Ashleigh Auld CV

152 – 160 City Road, Clerkenwell, London, EC1V 2NX 07850 558169

ashleigh@ashleighauld.com KEY DIGITAL SKILLS Microsoft Word, Excel, PowerPoint, Outlook, Adobe Photoshop, Microsoft Dynamics CRM, WordPress Hosting, HubSpot Inbound Marketing Software, Nimble Social CRM Software, ESP Hospitality CRM Software, Social Bakers Analytics, Sprout Social Analytics, Google Analytics, Google Adwords, Google SEO, Typing speed of 100wpm. CAREER SUMMARY I currently work on marketing projects, managing brand projects and strategies. Having an online presence is now fundamental for brands and people and that is what I specialise in. My skillset includes account/relationship management, writing marketing strategies, implementing marketing strategies, promoting brands online and achieving results. I have been working within sales, marketing and operations over the previous 8 years and found I enjoy the variety of working with different brands to accomplish a variety of company objectives. I have also completed a university course in inbound marketing. CURRENT JOB ROLES: BRAND STRATEGIST/PROJECT MANAGER Brand Strategy and Project Management

• Account management and consulting clients about campaign requirements and objectives including soft launch and hard launch timings for tissue sessions and final deadlines.

• Experience in managing workflow, technology and delivery management tools.

• Gathering and collating functional specifications, budgets and implementation schedules.

• Formulating strategies that include information on brand SEO, content marketing, social media and digital PR.

• Briefing and discussing creative timescales and budgets within client expectations.

• Analysing, interpreting and presenting results

• Delivering ideas, creative mind maps and final products to clients for review.

Digital Marketing

• Email marketing - finding (occasionally purchasing) lists to send relevant content and marketing material.

• Through analytics tracking the CTR and unsubscribe rates of emails. Sampling different content with different customers to decipher the most effective material to use.

• Enhancing website impact and effectiveness; Google Analytics and benchmarking of websites against others. Updating the website using CMS systems.

• SEO optimisation – Google local search optimisation including Google+ and tagging appropriate web content to increase organic search rankings.

• Google Adwords – paid searches optimisation.

• Creation of blogs for website and ensuring full copyright has been completed.

• Third party website listings and backlink management

• Analysing and reporting on the effectiveness of digital marketing campaigns.

Ashleigh Auld CV

Social PR Strategy and Execution

• Social media management: Full knowledge of Twitter, Facebook, Pinterest, YouTube, LinkedIn, Flickr, Tumblr, Vine, Instagram, Google + and podcasting for business – promoting platforms, building the brand, creating reciprocal relationships to utilising the brand’s audience.

• Creating and sharing blog content and brand assets.

• Research into audiences that include the target stakeholders and creating buyer profiles specific to the target demographic.

• Work on social media SEO tagging to ensure the brand has a top ranking on Google and can be found easily with keywords.

• Full access to social analytics to produce monthly reports showing where, when and how people are gaining access to the website via social media. Through this, I can then analyse which content works, what needs to change and implement a plan to drive more traffic.

• Manage clients social media icons within the website and email software to manage data and online campaigns. Tracking conversion rates and tailoring campaigns to prospects and potential leads.

BRANDS THAT I HAVE WORKED WITH OVER THE YEARS INCLUDE: