· pdf fileasas authors of a brand's strategy and creative brief, ... within six months...
TRANSCRIPT
communication by designmetaphors
communication by designmetaphors
Metaphors Ltd
4 Addison Avenue
Presight House
Holland Park
London
W11 4QR
TTel: 0207 603 3393 (Main Number)
Tel: 0207 603 3336 (Production Department)
Tel: 0207 460 3102 (CMS Support Hotline)
Email [email protected]
www.metaphors.co.uk
About us
How we work
What we deliver
Our history
Some of our clients
Selected case studies
1 0
1 1
1 2
1 3
1 4
2 0
Con
tent
s Contents
0.0
We’re experts in visual communications spanning print and digital media. In
essence, we make a difference by expressing your difference.
We do this by combining proven vision, hands on experience and a pragmatic
understanding of marketing. Together they enable us to deliver potent branding
systems that deliver greater impact and generate measurable value to your bottom line.
AsAs authors of a brand's strategy and creative brief, we understand the direction a
brand needs to move in and as experts in both print and digital media, we know how
to use each media to best effect.
Our clients tend to think of us as a complete, robust solution in which their brand
leverages each marketing opportunity in unison.
Abo
ut u
s About us
1.0
About us
How we work
What we deliver
Our history
Some of our clients
Selected case studies
1 0
1 1
1 2
1 3
1 4
2 0
Con
tent
s Contents
0.0
We’re experts in visual communications spanning print and digital media. In
essence, we make a difference by expressing your difference.
We do this by combining proven vision, hands on experience and a pragmatic
understanding of marketing. Together they enable us to deliver potent branding
systems that deliver greater impact and generate measurable value to your bottom line.
AsAs authors of a brand's strategy and creative brief, we understand the direction a
brand needs to move in and as experts in both print and digital media, we know how
to use each media to best effect.
Our clients tend to think of us as a complete, robust solution in which their brand
leverages each marketing opportunity in unison.
Abo
ut u
s About us
1.0
Everything we do is strategically on target. First we define the issues, distil the differ-
ence between you and your competitors, understand your target market's wants,
needs and ambitions and then we bring the 'idea' that they'll buy to life.
It helps us get the right balance between ‘creative difference’ and expected ‘norms’
of the market or category. Then, we can be sure you’ll stand out from the crowd
without appearing irrelevant, something that is critical to effective business commu-
nication.
We do not use account handlers to carry messages back and forth. Without them,
our clients enjoy direct, informative dialogue with the experts in our team; the results
are faster and more effective.
Abo
ut u
s How we work
1.1
We maintain an equal balance between print and digital work. Since our creation the split
between these two disciplines has remained 50:50. This enables us to create cohesive, robust
design systems where the brand is alive and consistent, from layout to colour, from copy to
photography, from message to inter-action. Our in-house expertise covers:
Brand strategy
Brand naming
Brand identity
Print design
Above and Below-the-line Advertising
Exhibition design
InteInternal communications
Photography and Art direction
Website design
Website build
Web development
Search Engine optimisation
Out-bound digital campaigns
Content Management Systems
Intranet systemIntranet system
CRM
Abo
ut u
s
hat we deliver
1.2
W
Everything we do is strategically on target. First we define the issues, distil the differ-
ence between you and your competitors, understand your target market's wants,
needs and ambitions and then we bring the 'idea' that they'll buy to life.
It helps us get the right balance between ‘creative difference’ and expected ‘norms’
of the market or category. Then, we can be sure you’ll stand out from the crowd
without appearing irrelevant, something that is critical to effective business commu-
nication.
We do not use account handlers to carry messages back and forth. Without them,
our clients enjoy direct, informative dialogue with the experts in our team; the results
are faster and more effective.
Abo
ut u
s How we work
1.1
We maintain an equal balance between print and digital work. Since our creation the split
between these two disciplines has remained 50:50. This enables us to create cohesive, robust
design systems where the brand is alive and consistent, from layout to colour, from copy to
photography, from message to inter-action. Our in-house expertise covers:
Brand strategy
Brand naming
Brand identity
Print design
Above and Below-the-line Advertising
Exhibition design
InteInternal communications
Photography and Art direction
Website design
Website build
Web development
Search Engine optimisation
Out-bound digital campaigns
Content Management Systems
Intranet systemIntranet system
CRM
Abo
ut u
s
hat we deliver
1.2
W
Metaphors was created in August 2002 by Richard MacGilchrist and Plamen Nikolov. Our
ambition was simple, to provide the best creative work built on solid strategic thinking for
businesses who could not afford the price of large agencies.
OnOn the first day of business we won our first client, two weeks later we won our second.
Within six months Metaphors was working for a wide range of clients in the UK, France and
Germany. Since then we have continued to grow working with a wide range of clients, from
listed plc’s to SME’s. Our market experience spans management consultants, logistics,
healthcare, engineering, premium restaurants, banking and insurance, independent schools
and state academies, travel, I.T, training, recruitment, software developers and more.
WWe still remain true to our founding principals and ambitions; offering strategic insight,
refreshing creativity and flawless delivery. And, we’re told that we’re nice people to work
with. Perhaps that’s why so many of the companies that decided to work over the past
decade still use us today.
Abo
ut u
s Our history
1.3
American Academy
Amdis
AT Care
Axiom
Baraka
Blue Guides
BBrentwood School
C24
Camp Asia
Capex
Chef Paul Collins
Cognita
DB Schenker
DGM plcDGM plc
Elevation Learning
Epidemica
ESG
Eurocargo
Factoring UK
Fishbone Consulting
Fox News
Garner
GSKGSK
incept5
ItalFoods
Lastminute.com
Management Engineers GmbH
Modis
NHS Innovations
OnixsOnixs
Pagoda Consulting
Plan-Net plc
Quartzelec
RAL
Shazam
Simon Carbery
Simply Business
Somerset Publishing
Southbank intlSouthbank intl
Stamford American
Steppe Magazine
St. Nicholas Prep
Supercamps
Transeo
UCL
WHSWHS
Xcelerate
Xpedite
Abo
ut u
s Some of our clients
1.4
Metaphors was created in August 2002 by Richard MacGilchrist and Plamen Nikolov. Our
ambition was simple, to provide the best creative work built on solid strategic thinking for
businesses who could not afford the price of large agencies.
OnOn the first day of business we won our first client, two weeks later we won our second.
Within six months Metaphors was working for a wide range of clients in the UK, France and
Germany. Since then we have continued to grow working with a wide range of clients, from
listed plc’s to SME’s. Our market experience spans management consultants, logistics,
healthcare, engineering, premium restaurants, banking and insurance, independent schools
and state academies, travel, I.T, training, recruitment, software developers and more.
WWe still remain true to our founding principals and ambitions; offering strategic insight,
refreshing creativity and flawless delivery. And, we’re told that we’re nice people to work
with. Perhaps that’s why so many of the companies that decided to work over the past
decade still use us today.
Abo
ut u
s Our history
1.3
American Academy
Amdis
AT Care
Axiom
Baraka
Blue Guides
BBrentwood School
C24
Camp Asia
Capex
Chef Paul Collins
Cognita
DB Schenker
DGM plcDGM plc
Elevation Learning
Epidemica
ESG
Eurocargo
Factoring UK
Fishbone Consulting
Fox News
Garner
GSKGSK
incept5
ItalFoods
Lastminute.com
Management Engineers GmbH
Modis
NHS Innovations
OnixsOnixs
Pagoda Consulting
Plan-Net plc
Quartzelec
RAL
Shazam
Simon Carbery
Simply Business
Somerset Publishing
Southbank intlSouthbank intl
Stamford American
Steppe Magazine
St. Nicholas Prep
Supercamps
Transeo
UCL
WHSWHS
Xcelerate
Xpedite
Abo
ut u
s Some of our clients
1.4
2.0
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Amdis – the Association of Marketing and
Development in Independent Schools – is an authority
in the specialised area of marketing independent
schools with over 400 member schools. So, it's
somewhat pleasing when marketing experts turn to us
to help them reposition their organisation and then
bring a fresh proposition to life.
OnceOnce we’d help define a more authoritative position-
ing we created their new identity and then extended
the new look and feel across all their printed materi-
als. These included course guides, brochures and
leaflets, booking forms, conference fliers, stationery
and newsletters.
mdisA
2.0
Cas
e st
udie
s
Amdis – the Association of Marketing and
Development in Independent Schools – is an authority
in the specialised area of marketing independent
schools with over 400 member schools. So, it's
somewhat pleasing when marketing experts turn to us
to help them reposition their organisation and then
bring a fresh proposition to life.
