ashwamedh kalamanch’s drawing competition 2010 (akdc'10)
Post on 21-Oct-2014
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Ashwamedh Kalamanch's Drawing Competition 2010 (AKDC10) was the first ever event done by a newly formed group Ashwamedh Kalamanch by Deepak Doddamani. Being a new player in the Market and being completely new to event management the group managed to carry out the event successfully. The plan and story behind the success has been presented here for students of Marketing. You can also checkout blogspot for more details about Ashwamedh Kalamanch.TRANSCRIPT
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ASHWAMEDH KALAMANCH’SDRAWING COMPETITION 2010
Prepared by:Deepak Doddamani
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Overview Ashwamedh Kalamanch Drawing Competition 2010 Objectives Market Selection Marketing Strategies Event details Event Output Conclusion
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Ashwamedh Kalamanch Ashwamedh Kalamanch is an art & culture centre
Mumbai.
Objectives:1)To promote, propagate Indian art and culture through various camps.2) To increase awareness about various performing and visual arts.3) To encourage children to use their creativiy and contribute to arts.
www.ashwamedhkalamanch.blogspot.com
Ashwamedh Kalamanch’s Drawing Competition 2010 (AKDC10)
Ashwamedh Kalamanch organized an all Mumbai level drawing competition in association with Samarth Vidyalaya, Vidyanagari.
The drawing competition was followed by a seminar by experts. The seminar covered career opportunities in art and culture.
The exhibition of selected drawings by participants were put-up in the hall for parents.
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Objectives of AKDC10 To enter in the field of event management.
To give a platform to students who are good in drawing and takes it seriously.
To encourage students to take-up drawing subject seriously by making them aware of careers ahead.
To create brand awareness of Ashwamedh Kalamanch.
To raise fund for Educational charitable trust through this event.
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MARKET RESEARCH Total Market : Mumbai and Mumbai
Suburbs
Potential Market : Santacruz
Targeted Market : Kalina and Vakola
Target : 500 plus students (approx.)
Students of all mediums Std. 5th to 10th targeted.
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Marketing Strategies DIRECT MARKETING: More emphasis on direct marketing.
Invitation to 50 schools in Kalina, Vakola, Santacruz East and West area.
Personal meeting with drawing teachers . Handover Event details, forms & poster
to schools.
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EVENT POSTERS MARATHI POSTER
ENGLISH POSTER
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Marketing Strategies contd…. News paper Advertisement: Advertisement in Mumbai Vrutant
( Loksatta) on 14th Sept. 2010
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Marketing Strategies contd. Leaflet distribution LEAFLET Paper Insertion is done in almost all the important residential areas of Santacruz (East).
Newspapers prefered : 1) DNA 2) Times of India 3) Loksatta 4) Maharashtra Times
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Marketing Strategies contd. Social Media Marketing and Internet Marketing
Event web page created on social media like FACEBOOK, ORKUT etc.
Event websites like Kya kare, Sulekha event page etc used.
Click India, Quicker etc FREE AD sites used for Advertisement.
Event Details Mails are sent and forwarded using GMAIL.
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Marketing Strategies contd. TIE-UPS Coaching classes in Santacruz (E) area
approached by our representatives . Posters displayed on coaching classes notice boards with permission.
Drawing and Animation classes in Santacruz and near by areas targeted for students as well as sponsorship.
Gained sponsors in Santacruz (E) area.
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SPONSORS
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EVENT DETAILS EVENT : ‘Ashwamedh Kalamanch’s Drawing
Competition 2010’ (AKDC’10)Theme : Creative dreamer Date: 3rd Oct 2010 Venue: Samarth Vidyalaya, Vidyanagari, Santacruz
(E), Mumbai – 400098. Eligibility : Std. 5th – Std. 10th Time: Drawing competition : 10:00 a.m. - 1:00 p.m. Lunch break : 1:00 p.m. – 2:00 p.m. Seminar : 2:00 p.m. – 3:00 p.m. Prize distribution – 3:00 p.m. – 4:00 p.m.
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EVENT DETAILS Chief Guest: Shri. Khilchand Choudhari ( J.J. school Alumini, Artist, Specialty : Landscape in watercolor, Judges Mahapor – chashak competition)
Hon. Guest: Shri. D.V. Manerikar (C.E.O, Samarth Shiksha Mandal and charity trust)
Judge : Shri Ravindra Jadhav
Judge : Shri. Dilip Nimkar.
Guest Speaker : Shri. Anand Chodankar
Guest Speaker: Shri. Rakesh Seth
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WINNERS OF THE COMPETITION Aishwarya Javkar (Sr. grp)
Divy Vora ( Jr. grp)
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EVENT OUTPUT 630 Students participated
Mumbai, Thane and New Mumbai students participation
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EVENT OUTPUT BRAND AWARENESS
ASHWAMEDH KALAMANCH IN EVENT MANAGEMENT
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EVENT OUTPUT Samarth Vidyalaya & Ashwamedh Kalamanch
Value addition to student’s knowledge
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EVENT OUTPUT Platform to Student Platform to Ashwamedh
Kalamanch
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CONCLUSION Ashwamedh Kalamanch successfully
competed Drawing Competition 2010.
The marketing strategies and implementation of the same was absolutely focused. Target was 500 and 630 students participated in first event itself.
Students participation is not an issue if the event is marketed properly and value addition is given.