tree Mall

Rte

. 11

4

Rte

. 9

3

Rte. 114

Rte. 22

Rte

. 12

8

Hu

ll S

t.

Rte

. 2

8M

ain

St.

Rte. 128

Rte. 125Rte. 125

Gordon College

Sylvan St.

Constitution Lane

Ash St.

Hig

h S

t.

En

dic

ott S

t.

Exit 17Grapevine Road

BennettCenter

Boston FlowerMarket

Golf

Purchase St.

Commonwealth Ave.

Ind

ep

en

de

nce W

ay

N

N

Entrance is on the side of the Bennett Center.

(Aquatherapy only available at Bennett Center)

The Aquatherapy Program, developed by Harmeling Physical Therapy and Sports Fitness, Inc, is designed to give patients the option of enjoying the various benefits of exercise in a gravity reduced environment. The water allows earlier movement of joints and this is the key to a speedy recovery.

HOW DO I GET STARTED?

We start with a thorough evaluation performed by a trained physical therapist. Then we design a personalized aquatherapy program to help you increase your range of motion, strength, gait and cardiovascular fitness. You will be seen 2-3 times a week working out in our state of the art wave-less pool. We will teach you a home exercise program as well. Finally you will be able to continue your program at our facility when you have finished your PT by purchasing pool passes.

AQUATHERAPY -ABOUT THE PROGRAM

A PATIENT EXERCISES IN OUR LOW CHLORINE POOL. A

HYDRAULIC CHAIR LIFT CAN BE USED TO ENTER AND

EXIT THE POOL IF YOU CANNOT NEGOTIATE A LADDER.

AQUATHERAPY IS GREAT FOR:

• Low Back Pain

• Arthritis

• Joint Replacements and Reconstruction

• Spinal Surgery

• Fractures Where Weight-bearing is Restricted

• Shoulder Surgery

• Patients with Balance and Movement Disorders

“I WALKED IN ON TWO CRUTCHES; A HIP REPLACEMENT ON THE LEFT AND A REBUILT FEMUR ON THE RIGHT. MY VERY PATIENT THERAPIST STARTED WITH GENTLE EXERCISES IN THE POOL. BETWEEN HIS CARING PROFESSIONAL ATTITUDE AND THE SOOTHING NATURE OF THE WATER I CAME TO LOOK FORWARD TO MY POOL SESSIONS. I MADE GREAT PROGRESS AND MY SURGEON WAS VERY IMPRESSED. I CANNOT SAY ENOUGH ABOUT THE GREAT SERVICE HARMELING PT PROVIDES AND I TELL THIS TO ANYONE WHO WILL LISTEN.”

- W. BODENGRAVEN, PATIENT

HARMELING PHYSICAL THERAPY & SPORTS FITNESS, INC.

ALL ABOUT ACL’S

PREVENTION, REHABILITATION, RETURN TO PLAY:

A PROGRAM THAT OFFERS THE ENTIRE CONTINUUM OF

CARE FOR ANTERIOR CRUCIATE LIGAMENT INJURIES

HARMELING PHYSICAL THERAPY & SPORTS FITNESS, INC.

START FIT

A PHYSICAL THERAPY PROGRAM TO START YOU ON

YOUR WAY TO LOSING WEIGHT AND GETTING FIT

HARMELING PHYSICAL THERAPY & SPORTS FITNESS, INC.

PRE-OP PT

A PRE-SURGICAL PROGRAM DESIGNED TO INSTILL

CONFIDENCE AND OPTIMIZE OUTCOMES THROUGH

COMPREHENSIVE EDUCATION OF THE PATIENT

BROCHURE - Harmeling Center

Page 13: asmallpercent work book

Features

6

6

8

11

12

14

Articles Alumni

IN EACH ISSUE

Bruce Herman Installed as Lothlórien Distinguished Chair in the Fine Arts

Thoughts on Setting Out

The Accidental Chaplain

“Conan, don’t worry,” I said. “This doesn’t mean you are going to die.”