OnceOnce we’d help define a more authoritative position-
ing we created their new identity and then extended
the new look and feel across all their printed materi-
als. These included course guides, brochures and
leaflets, booking forms, conference fliers, stationery
and newsletters.
mdisA
Power by our CMS .
Online Learning Resources
Password Protected Members Area
Outbound Newsletter Systems
Interactive Calendar
Online Payment Systems
Editable FormsEditable Forms
Job boards
Members Forums
Site features:
Brand Identity
Sales Brochures
Conference and AGM Brochures
Course Guides
Course Certificates
Letterheads
Compliment slipsCompliment slips
Business cards
Design Collateral:
Power by our CMS .
Online Learning Resources
Password Protected Members Area
Outbound Newsletter Systems
Interactive Calendar
Online Payment Systems
Editable FormsEditable Forms
Job boards
Members Forums
Site features:
Brand Identity
Sales Brochures
Conference and AGM Brochures
Course Guides
Course Certificates
Letterheads
Compliment slipsCompliment slips
Business cards
Design Collateral:
The Blue Guides is probably the most respected of
travel guides, offering a depth of history and detail
unmatched in its market.
OurOur task was to rejuvenate on of it’s sub-brands, the
‘art/shop/eat’ title so that it attracted a younger, more
style conscious audience. By doing so, the company
could extend its portfolio of titles without cannibalising
the sales of the parent brand.
NowNow each title works in synergy covering the world's
most cosmopolitan cities, from New York and San
Francisco to Paris and Milan; each offering the
week-end traveller a rich yet concise guide to each
city's treasures.
rt / shop / eatA2.
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ase
stud
ies
The Blue Guides is probably the most respected of
travel guides, offering a depth of history and detail
unmatched in its market.
OurOur task was to rejuvenate on of it’s sub-brands, the
‘art/shop/eat’ title so that it attracted a younger, more
style conscious audience. By doing so, the company
could extend its portfolio of titles without cannibalising
the sales of the parent brand.
NowNow each title works in synergy covering the world's
most cosmopolitan cities, from New York and San
Francisco to Paris and Milan; each offering the
week-end traveller a rich yet concise guide to each
city's treasures.
rt / shop / eatA
2.0
Cas
e st
udie
s
2.0
Cas
e st
udie
s
Axiom rail was formed from the commercial maintenance division of EWS (now DB
Schenker), one of the world's largest logistics companies. Our task was to create a
new positioning, brand name and identity for this newly autonomous company, so
that is was equipped to meet the commercial challenges of its new markets.
TheThe new umbrella brand spans a breadth of services and products from light engi-
neering to world class suspension systems. As with many of our projects the work
extended from creating the name, identity and service descriptor system into a total
branding solution, where we were responsible to all aspects of the brand’s commu-
nications including exhibition stands, product sheets, brochures to website.
xiom railA
2.0
Cas
e st
udie
s
Axiom rail was formed from the commercial maintenance division of EWS (now DB
Schenker), one of the world's largest logistics companies. Our task was to create a
new positioning, brand name and identity for this newly autonomous company, so
that is was equipped to meet the commercial challenges of its new markets.
TheThe new umbrella brand spans a breadth of services and products from light engi-
neering to world class suspension systems. As with many of our projects the work
extended from creating the name, identity and service descriptor system into a total
branding solution, where we were responsible to all aspects of the brand’s commu-
nications including exhibition stands, product sheets, brochures to website.
xiom railA
Brochure Downloads
Intranet System
Newsletter systems
Natural SEO
Site features:
Brochure
Product and Service Brochures
PowerPoint Presentations
Press Advertising
Exhibitions
Letterheads
Compliment SlipsCompliment Slips
Business Cards
Design Collateral:
Brochure Downloads
Intranet System
Newsletter systems
Natural SEO
Site features:
Brochure
Product and Service Brochures
PowerPoint Presentations
Press Advertising
Exhibitions
Letterheads
Compliment SlipsCompliment Slips
Business Cards
Design Collateral:
2.0
Cas
e st
udie
s
Baraka is a premium restaurant with a difference.
