ask this. sell that: how quizzes and behavioral automation are crushing ecommerce conversion
TRANSCRIPT
Ask This. Sell That: How Quizzes and Behavioral Automation
are Crushing Ecommerce Conversion
Ask This. Sell
That.
A recording of this
webinar and these
slides will be available
on the Qzzr blog
Profitizing Worthless Traffic
ECOMMERCE
ENTERPRISE CLIENT RETENTION RATE >
97%
Trusted By Global LeadersWith strong tech teams
PUBLISHERS
B2B
The world’s most social quizzes
Create, Embed and Share
Quizzes
Drive Social Traffic | Drive Conversions
Let’s Discuss...
How quizzes drive loads of quality traffic
How behavioral automation improves conversion
How the right content leads to revenue
How to create engagement and commitment
GET THE RIGHT KIND
OF ATTENTION.
Quizzes Are Hot.
They Said It.
“Eight of the top ten
most shared articles
on the web in the last
eight months were
quizzes”(BuzzSumo, 4/14)
“Nine of the top ten
most shared stories on
Facebook in January,
2015 were quizzes”(Newswhip, 1/15)
“The average quiz is
shared 1,900 times”(BuzzSumo, 3/15)
The Proof is in the Pudding.
82% click-through rate from newsfeed
65-80% completion rate
2:27 average time on quiz
5% lead conversion rate
19% offer click rate
What’s Most Exciting?
Turning This Into This
Quizzes Drive Quality Ecommerce
Traffic.
Quizzes Drive Quality Ecommerce
Traffic.
490 impressions | 90 leads | 18.4% conversion rate
Quizzes Driving Quality
Ecommerce Traffic.
Quizzes Driving Quality
Ecommerce Traffic.
430,000+ impressions23,000+ leads$370,000+ in sales (and counting)
What Do You Do With All that
Traffic?
Use Marketing Psychology to
Convert it.
Think Like The User.
Think Like The User.
Build On Momentum.
Build On Momentum.
Give Your Visitors Something
Realistic.
Enter Email Address Enter Email Address
Give Your Customers Something
Realistic.
Enter Email Address Enter Email Address
Be Consistent With Your Message.
Drive Action with a Little Nudge.
Or a Few Little Nudges...
Consider Conversion Crushed.
With these take aways:
● Drive traffic with fun quizzes
● Direct the traffic with the right message at the right time
● Make sure your customers see themselves in your messaging
● Create steps that engage, leading to conversion commitment
● Keep the messaging consistent; remind customers of your value (and theirs)
● Drive customers to take action with well-timed nudges
Ask This. Sell That: How Quizzes and Behavioral Automation
are Crushing Ecommerce Conversion
Ask This. Sell
That.