Andrew Breton’s Super Mario Brothers Reenactment Goes National

IN FOCUS

A Study in Contrasts

IN FOCUS

A Small World

A 2010-Kilometer Hike for AIDS Orphans

ENCOUNTERS

An Invitation to Search

Evangelicalism, Catholicism and the Future of Christian Learning

Gordon in Lynn Goes Residential

Gordon in Belize

ENCOUNTERS

Upcoming Speakers at Gordon

Summer Music Academy Launched

Gordon College Cited among Top Ten “Powerbrokers in the Renewal of the Arts”

A New Look Built on a Century of Tradition

Stationery Admissions

Materials

STILLPOINT Magazine Ads Posters

Road Signage Campus Flags

Campus Vehicles

Bookstore

Merchandise

ID Cards

Staff Uniforms

IN PRINT

From business cards to

magazine ads—all printed

materials depicting the

Gordon logo have been

redesigned.

ON CAMPUS

Everything on campus

needed to bear the new

logo, from road signs to

campus fl ags, to ensure

a consistent campus

appearance.

ON THE WEB

The new website and

podcast site were

designed to refl ect

Gordon’s new look and to

be easy to navigate. Both

are frequently updated,

and provide a great

window into College life.

Website—www.gordon.edu Podcast Site—www.gordon.edu/podcast

A New Brand EmergesThe rebranding process for Gordon College started with a new logo, but it also involved thinking about how to communicate who

we are in a clear, dynamic way to our internal community and to those beyond the campus. We established a new color palette

and visual standards. Below are some of the changes—in publications, signage and on the web—that we’ve made to support the

new brand of Gordon College. We hope this branding process will be completed within the next year.

A New Logo—Our Traditional SealA quick look at Gordon’s history shows that the new logo launched this year provides a new

look, but honors our past.

While the new seal that is the centerpiece of the logo has been redrawn, the basic elements

are still included. Creative Director Tim Ferguson Sauder says, “By combining a new version of

the original seal with a bold and clear font, we’ve established a logo that can speak both to the

great history and tradition of Gordon College and to the promise of where the school is going.”

1916 1960 1969 1997 2006

Program

Brochures

The Design Center—Tim Ferguson

Sauder, creative director; and Kirsten

Keister ’04, graphic designer—provided

the website’s graphic design. June

Bodoni ’82, director of the Center for

Educational Technologies, trained

faculty and staff in the use of the new

editing software. Bryan Parys ’04, of the

College Communications Offi ce, became

Gordon’s fi rst web editor, editing and

drafting content for 900+ web pages,

and working with various College

departments in the revamping of

their sites.

Because of the sheer size and

complexity of the project, doing the

work within departmental “silos” was

simply not possible. We had to create

an interdisciplinary team, all committed

to one goal. My liberal arts education

at Gordon gave me the intellectual

freedom and capacity to relate to all

members of the project team, whether

we were rewriting content, confronting

a graphic design problem or solving a

logic issue in the code.

site navigation with focus groups of

Christian high school students.

We had a long list of capabilities we

wanted for the new website. We wanted

it to be more dynamic and interesting

than the old website yet easier to

maintain. We wanted an approval

system to help ensure the quality of

website content; for content to have

expiration dates so it could be taken

down automatically, thus avoiding

the problem of out-of-date pages;

capability to share content between

pages—for special events like music

concerts to be posted once yet appear

on several pages as appropriate. All

of these considerations pointed us

toward a database architecture for

the new site rather than the traditional

HTML architecture.

The Lord was gracious in providing

skilled craftspeople for each aspect of

the website development process. In the

summer of 2005 we began to formally

build a project team to deliver the

website. Gordon’s Information Systems

Group—Jon Williams ’91, director; Dan

Savlon, David Andrade ’89 and Paul

Bruce, systems developers; Kevin

Wellwood ’05, student programmer

extraordinaire; and myself, project

manager—were the primary architects

and builders of the website. The

Network Support Group—Russ Leathe,

director; and Brian Vienneau ’04,

systems manager—provided servers and

support for the website deployment.

Rob Van Cleef is a project manager

for Gordon College and lives in

Beverly, Massachusetts, with his wife

and son.

On October 6 Gordon College launched

a new website in coordination with its

branding campaign, representing two

years and more than 4,600 person-hours

of labor. While it is a marketing outreach

to prospective students, it also has many

features alumni and friends of the College

will enjoy: easier navigation, attractive

graphic design and photography, banners

and photo galleries, online journals, and

interactive features such as “email a

friend” and “email the author.”

I am sometimes asked how a liberal

arts major ended up doing this kind of

highly technical work. The short answer

is God’s providence, or perhaps God’s

sense of humor. While I was a student

at Gordon College, I hated computers.

I considered them a necessary evil that

I would eventually have to learn. But

after graduating from Gordon with a

sociology major, and from Gordon-

Conwell Theological Seminary with a

Master of Arts in Theology, I took jobs

that were increasingly technology-related

and operations-focused. I returned to

Gordon College in March 2003 as an

administrative programmer/analyst.

In the fall of 2004 I began to interview

different College departments and to

put together a plan to allow everyone

a space that could easily be found on

the website. By the end of 2004 we had

drafted a website map (a road map for

the pages we would need) and the fi rst

set of wireframes (a blueprint for web

pages). We tested page design and

A New Direction—Our New WebsiteDeveloping the Gordon College Website

WHAT’S NEWHere are just some of the features of the new Gordon College website:

1 A new overall design—not only a new look, but a complete reorganization of information and navigation.

2 A rebuilt and improved search function.

3 A current student login button, allowing quick access to the Go.Gordon site (go.gordon.edu).

4 Promotional banners—refreshed every time you visit a page—have been added to the site’s home pages, emphasizing new and upcoming events.

5 Images rotate, creating a dynamic look—most pages refresh with a new image or series of images every time you visit them.

1

5

2

3

4

Story Robert Van Cleef ’94

FALL 2006 | STILLPOINT 11

Crossing into Iraqi Airspace

PUBLICATION - Stillpoint

Page 14: asmallpercent work book

GLOUCESTER

978-290-9800 www.nedstruck.com

GLOUCESTER MA

GOOD FOODFRIENDLY SERVICEHOME DELIVERIES

[email protected]

978-290-9800

GLOUCESTER MA

GOOD FOODFRIENDLY SERVICEHOME DELIVERIES

[email protected]

978-290-9800

GLOUCESTER MA

GOOD FOODFRIENDLY SERVICEHOME DELIVERIES

[email protected]

978-290-9800

PRINT PIECES - Ned’s Groceteria

Page 15: asmallpercent work book

PRINT PIECES - REACH

Page 16: asmallpercent work book

WEBSITE - www.gordon.edu

Page 17: asmallpercent work book

WEBSITE - www.saucony.com

Page 18: asmallpercent work book

WEB PORTAL - Brand Informatics

CIG Services

CFS Intelligence

Comparative BrandsQUARTER OVER QUARTER CHANGE BRAND VS BRAND GAP WIDENING AND NARROWING GAP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Executive Summary

Conduct Further Bank ofAmerica Analysis

Bank of AmericaLevel Scores Benchmarked

Bank of America Loyaltyvs Wachovia Loyalty

Bank of America Scorecard

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

Conduct custom bank of america query

See most recent data on bank of america

Recently uploaded .Ppt

Recently uploaded cig assisted query analysis

Latest rankings

Conduct custom query on cfs intelligence

Article 1 headline

Article 2 headline

Article 3 headline

CONTACT INFO

MoreLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Conect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

Wachovia

Citibank

ING

V I E W M O R E I N F O V I E W M O R E I N F O

Bank of America Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

ACCOUNT REPRESENTATIVELarry [email protected]

CLIENT SUPPORTBob [email protected]

P R I N T

P R I N T S C O R E C A R D

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum. Nulla a libero. Aenean lectus eros, scelerisque vel, placerat eu, accumsan at, nulla. Nulla commodo. Nam lectus. Nulla scelerisque, ligula id adipiscing tincidunt, purus pede mattis dui, ac vulputate orci mi nec lacus. Duis pretium est.

QUARTER OVER QUARTER CHANGE INDUSTRY RANKINGS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Industry Report

Conduct Further CFS Analysis

Industry Ranking Graphic

CFS Level Scores

Industry Scorecard

Industry or Sector

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

CFS

Conduct custom query

See most recent data on cfs

More

Article 1 title goes here

Article 2 title goes here

Article 3 title goes here

Article 4 title goes hereLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2

Industry Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

P R I N T

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum.