It has a passion for fusion, combining traditional
French cooking techniques with eastern spices
and flavours. Its menu is predominantly seafood.
TheThe answer was to create a memorable brand
mark out of the 'B' of Baraka. By separating it
into two components we created a visual repre-
sentation of the fusion of these two cultures, and
if you look closely, the intersecting points of
these two components form the shape of a fish.
arakaB
2.0
Cas
e st
udie
s
Baraka is a premium restaurant with a difference.
It has a passion for fusion, combining traditional
French cooking techniques with eastern spices
and flavours. Its menu is predominantly seafood.
TheThe answer was to create a memorable brand
mark out of the 'B' of Baraka. By separating it
into two components we created a visual repre-
sentation of the fusion of these two cultures, and
if you look closely, the intersecting points of
these two components form the shape of a fish.
arakaB
IntegrationObjectsGet Bet ter Connected
2.0
Cas
e st
udie
s
C24 Technologies is an expert team of developers creating applications that
harmonise back-end systems for many of the world’s largest banks.
OurOur brief was to fresh new ‘look’ to the brand, so that its personality was as
contemporary as the products it creates. The development of the new
brand encompassed the identity, an identity system that could be shared
with its sister company while accounting for both a product descriptor ‘inte-
grated objects’ and strap line. With this established we designed their print
material, sales support, exhibition stands, product and case study sheets,
as well as a creating an ultra-fast website design for fast-download times,
rreflecting the speed at which their technology can be applied.
The C24 brand is now growing at a rapid pace gaining new business across
the ‘States’, Europe, the Asia and Australia.
24C
IntegrationObjectsGet Bet ter Connected
2.0
Cas
e st
udie
s
C24 Technologies is an expert team of developers creating applications that
harmonise back-end systems for many of the world’s largest banks.
OurOur brief was to fresh new ‘look’ to the brand, so that its personality was as
contemporary as the products it creates. The development of the new
brand encompassed the identity, an identity system that could be shared
with its sister company while accounting for both a product descriptor ‘inte-
grated objects’ and strap line. With this established we designed their print
material, sales support, exhibition stands, product and case study sheets,
as well as a creating an ultra-fast website design for fast-download times,
rreflecting the speed at which their technology can be applied.
The C24 brand is now growing at a rapid pace gaining new business across
the ‘States’, Europe, the Asia and Australia.
24C
Power by our CMS
Lean Build for High-speed Loading
Password Protected Support Area
Rotating Key Messaging
interactive News Section
Downloads Area for New Products
Social Media CampaignsSocial Media Campaigns
Search Function
Search Engine optimised
Site features:
Brochures
Product / Data Sheets
Case Studies
Exhibition Stands
Advertising
Press Advertising
LetterheadsLetterheads
Compliment Sips
Business Cards
Branded Invoices
Design Collateral:
Power by our CMS
Lean Build for High-speed Loading
Password Protected Support Area
Rotating Key Messaging
interactive News Section
Downloads Area for New Products
Social Media CampaignsSocial Media Campaigns
Search Function
Search Engine optimised
Site features:
Brochures
Product / Data Sheets
Case Studies
Exhibition Stands
Advertising
Press Advertising
LetterheadsLetterheads
Compliment Sips
Business Cards
Branded Invoices
Design Collateral:
2.0
Cas
e st
udie
s
Like many new brands, Camp Asia needed to make an
immediate, profitable impact. To do this, they came to
us with a clear brief and a compelling proposition
designed would attract parents and youngsters alike.
Our task was to make the opportunity real by creating
a total branding system including brand identity, print
design, press adverting, dynamic website and
outbound digital marketing.outbound digital marketing.
The brand is now growing rapidly, thanks in part to
its clear differentiation and a design system that
consistent applies its distinctive brand signature
across all media, building brand awareness and
growing market share.
amp AsiaC
2.0
Cas
e st
udie
s
Like many new brands, Camp Asia needed to make an
immediate, profitable impact. To do this, they came to
us with a clear brief and a compelling proposition
designed would attract parents and youngsters alike.
Our task was to make the opportunity real by creating
a total branding system including brand identity, print
design, press adverting, dynamic website and
outbound digital marketing.outbound digital marketing.
