asheboro events-wente vineyards wine tasiting

Wente VineyardWine Tasting

AsheboroEventsN

2 Asheboro Events Magazine September 2010

Asheboro Magazine is all about promoting and supporting locally-owned, independent businesses. It’s about making your hard-earned money go further, fueling the local economy, and helping to

preserve the unique character of Asheboro. We would like to introduce Asheboro Proud, a shop local community effort to keep more of your hard earned dollars in the Asheboro economy and strengthen the small businesses that make Asheboro unique.

Be aware of the impact of your dollars.A locally owned independent business returns

approximately 73% of each dollar spent back to the community. Local, independent businesses assist the community through a “multiplier effect”: one dollar spent at a locally owned business will return five times that amount within the community through city taxes, employees’ wages, and purchase of materials and supplies at other independent businesses. In addition, these businesses will turn that dollar back into the community through school funding, social services, and contributions to local non-profit organizations.

Chains and franchises contribute roughly 43% and at times as little as 20% of the store’s sales back into the community through employee wages, sales taxes, and property taxes. Frequently, a chain store's location is owned by the larger non local company, and the business is given tax breaks in order for shareholder profits to remain high. Locally owned independent businesses do not receive such benefits and thus contribute a far greater proportion of revenues to local taxes.

Choice makes for a richer communityLocal, independent businesses are located all over greater

Asheboro. You can grab a coffee to go, pick up locally grown

produce or freshly baked bread, shop for unique gifts or household items, or choose a good book for a day at the beach. You can get your hair cut, have your taxes prepared, or apply for a mortgage at your friendly community bank or credit union.

These businesses add to the character that is Asheboro, contributing more than just goods and services. They offer personalized attention, add diversity to our shopping options, and bring life to historic buildings. And they pay their employees—and local taxes—with the income they receive. Each time you choose to spend your dollars at a local, independent business, you are voting for the continued strength and vitality of our community. Below are 10 great reasons to shop at locally owned businesses every day.

1. Buy local to support yourself2. Keep our community unique3. Be eco-friendly4. Create more jobs5. Get better customer service6. Put your taxes to good use7. Invest in the community8. Support community groups9. Promote competition and diversity10. Encourage future investment

We’re proud to be Asheboro business owners and we intend on keeping as much of our money local as we can and hope you will help us raise awareness of this initiative by doing the same. We are just in the beginning stages of the Asheboro Proud initiative, but we were so excited, we wanted to let everyone know about it. Stay tuned...there is much more to follow.

An illustration of the importance of doing business with locally owned businesses.

Philip R. WenteVice Chairman

Wente Family Estate


Dave JohnsonPublisher

Dear Readers,

AA s h e b o r o C a l e n d a r .com is a website where local events and their details will be posted.

AsheboroEvents.com, it’s sister site, is a website where local events will be featured after the event. Both were designed to promote and then highlight the wonderful events that take place here in Asheboro and Randolph County.

This is a Special Event Magazine that we will publish after each event we attend. Our goal is to first raise awareness of each event with AsheboroCalendar.com so others will attend and, afterward, commemorate each in pictures with a Special Event Magazine similar to this one. Both websites are part of Asheboro Magazine’s, Asheboro Proud initiative which is designed to fuel the local economy by emphasizing the unique character of Asheboro.

The Wente Vineyard Wine Tasting took place at Lumina Wine and Beer on September 1, 2010. The guest of honor was Phillip Wente, Vice Chairman of Wente Family Estates in Livermore, California. Founded 128 years ago, Wente Vineyards is the country’s oldest, continuously operated family-owned winery. It isn’t often you get a guest of Phillip Wente’s

prestige at a small local wine tasting which speaks volumes about the Wente family’s commitment to helping it’s customer grow.

The attendance of this event was spectacular and the wines did not disappoint. We started with a Pinot Grigio. I am not a white wine fan, but this particular wine was very pleasing to the palate. We then tasted a Chardonnay which, in my humble opinion, was on par with some the best wines in its price point. From there we moved to the reds. The first red we tasted was my favorite. It was from the Wente family’s Tamás Estates which is a Cabernet Sauvignon, Petite Sirah and Barbera blend.

At around $10 a bottle, this is one of the best reds I have had the pleasure of drinking. It drinks like a Merlot but has the maturity and flavor depth of a Cab. This blend of grapes creates an adventurously robust yet smooth red wine with mouth-filling flavors of blackberry, black cherry and plum, and a smooth, spicy finish. It definitely meets Lumina’s criteria of a $10 bottle that drinks like a $25 or $30 bottle.

We then tasted the Merlot and the Cabernet Sauvignon which were also quite good. If it were me, I would have saved the Double Decker Red for last though because after tasting it first, the other two did not get the attention they deserved.

The best part of the event was meeting all the great folks in attendance, seeing some of our new friends and talking with a world-class wine maker. It didn’t hurt that we heard many great comments about the first issue of Asheboro Magazine. Keep an eye on AsheboroCalendar .com for the next wine tasting at Lumina Beer and Wine. You won’t want to miss it.

Dave Dave Johnson, Publisher

facebook.com/beersnobmagazine

PUBLISHERDave Johnson

[email protected]

ASSOCIATE PUBLISHERSherry B. Johnson

[email protected]

EditorKirsten Gordon

[email protected]

CREATIVE [email protected]

w w w. a s h e b o r o e v e n t s . c o mT | 3 3 6 . 7 3 6 . 8 5 4 6

F | 866.559.2920

Content deadline for the Preimere Printed Edition (October 2010) of Ase-boro Magazine is Septmeber 30, 2010.

This Asheboro Events cover photo was provided by Dave Johnson taken

on location at the Wente Vineyards Wine tasting at Lumina Beer & Wine on September 1, 2010 If you would like to submit a photo or any other information to be featured in Beer Snob Magazine, please e-mail your files to [email protected]. If sending pictures, make sure

files are 300 dpi and large enough to fill an 8 1/2 x 11 space.

Asheboro Magazine is published monthly by Crown Harbor Marketing, Inc. Any reproduction or duplication of any part thereof must be done with the written permission of the Publisher. All information included herein is correct to the best of our knowledge as of the publication date. Corrections should be forwarded to the Publisher at the address above.

Disclaimer: The paid advertisements contained within Asheboro Magazine are not endorsed or recommended by the Publisher. Therefore, neither party may be held liable for the business practices of these companies.

Wente Vinyards Wine Tasting asheboroevents.com 5

5565 Tesla RoadLivermore, California

94550-9149

925.456.2317www.wentevineyards.com

asheboro events-wente vineyards wine tasiting

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