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Web Help

More dedicated web help

Screen CastsFAQsHow TosStep by Step Guides

Brand Informatics Methodologies

More dedicated bi methodologies

Three White Papers on the Brand Informatics Model

CIG Intelligence

More dedicated cig intelligence

CIG Assisted Query FormDocuments from MeetingsCIG Upload Content

Brand Information Library

More dedicated bi library

GlossaryMore Whitepapers

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

CONNECTION SCORECARD CONNECTION SCORECARD

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

COMPARISON VIEW

2007Q2 2007Q3 2007Q4 2007Q1

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

MAIN COMPETITOR

WACHOVIA

SELECT BENCHMARK

CFS

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

G A P A N A LY S I S

Custom Query | Brand Query

C U S T O M G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

CANCEL

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CUSTOM GRAPH DEVELOPMENT

CONNECTION SCORECARD

BRAND COMPARISON ANALYSIS

BRAND COMPARISON ANALYSIS ONE QUARTER

CONNECTION SCORES GAP ANALYSIS

EXPERIANCE INCIDENCE

EXPERIANCE INCIDENCE GAP ANALYSIS

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

BANK OF AMERICA

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 1Experience 01Experience 02Experience 03Experience 04

COMPOSITION

COMPARATIVE BRAND

MY BRAND CFSBENCHMARK

GROUP 2Experience 05Experience 06Experience 07Experience 08

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW UP TO 2 BRANDS

E X P O R T

C O N T I N U EC O N T I N U E

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 3Experience 09Experience 10Experience 11Experience 12

GROUP 4Experience 13Experience 14Experience 15Experience 16

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

WACHOVIA

CITIBANK

ING

EXPERIENCE SCORECARD CONNECTION SCORECARD

2007Q2

2008Q2

P R I N T S C O R E C A R D

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America PortalBRANDINFORMATICSDelivered by

CIG Services

CFS Intelligence

Comparative BrandsQUARTER OVER QUARTER CHANGE BRAND VS BRAND GAP WIDENING AND NARROWING GAP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Executive Summary

Conduct Further Bank ofAmerica Analysis

Bank of AmericaLevel Scores Benchmarked

Bank of America Loyaltyvs Wachovia Loyalty

Bank of America Scorecard

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

Conduct custom bank of america query

See most recent data on bank of america

Recently uploaded .Ppt

Recently uploaded cig assisted query analysis

Latest rankings

Conduct custom query on cfs intelligence

Article 1 headline

Article 2 headline

Article 3 headline

CONTACT INFO

MoreLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Conect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

Wachovia

Citibank

ING

V I E W M O R E I N F O V I E W M O R E I N F O

Bank of America Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

ACCOUNT REPRESENTATIVELarry [email protected]

CLIENT SUPPORTBob [email protected]

P R I N T

P R I N T S C O R E C A R D

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum. Nulla a libero. Aenean lectus eros, scelerisque vel, placerat eu, accumsan at, nulla. Nulla commodo. Nam lectus. Nulla scelerisque, ligula id adipiscing tincidunt, purus pede mattis dui, ac vulputate orci mi nec lacus. Duis pretium est.

QUARTER OVER QUARTER CHANGE INDUSTRY RANKINGS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Industry Report

Conduct Further CFS Analysis

Industry Ranking Graphic

CFS Level Scores

Industry Scorecard

Industry or Sector

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

CFS

Conduct custom query

See most recent data on cfs

More

Article 1 title goes here

Article 2 title goes here

Article 3 title goes here

Article 4 title goes hereLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2

Industry Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

P R I N T

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum.

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Web Help

More dedicated web help

Screen CastsFAQsHow TosStep by Step Guides

Brand Informatics Methodologies

More dedicated bi methodologies

Three White Papers on the Brand Informatics Model

CIG Intelligence

More dedicated cig intelligence

CIG Assisted Query FormDocuments from MeetingsCIG Upload Content

Brand Information Library

More dedicated bi library

GlossaryMore Whitepapers

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

CONNECTION SCORECARD CONNECTION SCORECARD

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

COMPARISON VIEW

2007Q2 2007Q3 2007Q4 2007Q1

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

MAIN COMPETITOR

WACHOVIA

SELECT BENCHMARK

CFS

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

G A P A N A LY S I S

Custom Query | Brand Query

C U S T O M G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

CANCEL

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CUSTOM GRAPH DEVELOPMENT

CONNECTION SCORECARD

BRAND COMPARISON ANALYSIS

BRAND COMPARISON ANALYSIS ONE QUARTER

CONNECTION SCORES GAP ANALYSIS

EXPERIANCE INCIDENCE

EXPERIANCE INCIDENCE GAP ANALYSIS

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

BANK OF AMERICA

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 1Experience 01Experience 02Experience 03Experience 04