The brand is now growing rapidly, thanks in part to
its clear differentiation and a design system that
consistent applies its distinctive brand signature
across all media, building brand awareness and
growing market share.
amp AsiaC
Power by our CMS designed
for Schools and Academies.
Online Booking Systems
Outbound Newsletter Systems
Interactive Image Galleries
Facebook Integration
Editable Form SystemsEditable Form Systems
Easy to use CMS Interface
Online Payments
Site features:
Brochure
Camp Specific Brochures
Press Advertising
Poster Advertising
Rich Email Campaigns
Letterheads
Compliment SlipsCompliment Slips
Business Cards
Branded Invoices
Design Collateral:
Power by our CMS designed
for Schools and Academies.
Online Booking Systems
Outbound Newsletter Systems
Interactive Image Galleries
Facebook Integration
Editable Form SystemsEditable Form Systems
Easy to use CMS Interface
Online Payments
Site features:
Brochure
Camp Specific Brochures
Press Advertising
Poster Advertising
Rich Email Campaigns
Letterheads
Compliment SlipsCompliment Slips
Business Cards
Branded Invoices
Design Collateral:
Cashflow UK are leaders in their market, offering more depth
and experience than any of their competitors. Our brief was to
energise their website and bring its message, content and
functionality in-line with the brand.
Their website now delivers more leads than ever before.
Optimised for natural search the site constantly ranks on the
first page of all major search engines.
OnceOnce visitors arrive they are presented with a seamless
extension of the brand found in other elements of their mix.
The layout and functionality has been created to allow them
to either explore the options available to them, design their
own solutions or to instantly get in touch with an expert from
the Cashflow UK team.
ashflow UKC2.
0C
ase
stud
ies
Cashflow UK are leaders in their market, offering more depth
and experience than any of their competitors. Our brief was to
energise their website and bring its message, content and
functionality in-line with the brand.
Their website now delivers more leads than ever before.
Optimised for natural search the site constantly ranks on the
first page of all major search engines.
OnceOnce visitors arrive they are presented with a seamless
extension of the brand found in other elements of their mix.
The layout and functionality has been created to allow them
to either explore the options available to them, design their
own solutions or to instantly get in touch with an expert from
the Cashflow UK team.
ashflow UKC
2.0
Cas
e st
udie
s
2.0
Cas
e st
udie
s
Paul Collins is a Michelin Award winning professional chef who, over 20
years, has worked in some of the most prestigious and high profile
kitchens; The Dorchester, Cliveden, Lucknam Park, Daylesford Organic
and The Grove Hotel, Hertfordshire.
OurOur task was to help Paul with a new venture, designed to tap into the
luxury Private Dining market, by creating a dynamic website that he - or
his team - would be able update with new an exciting ideas, menus and
offers. Clean and elegant in design, the website is designs to help explain
the concept, while demonstrating a variety of delicious meals he's recent
created for his growing number of clients, and by doing so, entice new
clients to get in touch.
hef Paul CollinsC
2.0
Cas
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udie
s
Paul Collins is a Michelin Award winning professional chef who, over 20
years, has worked in some of the most prestigious and high profile
kitchens; The Dorchester, Cliveden, Lucknam Park, Daylesford Organic
and The Grove Hotel, Hertfordshire.
OurOur task was to help Paul with a new venture, designed to tap into the
luxury Private Dining market, by creating a dynamic website that he - or
his team - would be able update with new an exciting ideas, menus and
offers. Clean and elegant in design, the website is designs to help explain
the concept, while demonstrating a variety of delicious meals he's recent
created for his growing number of clients, and by doing so, entice new
clients to get in touch.
hef Paul CollinsC
2.0
Cas
e st
udie
s
Cognita is the largest independent schools group in the UK. Our objective was
to create a information rich website, providing valuable information for pro-
spective parents lookinf gor the right school for their children. At the same
time, we wanted to create a website with the same gravitas as the organisa-
tion's founder and Chairman, 'Sir Chris Woodhead'.
The result is a website with a wealth of knowledgeable content and insight,
with biographies of the heads and their opinion on key stages of a child's
development. The site also provides an interactive search function, so pro-
spective parents can explore the schools available across the UK, Spain and
South American and the Far East.
ognitaC
2.0
Cas
e st
udie
s
Cognita is the largest independent schools group in the UK. Our objective was
to create a information rich website, providing valuable information for pro-
spective parents lookinf gor the right school for their children. At the same
time, we wanted to create a website with the same gravitas as the organisa-
tion's founder and Chairman, 'Sir Chris Woodhead'.
