asian paints - canvas guidelines

8/10/2019 Asian Paints - CANVAS Guidelines

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Asian Paints presents a unique marketing competition in an

industry which is one of its kind. It is an industry which exhibits

characteristics of both FMCG and FMCD sector.

CANVAS is a multi-level challenge in this industry, where you get

an opportunity to work on a live business problem, meet senior

and seasoned professionals, meet our business partners and geta chance to earn yourself a PPI and win attractive cash prizes.

at a glance


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snapshot

Campus Round

Registrations open on campus Case is launched on 14 campus across the country

Live business challenge for students to work on The top 3 teams are picked on each campus The winning team from each campus will compete amongst themselves for place

in top 5 for the finale

National Round

Additional complexities to the first case Present to the Asian Paints CEO and other senior leaders Opportunity to meet Asian Paints business associates Cash prizes and a chance to get PPIs


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For any queries not covered in the document, reach out to [email protected]


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who are eligible to participate?

This competition is open to the Final year students of the flagship programs of

the following management institutes:

IIM A, IIM B, IIM C, IIM L, IIM K, XLRI , FMS, MDI, SIBM Pune, TISS Mumbai,

SJMSOM Mumbai, NITIE Mumbai, SP Jain Mumbai and NMIMS Mumbai

The participating students can be from any specialization

They should be full time students from the campus

Students on exchange cannot participate

Students who have pursued summer internship in Asian Paints cannot

participate

One person cannot be a member of more than one team


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what will the competition look like?

1. Registration

Each team will consist of 3 members

Each team will need to register with the campus SPOC after having gone

through all the rules and guidelines

You will need to give your unique team name, name of team members, mobile

numbers and email IDs to the campus SPOC

Campus SPOC Campus SPOC

FMS Ankit Misra NITIE Som Prakash Panda

IIM-A Aalekh NMIMS Ojas D Lokhande

IIM-B Umayal SIBM Apoorv Garg

IIM-C Vignesh SJMSOM Bhuvanesh S

IIM-K Adhnan Rasheed K SP Jain Balajee Varradan

IIM-L Anchit Saini TISS Kushal Bhat

MDI, Gurgaon Vikas Guleria XLRI Parneet Singh Soni


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what will the competition look like?

2. Dates for first round

Submissions have to be made to the campus SPOC

From the submissions received from each campus, the winning team and 2

runners-up will be announced

Campus winners and 2 runners up team will be announced for each campus

The winning team from each campus will present to an Asian Paints panel, from

which top 5 teams will be selected for the grand finale

Registrations

Open

Case Study

shared with

campus

Last date for case

study submission

Announcement of

campus winners

Campus winners

battle

30thOctober 31stOctober 10thNovember 18thNovember 20 -21st November


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stages

I. Campus Round

Participating teams will need to work on a case given by the company.

a. Each team will need to submit a word document (maximum of 3 pages) and a 5 slide

presentation to the campus SPOC by 10thof November.

Word document: First page should have the team details as submitted during

registration. The font size should be 12 in Times New Roman. The document should

contain all your key points and strategy to tackle the deliverables in the case.

Presentation:First slide should contain team details, other slides are for analysis ordeliverables to the problems. Any supporting excel sheets etc. will need to be sent

separately in a folder. Any references should be given due credits.

Zip the two files together as submission; Naming Convention:Institute Name_Team

Name_CANVAS1


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b. Top 3 teams will be short-listed by the Asian Paints team. The winning teams

from each campus will present to the Asian Paints panel in Mumbai and from them

5 teams will be picked for the Grand Finale.

Important: Post the announcement of the winning team on campus, the team can

further fine tune their presentation on the same lines as recommended during the

submission. However, the analysis and solution submitted should not change. Asian

Paints reserves the right to disqualify any team if the rules and guidelines are not

adhered to.

c. In this round a campus round winner and a campus round runner-up will be

declared based on the quality of presentations.


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II. National Round

The top 5 teams selected from all the 14 campus winners will compete at the national

level

There will be a live business challenge given in extension to the case of first round

The national level finalists will also get an opportunity to visit some local counters and

meet people associated with Asian Paints to prepare for this round

The National level round will be held at Mumbai on 8th December. The company will

arrange for travel and stay for this round

The finalists will get a chance to present to the senior leadership team headed by the

MD & CEO of the company

Further details of the national level round will be disclosed after all the campus round

evaluations are completed

stages


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awards

Campus Round

The team winning the campus round will get Rs 30,000 and certificates

Campus round runners-up team will get Rs 15,000 and certificates

Campus second runners-up team will get certificates

National Round

The winning team at the national level will get Rs 2,00,000 and PPIs

The runners up will get Rs 1,00,000 and PPIs

asian paints - canvas guidelines

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