COMPOSITION

COMPARATIVE BRAND

MY BRAND CFSBENCHMARK

GROUP 2Experience 05Experience 06Experience 07Experience 08

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW UP TO 2 BRANDS

E X P O R T

C O N T I N U EC O N T I N U E

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 3Experience 09Experience 10Experience 11Experience 12

GROUP 4Experience 13Experience 14Experience 15Experience 16

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

WACHOVIA

CITIBANK

ING

EXPERIENCE SCORECARD CONNECTION SCORECARD

2007Q2

2008Q2

P R I N T S C O R E C A R D

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America PortalBRANDINFORMATICSDelivered by

CIG Services

CFS Intelligence

Comparative BrandsQUARTER OVER QUARTER CHANGE BRAND VS BRAND GAP WIDENING AND NARROWING GAP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Executive Summary

Conduct Further Bank ofAmerica Analysis

Bank of AmericaLevel Scores Benchmarked

Bank of America Loyaltyvs Wachovia Loyalty

Bank of America Scorecard

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

Conduct custom bank of america query

See most recent data on bank of america

Recently uploaded .Ppt

Recently uploaded cig assisted query analysis

Latest rankings

Conduct custom query on cfs intelligence

Article 1 headline

Article 2 headline

Article 3 headline

CONTACT INFO

MoreLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Conect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

Wachovia

Citibank

ING

V I E W M O R E I N F O V I E W M O R E I N F O

Bank of America Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

ACCOUNT REPRESENTATIVELarry [email protected]

CLIENT SUPPORTBob [email protected]

P R I N T

P R I N T S C O R E C A R D

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum. Nulla a libero. Aenean lectus eros, scelerisque vel, placerat eu, accumsan at, nulla. Nulla commodo. Nam lectus. Nulla scelerisque, ligula id adipiscing tincidunt, purus pede mattis dui, ac vulputate orci mi nec lacus. Duis pretium est.

QUARTER OVER QUARTER CHANGE INDUSTRY RANKINGS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Industry Report

Conduct Further CFS Analysis

Industry Ranking Graphic

CFS Level Scores

Industry Scorecard

Industry or Sector

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

CFS

Conduct custom query

See most recent data on cfs

More

Article 1 title goes here

Article 2 title goes here

Article 3 title goes here

Article 4 title goes hereLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2

Industry Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

P R I N T

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum.

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Web Help

More dedicated web help

Screen CastsFAQsHow TosStep by Step Guides

Brand Informatics Methodologies

More dedicated bi methodologies

Three White Papers on the Brand Informatics Model

CIG Intelligence

More dedicated cig intelligence

CIG Assisted Query FormDocuments from MeetingsCIG Upload Content

Brand Information Library

More dedicated bi library

GlossaryMore Whitepapers

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

CONNECTION SCORECARD CONNECTION SCORECARD

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

COMPARISON VIEW

2007Q2 2007Q3 2007Q4 2007Q1

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

MAIN COMPETITOR

WACHOVIA

SELECT BENCHMARK

CFS

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

G A P A N A LY S I S

Custom Query | Brand Query

C U S T O M G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

CANCEL

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CUSTOM GRAPH DEVELOPMENT

CONNECTION SCORECARD

BRAND COMPARISON ANALYSIS

BRAND COMPARISON ANALYSIS ONE QUARTER

CONNECTION SCORES GAP ANALYSIS

EXPERIANCE INCIDENCE

EXPERIANCE INCIDENCE GAP ANALYSIS

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

BANK OF AMERICA

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 1Experience 01Experience 02Experience 03Experience 04

COMPOSITION

COMPARATIVE BRAND

MY BRAND CFSBENCHMARK

GROUP 2Experience 05Experience 06Experience 07Experience 08

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW UP TO 2 BRANDS

E X P O R T

C O N T I N U EC O N T I N U E

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 3Experience 09Experience 10Experience 11Experience 12

GROUP 4Experience 13Experience 14Experience 15Experience 16

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

WACHOVIA

CITIBANK

ING

EXPERIENCE SCORECARD CONNECTION SCORECARD

2007Q2

2008Q2

P R I N T S C O R E C A R D

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America PortalBRANDINFORMATICSDelivered by