The result is a website with a wealth of knowledgeable content and insight,
with biographies of the heads and their opinion on key stages of a child's
development. The site also provides an interactive search function, so pro-
spective parents can explore the schools available across the UK, Spain and
South American and the Far East.
ognitaC
2.0
Cas
e st
udie
s
Because we understand how big brands work, and how they should consis-
tently communicate, we are an excellent means of keeping branded materi-
als ‘on-brand’. As such, we offer a trusted print design resource with an
implicit understanding of where and how creativity should be applied, while
keeping within the remit of the brand’s guidelines.
Not surprising then, that DB Schenker – one of the worlds largest logistics
companies with a global turn-over of over 18 billion Euros - use metaphors’
print design services.
Our work spans brochures, internal communications, press advertising,
awards for excellence and more, with each piece leveraging the opportunity
for communication, while keeping to the brand’s global design guidelines.
B SchenkerD
2.0
Cas
e st
udie
s
Because we understand how big brands work, and how they should consis-
tently communicate, we are an excellent means of keeping branded materi-
als ‘on-brand’. As such, we offer a trusted print design resource with an
implicit understanding of where and how creativity should be applied, while
keeping within the remit of the brand’s guidelines.
Not surprising then, that DB Schenker – one of the worlds largest logistics
companies with a global turn-over of over 18 billion Euros - use metaphors’
print design services.
Our work spans brochures, internal communications, press advertising,
awards for excellence and more, with each piece leveraging the opportunity
for communication, while keeping to the brand’s global design guidelines.
B SchenkerD
Live telephone support desk
Dedicated email support
Online self-help resources
Downloadable tutorials
On-site face to face training
Remote training services
Content strategy supportContent strategy support
Asset management guidance
Real-time response 247/365
Support Services:
Brochures
Press Advertising
Poster Advertising
Safety posters
Awards for Excellence
Service literature
Logistics guides and mapsLogistics guides and maps
Internal Communications
Banners and Exhibition stands
Design Collateral:
Live telephone support desk
Dedicated email support
Online self-help resources
Downloadable tutorials
On-site face to face training
Remote training services
Content strategy supportContent strategy support
Asset management guidance
Real-time response 247/365
Support Services:
Brochures
Press Advertising
Poster Advertising
Safety posters
Awards for Excellence
Service literature
Logistics guides and mapsLogistics guides and maps
Internal Communications
Banners and Exhibition stands
Design Collateral:
2.0
Cas
e st
udie
s
Consultancy skills training approached us to help
modernise their brand. Part of this process included
reinventing their identity, which had become tired and
dated over time. Building on the insights defined in the
creative brief we explored a variety of options, includ-
ing the idea of transformation.
The outcome was a transformation of their identity, in
which we changed their dated butterfly icon from a
monotone static execution to one of colour,
movement and ambition. In line with the new brand
icon we revised the brand identities typeface, and in
collaboration with CST, changed the name from a
'service descriptor' to a distinctive, benefit driven
brand name.brand name.
levation LearningE
2.0
Cas
e st
udie
s
Consultancy skills training approached us to help
modernise their brand. Part of this process included
reinventing their identity, which had become tired and
dated over time. Building on the insights defined in the
creative brief we explored a variety of options, includ-
ing the idea of transformation.
The outcome was a transformation of their identity, in
which we changed their dated butterfly icon from a
monotone static execution to one of colour,
movement and ambition. In line with the new brand
icon we revised the brand identities typeface, and in
collaboration with CST, changed the name from a
'service descriptor' to a distinctive, benefit driven
brand name.brand name.
levation LearningE
Streaming Videos
Blogs
Newsletter sign-up
Rotating key messaging
Course Downloads
Social Media Integration
SeaSearch Function
Natural SEO
Site features:
Identity
Brochures
Course Guides
Case Studies
Workbooks
Training Presentations
Sales PSales Presentations
Letterheads
Compliment slips
Business cards
Design Collateral:
Streaming Videos
Blogs
Newsletter sign-up
Rotating key messaging
Course Downloads
Social Media Integration
SeaSearch Function
Natural SEO
Site features:
Identity
Brochures
Course Guides
Case Studies
Workbooks
Training Presentations
Sales PSales Presentations
Letterheads
Compliment slips
Business cards
Design Collateral:
2.0
Cas
e st
udie
s
ESG (Engineering Support Group) is an innovative firm of
engineering consultants in passenger and freight rolling stock
engineering across the UK and mainland Europe.
