STRATEGY OF A.S.ADVENTURE GROUPMNICHANNELTHOMAS VAARTEN, E-COMMERCE MANAGER

“THE FUTURE IS N W”

WHO IS THIS

WHAT IS RETAIL CONCEPTS

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45STORES INBE, LU, FR

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3STORES

IN BE

NLINE

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4STORESIN BE, LU

NLINE NLINE

AND STILL GROWING!

OUTDOOR - CAMPING - EQUIPMENT -URBAN

A.S.ADVENTURE

JUTTU – BRANDS & FRIENDS

FASHION - LIFESTYLE - HOME DECORATION

YAYA.BE

FASHION FOR WOMAN & HOME DECORATION

A.S. ADVENTURE GROUP

236 STORES AND STILL GROWINGUK, NL, BE, FR, LU

ABOUT OMNICHANNEL

WHYOMNICHANNEL?

CUSTOMERFIRST!

Only means that you haven’tfound the solution yet Anonymous

IMPOSSIBLE

THE AIM

UNIQUE SHOPPING EXPERIENCE

5 OMNICHANNEL APPROACHES WE TAKE

Customer Centricity1

Content Strategy: EXPERTISE2

Click & Collect Functionality - BOOM!3

Extended Range – in-store & online4

Unique Shopping Experience5

• Stores

• Customer Service

• Social media

• Shop online

• Combo of channels

1. CUSTOMER CENTRICITY ACROSS CHANNELS

We LOVE our customers

• Stories about brands & products• Well-trained & experienced

staff members

• Online content articles, elaborated product descriptions & features

2. CONTENT IS KEY!

3. CLICK & COLLECT = BOOM! Order online

Collect and try in-store

In-store advice & sales uplift

1

2

3

• Extra outer sizes

• Extra colours

• Extra styles

• Online & OmnichannelIn-store Screens

4. EXTRA PRODUCTS

5. VISUAL EXPERIENCE

5. VISUAL EXPERIENCE

TAKE THE NEXT STEP?HOW TO

SINGLE CUSTOMER VIEW

ONLINE & OFFLINE: Relevance & Personalization are key!

ADOBE MARKETING CLOUD SOLUTIONS

Adobe Experience Manager: Marketing driven content management

Adobe Campaign: Personalized marketing campaigns

Adobe Analytics: Track customer behavior

Adobe Target: A/B Testing, personalization, recommendationsAdobe Audience Manager: Data Management Platform (TBC)

ALL WEBSITES ON 1 PLATFORM

• Inspire

• Show the expertise

• Conversion is key

• Inhouse development: short line between business & development team

ADOBE EXPERIENCE MANAGER

ALL MAILS ON 1 MAIL PLATFORM

• Operational emails

• Marketing emails

• Trigger emails

• E-Ticket incl. CSI

• FUTURE: full integration with AEM

ADOBE CAMPAIGN

WHY?

• Integration with AEM & Adobe Campaign

• Put offline data in Adobe Analytics to have an omnichannel view on the customer

• Data Ownership!

ADOBE ANALYTICS

ADOBE TARGET

AS A RETAILER, YOU NEED TO BE RELEVANT

PERSONALIZATION!

WHY?

• A/B Testing

• Personalization

• Recommendation (next step?)

ADOBE TARGET

ADOBE AUDIENCE MANAGER

USE YOUR ONLINE MARKETING BUDGET MORE EFFICIENT

“THE FUTURE IS N W”

STRATEGY OF A.S.ADVENTURE GROUPMNICHANNEL