ASEACCU Conference

Contribution by Catholic Higher Education to Sustainable Development

in Modern World: From Service Learning to Social Entrepreneurship

Group 3

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Group 3 Members

IndonesiaTitus Febrianto

TaiwanAngie Hung

PhilippinesRocell DavidVincent Tang

KoreaEun Oh

JapanKaede IchiharaHana SilvaMutsuko AkaseFumi Moriyama

GROUP 3!

Southern Region Children’s Home

Social Service Institution in Taiwan

Place for Abandoned ChildrenSupported by the Government

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Activities with Children

Introduction of Countries

Charades

Word matching with cards

Head, Shoulder, Knees and Toes

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Activities during the Visit

Introducing countriesASEACCU countries are introduced. Delegates give information about their countries and teach some simple words in their languages.Targets: Children get to know more about ASEACCU countries

CharadeThe game with gestures:A presenter pretends to be something on a card and children will get it if they get the right answer.

Targets: let them think individually

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Pictures of the Activity

Activities during the Visit

Words matching

Children compete with other groups to find cards and match those cards into one words.Target: Learn how to make a combination of vowels and consonants.

Head, Shoulder, Knees and Toes

A song for learning parts of body and face.

Targets: to learn English

Pictures of the Activity

LiliCoCo

A Coconut Handicraft Social Enterprise Based in Indonesia and

Philippines

“Your Life Accessory, Your Accessory for Life”

The Coconut• Found throughout the

tropic and subtropic areas (ex. Indonesia, Philippines)

• Part of the daily diet of people in those areas

• Known for its great versatility

• Has many domestic, industrial and commercial uses

Application of Marketing Strategies to Improve

Sales Standardization of Production Procedures Quality-Assurance and Testing of products Foster Innovation and New Product

Development in the communities Scale-up production of goods to go beyond

local market

How can Social Enterprises come in?

Create a social enterprise that produces high-

end/high-value coconut handicraft

Target Beneficiaries: Coconut farmers and planters (suppliers and employees)

Target Market: Young Working Professionals (21-35 yrs. old)

The Plan

Set-Up: Factory Distributors of Coconut

Handcrafted Accessories based/located in local Coconut Planter communities in Indonesia and Philippines

Competitive Advantage/s: Eco-Friendly ProductInexpensive and abundance supply of raw

materialsHigh-end design with help of Partner-Designers (ex.

Rajo Laurel in Philippines)

The Plan

Training Programs in making the products

as well as Innovation Classes for employees as part of New Product Development

Community members as partners in Decision-Making

Other Features

The Process

The Process

The Product Idea/Concept

The Product

The Profit

Direct Marketing to Customers and Celebrities

Personal Selling to Possible Distributors/Shops

(if possible) Export of products to other countries

Promotion Strategies

“To the young and socially-conscious working professional looking for affordable yet beautiful trinkets, LiliCoco provides you with attractive and eco-friendly handcrafted coconut accessories made by local experts that gives you value for your money’s worth”

Unique Selling Proposition

Business Plan Analysis

Strengths

Eco-friendly products

Socially equitableCreative designsInexpensive and

abundant supply of raw materials

Weaknesses

Consumers’ perception towards handcrafted items

Difficulty in marketing the product

Business Plan Analysis

Opportunities

Growing no. of socially-conscious consumers

Gov’t policies favoring social enterprises

Threats

Competition from other traditional enterprises and social enterprises

Mabuhay!

Terima Kasih! ありがとう谢谢 / 謝謝감사합니다Obrigado!ขอบคุ�ณ

Thank you for listening!