At the heart of their offer beats a relentless focus on our cus-
tomers’ needs with an obsession to deliver right-first-time,
on-time.
Our task was to revitalize the brand, creating a new identity,
new print design system and new website. In addition, we
created a range of internal template systems ensuring the
brand remained consistent through-out the sales process
with design collateral from press advertising to PowerPoint
presentations, proposal documents.
ngineering Support GroupE
2.0
Cas
e st
udie
s
ESG (Engineering Support Group) is an innovative firm of
engineering consultants in passenger and freight rolling stock
engineering across the UK and mainland Europe.
At the heart of their offer beats a relentless focus on our cus-
tomers’ needs with an obsession to deliver right-first-time,
on-time.
Our task was to revitalize the brand, creating a new identity,
new print design system and new website. In addition, we
created a range of internal template systems ensuring the
brand remained consistent through-out the sales process
with design collateral from press advertising to PowerPoint
presentations, proposal documents.
ngineering Support GroupE
Brochure Downloads
Intranet System
Newsletter systems
Natural SEO
Site features:
Identity
Brochure
Presentations
Case Studies
Exhibition Stands
Press Advertising
LetterheadsLetterheads
Compliment Sips
Business Cards
Proposal Systems
Design Collateral:
Brochure Downloads
Intranet System
Newsletter systems
Natural SEO
Site features:
Identity
Brochure
Presentations
Case Studies
Exhibition Stands
Press Advertising
LetterheadsLetterheads
Compliment Sips
Business Cards
Proposal Systems
Design Collateral:
2.0
Cas
e st
udie
s
Modis Group is a high-end building services
company, offering turnkey solutions to
clients, from design and planning through to
finished build.
Our task was so help define a new name for
the business and then bring the idea of an
infinite attention to detail to life.
TheThe new identity is clean, simple and elegant;
a perfect reflection of the environments they
create for their clients.
odis GroupM
2.0
Cas
e st
udie
s
Modis Group is a high-end building services
company, offering turnkey solutions to
clients, from design and planning through to
finished build.
Our task was so help define a new name for
the business and then bring the idea of an
infinite attention to detail to life.
TheThe new identity is clean, simple and elegant;
a perfect reflection of the environments they
create for their clients.
odis GroupM
2.0
Cas
e st
udie
s
Pagoda is a management consultancy with a 20 year track record. Like many com-
panies, pagoda had witnessed phases of significant growth, and on occasions,
times of decline. Having streamlined their business the owners of the company rec-
ognized that their communications failed to project the company's depth, expertise
and innovation.
On this occasion we completely reinvented the brand. We created a new typeface
and brand icon designed to suggest the layers of depth and expertise contained
within the company by using the roof of a pagoda drawn in a style that also sug-
gested movement and progression..
The design system was then extended through-out thier print and digital marketing
collateral to create a consistent visual signature.
agoda ConsultingP
2.0
Cas
e st
udie
s
Pagoda is a management consultancy with a 20 year track record. Like many com-
panies, pagoda had witnessed phases of significant growth, and on occasions,
times of decline. Having streamlined their business the owners of the company rec-
ognized that their communications failed to project the company's depth, expertise
and innovation.
On this occasion we completely reinvented the brand. We created a new typeface
and brand icon designed to suggest the layers of depth and expertise contained
within the company by using the roof of a pagoda drawn in a style that also sug-
gested movement and progression..
The design system was then extended through-out thier print and digital marketing
collateral to create a consistent visual signature.
agoda ConsultingP
2.0
Cas
e st
udie
s
Plan-Net PLC is an IT Services Company, with a range of
services that includes infrastructure, consulting, support and
recruitment. Over the past decade they have appeared twice in
the Sunday Times/Virgin Atlantic fast track top 100.