CIG Services

CFS Intelligence

Comparative BrandsQUARTER OVER QUARTER CHANGE BRAND VS BRAND GAP WIDENING AND NARROWING GAP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Executive Summary

Conduct Further Bank ofAmerica Analysis

Bank of AmericaLevel Scores Benchmarked

Bank of America Loyaltyvs Wachovia Loyalty

Bank of America Scorecard

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

Conduct custom bank of america query

See most recent data on bank of america

Recently uploaded .Ppt

Recently uploaded cig assisted query analysis

Latest rankings

Conduct custom query on cfs intelligence

Article 1 headline

Article 2 headline

Article 3 headline

CONTACT INFO

MoreLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Conect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

Wachovia

Citibank

ING

V I E W M O R E I N F O V I E W M O R E I N F O

Bank of America Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

ACCOUNT REPRESENTATIVELarry [email protected]

CLIENT SUPPORTBob [email protected]

P R I N T

P R I N T S C O R E C A R D

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum. Nulla a libero. Aenean lectus eros, scelerisque vel, placerat eu, accumsan at, nulla. Nulla commodo. Nam lectus. Nulla scelerisque, ligula id adipiscing tincidunt, purus pede mattis dui, ac vulputate orci mi nec lacus. Duis pretium est.

QUARTER OVER QUARTER CHANGE INDUSTRY RANKINGS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Industry Report

Conduct Further CFS Analysis

Industry Ranking Graphic

CFS Level Scores

Industry Scorecard

Industry or Sector

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

CFS

Conduct custom query

See most recent data on cfs

More

Article 1 title goes here

Article 2 title goes here

Article 3 title goes here

Article 4 title goes hereLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2

Industry Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

P R I N T

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum.

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Web Help

More dedicated web help

Screen CastsFAQsHow TosStep by Step Guides

Brand Informatics Methodologies

More dedicated bi methodologies

Three White Papers on the Brand Informatics Model

CIG Intelligence

More dedicated cig intelligence

CIG Assisted Query FormDocuments from MeetingsCIG Upload Content

Brand Information Library

More dedicated bi library

GlossaryMore Whitepapers

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

CONNECTION SCORECARD CONNECTION SCORECARD

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

COMPARISON VIEW

2007Q2 2007Q3 2007Q4 2007Q1

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

MAIN COMPETITOR

WACHOVIA

SELECT BENCHMARK

CFS

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

G A P A N A LY S I S

Custom Query | Brand Query

C U S T O M G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

CANCEL

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CUSTOM GRAPH DEVELOPMENT

CONNECTION SCORECARD

BRAND COMPARISON ANALYSIS

BRAND COMPARISON ANALYSIS ONE QUARTER

CONNECTION SCORES GAP ANALYSIS

EXPERIANCE INCIDENCE

EXPERIANCE INCIDENCE GAP ANALYSIS

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

BANK OF AMERICA

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 1Experience 01Experience 02Experience 03Experience 04

COMPOSITION

COMPARATIVE BRAND

MY BRAND CFSBENCHMARK

GROUP 2Experience 05Experience 06Experience 07Experience 08

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW UP TO 2 BRANDS

E X P O R T

C O N T I N U EC O N T I N U E

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 3Experience 09Experience 10Experience 11Experience 12

GROUP 4Experience 13Experience 14Experience 15Experience 16

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

WACHOVIA

CITIBANK

ING

EXPERIENCE SCORECARD CONNECTION SCORECARD

2007Q2

2008Q2

P R I N T S C O R E C A R D

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America PortalBRANDINFORMATICSDelivered by

CIG Services

CFS Intelligence

Comparative BrandsQUARTER OVER QUARTER CHANGE BRAND VS BRAND GAP WIDENING AND NARROWING GAP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Executive Summary

Conduct Further Bank ofAmerica Analysis

Bank of AmericaLevel Scores Benchmarked

Bank of America Loyaltyvs Wachovia Loyalty

Bank of America Scorecard

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

Conduct custom bank of america query

See most recent data on bank of america

Recently uploaded .Ppt

Recently uploaded cig assisted query analysis

Latest rankings

Conduct custom query on cfs intelligence

Article 1 headline

Article 2 headline

Article 3 headline

CONTACT INFO

MoreLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Conect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

Wachovia

Citibank

ING

V I E W M O R E I N F O V I E W M O R E I N F O

Bank of America Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

ACCOUNT REPRESENTATIVELarry [email protected]

CLIENT SUPPORTBob [email protected]

P R I N T

P R I N T S C O R E C A R D

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum. Nulla a libero. Aenean lectus eros, scelerisque vel, placerat eu, accumsan at, nulla. Nulla commodo. Nam lectus. Nulla scelerisque, ligula id adipiscing tincidunt, purus pede mattis dui, ac vulputate orci mi nec lacus. Duis pretium est.

