asian social media statistics
TRANSCRIPT
MEDIASOCIAL
ASIA PACIFICASIA PACIFICStatistics
The social media landscape is constantly on the move. The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve. For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
Asia-Pacific Social Media Stats to Blow Your Mind
SOCIAL MEDIA AND MOBILE USE - ASIA PACIFIC
969,583,240social media users PENETRATION25%
PENETRATION86%3,347,580,701active mobile subscriptions
ON SOCIAL MEDIA CHANNELSTIME SPENT
Average number of hours per day spent by internet users on the internet
Average number of hours per day spent on social media by social media users
012345678
HOUR
S
COUNTRY
Access via desktop/laptop
Access via mobile device
HONGKONGAUSTRALIA
SINGAPOREPHILIPPINES
JAPANSOUTH KOREA CHINA
3.5
4.55.3
6.2
3.5 3.5
4.5
2.11.7
2.02.8
1.01.6 1.9
0123456
HOUR
S
COUNTRY HONGKONGAUSTRALIA
SINGAPOREPHILIPPINES
JAPANSOUTH KOREA CHINA
2.0 2.1 2.2
4.0
0.8 1.01.5
FACEBOOK COUNTRY STATISTICS
0
5
10
15
20
25
30
35
40
HONGKONGAUSTRALIA
SINGAPOREPHILIPPINES
JAPANSOUTH KOREA
NUM
BER
OF U
SERS
(milli
on)
COUNTRY
TOP 5TOP 5 Social Media Networks: Asia-Pacific
(2014 CONTENT MATTERS: THE IMPACT OF BRAND STORYTELLING ONLINE)
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2
3
4
5
Line
INTERACTING WITH BRANDSon Social Media
INTERACTING WITH BRANDSon Social Media
Waggener Edstrom Communications (WE) surveyed 2,200 consumers in 10 countriesacross the Asia-Pacific region to assess the impact of brand storytelling online.
The countries included Australia, China, Hong Kong and India. Respondents wereasked questions related to how they interact with brands across a number of sectors.
The survey found that across all markets and business sectors consumers who are regularly exposed to branded content through social media spend more money on products and services than those who aren’t.
Across all markets, young people were 22% more likely to follow their favourite brands on social media and 20% were more likely to share information about products and services within their social media networks.
Young people were also 7% more likely to click on an advertisement or read an advertorial from a brand.
97%of respondents inVietnam said they follow brands online.
89%of respondents in China said they actively follow brands online.
44%of respondents in Australia said they follow brands on social media.
36%of respondents in Japan said they follow brands on social media.
Ecommerce Market
in
2014consumers in Asia-Pacific
will spend more money online than in America
according to eMarketer.
in
2013revenue from online sales
in china was between
second only to USA.
McKinsey forecast China's ecommerce market could reach
by 2020.$650 billion
$190 billion $210 billionand
Online sales are expected to reach
$525 billionin Asia this year overtaking
those in the USA.
More than
$150 billionworth of merchandise is exchanged on Alibaba
each year,more than Amazon and
eBay combined.
2.5 billionof the world’s
4.3 billionmobile phone this year be
in Asia-Pacific.
More than
$150 billionworth of merchandise is exchanged on Alibaba
each year,more than Amazon and
eBay combined.
2.5
4.3
$
$
SOURCES2014 Asia-Pacific Digital Overview
Top-on-Social2014 Content Matters: The Impact of Brand Storytelling Online
Adding Social to the Sales Basket
www.mavsocial.com www.mavsocial.comhttp://www.facebook.com/mavsocial https://twitter.com/Mav_Social