OurOur challenge was to create a complete branding solution that
unified its four divisions (IT Support, Recruitment, Managed
Services and Consulting) under a common theme, across print
and digital media. The new identity ensured that the words 'plan'
and 'net' would be seen as two components and that contained
a mnemonic that represented growth, an idea which would
appeal to its internal audiences, to prospective clients, and two
new publics such as institutions and investors.new publics such as institutions and investors.
lan-Net plcP
2.0
Cas
e st
udie
s
Plan-Net PLC is an IT Services Company, with a range of
services that includes infrastructure, consulting, support and
recruitment. Over the past decade they have appeared twice in
the Sunday Times/Virgin Atlantic fast track top 100.
OurOur challenge was to create a complete branding solution that
unified its four divisions (IT Support, Recruitment, Managed
Services and Consulting) under a common theme, across print
and digital media. The new identity ensured that the words 'plan'
and 'net' would be seen as two components and that contained
a mnemonic that represented growth, an idea which would
appeal to its internal audiences, to prospective clients, and two
new publics such as institutions and investors.new publics such as institutions and investors.
lan-Net plcP
2.0
Cas
e st
udie
s
Quartzelec was the UK division of Cegelec, the french
engineering company. Following an MBO in 2006, the
management team had 12 months during which they
could operate under the Cegelec name, after that,
they needed to operate under a new brand.
WithWith three months of this agreement remaining, we
were brought in to create the Quartzelec brand; from
identity, to divisional print systems, sales support
material and new website. Four years on the Electrical
Engineering Specialists grow from strength to strength
with a turn-over in excess of £50 million.
uartzelecQ
2.0
Cas
e st
udie
s
Quartzelec was the UK division of Cegelec, the french
engineering company. Following an MBO in 2006, the
management team had 12 months during which they
could operate under the Cegelec name, after that,
they needed to operate under a new brand.
WithWith three months of this agreement remaining, we
were brought in to create the Quartzelec brand; from
identity, to divisional print systems, sales support
material and new website. Four years on the Electrical
Engineering Specialists grow from strength to strength
with a turn-over in excess of £50 million.
uartzelecQ
Streaming Videos
Brochure Downloads
Expandable Technical Data
Interactive Timeline
Certification Downloads
Staff Intranet
Marketing ResouMarketing Resource Centre
Natural SEO
Site features:
Corporate Brochure
Divisional Brochures
Product / Data Sheets
Case Studies
Exhibition Stands
Press Advertising
LetterheadsLetterheads
Compliment Sips
Business Cards
Proposal Systems
Design Collateral:
Streaming Videos
Brochure Downloads
Expandable Technical Data
Interactive Timeline
Certification Downloads
Staff Intranet
Marketing ResouMarketing Resource Centre
Natural SEO
Site features:
Corporate Brochure
Divisional Brochures
Product / Data Sheets
Case Studies
Exhibition Stands
Press Advertising
LetterheadsLetterheads
Compliment Sips
Business Cards
Proposal Systems
Design Collateral:
2.0
Cas
e st
udie
s
Simply Business is a brand we created from scratch.
Having worked with our client to establish the creative
brief, and to define the brand's point of difference within
a highly competitive market, we distilled the key values
we needed to communicate with simplicity and
business specialism at the fore. Unsurprisingly perhaps,
the name 'Simply Business' soon sprang to mind.
WithWith the name and proposition established we created
the identity that used the 'S' and 'B' of the brand name,
to create a simple yet powerful stamp of authority and
professionalism.
imply BusinessS
2.0
Cas
e st
udie
s
Simply Business is a brand we created from scratch.
Having worked with our client to establish the creative
brief, and to define the brand's point of difference within
a highly competitive market, we distilled the key values
we needed to communicate with simplicity and
business specialism at the fore. Unsurprisingly perhaps,
the name 'Simply Business' soon sprang to mind.
WithWith the name and proposition established we created
the identity that used the 'S' and 'B' of the brand name,
to create a simple yet powerful stamp of authority and
professionalism.
imply BusinessS
communication by designmetaphors
communication by designmetaphors
Metaphors Ltd
4 Addison Avenue
Presight House
Holland Park
London
W11 4QR
TTel: 0207 603 3393 (Main Number)
Tel: 0207 603 3336 (Production Department)
Tel: 0207 460 3102 (CMS Support Hotline)
Email [email protected]
www.metaphors.co.uk