QUARTER OVER QUARTER CHANGE INDUSTRY RANKINGS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Industry Report

Conduct Further CFS Analysis

Industry Ranking Graphic

CFS Level Scores

Industry Scorecard

Industry or Sector

2007Q2 2007Q3 2007Q4 2007Q1

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%21% 21% 23% 29%

21% 21% 23% 29%

21% 21% 23% 29%

COMPOSITIONTransformationEnhancementSatisfactionAssumptionFailed to Conect

CFS

Conduct custom query

See most recent data on cfs

More

Article 1 title goes here

Article 2 title goes here

Article 3 title goes here

Article 4 title goes hereLEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

2007Q2 2007Q3 2007Q4 2007Q1

2007Q2

Industry Top Change - Current Quarter vs Last Quarter

COMPOSITION 01

P R I N T

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum.

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

Web Help

More dedicated web help

Screen CastsFAQsHow TosStep by Step Guides

Brand Informatics Methodologies

More dedicated bi methodologies

Three White Papers on the Brand Informatics Model

CIG Intelligence

More dedicated cig intelligence

CIG Assisted Query FormDocuments from MeetingsCIG Upload Content

Brand Information Library

More dedicated bi library

GlossaryMore Whitepapers

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

CONNECTION SCORECARD CONNECTION SCORECARD

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

MY BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CONNECTION SCORECARD

EXPERIENCE SCORECARD BANK OF AMERICA

COMPARISON VIEW

2007Q2 2007Q3 2007Q4 2007Q1

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

TransformationEnhancementSatisfactionAssumptionFailed to Connect

COMPOSITION

LEVEL SCORESTransformationEnhancementSatisfactionAssumptionFailed to Connect

BCS

LOYALTY SCORE

MAIN COMPETITOR

WACHOVIA

SELECT BENCHMARK

CFS

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

E X P O R T

G A P A N A LY S I S

Custom Query | Brand Query

C U S T O M G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

ANALYZE BRAND ANALYZE SEGMENTS COMPARE BRANDS

MY BRAND COMPARATIVE BRANDS INDUSTRY CUSTOM TRACKING CUSTOM QUERY KNOWLEDGE CENTER C M S A D M I N I S T R AT O RC M S A D M I N I S T R AT O R

COPYRIGHT LEGAL INFO SITEMAP HELP

CANCEL

SELECT A BRAND

SELECT A VIEW

BANK OF AMERICA BRAND ANALYSIS

CUSTOM GRAPH DEVELOPMENT

CONNECTION SCORECARD

BRAND COMPARISON ANALYSIS

BRAND COMPARISON ANALYSIS ONE QUARTER

CONNECTION SCORES GAP ANALYSIS

EXPERIANCE INCIDENCE

EXPERIANCE INCIDENCE GAP ANALYSIS

EXPERIENCE SCORECARD BANK OF AMERICA

SINGLE BRAND VIEW

BANK OF AMERICA

2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 1Experience 01Experience 02Experience 03Experience 04

COMPOSITION

COMPARATIVE BRAND

MY BRAND CFSBENCHMARK

GROUP 2Experience 05Experience 06Experience 07Experience 08

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW UP TO 2 BRANDS

E X P O R T

C O N T I N U EC O N T I N U E

C U S T O M G R A P H

Custom Query | Brand Query

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%21% 21% 23% 29% 23% 29%

GROUP 3Experience 09Experience 10Experience 11Experience 12

GROUP 4Experience 13Experience 14Experience 15Experience 16

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

G R A P H

WACHOVIA

CITIBANK

ING

EXPERIENCE SCORECARD CONNECTION SCORECARD

2007Q2

2008Q2

P R I N T S C O R E C A R D

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America Portal HELP PRINT CONTACT US LOGOUT

BRANDINFORMATICSDelivered by

Bank of America PortalBRANDINFORMATICSDelivered by

Page 19: asmallpercent work book

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